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Edward
December 29th, 2001, 11:16 AM
From New York Times (http://www.nytimes.com)

December 30, 2001

The Great Red, Green and Blue Way
By DAVID W. DUNLAP

They say the light-emitting diodes are bright on Broadway. Just when it seemed Times Square could not get much more dazzling, several new supersigns were switched on recently, transforming a half dozen office towers and stores into colossal, kinetic video monitors and digital displays.

Though not as charming as the vintage Little Lulu and her Kleenex box or as insouciant as the puffing Camel smoker, they have enough candlepower to be visible at high noon. Millions of brilliant diodes have turned Times Square from an after-dark showcase into a round-the-clock spectacle. Their immediacy was evident on Sept. 11, when hundreds of pedestrians stood transfixed watching the collapse of the World Trade Center on the giant screens. For a moment, Times Square felt once again like Manhattan's town square, with people gathering for bulletins as they had during World War II.

Even when the content is far less compelling, the effect of two dozen jumbo screens playing simultaneously and inaudibly — as if some cosmic "Mute" button had been pushed — can be utterly mesmerizing. Individual commercial messages are subsumed in the marvelously discordant visual symphony.

Buildings now wear signs as a second skin. At 745 Seventh Avenue (http://www.wirednewyork.com/morgan_stanley_plaza.htm), which is to be occupied by Lehman Brothers, the architects of Kohn Pedersen Fox sandwiched windows between spandrel panels of light- emitting diodes that wrap around and animate the entire base, from 49th to 50th Street. The Reuters and Instinet sign at 3 Times Square (http://www.wirednewyork.com/reuters.htm) breaks the boundary between inside and outside with panels that seem to transmit images from the sky into the building.

Architecture might take an even wilder turn in the future with light-emitting polymers, flexible sheets that could wrap or wallpaper whole buildings, said John Mayo-Smith, vice president of technology at the R/GA Media Group of Manhattan, which developed the software behind the Reuters sign.

Not long ago, owners and tenants fought — or at least questioned — the signs required by the city and state to preserve the visual character of Times Square. Now, they exceed the guidelines. At 3 Times Square, the state required 14,000 square feet of signage. A total of 33,938 square feet was created: 15,169 for Reuters and Instinet; 12,769 for the Rudin Organization, developers of the tower; and 6,000 for the Prudential Insurance Company, the original owner of the site.

"It came down to our desire to push that envelope," said Glenn J. Elliott, senior vice president of real estate services at Reuters America Holdings. Edwin Schlossberg Inc. designed the Reuters sign, working with Fox & Fowle, the architects of the tower.

Although the latest Times Square signs are almost exclusively devoted to their sponsors, the owners recognize the commercial potential of giant video and digital displays that can be changed far more easily and rapidly than neon spectaculars, painted walls or even vinyl sheets. In the near term, however, the recession and a growing concern about light pollution may dampen demand for the supersigns.

"The sign industry is not what it used to be," said Douglas Durst of the Durst Organization, developers of 4 Times Square (http://www.wirednewyork.com/conde_nast.htm), which just mounted a big green "4" on the east face of the four-sided sign atop the tower. "We'd much prefer to have a tenant," Mr. Durst said, "but besides Teligent, we haven't had a tremendous amount of interest." And Teligent, a wireless communications company that took the west face, filed for bankruptcy protection earlier this year.

A bill to limit excessive outdoor illumination and "light trespass" across property lines has passed in the Legislature but not yet been signed by Gov. George E. Pataki. Among his concerns, his aides said, are that the lights of Broadway might be affected.

Whatever happens, though, it is clear that the little diode — a semiconductor device that emits light when electricity passes through it — has conquered Times Square.

"It's a world of L.E.D. components," said Kenton Jenkins, vice president and general manager of W.W.F. New York, which spent $7.9 million to recreate the bow-shaped marquee on the landmark Paramount Building (http://www.wirednewyork.com/paramount_building.htm) at Broadway and 43rd Street and the arch around it. The marquee leads to the World Wrestling Federation store and restaurant.

While the arch was covered in a hoarding during reconstruction, the federation hung vinyl banners. It cost $30,000 to change them, Mr. Jenkins said. "You're money ahead, 10 years down the line, to put in an L.E.D. board," he said. "They're huge revenue centers in Times Square."

The sign was made by ADF Steel in South Plainfield, N.J., then trucked across the George Washington Bridge. Plans for a gala inauguration were overtaken by the September attack, which left sign operators scrambling to figure out what to display. Mr. Jenkins envisioned a billowing American flag. The diode sign manufacturer, Multimedia of Rancho Cordova, Calif., created the programming overnight and e- mailed it. On Sept. 12, the flag was unfurled.

The Paramount sign sets three new diode boards in a painstakingly recreated 1927 marquee. The original adorned the Paramount Theater, which closed in 1964, and was lost without a trace, said Robert Mark Parnes of Tobin + Parnes Design Enterprises, architects of the simulacrum.

To satisfy the Landmarks Preservation Commission, the new sign had to follow the signature bow of the old Paramount marquee. "This is the first L.E.D. sign to curve in the Y direction," said Andrea B. Dibner of Tobin + Parnes. "Seven or eight L.E.D. manufacturers said, `You're crazy.' "

Mr. Parnes said that the original had been altered over time and that there was precedent for what seems to be the incongruous contrast of a Baroque frame around pulsating electronics.

The previous existence of another Times Square marquee, over the former Criterion Theater at 44th Street, provided the necessary precedent that allowed Toys "R" Us (http://www.wirednewyork.com/toys_rus.htm) to build a sign over the sidewalk outside its store, which includes the space occupied by the Criterion. (The sign was made by Saco Smartvision of Montreal, which was also responsible for the Nasdaq sign.)

The electronic sign is not the real scene- stealer, though. That distinction goes to a scrimlike mechanical sign system that changes the store's facade constantly. "It's low tech in theory, but after that, it's more complicated than an L.E.D," said Philip Lenger of Show & Tell Productions of Manhattan, which created the Toys "R" Us signs. The store was designed by Gensler.

The chamfer-cornered sign is a grid of 165 sections, each 30 square feet, behind a glass curtain wall. Within each section is a 48-foot- long scroll between motorized rollers made by the Diazit Company, better known for blueprint machines. The scrolls, changed monthly, are imprinted with seven different images and also have one clear panel, so that the entire facade can be made transparent. Elliott Wahle, vice president and general manager of the Times Square store, said that the sign would eventually become a profit center on its own as a showcase for toymakers and that it would repay the investment, which he did not disclose.

Mr. Elliott, of Reuters, said his company might consider commercial use of its 290- foot-8-inch-high sign, which should be fully running next month. Its chief function, though, is as a "big window into the building," said the designer, Edwin Schlossberg.

"I wanted to create a metaphor for the sign: information coming from the top, from the ether and sliding into the building," Dr. Schlossberg said. Rather than eye candy, he said, it is to be a "vehicle by which the public could see into Reuters."

The sign, which cost more than $20 million, is shared by Reuters and Instinet, an electronic stock trading concern in which Reuters has a majority stake. "We provide data to clients but this is the first time we're able to present it to the public," said Calvin Mitchell III, senior vice president for global marketing and communications at Instinet.

What may be the most talked-about feature of the sign will be a news thermometer indicating whether it is a red hot news day or a cool blue one. Passers-by will be able to look up and quickly gauge whether they should be paying attention to bulletins.

"Hopefully, it will be useful," Dr. Schlossberg said. "We're in such a weird moment where people are desperate for more information but inured to so much."

The "temperature" would be established through a formula incorporating factors like the concentration of stories coming from one part of the world — say, Kandahar — and the number of hits that the stories are registering on the Reuters Web site.

Shaped like an inverted T, the Reuters sign is ideally suited for use as a thermometer, since it has an exceptionally tall and skinny stem, 13 by 169 feet, under which is the balcony of the Instinet president's office and a 28-by-46-foot screen. The horizontal crossbar is formed of nine more screens, cascading toward and into the lobby.

It is programmed automatically to draw news, pictures, videos, financial data and graphics from 27 sources; standardize the information; store it in a database; and schedule its display, coordinating images so they move seamlessly across the face of the signs and the voids between them. "Think of the sign as a cable news program on autopilot," said Mr. Mayo-Smith of R/GA.

The sign was made by Diamond Vision Systems of Lawrenceville, Ga., a division of Mitsubishi Electric and Electronics, and has 5,660,672 light-emitting diodes.

Impressive as that sounds, it is less than one-third the number — 18,677,760 — of light-emitting diodes in the Nasdaq tower sign across Broadway. Only two years ago, Nasdaq was the shiny new kid on the block: a quarter-acre cylinder 120 feet tall.

Lately, however, it has been showing its age. As panels burned out because of water damage, those in the center were swapped for good panels on the edge, leaving a blank border. Nasdaq expects that the full array will be back in place early next year.

Nasdaq also intends to improve the imagery, which does not look as sharp as that on the newer signs, by commissioning graphics specially for the sign rather than borrowing and reformatting videos.



At 745 Seventh Avenue (http://www.wirednewyork.com/real_estate/745seventh/default.htm), which is to be occupied by Lehman Brothers, the architects of Kohn Pedersen Fox sandwiched windows between spandrel panels of light- emitting diodes that wrap around and animate the entire base.

http://www.wirednewyork.com/real_estate/745seventh/images/morgan_stanley_plaza_light2.jpg



The Paramount sign sets three new diode boards in a painstakingly recreated 1927 marquee. The original adorned the Paramount Theater, which closed in 1964, and was lost without a trace.

http://www.wirednewyork.com/images/paramount_building_front.jpg



The 290- foot-8-inch-high sign, which cost more than $20 million, is shared by Reuters and Instinet.

See also this thread (http://www.wirednewyork.com/forum/topic.cgi?forum=4&topic=17) about Reuters signs

http://www.wirednewyork.com/skyscrapers/3xsq/images/reuters_electro_sign.jpg



The chamfer-cornered sign is a grid of 165 sections, each 30 square feet, behind a glass curtain wall. Within each section is a 48-foot- long scroll between motorized rollers made by the Diazit Company.

See also this thread (http://www.wirednewyork.com/forum/topic.cgi?forum=1&topic=4) about opening of Toys R Us store on Times Square.

http://www.wirednewyork.com/times_square/toys_r_us/toys_r_us_sign_25dec.jpg



Nasdaq tower sign and the Conde Nast building (http://www.wirednewyork.com/skyscrapers/4xsq/default.htm).

http://www.wirednewyork.com/skyscrapers/4xsq/images/conde_nast_night.jpg

Chartdoctor
April 16th, 2005, 04:42 AM
The new Lumacom led pixel sign atop the west face of the Conde Nast building may have changed the skies around Times Square and more distant areas somewhat. One apartment dweller reports a bright light caught his eye and as he looked out the window and saw Simba staring back,so it has reportedly changed his apartment into a strange mix of the Disney channel and Wild Kingdom.24/7.The new Lumacom sign is reportedly the biggest in the world.

owenaoz
April 16th, 2005, 06:43 AM
I'm a shareholder in the company erecting the new billboard on the 4 Times building. Curious to hear what locals think of it, particularly in regard to how prominent it looks on the night skyline from a few miles away. Are there regular video clips being shown yet? :)

damato
April 17th, 2005, 02:29 AM
It looks very stunning.

It can be seen like a beacon from all areas. I first noticed it while driving from the Jersey side when I saw the words "this is a test" moving across it in rainbow colours. I wondered what it was and pulled over. You can see Disney's Lion King Broadway advertisement, some adverts that I dont recognise, some fashion video. Its pretty cool stuff. I can say for sure its the eyecatcher of any of the lights you see!

Tell me more about it ....who is doing it?

212
April 17th, 2005, 04:46 AM
I'm a shareholder in the company erecting the new billboard on the 4 Times building. Curious to hear what locals think of it, particularly in regard to how prominent it looks on the night skyline from a few miles away. Are there regular video clips being shown yet? :)


I'm a little let down. It won't truly be Blade Runner around here until the billboards get *sound*. And also, somebody needs to sell lighted umbrellas.

junglizt1210
April 17th, 2005, 11:54 AM
It looks very stunning.

It can be seen like a beacon from all areas. I first noticed it while driving from the Jersey side when I saw the words "this is a test" moving across it in rainbow colours. I wondered what it was and pulled over. You can see Disney's Lion King Broadway advertisement, some adverts that I dont recognise, some fashion video. Its pretty cool stuff. I can say for sure its the eyecatcher of any of the lights you see!

Tell me more about it ....who is doing it?

you can see those signs from the jersey side of the Hudson??!!!:eek:

owenaoz
April 17th, 2005, 06:28 PM
Damato

What is the distance of the Jersey side of the Hudson from the sign on 4TS.

Can make out the video clearly or is it just a bright glow on the night skyline??

Chartdoctor
April 17th, 2005, 10:05 PM
The 272 3times3ft panels is from a Perth based Australian company called Lumacom.Spectrum signs installed the sign. The technology is delivered to you through the commercialization of a scientific principle known as psychophysics.This is the process in which the human visual system perceives complete images whilst only receiving partial images through actual sight. This sign technology is revolutionizing the outdoor neon signage and outdoor billboard advertising industries found in many creative and operational benefits.
"How does it work ? Imagine a moving full colour image on a video screen in front of you. You have clarity of vision,and the image is crisp due to the high density of pixels that make up the screen. However with the science of psychophysics,we have discovered that up to 90% of the pixels can be removed without any effect on the quality of the image in this process, with similar dramatic cost savings. As long as the image keeps moving,your brain is literally compensating for the gaps left by the loss of pixels, and assumes that it is still seeing a perfect image. Several lumacom signs are in Europe and Australia and through Clear Channel this is the Times Square, U.S debut to launch the screens across America..

ZippyTheChimp
April 17th, 2005, 10:18 PM
Is this a script?

damato
April 17th, 2005, 10:52 PM
Thanks for that....sounds interesting.... I will have a look at the company's website to get a better understanding......

I cant tell you the exact distance from the sign to Jersey, but it has to be a good few miles. The Hudson is about half the width of Manhattan itself and the Disney sign building is about mid-way across Manhattan (give or take). Then you have distance back from the Jersey foreshore where I saw it, so it could easily be 4-5 miles?? In any event, its pretty clear. You certainly can make out the Disney stuff clearly. The words "This is a test" are super clear!! Crisp.

Here's the video I took..... not very good quality but hope its a start (taken from about 2 miles away)

Chartdoctor
April 18th, 2005, 01:06 AM
I wanted to be exact,so it reads something like a script,I have a fear of making errors,however,the official launch of the Disney Sign is scheduled for 21st April 2005 at the Westin Hotel at Times Square. The launch will feature Media outlets,prominent New York City dignitaries,Advertisers and Disney Management.
However if the Lion attends in person you can count me out.

owenaoz
April 18th, 2005, 01:26 AM
Domato, I think you forgot something - either that or I can't see it for looking.

damato
April 18th, 2005, 02:02 PM
I could not upload it because all files are limited to 1 meg. This image was about 3 meg, sorry.... if you give me your email, maybe I can send direct to you.

michelle1
April 18th, 2005, 06:24 PM
Guys, you don't have to worry about about the visibility, there is no other Sign in NY with such a broad exposure like The Lion King.

MagnumPI
April 18th, 2005, 07:01 PM
16 March 2005:
http://www.lumacom.com.au/images/4TS/4TS%20progress%20Lion%20King2%20150305.jpg

5 April 2005:
http://www.lumacom.com.au/images/4TS/4TS_Completed.jpg

michelle1
April 21st, 2005, 04:46 PM
Hello guys from the other side of the globe! Guess what I heard on the radio today?
The Nasdaq building is claiming to have the largest, and now also tallest Billboard in the World. Official opening of the Disney Sign will take place today in the late afternoon, in attendance of a large Media crowd, ad companies, environmetalists and major dignitaries of New York City.

riverview
May 2nd, 2005, 08:50 PM
Hello from Australia,
I come here each day hoping to read further comments on the Lumacom sign atop 4TS. But, alas, tis a forgotten subject.

Well, just in case someone is still watching; In the night time display, does the Lion King just get bigger and smaller, or is there a wide range of advertising?

I downloaded the company's video of the sign at night, but truthfully it was fairly ordinary.

Lumacom's technologly is very green in that it uses far less electricity to run and less goodies to make, hence Durst's interest, and why I am interested too. But, does it work well enough to catch on. I'm trying to access from this side of the planet whether this technology can produce readable messages displayed so high up.

All the best from Riverview

lofter1
September 4th, 2006, 12:56 AM
If Bigger Is Better, NBC Is Moving Up

http://graphics10.nytimes.com/images/2006/09/04/business/04nbc_338x450.jpghttp://graphics10.nytimes.com/images/misc/spacer.gifhttp://graphics10.nytimes.com/images/misc/spacer.gif

NBC Universal
A rendering of a sign set to appear in Times Square next month.


NY TIMES (http://www.nytimes.com/2006/09/04/business/media/04nbc.html?_r=1&oref=slogin)
By STUART ELLIOTT
September 4, 2006


After a decade of promoting its television programs on a giant Times Square sign, NBC Universal is moving a block away to a bigger space, co-sponsored by a different maker of TV sets.


The NBC Universal AstroVision video screen on 1 Times Square, co-sponsored with the Panasonic division of Matsushita Electric, has been a visible part of the neighborhood since 1996. With the 10-year lease on the sign expiring, NBC Universal sought a larger presence in the Times Square media gulch, said John Miller, chief marketing officer at the NBC Universal Television Group, particularly after 1 Times Square became covered with video screens for other brands like Budweiser and Discover Card.


“It looks like a shelf at Best Buy with monitors stacked atop each other,” Mr. Miller said. “It became a little bit less special.”


NBC Universal, part of General Electric, is teaming with Sharp for its newest screen, which is scheduled to go live sometime in October. The new screen, sandwiched between two oversize billboards that will also advertise NBC Universal, will be above the Champs Sports store at 5 Times Square, on the southwest corner of 7th Avenue and 42nd Street.


The screen and billboards will total almost 3,500 square feet, compared with the 1,400 square feet of the AstroVision sign. Neither NBC Universal nor Sharp would discuss the financial terms of the lease, also for 10 years, although it is estimated to total in the eight figures.


The new screen will carry the Sharp Aquos brand name, after the Aquos line of flat-panel TV sets with liquid-crystal display screens. It will be Sharp’s debut in Times Square.


“It’s all about the showmanship in Times Square, one of the most-visited areas in the U.S.,” said Bob Scaglione, senior vice president and general manager for marketing at the Sharp Electronics Marketing Corporation of America. “We were notably absent.”


Copyright 2006 The New York Times Company

lofter1
November 11th, 2006, 10:01 AM
Video (short, fun, informative) from Creative Time on the Supersigns / Advertising in Times Square ...

http://www.creativetime.org/programs/video/consumer.html

A Consumer's Guide to Times Square Advertising

http://www.creativetime.org/programs/img/current/cgtsa.jpg (http://www.creativetime.org/programs/video/consumer.html)

krulltime
November 15th, 2006, 10:22 AM
Charmin to New York: ‘Go in Style’


http://graphics8.nytimes.com/images/2006/11/15/business/600_adco.jpg
A rendering shows what a toilet paper will do to get noticed over the holiday season in New York. Twenty
stalls will be available.


By CLAUDIA H. DEUTSCH
November 15, 2006

NEVER stand when you can sit, and never pass up a chance to go to the bathroom.

It’s the kind of oft-repeated advice that New Yorkers find useless. In Manhattan, chances to get rid of that morning coffee are few and far between.

But the search for relief is about to ease, at least for the 15.3 million people who the New York Travel Advisory Bureau predicts will visit New York over the holidays. From next Monday through Dec. 31, the Procter & Gamble Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use.

“Let’s face it — there aren’t a lot of environments where a bathroom tissue message is relevant,” said Dennis Legault, brand manager for Charmin. “But the message is very relevant when people really need to go.”

The 20-stall restroom will be at 1540 Broadway, between 45th and 46th Streets, in space formerly occupied by a bar, Bar Code. It will be open from 8 a.m. to 11 p.m. (except for Christmas Day, when it will close at 6 p.m.). Two of the stalls will be accessible to people with disabilities, and baby changing stations will be available. There will also be a seating lounge, with its own photo-op: A six-foot stuffed Charmin bear, just waiting to have its picture taken with a visitor.

It is not on street level, but it will be hard to miss. Charmin representatives will be roaming the Times Square streets dressed as toilets, handing out fliers advertising the restroom’s location. Electronic billboards at local airports will announce it, too, and Charmin will prominently post the location on its Web site. Doris Roberts, Raymond’s mom on “Everyone Loves Raymond,” has agreed to do the ceremonial first flush on Monday.

A huge billboard over the door to the restroom itself will say “You are in New York. Go in Style.” Right under that will be a sign saying Charmin Restroom.

“Think of it as our holiday gift to New York,” Mr. Legault said.

Brand specialists say it is actually New York’s holiday gift to Charmin. “Really, how often do you get to introduce your product in a one-on-one fashion, to a highly motivated audience that is almost certain to respond with gratitude?” said James R. Gregory, chief executive of the brand consulting firm CoreBrand.

Charmin first tested the idea of free bathrooms in 2000, when it refurbished a restroom at the Ohio State Fair. “It was a way to try the idea without investing lots of money,” Mr. Legault said.

Follow-up research showed that there was a definite increase in Charmin’s sales, and that even three months later, people remembered the Potty Palooza, as Charmin calls its spiffed-up johns. The research showed that people even stayed longer at the fair. “In the past, they stayed as long as their bladders held out,” Mr. Legault said.

But a Times Square restroom is a bigger gamble for Charmin. This is the first time the brand will operate a restroom for longer than a few days. And, since Times Square gets visitors from all over the world, it will be hard to check whether the restroom has pumped up Charmin’s image, let alone its sales. Charmin representatives at the site will try to talk to visitors as they go out, even get e-mail addresses or phone numbers so they can contact them down the road. Still, Mr. Legault concedes, “evaluating this is going to be a challenge.”

Mr. Legault declined to discuss budget, except to say that the restroom is second only to television advertising among this year’s promotional costs.

Neither Charmin nor Vornado, the real estate company that owns the space, would divulge what Charmin is paying in rent. But upstairs retail space in the area goes for $150 to $225 a square foot per year, and the restroom will occupy from 7,000 to 8,000 square feet.

Cost, in fact, was the main thing keeping Charmin from doing this sooner. “Real estate is so expensive in New York, we just couldn’t be sure the economics would work,” Mr. Legault said. “But we know that New York is the center of the universe, so we just had to give it a try.”

Branding experts say it is money well spent. “This will provide a much-needed service for women, who I suspect are Charmin’s main buyers,” said Judy Hopelain, a partner at the marketing consultant Prophet Brand Strategy.

Michael Watras, president of the brand consultant Straightline International, figures that the costs, no matter how high, are a pittance for what the promotion will glean. “They’re showcasing their brand to a gazillion people in the toughest place in the toughest city,” he said. “They’ll get more publicity than any advertising campaign could ever provide.”

Still, it is not a risk-free approach. If those attendants fall down on the cleaning job, or if the lines at the restroom are too long, there could be a backlash, the branding specialists said. And, when Charmin closes the Potty Palooza at year-end, gratitude could quickly become resentment. “When you introduce something that people like, it’s never a good idea to take it away,” Mr. Gregory warned.


Copyright 2006 The New York Times Company

lofter1
November 18th, 2006, 09:26 AM
Stuntman Blaine to hang from hook in Times Square

reuters.com (http://today.reuters.com/news/articlenews.aspx?type=peopleNews&storyID=2006-11-17T212132Z_01_N17407218_RTRIDST_0_PEOPLE-STUNT-DC.XML&WTmodLoc=NewsArt-C2-NextArticle-1)
Fri Nov 17, 2006 4:21 PM ET

NEW YORK (Reuters) - In his latest stunt, U.S. magician David Blaine will be shackled to a spinning gyroscope hanging some three stories above Times Square as he tries to escape before a three day deadline.

The 33-year-old, whose previous stunts include 61 hours encased in a block of ice and one week buried in a coffin, will be hoisted 40 feet above the ground just off New York's Times Square on Tuesday.

Blaine will be secured in a three-ringed gyroscope spinning continuously in all directions and retailer Target Corp. has challenged the magician to escape from his position by 5 a.m. Friday.

"There will be no barriers to protect him from elements like wind, rain, snow or freezing temperatures," Target said.

If he succeeds, Blaine will then accompany 100 families chosen by The Salvation Army on a shopping spree at Target. The department store said it will give each family a $500 giftcard if Blaine completes the challenge.

Other stunts Blaine has done include a week living underwater in a clear sphere and 44 days in a box suspended over the River Thames in London.

"This is my chance to give back to The Salvation Army and to benefit other families," Blaine said in a statement. "It's my goal not only to successfully complete this challenge, but to help give others an extraordinary holiday season."

© Reuters 2006.

***

Target Challenges David Blaine with a Spectacular Thanksgiving Mission

News Release
http://media.corporate-ir.net/media_files/irol/global_images/spacer.gif

target.com (http://news.target.com/phoenix.zhtml?c=196187&p=irol-newsArticle&ID=929765)
November 10, 2006 http://media.corporate-ir.net/media_files/irol/global_images/spacer.gifhttp://media.corporate-ir.net/media_files/irol/global_images/spacer.gif

David Blaine, The Salvation Army and Target Kick-Off the 2-Day Sale to Bring Joy to Deserving Families This Holiday Season

WHAT/WHO: This Thanksgiving, Target is presenting David Blaine -- the world's greatest endurance artist and magician -- with one of his biggest challenges yet. As part of his challenge, he will attempt to escape from shackles while dangling four stories above Times Square in time for the Target 2-Day Sale. Target and David Blaine are joining together to present this event to benefit The Salvation Army and kick-off a dazzling holiday shopping season. If David Blaine successfully completes this feat, 100 deserving children will have a surprising and unforgettable start to the Christmas season. Target and David Blaine will reveal the closely guarded details of Blaine's new challenge at this not-to-be-missed press conference.

David Blaine and John Remington, VP of Events Marketing and Communications for Target will meet the press on Friday, November 17 to take the wraps off of Blaine's new challenge.

WHEN: Friday, November 17

WHERE:

11:00 a.m.
West 46th Street
(A lot on the south side of the street between Broadway and 8th Avenue) New York, NYVISUAL:

The location of David Blaine's next extraordinary challenge
Q&A with David Blaine
Q&A with John Remington of TargetSUMMARY:

The day after Thanksgiving is one of the biggest shopping days of the year. Only a stunt on the world's biggest stage is spectacular enough to kick off the Target 2-Day Sale.
Target has partnered with The Salvation Army to specially select 100 deserving children who will benefit from Blaine's successful completion of this challenge.
David Blaine has accepted this challenge as a way to give back to The Salvation Army, an organization that had memorable impact on him as a child.CONTACT: Elisabeth Opalka Target Media Relations Kaplow Communications (612)696-3400 (646) 747-3530

SOURCE Target
11/10/2006 P 3266 11/10/2006 12:05 EST http://www.prnewswire.com

BigMac
November 20th, 2006, 01:05 PM
Gothamist
November 20, 2006

Charmin's Times Square Bathrooms Are Open For Your Business

Posted by Jen Chung

http://www.gothamist.com/attachments/tien/2006_11_charminbath1.jpg

http://www.gothamist.com/attachments/tien/2006_11_charminbath2.jpg

In time for the holiday season, the Ultimate Charmin Family Experience (http://charmin.com/en_us/pages/restrooms/index.shtml) is here! And by "family experience," Charmin means going to the bathroom together in delightfully clean (at this point) bathrooms in Times Square! There are 20 clean and comfortable restrooms, open from 8AM to 11PM through December 31 (well, the potties are closed on Christmas and will close at 6PM on December 24 and 31), but there's also a waiting room with flat-screen TVs and a fireplace.

Workers will be cleaning the bathrooms after each use (http://www.amny.com/news/local/newyork/am-toilet1121,0,5400546.story?coll=am-topheadlines) (and it's probably considerate of you to flush), so these might be the cleanest bathrooms in the city. And don't forget to take your picture with a Charmin bear!

The Charmin facilities were designed by the Gigunda Group, which has designed other Charmin promotions (like the mobile restrooms) (http://www.gigundagroup.com/html_site/case_studies/charman/index.htm) before.

http://www.gothamist.com/attachments/tien/2006_11_charminbath3.jpg

2003-2006 Gothamist LLC.

daver
November 20th, 2006, 01:12 PM
http://images.eonline.com/eol_images/Articles/20061117/285.blaine.david2.111706.jpg

David Blaine Hangs Out

by Josh Grossberg
Fri, 17 Nov 2006 02:55:14 PM PST

Things are starting to look up for David Blaine...or down, depending on his point of view.

For his next feat, the illusionist/performance artist/masochist will dangle from a hook five stories above Times Square while shackled to a spinning gyroscope. He has three days to escape.

The challenge, sponsored by Target to kick off the holiday shopping season, will get underway at 10 a.m. Tuesday, when Blaine is slated to be hoisted by crane to his destination, 40 feet above West 46th Street near Eighth Avenue.

There, he will be strapped in to a giant three-ringed gyroscope—said to be inspired by Leonardo da Vinci's famous Proportion of Man drawing and akin to the crazy carnival contraptions that make people sick on sight—and spin continuously, without protection from the elements. (Blaine has apparently lucked out, weather-wise: The extended forecast calls for mostly sunny days with temperatures in the low 50s, before rain moves in at week's end.)

His task: to make it safely out of the gyroscope by 6 a.m. on Nov. 24, aka Black Friday.

Should he make it out in one piece and be able to stand upright, Blaine will then escort 100 children and their families—chosen by the Salvation Army—on a shopping spree at the Times Square Target store.

"This is my chance to give back to the Salvation Army and to [help] benefit other families," Blaine said in a statement, giving a nod to the organization that helped clothe him as a child. "It's my goal not only to successfully complete this challenge, but to help give others an extraordinary holiday season."

And an extraordinary sight. The last time the 33-year-old performer cheated death was during a seven-night stint last May in a water-filled acrylic ball outside Manhattan's Lincoln Center. The stunt was capped with an unsuccessful bid at breaking the world record for holding his breath underwater.

Blaine's previous endurance tests include encasing himself in a block of ice for 61 hours, fasting for 44 days in an acrylic box, being buried alive for seven days and perching himself on a tiny platform overlooking the Big Apple's Bryant Park for 35 hours.

http://www.eonline.com/news/article/index.jsp?uuid=76c44df0-fa26-47d0-86eb-e86de7aa0803#

daver
November 20th, 2006, 01:21 PM
There are 20 clean and comfortable restrooms, open from 8AM to 11PM through December 31 (well, the potties are closed on Christmas and will close at 6PM on December 24 and 31), but there's also a waiting room with flat-screen TVs and a fireplace.

Workers will be cleaning the bathrooms after each use (http://www.amny.com/news/local/newyork/am-toilet1121,0,5400546.story?coll=am-topheadlines) (and it's probably considerate of you to flush), so these might be the cleanest bathrooms in the city. And don't forget to take your picture with a Charmin bear!
I am SO going to use these facilities on my way to work in the morning at, uh, 7, am... Damn.

Well, I will catch them on the way home then, after the bar closes, at, uh... Damn.

These are tourist bathrooms, aren't they?

Not that there is anything WRONG with that ... but how about some safe, resaonably clean restrooms available at least at Times Square for Godsakes! 24X365. Is that too much to ask?

Man, and cleaning after each use? They must have a veritable army of, uh, pot scrubbers? That is quite an undertaking...

Ninjahedge
November 20th, 2006, 01:24 PM
http://images.eonline.com/eol_images/Articles/20061117/285.blaine.david2.111706.jpg

David Blaine Hangs Out


http://img316.imageshack.us/img316/6678/tonywonder288x442wincewince4vu.jpg

I WONDER where he got that idea from?

lofter1
November 20th, 2006, 08:11 PM
M&M World at 1600 Broadway has just put up a wild new pixalated mother ...

Just in time for the Thanksgiving Day Parade down Broadway ;)

***

krulltime
November 20th, 2006, 11:42 PM
A Glitzy (But Temporary) Answer to Nature’s Calls in Times Sq.


By THOMAS J. LUECK
November 21, 2006

Standing before 13 television cameras and roughly 50 journalists yesterday, the actress Doris Roberts recalled her son’s “little tinkle dance” during a Macy’s Thanksgiving Day Parade years ago.

“There was nowhere to go,” said Ms. Roberts, one of the stars of the television sitcom “Everybody Loves Raymond.” So, she said, she marched the boy, Michael, who was 8 at the time, into Central Park and declared, “Try behind that tree.”

Ms. Roberts delivered her anecdote at what surely had to be one of the splashier grabs for publicity in the recent history of Times Square. Ms. Roberts was the V.I.P. for the ribbon-cutting and ceremonial first flush marking the opening of 20 public toilets near 46th Street and Broadway. The luxurious-looking restroom complex was installed by the Charmin brand of toilet paper, which has leased the space until Dec. 31.

In a restroom-challenged city, Charmin’s marketing ploy impressed many people, including Mayor Michael R. Bloomberg. “The mind boggles,” Mr. Bloomberg said when asked about the Times Square event during a news conference in the Bronx. “The person that sold that is somebody I’d love to have come to work for my company.”

Tim Tompkins, the president of the Times Square Alliance, the business group that, among other things, organizes the city’s New Years Eve celebration, said, “I’ve never seen so many television cameras in my life, not even on New Year’s.”

Charmin, which is part of Procter and Gamble, had broadcast the arrival of its Times Square “Potty Palooza” with a giant billboard above the entrance. The plan was widely reported last week.

A long escalator ride from the sidewalk takes people to a large waiting area furnished with flat-screen televisions, couches and a fireplace. Beyond are the bathrooms, numbered 1 through 20, each equipped with gleaming white porcelain sinks and, of course, Charmin toilet paper (six rolls per stall.)

Some are theme bathrooms, with wallpaper depicting Times Square, Wall Street and Grand Central Terminal. There are changing tables for children, and toilets equipped for people with disabilities.

The restroom complex, which is in a space formerly occupied by a bar, will be open from 8 a.m. to 11 p.m., except on Christmas Day, when it will close at 6 p.m.

Charmin’s gift opened at a time when the city, after years of squabbling, was in the process of selecting 20 locations for public pay toilets that were to be installed, sometime next year, under a contract with a Spanish company.

Mr. Bloomberg has cited the shortage of public toilets for visitors and shoppers as a serious issue, which has been alleviated only slightly in recent years with an invasion of Starbucks coffee houses, chain bookstores and other businesses that make their facilities available to the public.

In 2002, the mayor said addressing the public restroom shortage was one of his three highest priorities, behind improving city schools and grappling with the city budget.

Charmin said it had hired 30 workers to clean its new bathrooms after each use.

“These are 20 fabulous, free, fantastic restrooms,” said Ms. Roberts yesterday. Then, as she struck a radiant pose, one hand atop the toilet handle, her inaugural flush was captured by the cameras.


Copyright 2006 The New York Times Company

antinimby
November 27th, 2006, 07:06 PM
It's potty time for 50,000 on B'way


http://www.nydailynews.com/ips_rich_content/475-toilet26.jpg
Throng waits for hottest seats
on Broadway - Charmin's brand
new rest rooms in Times Square.


BY BRENDAN BROSH
DAILY NEWS WRITER

One of the biggest new tourist attractions in Times Square isn't a Broadway show or a theme restaurant.

It's a toilet.

More than 50,000 people have visited a 20-stall potty palace that toilet paper giant Charmin opened at 1540 Broadway last Monday - and it's not just for the novelty.

The rest rooms, which will be open daily from 8 a.m. to 11 p.m. through the end of December, are a much-needed amenity in a city famously lacking in public rest rooms, said people waiting to use the loos.

"If this wasn't here, I would have gone in the street," said Jason Dunne, 32, of Ireland.

About 50 people stood between Dunne and the bathrooms yesterday - but many more people were behind him in line.

"I just gotta go," said Michael Brown, 19, of Baltimore.

The Charmin toilets are disappearing by 2007, but New Yorkers shouldn't have to wait too much longer for public rest rooms.

Self-cleaning, 25-cent kiosks are scheduled to be on the streets in the spring, thanks to a deal the city signed in September 2005 after years of delays, screwups and redesigns.

"It took Charmin three weeks to build this space, and it's taken the city 15 years to create public rest rooms," said Tim Collins, a manager at the site.

The city's public johns likely won't offer as surreal an experience as Charmin does.

Visitors must take an escalator to the second floor of the building, where the entire space is decorated in blue and white. Toilets No. 1 and No. 2 are designated "Gotta Go Stalls - For Little Squirt Emergencies."

Dancing bathroom attendants clean each gleaming stall after every use.
"It was the strangest toilet experience of my life," said Alex Lofthouse, who was visiting from England. "It makes you smile."

Originally published on November 26, 2006 (http://www.nydailynews.com/news/local/story/474716p-399321c.html)

© 2006 Daily News, L.P.

lofter1
November 27th, 2006, 10:22 PM
On Friday I thought I'd give these things a "go" ...

But the line was all the way down the block ...

Back to Starbucks :cool:

pianoman11686
December 10th, 2006, 11:44 PM
Hottest Ad Space in Times Square May Be on Tourists’ Cameras

By LOUISE STORY
Published: December 11, 2006

Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.

But recently they have discovered that down on the ground, new technology has given low cost, face-to-face marketing campaigns something of a cutting edge as consumers spread their messages on the Internet.

Take the recent display of public toilets set up by Charmin bathroom tissue: Used by thousands in Times Square and viewed by 7,400 Web users on one site alone. Or Nascar’s recent display of race cars; videos of the event have been viewed on YouTube more than 1,800 times. More than 60 people wrote about the event on their blogs and 60 more spread the word — and pictures — on the Flickr Web site.

“The great thing about the digital world is you can capture these events,” said Christian McMahan, brand director for Smirnoff Ice, owned by Diageo. “People can see them whether they were there that day or 3,000 miles away.”

As a result of the growing popularity of consumer-generated pictures, videos and e-mail messages on Internet sites like YouTube and Myspace, advertisers are getting consumers to essentially do their jobs for them.

When Target, the discount store operator, suspended the magician David Blaine above Times Square for two days during the week of Thanksgiving, videos shot by viewers were posted on YouTube and viewed more than 19,300 times.

“Times Square is becoming, in a way, a publishing platform,” said Peter Stabler, director of communication strategy for Goodby, Silverstein and Partners, an advertising agency that is part of the Omnicom Group. “What happens in Times Square is no longer strictly the province of location. You can experience things that are happening there, even if you’re not there.”

On sites like YouTube, Flickr and MySpace, an army of tourists and residents are spreading advertisers’ messages well beyond Manhattan, using their cell phones and video cameras as they walk through the marketing crossroads of the world.

Consumer brand companies are taking advantage of that by hosting elaborate events, fully aware that those events are great fodder for footage. Hosting events in Times Square, advertisers said, is like buying product placement in a TV show or a movie — except the cameras are held by consumers and the placement is on the Internet.

Experiential marketing, as the ad industry calls such campaigns, is intended to give people something they can tryout and photograph. Companies are holding such events in cities around the world, but advertisers said Times Square was unparalleled in its reach. People around the world recognize Times Square in photos and videos online and are more likely to view them, marketers said.

Charmin’s bathrooms, which opened on Broadway near West 46th Street on Nov. 20, generated traditional coverage with more than 80 articles published about the fancy toilets. But consumer videos posted on YouTube alone have been viewed more than 7,400 times.

Hundreds of other people each week post photos and videos on their blogs and MySpace pages. One blog post last week, “Der New York Trip Part II”, written in German, shows a young couple posing with the Charmin bear. Charmin is a brand of Procter & Gamble.

Another post about the Charmin toilets last week on a Web design blog wondered, “Could this be too much marketing?” Christian Montoya, the site’s author videotaped the bathrooms when he visited Times Square on Thanksgiving, so that he could post the footage online for his roughly 700 daily readers. Though Mr. Montoya, a senior at Cornell University, said he was skeptical of marketing but thought the Charmin bathrooms were effective.

“It was more than a billboard because you could actually try the product,” Mr. Montoya said.

It is difficult to count exactly how many people pass through Times Square each day, but foot traffic by some measures has nearly doubled. In 1997, the Times Square Business Improvement District counted 8,702 people an hour passing through the most crowded parts of Times Square during the busiest times of year. This year, the Times Square Alliance found that nearly double that amount — about 15,000 people — passed the Virgin Megastore on Broadway during busy hours.

But, advocates of experiential marketing say headcounts in Times Square underestimate the district’s impact. Face-to-face interaction with customers is more powerful than traditional ads, they say.

“What people do is geometrically more powerful than what they are told,” said Brian Collins, chief creative officer of Ogilvy and Mather Brand Innovation Group, a part of the WPP Group. “Feeling something, picking it up in your hands, walking into an environment is a far more powerful brand promise than anything you are simply told through traditional media alone.”

On the day after Thanksgiving, Diageo’s Smirnoff Ice brand held a tongue-in-cheek rally featuring about 30 paid actors as “core protestors.” The theme was “save the mistletoe,” a slogan for a holiday campaign for Smirnoff Ice. Smirnoff estimates that 60,000 people passed by its four-hour rally.

“When you go into an arena that is so iconic like Times Square, people are looking to be entertained,” said Christian McMahan, brand director for Smirnoff Ice. “And they’re looking to be part of it.”

In April, General Electric rented nine digital billboards in Times Square and displayed photos of people passing by. People on the street photographed themselves standing below the billboards when their images appeared. Soon, those images were circulating online.

“It’s much more interactive,” said Judy Hu, the global executive director for advertising and branding at G.E. “You’ve got people who are e-mailing, sending messages, they’re involved with your brand personally as opposed to just viewing it.”

G.E. and other companies that hosted recent events would not divulge their costs, but they said the total came out surprisingly low compared with other forms of marketing.

The mayor’s office said permits to use Times Square areas started at $25,000 but often cost $50,000 or more for a day, and that 112 marketers had paid for permits this year.

The amount of marketers in Times Square has soared this year in large part because three traffic islands there were made available on a regular basis this year for the first time as part of Mayor Bloomberg’s broader initiative to attract more tourists to New York City.

In February, Walt Disney World sent Hans Florine, the X-games gold medal climber, scaling up a billboard to promote Expedition Everest, a new Animal Kingdom park ride. Mickey Mouse was also there, but he stayed on the ground.

In early December, MasterCard carolers sang holiday songs and passed out hot chocolate; street vendors sold coffee in Ann Taylor Loft paper cups; and a Sovereign Bank team rode red Segways passing out shopping bags and subway maps.

But some advertising executives wonder if it might be reaching the saturation point.

“It is now getting to the point,” said Lori Robinson, senior vice president of Hill and Knowlton, the WPP Group agency that helped produce one event, “where there just might be a little too much going on in Times Square.”

Copyright 2006 The New York Times Company

lofter1
December 10th, 2006, 11:52 PM
... a Sovereign Bank team rode red Segways passing out shopping bags and subway maps.

A bunch of these idiots have been down in SoHo all week -- clogging up the already crowded sidewalks.

One day soon I might just bump into one of these guys extra hard -- just to see how well that Segway self-balancing mechanism really works :cool:

Jim856796
August 26th, 2007, 11:32 AM
I have heard that the NBC Peacock above the Panasonic Jumbotron was replaced with the logo of News Corp. Then the Budweiser billboard above the jumbotron was expanded into a complete LCD High definition screen. After that the Cup Noodles ad above the Budweiser ads was removed to make way for a new Chevy billboard that feature a clock. Can you get me a picture of the new signs, please?

BrooklynRider
August 26th, 2007, 10:13 PM
The new signs are about as uninspired as one could dread. Horrible.

brianac
October 4th, 2007, 04:11 AM
A New Ball for New Year’s, Brighter Yet More Efficient
http://graphics8.nytimes.com/images/2007/10/04/nyregion/04ball-600.jpg Rob Bennett for The New York Times

Employees of Hudson Scenic Studios and Landmark Signs and Electric work on the new New Year’s ball in a building in Yonkers.

By WINTER MILLER
Published: October 4, 2007
When the ball atop 1 Times Square drops this year, signaling the start of 2008 and delighting the million or so people wedged into the surrounding streets, it will mark the 100th anniversary of a venerated tradition. It will also mark the debut of a new ball that will be the height of high-tech modernity and will be, in today’s environmental parlance, green.


The new aluminum skeleton and the exterior “skin” made of Waterford crystal panels that covers thousands of light-emitting diodes known as L.E.D.’s will mean a brighter and more energy-efficient ball.
While last year’s ball resembled a rounded porcupine with halogen quills, this year’s ball has a smooth surface capable of displaying nearly 16 million different colors. An impressive range, but Focus Lighting, the company that decides how the ball is lighted, plans to limit the palette to 25 vibrant colors.
“People are going to be blown away by the variety and the saturation of colors,” said Christine Hope, the project lighting designer at Focus Lighting who has been working on the new ball since last October.
Besides more intricate colors, the new ball can also display video, which for now means an image of a flickering flame or the rippling stars and stripes of the American flag. That is a lot more than the old ball with its four colors, red, blue, green and white, could do.
The new ball weighs about 1,200 pounds and has 672 triangular Waterford crystal panels in a pattern the company calls “let there be light” on the inside and the outside to best reflect light. Additional pyramid-shaped mirrors on the ball’s exterior capitalize on the crystal’s refraction.
The old ball had 600 bulbs; the new one has 9,576 L.E.D.’s. The old ball’s light level was 291,541 lumens; the new ball’s level is 625,033 lumens.
But even though it is twice as bright, the new ball is easier on the environment. Each L.E.D. on the ball generates the same amount of light as one of last year’s bulbs but uses 87 percent fewer watts. The net result is that the new ball will use about 15,000 watts compared to the old ball’s 30,000 watts.
In other words, power up 10 toasters, keep them toasting for six hours — the length of time the ball is lighted — and that will be the equivalent amount of electricity. “With half the amount of power, you’re getting twice the amount of light, so it’s four times more efficient,” said Brett Andersen, general manager of Focus Lighting.
The first ball was created in 1907 by Walter F. Palmer, the chief electrician for The New York Times at the behest of the publisher Adolph S. Ochs, who wanted a spectacular midnight show in Times Square. Historically, dropping a ball to synchronize clocks is nothing new. Beginning in the early 1800s, iron balls were lowered from poles in port at noon each day so sailors could set their clocks and calculate the rate of error of their chronometers.
This ball will be the fifth iteration. The earliest balls were made of iron and wood until aluminum was used for the third ball, in 1955. That aluminum ball was shaped into an apple for several years during the 1980s, and then in 1995 it was made flashier with the addition of rhinestones.
At 11:59, the ball drops 77 feet in 60 seconds. Until 1995, the balls were lowered by six men, but since then they have been lowered by cables controlled by computers. A second computer is in place as a backup that can seamlessly switch over without missing a cue. And if the computer’s power cord were to become accidentally unplugged, there is a backup power supply. But keeping the ball lighted rests in the hands of Con Edison: if the power goes out in Times Square, the ball will be dark.
And how much crystal is in the new ball? Peter R. Cheyney, the director of corporate communications for Waterford Wedgwood U.S.A., guesses it equals about 500 crystal goblets, which at $60 per comes out to $30,000. The materials for the ball are donated by Waterford and Royal Philips Electronics, and the event itself is produced by Countdown Entertainment and the Times Square Alliance. Jeffrey Straus, the president of Countdown Entertainment, estimates the ball’s worth at $1.1 million.
And after making its first public appearance, the ball will rest in a vault 50 feet below 1 Times Square, beside the previous ball.

ablarc
October 7th, 2007, 09:47 PM
The new signs are about as uninspired as one could dread. Horrible.
Aw, it's been that way ever since they ditched the neon for LCD.





(Or LED ... whatever.)

NYC4Life
November 16th, 2008, 01:53 AM
WABC-TV / AP


Times Square getting green billboard

Saturday, November 15, 2008 | 7:25 PM


NEW YORK -- This winter, New Year's Eve revelers will have a close-up view of Times Square's first environmentally friendly billboard powered entirely by wind and sun.

Construction on the 35,000-pound sign advertising the Ricoh Americas Corp. is to begin this month at 3 Times Square, across the avenue from the building where the ball drops on New Year's Eve.

Powered by 16 wind turbines and 64 solar panels, the sign is expected to save $12,000 to $15,000 per month in electricity costs.

Ricoh estimates the sign will also keep 18 tons of carbon out of the environment.

The billboard may not be quite as dazzling as some of its high-powered neighbors along the Great White Way.

It will be lit by floodlights, rather than light-emitting diodes, and won't have a backup generator, so it could go dark during a long period with little wind or sun.

But Ricoh spokesman Ron Potesky said the sign's turbines will probably be able to keep the billboard lit even after four days without breezes or bright sun.

Passers-by will be able to see the turbines in action.

"The point is that there are ways of being environmentally friendly to the planet, even on a billboard," Potesky said.

A lighting ceremony for the 126-foot wide, 47-foot tall sign is scheduled for Dec. 4.

Ricoh is an office equipment and document storage supplier.



Copyright ©2008 by The Associated Press. All Rights Reserved.

ablarc
November 16th, 2008, 01:50 PM
Hey, hey, hey ... !

A billboard lit by floodlights !

... and it'll go dark from time to time !

We've been waiting for this for quite a while.

lofter1
December 29th, 2008, 11:29 AM
PEPSI'S CAFFEINE BUZZ

SODA TITAN HOPES NEW ADS 'REFRESH'

http://www.nypost.com/seven/12282008/photos/biz034a.jpg (http://javascript<b></b>:SLIDES.hotlink())
FIZZ BIZ: Pepsi will be unveiling eight new billboard ads
in Times Square this week. (Pictured are two mock-ups.)

NY POST (http://www.nypost.com/seven/12282008/business/pepsis_caffeine_buzz_146168.htm)
By HOLLY M. SANDERS
December 28, 2008

Pepsi wants to be the choice of a new generation - again.

Hoping to revive sales of its flagship soda and recapture its youthful vibe, the cola company is ringing in the New Year with one of its most ambitious ad efforts in more than a decade.

Pepsi is zeroing on "millennials" - those born between 1980 and 1990 - in much the same way it took aim at Baby Boomers with the "Pepsi Generation" campaign.

"It's a complete relaunch of the brand," said Ralph Santana, Pepsi's vice president of colas. "We're trying to get out of the old model of marketing."

For years, Pepsi had a marketing edge over rival Coke, but more recently the company has watched soft-drink sales slide. Despite the down economy, Pepsi believes its target demo is an optimistic bunch, and its new "Refresh" campaign reflects that notion.

A new TV spot, which will debut tonight in primetime, is the first for the flagship brand since Pepsi dropped Omnicom's BBDO - the agency that created the "Pepsi Generation" - after 50 years and switched to sibling firm TBWA. The ad, dubbed "Wordplay," uses Pepsi's redesigned logo to spell out upbeat words.

The campaign will carry over into Times Square, where the company is taking over eight huge signs as part of nationwide outdoor advertising campaign. Pepsi hopes to build momentum for the campaign by partnering with MTV for its New Year's Eve coverage.

Pepsi also is incorporating text messaging with interactive billboards to connect with tech-savvy consumers.

Copyright 2008 NYP Holdings, Inc.

Bronxbombers
January 1st, 2009, 11:18 PM
PEPSI'S CAFFEINE BUZZ

SODA TITAN HOPES NEW ADS 'REFRESH'

http://www.nypost.com/seven/12282008/photos/biz034a.jpg (http://javascript<b></b>:SLIDES.hotlink())
FIZZ BIZ: Pepsi will be unveiling eight new billboard ads
in Times Square this week. (Pictured are two mock-ups.)

NY POST (http://www.nypost.com/seven/12282008/business/pepsis_caffeine_buzz_146168.htm)
By HOLLY M. SANDERS
December 28, 2008

Pepsi wants to be the choice of a new generation - again.

Hoping to revive sales of its flagship soda and recapture its youthful vibe, the cola company is ringing in the New Year with one of its most ambitious ad efforts in more than a decade.

Pepsi is zeroing on "millennials" - those born between 1980 and 1990 - in much the same way it took aim at Baby Boomers with the "Pepsi Generation" campaign.

"It's a complete relaunch of the brand," said Ralph Santana, Pepsi's vice president of colas. "We're trying to get out of the old model of marketing."

For years, Pepsi had a marketing edge over rival Coke, but more recently the company has watched soft-drink sales slide. Despite the down economy, Pepsi believes its target demo is an optimistic bunch, and its new "Refresh" campaign reflects that notion.

A new TV spot, which will debut tonight in primetime, is the first for the flagship brand since Pepsi dropped Omnicom's BBDO - the agency that created the "Pepsi Generation" - after 50 years and switched to sibling firm TBWA. The ad, dubbed "Wordplay," uses Pepsi's redesigned logo to spell out upbeat words.

The campaign will carry over into Times Square, where the company is taking over eight huge signs as part of nationwide outdoor advertising campaign. Pepsi hopes to build momentum for the campaign by partnering with MTV for its New Year's Eve coverage.

Pepsi also is incorporating text messaging with interactive billboards to connect with tech-savvy consumers.

Copyright 2008 NYP Holdings, Inc.
Thanks very very for the dazzling new supersigns in Times Square.

lofter1
January 1st, 2009, 11:42 PM
You're welcome ^ but, as your reply followed hard upon, there's no need to re-post the full article :cool:

MTV has been awash in the new PEPSI graphics + imagery.

Derek2k3
July 5th, 2010, 07:54 PM
Never had a thread for 5 Times Sq.. An article here mentioned its signs though.

http://farm3.static.flickr.com/2025/4510767133_f6d004a0d4_b.jpg
Ciorra Photography (http://www.flickr.com/photos/inno68/4510767133/sizes/l/in/photostream/)

http://farm3.static.flickr.com/2025/4510767133_f6d004a0d4_b.jpg

vanshnookenraggen
July 6th, 2010, 11:51 PM
Has much as HDR usually bugs me that is pretty tight.

meesalikeu
July 7th, 2010, 12:20 PM
via iphone yesterday

this is a cute one -- u can take a picture of yourself up on a big screen

http://i945.photobucket.com/albums/ad293/meesalikeu5/04cd24c3.jpg

scumonkey
July 7th, 2010, 03:33 PM
u can take a picture of yourself up on a big screen
But the crowds of oblivious tourists it creates standing in front of it with cameras
is a nightmare to get around!

ablarc
July 7th, 2010, 03:49 PM
Should there be underpasses for New Yorkers and other pedestrian through traffic?

Or should there be designated velvet-rope holding pens for tourists, complete with gatekeepers?

Painted lines on the sidewalk (no tourists beyond this point)?

Or ... ?

scumonkey
July 7th, 2010, 03:56 PM
This was a good idea ;)
http://www.nypost.com/rw/nypost/2010/05/20/news/photos_stories/cropped/lanes--300x450.jpg

ablarc
July 7th, 2010, 04:33 PM
Reminds me of the Brooklyn Bridge's separation of bikes and pedestrians. Because of the sidewalk channel, you don't even need a painted line.

meesalikeu
July 7th, 2010, 04:42 PM
boys, boys. now, now. need i remind whos neighborhood you are in when you are in times square? lets just be glad we have a place to stuff most of'em! ;)

ablarc
July 7th, 2010, 05:03 PM
Whose neighborhood are we in?

lofter1
September 20th, 2010, 12:47 PM
Peep-O-Rama

Jeremiah's Vanishing New York (http://vanishingnewyork.blogspot.com/2010/09/peep-o-rama.html)

A vanished piece of the old Deuce has come back to 42nd Street.

*

How the Peep (http://www.brooklynstreetart.com/theBlog/wp-content/uploads/2009/08/brooklyn-street-art-peeporama-celso.jpg) used to look ...

http://www.bridgeandtunnelclub.com/bigmap/manhattan/midtown/boa/peep.jpg

lofter1
September 24th, 2010, 11:04 PM
PEEP-O-RAMA at the Times Square Visitor Center (http://www.timessquarenyc.org/about_us/info_center.html) ...

http://i130.photobucket.com/albums/p242/Lofter1/Times%20Square/100920_PeepORama_1.jpg

http://i130.photobucket.com/albums/p242/Lofter1/Times%20Square/100920_PeepORama_2.jpg

http://i130.photobucket.com/albums/p242/Lofter1/Times%20Square/100920_PeepORama_3.jpg

http://i130.photobucket.com/albums/p242/Lofter1/Times%20Square/100920_PeepORama_4.jpg

http://i130.photobucket.com/albums/p242/Lofter1/Times%20Square/100920_PeepORama_5.jpg

*

lofter1
November 24th, 2010, 08:29 PM
Bowlmor Bob (http://www.bowlmor.com/timessquare/home.php) in NEON, overlooking West 44th, welcomes bowlers to the just-opened Bowlmor Lanes Times Square (http://www.bowlmor.com/timessquare/explore.php) in the old Times Building (http://wirednewyork.com/forum/showthread.php?t=16781&p=345269&viewfull=1#post345269):

http://cdn.cstatic.net/cache/gallery/4112/5198511850_c330236b7f_o.jpg

mariab
November 24th, 2010, 09:10 PM
Nice to see something alongside the theatres challenging the retail saturation in that area. Maybe poolhalls will be next...:)

stache
November 25th, 2010, 03:41 AM
Funny you should mention that. There was a pool hall resurgence about fifteen years ago.

ablarc
November 25th, 2010, 09:41 AM
You know something's dead when they make a museum to it. Or put it into a visitor center.

mariab
November 26th, 2010, 08:13 PM
Funny you should mention that. There was a pool hall resurgence about fifteen years ago.

Anywhere near the Square?

stache
November 26th, 2010, 08:40 PM
I remember a few in Chelsea.

lofter1
November 27th, 2010, 12:47 AM
There's a big pool hall on Fourth Avenue and East 11th Street (a few blocks south of Union Square), and another on East Houston and Mott (north side, between Lafayette & Bowery).

stache
November 27th, 2010, 03:31 AM
Will we find you there in a fedora?

lofter1
November 27th, 2010, 11:01 AM
Just lurking outside.

ZippyTheChimp
November 29th, 2010, 10:45 AM
When I was a little kid, the grownup men wore fedoras.

I thought it was so cool.

Ninjahedge
November 29th, 2010, 11:51 AM
Until you realized that they had no hair?

:eek:

ZippyTheChimp
November 29th, 2010, 12:20 PM
NFL head coach

Then
http://cdn.bleacherreport.net/images_root/slides/photos/000/220/983/2463076.jpg.21175_display_image.jpg?1273428230

Now
http://www.nypost.com/rw/nypost/2009/11/17/sports/photos_stories/cropped/rex_ryan--300x300.jpg

Merry
February 3rd, 2011, 05:23 AM
No Billboards in Times Square? The Internet Might Make It Happen

February 2, 2011, by Joey Arak

http://ny.curbed.com/uploads/2011_2_noad.jpg

Imagine a Times Square with zero advertisements. Many have! Including the Dutchmen who want to replace the Crossroads of the World's billboards with art. That's never going to happen, so filmmaker (of Super Size Me fame) and some like-minded partners have come up with an easier solution for de-cluttering Times Square: Do it digitally! Enter No Ad, a website that simply sports a 360-degree shot of Times Square and asks people to remove every billboard and logo frame-by-frame using image editing software. Will this bit of crowdsourcing work? TechCrunch and Mashable have already caught on, so the geek army should be done sticking it to The Man in no time.

No Ad New York (http://noadny.com/) [noadny.com]

http://ny.curbed.com/archives/2011/02/02/no_billboards_in_times_square_the_internet_might_m ake_it_happen.php

lofter1
February 3rd, 2011, 10:11 AM
This will unearth a few gems, but just a very few as the newer buildings that replaced the old beauties were constructed with large blank bases designed to carry big flashy super signs. Once the signage here is virtually removed what remains could make the new additions along Sixth Avenue north of 23rd seem welcoming.

Merry
February 7th, 2011, 08:45 PM
The largest surface display screen lives in New York City's Time Square

http://cdn2-b.examiner.com/sites/default/files/styles/image_full_width/hash/98/d0/98d0e498bfd8cecb93e2b6ae598a6999.jpg

The New York City skyline just got a little bigger thanks to a gigantic digital LED screen created by LED maker D3 (http://www.d3led.com/index.html). The screen which is declared the "largest continuous surface digital LED screen" is located at 1568 Broadway, right above Doubletree Guest Suites Hotel at West 47th Street.

According to D3, the screen is a hundred feet wide by fifty feet high, is about 82,000 pounds and haves the ability to transmit data via cellphone and broadcast HD Video feeds. The purpose of the screen is to serve advertisers with a unique "interactive platform". With about 5 million LEDs at 4x HD resolution, this display will be bright and likely to catch the eye of walking pedestrains. The company behind the display is no stranger to building big screen here in the city, most of the mega screens in New York's Times Square were bulit by D3.


The largest surface display screen lives in New York City's Time Square - New York Gadgets | Examiner.com (http://www.examiner.com/gadgets-in-new-york/the-largest-surface-display-screen-lives-new-york-city-s-time-square#ixzz1DKNKDEpE) http://www.examiner.com/gadgets-in-new-york/the-largest-surface-display-screen-lives-new-york-city-s-time-square#ixzz1DKNKDEpE

Derek2k3
February 7th, 2011, 09:15 PM
Proof that a billboard free Times Square aint happenin soon. I wish they'd get those billboards up atop Conde Nast and all the way up the W Hotel.

Ninjahedge
February 8th, 2011, 07:52 AM
I wonder how long before it starts digitally glitching.....

futurecity
February 19th, 2011, 01:14 PM
Times square need the ads, screens, etc to remain an attraction.... could use less billboards though and more lit signs like Ginza, Tokyo or Seoul. Anyway, what they need to do is find another area of NYC like the bowery or something and light the street up with illuminated animated art installations... somewhere that isn't too populated and is up and coming. NYC is a baby when it comes to Asian sign districts and it could use a couple more done properly without the massive billboards. I prefer the old style neon districts like you find in Hong Kong, etc than the massive LED ad screens... NYC could make KoreaTown or ChinaTown more like this.

BigMac
October 10th, 2011, 10:14 AM
Stephen Wilkes (http://www.stephenwilkes.com/)

http://hackedirl.files.wordpress.com/2011/10/times-square.jpg

lofter1
October 12th, 2011, 03:21 AM
Coming soon to Times Square ...

#OCCUPYTOGETHER #OCCUPYWALLST BILLBOARD (http://www.epicstep.com/campaign/337/occupytogether-occupywallst-billboard/)

EpicStep is offering to put up a giant billboard loudly proclaiming our message. We can vote on the city, we can upload/vote on the final ad copy, and … we get our very own FREE BILLBOARD. We need a minimum of 20K VOTES for EpicStep to fund our billboard. However, if we hit 200K VOTES, EpicStep has agreed to purchase the ad space on two massive billboards right in the heart of Times Square! Times Square!

(http://www.epicstep.com/campaign/337/occupytogether-occupywallst-billboard/)VOTE NOW

(http://www.epicstep.com/campaign/337/occupytogether-occupywallst-billboard/designs/)14248

mariab
February 13th, 2013, 11:38 PM
Very cool for people who want to be there but can't get there. Thoughtfully posted by brianac in another thread in 2007. It will zoom out for a minute, then back in and focus, but once in a while there's an ad.

http://www.earthcam.com/usa/newyork/timessquare/?cam=streaming&cam_type=streaming

lofter1
May 2nd, 2013, 11:22 PM
INSIDE OUT NEW YORK CITY: COME TO TIMES SQUARE TO OUR PHOTOBOOTH TRUCK!

From April 22 to May 10, 2013, for INSIDE OUT NEW YORK CITY, JR and his team invite New Yorkers and visitors to take self-portraits in a photo booth truck stationed in Times Square, the site of the world’s first ever photo booth almost 100 years ago. (http://www.insideoutproject.net/nyc/about)

http://www.jr-art.net/sites/default/files/styles/large/public/capture_decran_2013-04-28_a_10.05.40.png

​http://gallery.mailchimp.com/6b998681dbe529c3981205a8c/images/JRinTSquare_copie.jpg

If you are in New York City, come and visit our Inside Out photobooth truck on Times Square, until May 10th, 2013. Get your poster right away and paste your face on the ground ! Also, during all the month of May, every night at 11.57pm, a 3 minutes video art project on Inside Out take place on most of the screens, famous for their advertising.

See the photobooth's website: http://www.insideoutproject.net/nyc/ (http://jr-art.us5.list-manage.com/track/click?u=6b998681dbe529c3981205a8c&id=12a969f071&e=e797c6d453)

Derek2k3
December 31st, 2013, 10:45 AM
A handful of new LED screens coming to or just unveiled in Times Square.

They're supposedly planning to erect a 14 story sign where the Roxy Deli was located (now Radio Shack).
The Marriott Marquis will be wrapped in 25,000 SF of new signage.
The renovated Miller Shoes Building just had this gigantic display on top of it:

http://farm8.staticflickr.com/7414/11662127365_364e15fef8_b.jpg
Copyright All rights reserved by Moon'er (http://www.flickr.com/photos/67694353@N03/11662127365/sizes/l/in/pool-35034350743@N01/)


701 Seventh Avenue
http://media-cache-ec0.pinimg.com/736x/a8/0d/85/a80d85bb48f8bff462af31167f48ef23.jpg




Now a few years old, The American Eagle store seemed to take the scale and brightness of LED signage to another level.
http://farm4.staticflickr.com/3665/9305360120_9227acc2f2_b.jpg
All rights reserved by dekard72 (http://www.flickr.com/photos/98690817@N02/9305360120/sizes/l/in/pool-35034350743@N01/)



And the new H&M sign, of course.
http://farm3.staticflickr.com/2877/11564019365_2571dd49e2_h.jpg
Frank Herman (http://www.flickr.com/photos/frankherrman/11564019365/sizes/h/in/pool-44638376@N00/)

londonlawyer
January 1st, 2014, 09:02 AM
I'm still annoyed that 701 7th is being razed, particularly since the new tower is a crappy box.

lofter1
June 27th, 2014, 10:28 PM
This new one at Seventh & W 47th is being called "20 Times Square" (not sure where that leaves the never-gonna-be-built tower over the Port Authority Bus Terminal, which has a thread here titled "Proposed - Port Authority Tower (20 Times Square) - West 42nd Street at Eighth Avenue (http://wirednewyork.com/forum/showthread.php?t=4227)") ...

20 Times Square intro 720p


https://www.youtube.com/watch?v=15BtTA7Xz6c

http://20timessquare.com/times-square-signage/

TIMES SQUARE'S SMARTEST SIGN




20 Times Square offers unprecedented exposure and an unmatched profile for retailers who know how to make a great first impression. 20 Times Square’s 18,000 sq ft LED screen incorporates the latest advances in LED technology to deliver unrivaled brand awareness for an extraordinary commercial retail opportunity.


18,000 SQUARE FEET OF SIGNAGE DIRECTLY ON THE TIMES SQUARE BOW TIE

UNRIVALLED CONTENT DELIVERY SYSTEM

16 MILLION LED DISPLAY

10MM TECHNOLOGY
CALIBRATED BRIGHTNESS DISPLAY UP TO 6,500 NITS
UNMATCHED VIEWING ANGLE





http://20timessquare.com/wp-content/themes/times-square-power/library/images/sign-section2.jpg

lofter1
June 27th, 2014, 10:35 PM
And Vornado is re-doing 1535 Broadway (the Marriott Marquis Times Square) and adding a mega-sign (http://www.6sqft.com/nycs-billboards-to-be-the-biggest-in-the-usa-even-more-wattage-being-added-to-times-and-herald-squares/?__hstc=109812634.e663d1f10236caa893dcedb7fd3e269a .1394806975979.1403728818538.1403920201886.100&__hssc=109812634.2.1403920201886&__hsfp=1033025352) ...


In the street sign epicenter of the world, a.k.a. Times Square, Vornado Realty Trust (http://www.6sqft.com/nycs-billboards-to-be-the-biggest-in-the-usa-even-more-wattage-being-added-to-times-and-herald-squares/Though%20more%20expensive%20to%20install%20than%20 the%20standard%20illuminated%20billboard,%20the%20 light-emitting%20diode%20canvasses%20have%20the%20primar y%20advantage%20of%20being%20eco-friendly%20by%20using%20less%20electricity%20and%2 0lasting%2025%20times%20longer%20than%20their%20in candescent%20alternatives.%20Their%20cost%20depend s%20on%20size,%20complexity,%20and%20resolution;%2 0and%20may%20run%20upward%20of%20$1000%20a%20squar e%20foot.%20New%20technology%20in%20the%20past%20d ecade%20has%20cut%20the%20average%20price%20in%20h alf%20allowing%20for%20a%20brighter%20and%20more%2 0prolific%20future%20in%20the%20city.) is constructing a monstrous six-story-tall sign that is said to stretch the length of a football field ...

http://www.vnony.com/retail/property/1535-broadway/3311320/overview

http://www.6sqft.com/wp-content/uploads/2014/06/IMG_3647.jpg

lofter1
June 27th, 2014, 10:55 PM
Vornado's plans for 1535 Broadway ...

17936

17935

17934

17937

17938

17939

EastMillinocket
June 27th, 2014, 11:06 PM
Isn't a city block only 264 feet (88 yards), shorter than a football field, not even including the end zones?

lofter1
June 27th, 2014, 11:27 PM
1535 is the angle of Broadway, so the block face might be longer than the standard block facing a NYC avenue.

And remember, it's Real Estate & PR guys claiming this (so a big grain of salt is needed): "... said to stretch the length of a football field"

londonlawyer
June 28th, 2014, 07:09 PM
This will look amazing. When flying over Manhattan at night, Times Sq has always stood out due to all the lights. Now, it will stand out more than ever.

SL Green just bought the crappy Smilers on the corner by 740 7th. I hope that they buy the Rockefeller Group's adjacent assemblage where Manny's used to be. That block is such an eyesore, and Rockefeller has done nothing with it.

EastMillinocket
October 11th, 2014, 11:08 PM
http://s1.postimg.org/i6ufgi3qn/DSCF7174.jpg

LeCom
November 20th, 2014, 03:06 PM
https://www.youtube.com/watch?v=7epy5VbDl7Q

LeCom
December 30th, 2014, 09:33 PM
https://www.youtube.com/watch?v=jjCZuvqY2Lw

MidtownGuy
January 2nd, 2015, 05:40 PM
Whenever I've passed the new Marriott sign , it's displaying the most boring graphics ever. Solid colors with a few words. Take advantage of that thing! It's like boasting that you have a grand piano and playing "mary had a little lamb" with one finger.

mariab
January 2nd, 2015, 09:15 PM
Cool video, LeCom. Oh the humanity! NYers who love people watching but hate Times Square should come here anyway; they'll never be bored.

Btw I didn't know people still wore Swatches lol!

eddhead
January 5th, 2015, 09:41 AM
Whenever I've passed the new Marriott sign , it's displaying the most boring graphics ever. Solid colors with a few words. Take advantage of that thing! It's like boasting that you have a grand piano and playing "mary had a little lamb" with one finger.
Welcome back MTG!

petermore
April 10th, 2015, 04:15 PM
http://wirednewyork.com/forum/attachment.php?attachmentid=18126&stc=1Here’s our first look at what commercial heavyweights SL Green have in mind for a small Times Square corner at 719 Seventh Avenue and West 48th Street. Building permits filed earlier this month call for a four-story, 9,000 square-foot retail building designed by TPG Architecture. Demolition permits were filed back in December and the doomed three-story structure is already shrouded in construction netting and scaffolding. The site also shares its Seventh Avenue block-front with Witkoff’s upcoming 40-story Marriott Edition Hotel that will flash one of the largest LED displays in the city. Read more.... (http://www.6sqft.com/revealed-sl-green-to-build-another-times-square-spectacular-at-719-seventh-avenue/)