View Full Version : "The Hub" - new 52 story Downtown Brooklyn tower planned

February 13th, 2012, 02:05 PM
Story from Curbed (http://ny.curbed.com/archives/2012/02/13/lights_camera_high_rise_action_for_steiners_at_hub _tower.php) via the Wall Street Journal (http://online.wsj.com/article/SB10001424052970204883304577219523468578712.html?m od=WSJ_NY_RealEstate_LEADNewsCollection):

Lights, Camera, High Rise Action for Steiners at Hub Tower

Monday, February 13, 2012, by Dave Hogarty


The Steiner family is moving from movie studios at the Navy Yard to an apartment high rise on a low-rent stretch of Flatbush just blocks from the Brooklyn Academy of Music and One Hanson Place. David and Douglas Steiner plan to build a 52-story tower called The Hub, according to the WSJ, and it is a bet that there is enough demand for residential development in Brooklyn that people will begin to move beyond more traditional neighborhoods like Park Slope, Brooklyn Heights, and Fort Greene. The Steiners' development company purchased the lot at Flatbush and Schermherhorn—in the DoBro/Boerum Hill DMZ— for $30 million and expect to break ground in early 2013.

The tower is expected to cost $325-$350 million, and of the 720 rental units that will go for market rates, pricing is planned to be in the $40-$50 a square foot range. Plans to build the Hub as a rental property come at a time when rents in New York, and Brooklyn in particular, are soaring. Rents across Brooklyn increased 6.6% in 2011 and are expected to continue to grow. Even construction of new inventory like the Hub should not relieve upward pressure on rents, as new development will just lure more residents to Brooklyn from higher-priced Manhattan.

February 13th, 2012, 07:50 PM
I was afraid to look.

February 13th, 2012, 08:20 PM
I hope that's not the final design :( . Those "scale minimizing" grids are unfortunate.

edit: Gothamist has a larger image and a credit, which is from Dattner Architects. It's disappointing coming from them when they have so many great smaller scale projects.

February 13th, 2012, 09:07 PM
Looks unstable....and ugly...

February 13th, 2012, 09:33 PM
Thanks Gulcrapek. Here's that story and larger rendering from the Gothamist (http://gothamist.com/2012/02/13/behold_the_hub_a_52-story_residenti.php):

By John Del Signore in News on February 13, 2012 6:24 PM

Behold The Hub, A 52-Story Residential Tower Planned For Downtown Brooklyn

The Hub (Dattner Architects)

The Steiner family, which operates a successful film and TV production studio at the Brooklyn Navy Yards, today revealed the renderings for a massive residential tower planned for downtown Brooklyn. It will be called The Hub, and is to be built at 333 Schermerhorn Street, at the intersection of Third Avenue and Flatbush Avenue. Douglas Steiner paid $30 million for the property, and plans to break ground early next year. 80 percent of the rental units will go at market rates—a 1,000-square-foot apartment would rent for $3,333 to $4,166 a month—while 20 percent of the units (144 in all) will be rented as "affordable" units.

Highlights, according to a press release, will include a 24-hour concierge, a giant landscaped common outdoor terrace with sundeck, a fully-equipped fitness center, yoga studio, locker rooms, a dog run, and a grilling terrace. Residents will enjoy multiple lounges and bike storage for every unit, and each residence will be pre-wired for cable, phone and high-speed internet connections. The project will also include retail space and parking for over 250 vehicles.

"Essentially the center of Brooklyn is moving south and east of downtown," says Steiner.

"We love this location. We're a short block or two from twelve subway lines and the LIRR. We'll have spectacular views, great layouts and an iconic presence on the skyline. And we're at the hub of so many great Brooklyn neighborhoods." Realtor Timothy King predicts the project will rent very quickly as long as long as the economy "stays on track," telling the Wall Street Journal, "The other challenges is that if the market takes a further nose dive. I think we turned the corner in that regard."

© 2003-2012 Gothamist LLC

February 13th, 2012, 11:28 PM
It's got a poor-mans 30 Rock going on from that angle.

February 14th, 2012, 12:48 AM
That little cantilever is kind of creepy.

February 15th, 2012, 12:47 PM
Another brown building for Brooklyn !!!

February 16th, 2012, 02:14 PM
Another brownstone reference. I think the 111 Lawrence St design team put out some archispeak about the building materials (reddish brown) being harmonious with Brooklyn.

So anything brown or brownish - steel, aluminum, glass, whatever - is justified for Brooklyn, no matter how ugly.

February 17th, 2012, 12:14 AM
Or big.

February 17th, 2012, 10:51 PM
better than 80 % of resi buildings going up in manhattan in recent years

February 17th, 2012, 11:55 PM
Maybe, but what percentage of the residential buildings going up in Brooklyn is this one better than? All of them?

It wouldn't be so hard to accept if we could get one or two outstanding buildings.

After years of resistance to surpassing the height of the Williamsburgh Bank Tower, today the tallest building in Brooklyn is butt-ugly.

February 18th, 2012, 09:36 AM

February 18th, 2012, 09:46 AM
So this will be on the northeast corner?

February 25th, 2012, 06:24 AM
north of schermerhorn and west of flatbush - it's the parcels bounded by nevins, schermerhorn, flatbush and livingston

February 25th, 2012, 10:42 AM
Thanks BL. I took a gander at the parking lot a few days ago. I'm assuming the building will take up the entire parking lot footprint?

February 25th, 2012, 11:21 AM
Yes i think that's the plan.

February 25th, 2012, 05:51 PM
The rendering makes it look like it will take up more than just the parking lot.

That base looks block long.

February 25th, 2012, 11:45 PM
There's a couple of buildings on the corner but they're nothing special.

July 21st, 2012, 09:35 PM

NB permit filed for this.
754 units, 53 stories, 563 feet

If the design really will have spires, this may be in the running for tallest building in Brooklyn.

Its competitors:
Avalon Willoughby Place: 596 feet
388 Bridge Street: 575 feet

Eventually the main City Point tower will rise to about 700 feet.

July 21st, 2012, 10:33 PM
I wish they would kill the red brick.

July 22nd, 2012, 10:54 PM
The brick is tolerable, though still too Po-Mo 90's for my taste. It's the three story brick mullions that I hate. At least the massing of the tower itself is great.

July 23rd, 2012, 09:41 AM
I agree. The massing is very good.

October 24th, 2012, 06:15 AM
Tower by Dattner Architects to Elevate Downtown Brooklyn

by Lissette Valdez

http://blog.archpaper.com/wordpress/wp-content/uploads/2012/10/New-Renderings-500x345.jpeg (http://blog.archpaper.com/wordpress/wp-content/uploads/2012/10/New-Renderings.jpeg)
New images of the Dattner-designed Hub tower. (Courtesy Dattner Architects)

Plans for the Hub (http://www.dattner.com/portfolio/the-hub/), a 53-story tower planned for the ever-growing Downtown Brooklyn were released in February (http://www.dattner.com/news/2012/02/1074/), but the Dattner-designed project comes into clearer focus when new views were revealed this month. Developed by the Steiner family, who is also building a 50-acre media hub/film studio in the Brooklyn Navy Yard (http://blog.archpaper.com/wordpress/archives/tag/steiner-studios), the tower will house 720 apartments and 42,000 square feet of retail space and feature a large rooftop terrace and bike parking for each unit. Located at 333 Schermerhorn Street just blocks from the new Barclays Center, The Hub could measure up as Brooklyn’s tallest when it’s completed in 2014.

http://blog.archpaper.com/wordpress/wp-content/uploads/2012/10/site-plan-500x345.jpeg (http://blog.archpaper.com/wordpress/wp-content/uploads/2012/10/site-plan.jpeg)
Aerial view of The Hub building site (Courtesy Dattner Architects)

[Via NY YIMBY (http://www.newyorkyimby.com/2012/10/new-renderings-released-for-hub-in.html) and Dattner (http://www.dattner.com/portfolio/the-hub/#next_image)]


October 24th, 2012, 10:52 PM
Demolition is underway for this development site.

October 25th, 2012, 07:49 AM
I'm actually glad those corner buildings are being saved for now. They have character.

April 15th, 2014, 10:17 AM
They're busy digging here...

February 5th, 2015, 04:36 PM


November 22nd, 2015, 06:27 PM

November 23rd, 2015, 09:18 AM
This brick color looks better.