View Full Version : 30 Rockefeller Center - GE Building / former RCA Building - by Raymond Hood

December 22nd, 2002, 11:18 AM
Architect: Reinhard & Hofmeister; Corbett, Harrison & MacMurray; Raymond Hood, Godley & Fouilhouxs

Year: 1932

Style: Art Deco

Description: This building is the centerpiece of Rockefeller Center. Formerly the RCA building, the building now houses the headquarters of General Electric. Most recently, 30 Rockefeller celebrated its 70th anniversary in 2002. The building is featured in the famous "Lunch Time Atop a Skyscraper" photo.














Some of the art work on the building




Celebrating 70 years, an artist molds the people in the "Lunchtime atop a Skyscraper" photo, which features 30 Rockefeller under construction.




Just Rich
December 22nd, 2002, 11:43 AM
Great photos of a great building.
I really wish the observation level was open to the general public!

December 22nd, 2002, 12:22 PM
Well the rainbow room is open to the public on the 65th floor, probably best view in the city....im suprised no one has posted pics from from this view....i worked as a part of a crew to decorate this floor for christmas party and kicked myself for not brnging my camera

December 22nd, 2002, 05:16 PM
I love the midday view of this building from it's base: it is delicate brickwork with lots of wonderful art deco, and it is thin and narrow as it goes straight up. Tishman Speyer owns it, and it is one of their midtown jewels.

James Kovata
December 22nd, 2002, 06:47 PM
30 Rock is incredible. *Anyone who has a serious problem with this structure must be insane.

December 22nd, 2002, 08:24 PM
Im not so sure, the lines dont stary far from Daily News. And not nearly as elegant. I would actually have preffered a simple slab with no setbacks.

TLOZ Link5
December 23rd, 2002, 02:58 PM
My dad might be working there next year, at Lazard. *60th floor. *It's a welcome change from 1NYPlz, I can tell you that much.

January 5th, 2003, 03:51 PM


(Edited by ddny at 6:59 pm on Jan. 5, 2003)

April 5th, 2003, 03:51 PM
I miss the RCA neons.

April 5th, 2003, 05:40 PM
A stunning classic. 30 Rockefeller Center is where NBC is headquarterd at. I hear the views from that building is stunning, like the Empire State Building.

Bennie B
April 5th, 2003, 06:03 PM
Yeah that sign is pretty weak, especially on that building. *They should go for something retro, like a big swirly GE logo in bright red neon:

NyC MaNiAc
April 5th, 2003, 08:14 PM
When walking through the streets I sometimes don't recognize this building. is that that the GE building or something else? From different views the building takes on different styles. It can be a slick, small building from one angle and a huge piece of concrete mass from an other angle.

ddny I love how you show off NYC buildings once in a while. I think we should be able to review the buildings shown.

If that was the case, I would give this building a 8.7/10

April 6th, 2003, 03:26 AM
Why not 10 ? There's something I dislike on the roof.

April 6th, 2003, 06:12 AM
Quote: from Stern on 8:24 am on Dec. 23, 2002
Im not so sure, the lines dont stary far from Daily News. And not nearly as elegant. I would actually have preffered a simple slab with no setbacks.

The difference in height may account for that, perhaps?

Thanks for the detail photos, particularly of the top and the setbacks, DDNY, which is hard to appreciate when you see photos depicting just the overall "slab" effect from some angles of this building.

I love the ones of that very famous photo and those fearless workers (just how did they get there and how did they get off??!!)

August 17th, 2003, 07:45 AM
The picture might be deluding.
There was an ad for an insurance company that gave a similar impression.

August 21st, 2004, 04:17 PM
I hope you don't mind me adding this, but there's nowhere else to post it...


August 21st, 2004, 06:11 PM
This building rates a 10 in my book. Art deco RULES!

Yes, the RCA neon was much more attractive. And for me, 30 Rock will probably always be the RCA building.

The observation deck was terrific, and I went there many times in the 70s and early 80s. Unknown why this was closed. Perhaps this was done to facilitate installation of microwave antennae.

I hope I look this good 70 years on.

Jack Ryan
August 28th, 2004, 08:22 PM
The setbacks on 30 Rock are due in part to the diminishing amount of elevator shafts in the upper portion of the building!

James Kovata
August 29th, 2004, 02:47 AM
Whatever happened to the reopening of the observation deck? There was so much hoopla about that several months back.

August 29th, 2004, 07:11 AM
Do not open until Christmas 2005 (http://forums.wirednewyork.com/viewtopic.php?t=2009&postdays=0&postorder=asc&star t=0).

I hope that is still the plan.

August 30th, 2004, 09:21 AM
i give this building a 9. Theres just something about this building i don't like. Its pobably because i like buildings with points. I only like flat top on modern buildings. Beautifull entrance though. Needs work on the sighn.something bigger and writen fully in cursive.

August 30th, 2004, 12:04 PM
i give this building a 9. Theres just something about this building i don't like. Its pobably because i like buildings with points. I only like flat top on modern buildings. Beautifull entrance though. Needs work on the sighn.something bigger and writen fully in cursive.

Yeah, I've always thought something that I'm sure no one else will agree with. How amazing for its time, size, location, and materials if the jagged edges were boxed in to make a giant behemouth "box" of a buildng? The bildings geometry, proportons, vertical lines, and rich materials would make it stand out from the stock of other internationalist towers that would follow.

August 30th, 2004, 01:17 PM
I don't agree.

30 Rockefeller should not be judged as a stand-alone, but in it's relationship with the entire center. The famous view across the plaza from Fifth Avenue would not be the same if it was a box. The setbacks make the building soar without overwhelming the low buildings.

Check these out.


From this perspective, it's the pointy building that Johnnyboy likes.

October 21st, 2007, 03:46 PM
Karl B. Staddon on Flickr
October 10, 2007


November 9th, 2007, 12:26 PM
David Shankbone on Wikipedia
February 19, 2007


May 4th, 2008, 07:53 PM
Bringing a Smile (Well, a Shine) to a Burdened Statue of Atlas

The Atlas at Rockefeller Center has years’ worth of lacquer and wax, in addition to the weight of the heavens,
to bear. The four-story-high statue will undergo a six-week cleaning.

Published: May 4, 2008 (http://www.nytimes.com/2008/05/04/nyregion/04atlas.html)

Of course, he’s angry. Of course, he’s disheartened. The weight of all the heavens has been on his shoulders for 71 years and, according to the mythological timetable, he has exactly forever to go.

But only a close-up view of Atlas, at the base of the International Building in Rockefeller Center, reveals the powerful paradox of strength and despondency created by Lee Lawrie and Rene Chambellan, the artists behind the four-story-high, seven-ton bronze.

That is because the statue, though structurally sound, has been caked over the decades with so much lacquer and wax that its surface has darkened and deadened. And so, therefore, has its character.

“Everyone reads the substance of things through the surface,” said Jeffrey Greene, president of EverGreene Painting Studios, which is about to begin a six-week cleaning of Atlas, down to the original patina. Mr. Greene believes it is the most ambitious conservation effort for the statue since it was installed in 1937, although it was regularly washed and waxed at least through the late 1980s.

Tishman Speyer, one of the owners of Rockefeller Center, would not disclose the cost of the latest cleaning.

A snapshot staple of any visitor’s souvenir New York album shows Atlas and the 21-foot-diameter armillary sphere on his shoulders (representing the heavens with which he was burdened by Zeus as a member of the losing Titan team), silhouetted in front of the twin spires of St. Patrick’s Cathedral across Fifth Avenue. From that vantage, he appears none the worse for wear.

But examined as closely as the scaffolding that now surrounds it will permit, the statue’s surface is flat and dull. Details like the zodiac signs in the armillary sphere are flaking scabrously. Yet, it also becomes clear how much could be revealed with a cleaning.

“There is all this detail in the sculpture that was brought out by the patina,” Mr. Greene said. “It would have accentuated the chiaroscuro and shown the artists’ tool marks. It had a kind of luminosity.” And its muscle contours were in higher relief than they now appear to be. In terms that would make an art critic cringe, this guy’s six-pack abs are made of 18-ounce cans.

On Monday, Mr. Greene said, a translucent scrim will be wrapped around the scaffolding. After that, the statue will get a low-pressure steam bath. Any residue will be cleaned with a gel solvent. A clear acrylic protective coating will be applied and the statue will be hand-waxed to a sheen that is more polished at sculptural highlights and flatter in the interstices.
One block south, Atlas’s popular brother, Prometheus (by Paul Manship), was restored nine years ago.

“What we try to do is keep track of the condition of the artwork and what needs tending to,” said Jerry I. Speyer, the chairman and chief executive of Tishman Speyer. “It’s a fascinating piece of what nobody sees but what you really have to do if you’re going to be a fiduciary for a place like that,” he said. And if you don’t take care of it, it’s going to show the effects.”

Copyright 2008 The New York Times Company

The Benniest
May 4th, 2008, 08:44 PM
Nice pictures BigMac. The one off of Wikipedia is amazing. Anyone have any idea as to wear it was taken from? Public spot possibly?

Optimus Prime
May 5th, 2008, 09:18 AM
Judging from the angle I believe that was taken from the NY Palace Hotel (http://www.newyorkpalace.com/index.html), between 51st and 52nd (EDIT: actually 50th and 51st) and Madison and Park.

The Benniest
May 5th, 2008, 09:29 AM
Ok, thank you. Is it possible to get into the Palace to take pictures? It looks like an incredible hotel!

Optimus Prime
May 5th, 2008, 09:37 AM
What, you don't have $700+ a night to spend? :p I doubt they would let you past the lobby, but I suppose it can't hurt to ask if you're in the area anyway. A doorman there was very nice to me once when I was looking for the Municipal Arts Society (it shares the Villard Mansion with the hotel lobby, the hotel rooms are actually in a big black international style tower), FWIW.

The Benniest
May 5th, 2008, 10:50 AM
Haha! I'm sure when I come to visit again I won't have $400 to spend daily. Unfortunately...

But I already have living arrangements set up for 1 week so I'm good. No Palace Hotel for me. :p :rolleyes:

May 5th, 2008, 05:47 PM
Benniest, you're young enough looking to where you can just "latch" onto some parent-looking hotel guest(s) and walk right in along with them.


The Benniest
May 6th, 2008, 06:39 AM
Haha! Very true... It'd be like a mission impossible episode trying to get into a fancy hotel.


June 7th, 2008, 09:48 PM
Caught this walking along 51st Street. Thought it was a kool angle.

December 3rd, 2009, 05:04 PM
Think these guys will put their name up somewhere on this beauty?

Comcast lands NBC in deal that reshapes U.S. media (http://in.news.yahoo.com/137/20091203/748/tbs-comcast-lands-nbc-in-deal-that-resha.html)

December 7th, 2009, 04:37 PM
Hopefully they build their own building in NYC. Something akin to their Phillie tower.

December 7th, 2009, 04:50 PM
Think these guys will put their name up somewhere on this beauty?

Comcast lands NBC in deal that reshapes U.S. media (http://in.news.yahoo.com/137/20091203/748/tbs-comcast-lands-nbc-in-deal-that-resha.html)

Man, i hope not, Comcast is the root of all evil, at least in Seattle.

December 7th, 2009, 05:00 PM
Evil has many roots in NYC.

December 7th, 2009, 05:16 PM
Evil has many roots in NYC.

LOL. but nothing as evil as Comcast's customer service.

September 18th, 2013, 04:35 PM
Grab your Harvey Wallbanger or White Russian, it's coming back!

Rockefeller Center's iconic Rainbow Room to reopen in fall 2014

The nightclub where music greats Louis Armstrong and Tony Bennett once performed was closed in 2009 during a landlord-tenant dispute. The reopening was announced Tuesday, and an executive chef will be named in the coming months.

The Associated Press

Wednesday, September 18, 2013, 2:15 AM


The iconic Rainbow Room, located on the 65th floor of 30 Rockefeller Plaza, is set to reopen in fall 2014.

The iconic Rainbow Room — where music greats Louis Armstrong, Tony Bennett and Guy Lombardo all performed — is due to reopen to the public in the fall of 2014.
The nightclub atop 30 Rockefeller Center closed in 2009 amid a landlord-tenant dispute.
RELATED: RAINBOW ROOM A LANDMARK (http://www.nydailynews.com/new-york/rainbow-room-landmark-article-1.1184842)

Tishman Speyer, which operates Rockefeller Center, made the reopening announcement Tuesday.
http://assets.nydailynews.com/polopoly_fs/1.1459311.1379480314!/img/httpImage/image.jpg_gen/derivatives/landscape_635/rainbow-room.jpgSuzanne Plunkett/AP

Guests at the Rainbow Room dance on the revolving floor of the restaurant and nightclub in December 1998. The city granted the Rainbow Room landmark status this past October.

The Rainbow Room opened as a supper club in 1934 after the repeal of Prohibition.
RELATED: JUST ONE COLOR IN RAINBOW: GREED (http://www.nydailynews.com/money/rainbow-room-easily-biggest-ripoff-new-york-article-1.390079)
The city granted it landmark status this past October, saying its Art Deco-style decor “came to epitomize New York City.”
An executive chef will be announced in the coming months.

Read more: http://www.nydailynews.com/new-york/city-iconic-rainbow-room-reopen-fall-2014-article-1.1459312#ixzz2fHIOW74T

September 20th, 2013, 12:33 AM
Rumors rife in Philly about a second Comcast tower being designed by Foster+Partners at 1800 Arch St.. Rumors include chunks of NBC Universal being transferrd to Philadelphia after the new tower is built...


June 13th, 2014, 11:52 AM
Proposed Comcast lettering


June 13th, 2014, 12:00 PM
Yawn. Quite a downgrade. At this point, the tower would be be better without a sign.

June 13th, 2014, 01:34 PM
At least whats there now (GE) tried to emulate what was there in the past (RCA)...
This is just gross/crass...agreed- better without (sad).

June 13th, 2014, 01:48 PM
I like the old-school GE logo, sort of italicized 80's corporate font in red neon. It fits the building. The new sign looks like something from a 4 story suburban office park landscraper.

June 13th, 2014, 03:00 PM
Small and tasteful.

June 13th, 2014, 03:10 PM
which...the old or the new, (or are you talking about something entirely different:p) ?

June 13th, 2014, 11:49 PM
*ponders beating scumonkey with a small stick*...

June 14th, 2014, 12:41 PM
Ha! I don't like it but is there anything quintessentially New York anymore?

June 15th, 2014, 03:45 PM
The answer should be no, absolutely not. If they want to take out the GE sign, fine. It's lovely, but corporate America doesn't appreciate free advertising for other corporations. But the hideous Comcast signage belongs nowhere on this landmark. As if there weren't already enough reasons for the Feds to reject this merger!

June 15th, 2014, 05:22 PM
It's their building (okay, the rent it, but they get naming rights.) There's been a sign up there from the day the building was built. Why shouldn't they get their name on it.

If they had the guts (and they do have the money) that would be a nice First Amendment challenge to all the laws in question.

The answer should be no, absolutely not. If they want to take out the GE sign, fine. It's lovely, but corporate America doesn't appreciate free advertising for other corporations. But the hideous Comcast signage belongs nowhere on this landmark. As if there weren't already enough reasons for the Feds to reject this merger!

June 16th, 2014, 10:27 AM
They should just put the NBC peacock up there, not the whole Comcast logo. I believe there are towers with the NBC peacock logo in Chicago and Burbank, and they look OK to me.

June 16th, 2014, 02:42 PM
Why not Comcast up top? Too many letters.


June 16th, 2014, 02:50 PM
How about just a neon peacock.

October 1st, 2014, 09:41 AM
GE Signs Begin to be Removed

Pieces of the GE sign remain atop 30 Rockefeller Center Tuesday.
Steve Remich for The Wall Street Journal

Workers are dismantling the familiar GE logos from atop 30 Rockefeller Plaza Tuesday. By late Tuesday morning, only parts of two letters were still visible on the north side of the Midtown structure.

The dismantling on the north side should be complete by Tuesday night, and the GE signs on the west and south sides of the building will be removed in the next few weeks, according to an NBCUniversal spokeswoman.

As The Wall Street Journal reported in June (http://online.wsj.com/articles/comcast-attempts-to-replace-ge-sign-in-manhattan-1402679524), Comcast, the new owner of NBCUniversal, sought approval from the city’s Landmarks Preservation Commission to replace the logo atop one of the city’s most iconic skyscrapers.

“Historically, the building has had signage that has always reflected the ownership of the building,” said Layla Law-Gisiko, chair of the Landmarks Committee on Community Board 5. “The new proposal is harmonious with the building as a whole.”

Built in 1933, 30 Rock was once one of the world’s largest skyscrapers. It was called the RCA building until 1988, named for the Radio Corporation of America, the building’s first primary tenant.

GE hasn’t entirely departed 30 Rock. The company maintains a two-floor office condominium high above Rockefeller Center, including office space for Chief Executive Jeff Immelt and a meeting room for the corporate board of directors.

GE and RCA have a history of falling for the same real estate.

When RCA departed its original 1931 headquarters, the iconic RCA Victor Building at 570 Lexington Avenue, to head to 30 Rock, it was GE that took over the slender tower. That building, at the corner of 51st Street, still bears markings from its former status as the corporation’s headquarters.

But GE ultimately fled the city, decamping in 1974 for a new 69-acre corporate campus off the Merritt Parkway in Fairfield, Conn., where the company still keeps its main headquarters.

In 1993, after the company had purchased NBC and established its New York City offices at 30 Rock, GE donated 570 Lexington Ave. to Columbia University, which announced plans for an extensive renovation and reuse as office space two years later.


October 6th, 2014, 12:15 PM
Right on schedule! Can't wait to see the pictures. I'd love to give it a try, but no matter how much money I have, I'll probably never be able to bring myself to pay $20 for a salad. Like some people describe not being able to breathe underwater. Maybe I can crash a wedding...or be lucky enough to be invited by rich friends...

Historic Rainbow Room reopens atop NYC skyline

http://wirednewyork.com/forum/image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAEALAAAAAABAAEAAAIBTAA7http://img.s-msn.com/tenant/amp/entityid/AA1Q3dO.img?h=24&w=24&m=6&q=60&u=t&o=t&l=f&f=png (http://www.ap.org/) Associated Press

http://img.s-msn.com/tenant/amp/entityid/BB7PKO3.img?h=413&w=624&m=6&q=60&o=f&l=f&x=1039&y=715© AP Photo/Mark Lennihan Friends Matthew Eisentraut, left, and Jamie Greenwald pose for a photograph with a view of the Empire State Building, center, in the Rainbow Room, New York City’s landmark…

NEW YORK — The Rainbow Room has reopened in its historic perch atop 30 Rockefeller Plaza after a five-year absence from the New York City skyline.

"It's breathtaking," guest Jamie Greenwald, one of more than 200 brunch guests who, on Sunday, took in the sweeping views outside and the significant improvements inside the 80-year-old establishment whose floors have been walked across by Cole Porter, Michael Jackson, Elizabeth Taylor, Al Pacino, Barbra Streisand and Muhammad Ali.

Herb roasted Amish chicken, oysters, shrimp, honeybaked Benton ham, Yorkshire pudding and chicken and black truffle pot pies were among dozens of delicacies awaiting the luncheon crowd in a spread created by Executive Chef Jonathan Wright.

"It's like opening night!" Keith Douglas, a managing director of the real estate company Tishman Speyer — Rockefeller Center's owner and manager — gushed as dozens of workers rushed about, putting finishing touches on the refurbished venue an hour before guests began arriving.

The sunny clear blue sky offered no chance for rainbows this day through windows that were enlarged by as much as 25 percent during an extensive renovation designed by Gabellini Sheppard Associates.
The architectural firm also created SixtyFive, a new cocktail lounge adjacent to Rainbow Room that for the first time next year when the weather warms will permit guests to order drinks on a previously vacant outdoor terrace.

Douglas said architect Michael Gabellini made sure to restore aspects of the Rainbow Room including brass railings and crystal bollards that were included in the nightclub's original design. Montroy Andersen DeMarco was the project's executive architect.
"Michael really envisions Rockefeller Center being a steamliner that's kind of charging through New York City and this is the very top of the ship," Douglas said.

The Rainbow Room closed five years ago amid a landlord-tenant dispute. Two years ago, the city granted landmark status to the iconic venue on the building's 65th floor.

Douglas said the famous rotating dance floor was refurbished by the grandson of the man who installed it in 1934. He said he replaced outdated metal technology with new rubber wheels that are "quiet as can be."
Douglas said they found confetti from the 1940s when they lifted the dance floor. (wow!)
"It was amazing," he said.

As the restaurant prepared to open, Michael Arenella And His Dreamland Orchestra tested the microphones at a place that over the decades has featured music greats Tommy Dorsey, Guy Lombardo, Louis Armstrong and Tony Bennett, among many others.

Pianist Jesse Gelber was leaving, though, before the crowds arrived.
"I was told there's a piano," he said. "There's no piano."
He was not discouraged, though, saying he looks forward to returning to join the band there in the future, as he did a week ago during a trial-run performance when he said a Steinway piano awaited him.
"It's a pretty storied room," Gelber said. "Playing in a room where some of my heroes used to play is pretty cool."

http://img.s-msn.com/tenant/amp/entityid/BB7PKOL.img?h=417&w=624&m=6&q=60&o=f&l=f&x=1072&y=724© AP Photo/Mark Lennihan Central Park and buildings in midtown Manhattan are seen from the Rainbow Room, New York City’s landmark restaurant atop 30 Rockefeller Plaza, Sunday, Oct. 5, 2014.


October 6th, 2014, 12:34 PM
Some pics here. Would like to see coverage of the whole room together. Cranky NYT hard to post, can click link for slideshow. From what I see so far, would have like a touch of dark wood accents, just enough to make it feel warm but not stuffy.

65 Floors Up, a Classic Returns

Rainbow Room Is Set to Reopen on Oct. 5

By FLORENCE FABRICANT (http://topics.nytimes.com/top/reference/timestopics/people/f/florence_fabricant/index.html)SEPT. 29, 2014

Continue reading the main story (http://wirednewyork.com/forum/#story-continues-1)Slide Showhttp://static01.nyt.com/images/2014/10/01/dining/20141001-RAINBOW-slide-4IWD/20141001-RAINBOW-slide-4IWD-jumbo.jpgSlide Show|7 Photos
Glamour and Glitz Return to the Rainbow Room

Brian Harkin for The New York Times

The Rainbow Room was born with good bones, but that was 80 years ago. So when Tishman Speyer (http://topics.nytimes.com/top/news/business/companies/tishman_speyer_properties/index.html?inline=nyt-org), the company that owns and manages Rockefeller Center, decided to reopen it five years after it closed, the goal was to restore the glitter to one of New York’s most romantic settings.

The centerpiece of the 65th floor of 30 Rockefeller Plaza received landmark status two years ago, so it will look familiar to those who waltzed on the rotating dance floor as stunning views of the city swept by, or who feasted on shrimp and lobster from the Sunday brunch buffet.

But when it opens Sunday, there will be a new sparkle from strands of crystals hanging at the enlarged windows, a fresh glow from the vintage chandelier suspended from a gilded ceiling that can bloom with colored lights, and a wall of mirrors as a backdrop for the bandstand.

The renovations were done by Gabellini Sheppard Associates, which redesigned other areas of Rockefeller Center, including the Top of the Rock observation deck. Though the space, which can seat up to 300 people, will mostly be used for private events, it will be open to the public on Monday evenings and most holidays, when there will be live music and entertainment. It will serve an elaborate, globally inspired Sunday brunch buffet (shown at right).

The executive chef, Jonathan Wright, who is from England, will offer a seasonal American dinner menu with an emphasis on local ingredients. Choices include sea scallops baked in the shell, lobster potpie with black truffles, beef Wellington, baked apple soufflé and, of course, oysters Rockefeller and baked alaska.

Opening a restaurant is a first for Tishman Speyer, a real estate company that in 2009 evicted the Cipriani family (http://www.nytimes.com/2009/01/10/nyregion/10rainbow.html), which had run the room. So Tishman brought in Blau & Associates of Las Vegas as consultants. The renovation includes a spacious new cocktail lounge called SixtyFive with a silvery, faceted Gehry-like ceiling and a wraparound outdoor terrace, and the Gallery, a bar just outside the Rainbow Room.

Rainbow Room, 30 Rockefeller Plaza, 65th floor, 212-632-5000, rainbowroom.com (http://rainbowroom.com/). Dinner Mondays and holidays from 5:30 p.m., Sunday brunch from 11 a.m. to 3 p.m.

http://www.nytimes.com/2014/10/01/dining/rainbow-room-is-set-to-reopen-on-oct-5.html?module=Search&mabReward=relbias%3As%2C%7B%222%22%3A%22RI%3A16%22 %7D&_r=0#

October 6th, 2014, 04:47 PM
I was there for the Google holiday party a number of years ago, and it was really quite incredible. This looks to be much lightened in the interim. I hope the food is good this time around. Having eaten at the space needle as well, you're not there for the $20 salad (protip - it's not good), it's just the price of the views.

October 7th, 2014, 05:19 PM
Comcast sure knows how to turn heads.

January 21st, 2015, 04:50 AM
No specific thread for 75 Rockefeller Center or the whole Center, so I've put this here.

Polishing the Rock

Kohn Pedersen Fox leads top-to-bottom renovation of 75 Rockefeller Center.

by Henry Melcher

The renovation will bring the office building up to date and improve its energy efficiency. The art deco design of the exterior will remain. Courtesy KPF

With Hudson Yards steadily rising on Manhattan’s West Side, Kohn Pedersen Fox (KPF)—the firm leading the project—is turning its attention to one of Manhattan’s other mega developments, albeit a much older one: Rockefeller Center. KPF is working on a top-to-bottom overhaul of 75 Rockefeller Plaza, a landmarked structure built in 1947 by Carson & Lundin Architects. The unveiling of KPF’s plan comes about one year after RXR Realty acquired a 99-year leasehold on the property. The company is now aggressively marketing the 33-story office building to prospective tenants with a slick new website.

At ground level, KPF revamps the building’s double-height glazed base that is set to house retail, restaurants, and entrances into the tower. On the 51st Street side, which looks onto Rockefeller Plaza, the firm slots a new and significant curved bronze panel between the glass walls.

http://www.archpaper.com/uploads/01-rockefeller-center-updates.jpg (http://www.archpaper.com/uploads/01-rockefeller-center-updates.jpg)

Inside, the building’s new block-through lobby reads as a throwback to 1940s art deco with its terrazzo floors, marble columns, and walls clad in marble and limestone. The concierge desk and elevators, that are both cast in bronze, help complete the theme. World Architecture News reported (http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&upload_id=25191)that original bronze elements recovered during the renovation will be reused throughout the building.

http://www.archpaper.com/uploads/75_Rock_Plaza_Lobby.jpg (http://www.archpaper.com/uploads/75_Rock_Plaza_Lobby.jpg)

http://www.archpaper.com/uploads/75_Rock_Plaza_Lobby2.jpg (http://www.archpaper.com/uploads/75_Rock_Plaza_Lobby2.jpg)

The renovation of 75 Rockefeller Plaza also comes with new private terraces complete with seating areas, planters, and green roofs. Above the glassy retail base, two private terraces are connected through a glass-enclosed walkway. The interiors will also be renovated as class-A office space. RXR has drawn up new floor plans to try to lure prospective tenants to the tower.

To achieve LEED Gold certification for the building, KPF is updating the mechanicals from the inside out, including new elevators, HVAC and electrical systems. It will also be configured to collect rainwater for irrigating the terraces.

The structure’s limestone and cast aluminum facade will also be cleaned, new insulation will be added, and old windows will be swapped out for more energy efficient replacements.

http://www.archpaper.com/uploads/04-rockefeller-center-updates.jpg (http://www.archpaper.com/uploads/04-rockefeller-center-updates.jpg)


January 22nd, 2015, 04:13 AM
A LEED Gold Art-Deco structure?

Now there's no excuse. Modern day box builders need to do better!

May 22nd, 2015, 12:49 PM
GE building no more

May 22nd, 2015, 01:28 PM
No matter what they hoist up there, to me this will always be the RCA.

July 1st, 2015, 10:01 PM

ALTERNATIVE ROCK: 30 Rockefeller Center officially rebranded as Comcast Building

http://static2.nydailynews.com/polopoly_fs/1.2278639.1435799388!/img/httpImage/image.jpg_gen/derivatives/index_635_390/390-rock-0701.jpg (http://www.nydailynews.com/new-york/30-rock-officially-rebranded-comcast-building-article-1.2277994)30 Rockefeller Plaza, one of New York’s most iconic landmarks, has been rebranded as the Comcast Building. (http://www.nydailynews.com/new-york/30-rock-officially-rebranded-comcast-building-article-1.2277994)

July 2nd, 2015, 12:16 AM
This name will be just as widely used as Brookfield Place, Willis Tower and Bengaluru.

July 2nd, 2015, 11:19 AM
Hear hear.

July 3rd, 2015, 09:32 AM
A sign of the times? What does Comcast actually produce, when compared to GE or RCA in their heyday?

July 3rd, 2015, 10:49 AM
They own NBC Universal so anything under those brands they produce.

July 6th, 2015, 11:57 AM

ALTERNATIVE ROCK: 30 Rockefeller Center officially rebranded as Comcast Building

http://static2.nydailynews.com/polopoly_fs/1.2278639.1435799388!/img/httpImage/image.jpg_gen/derivatives/index_635_390/390-rock-0701.jpg (http://www.nydailynews.com/new-york/30-rock-officially-rebranded-comcast-building-article-1.2277994)30 Rockefeller Plaza, one of New York’s most iconic landmarks, has been rebranded as the Comcast Building. (http://www.nydailynews.com/new-york/30-rock-officially-rebranded-comcast-building-article-1.2277994)

Ugh... that corporate branding atop of scrapers should so be illegal in NYC... If I could help it I will now ensure that minimize my utilization of any products/brands owned by Comcast; reverse marketing. I don't know why they have to act like the unruly cat and piss over things to mark territory.

July 6th, 2015, 12:41 PM
Because they can.

July 6th, 2015, 07:47 PM
Because they can.


July 23rd, 2015, 10:04 PM
Good article. The inside of this place is as much to marvel at as the outside, and it's pleasantly easy to get lost in. Please read an excellent book called Great Fortune: The Epic of Rockefeller Center. It tells the story of how a neighborhood of rundown brownstones called the Upper Estate was transformed into a place in midtown that in my opinion should have its own zip code. The author did a massive amount of research and while it seems to meander once in a while regarding other real estate deals, it gets deep into the Rockefeller family's beginning of the project, the infighting between the brothers, and the mysterious room 5600 still used by the family today. Nothing is left undone regarding the story of RC.
https://thenypost.files.wordpress.com/2013/08/steve-cuozzo.png?w=76&h=69&crop=1Steve Cuozzo

Metro (http://nypost.com/metro/)

Why 30 Rock is the greatest building in the world (http://nypost.com/2015/07/19/30-rock-is-the-greatest-building-in-the-world/)

By Steve Cuozzo (http://nypost.com/author/steve-cuozzo/)

July 19, 2015 | 6:00am

It will always be the RCA Building to some. Other people believe it’s still the GE Building, while others are coming to terms with what, this month, was renamed the Comcast Building. Most of the world knows it as 30 Rock.

But by any name, 30 Rockefeller Plaza remains what it’s always been and seems even more so today:
Simply, the greatest building in the world.

I’ve itched to write that sentence for years. No skyscraper in New York, or anywhere, so fully realizes as does 30 Rock the urban ideal of an architecturally magnificent, poly-functional edifice serving commerce, art and recreation equally.
But I had no excuse to bring it up until now, when a Comcast sign replaced GE’s, which had adorned the Art Deco tower’s 70th floor since 1988.

News reports — even Bloomberg, which ought to know something about real estate — identified Comcast as the building’s owner. In fact, 30 Rock’s landlord, since the mid-1990s, is Tishman Speyer. Comcast owns all of NBC Universal, but only about one-third of 30 Rock — a commercial condominium inside the 2.5-million-square-foot tower.
The error was less annoying than the insufficient public adoration for 30 Rock.

Sure, millions admire it as a backdrop to the Christmas tree, home of the Rainbow Room or setting of the rollicking Alec Baldwin/Tina Fey sitcom. For all that — and its fame as home to “Saturday Night Live” and “The Tonight Show” — the building itself draws nothing like the oohing and aahing over the Empire State and Chrysler buildings, or perhaps even new One World Trade Center.

Yet no other landmark can equal its emblematic reflection of New York as the empire city. With its iconic location overlooking the Channel Gardens, 30 Rock is not merely the throbbing heartbeat of Rockefeller Center, but of all Midtown.
At 30 Rock, it’s not as if time stood still since the 1950s, when it first awed me as a child — it’s as if 1950s Midtown were truly as romantic as they were made to seem in movies like “My Favorite Year.”

30 Rock uniquely serves as a vertical town square for all the good things which draw the world to Manhattan. The marble lobby, with entrances on four sides and wrapped on its east end by Josep Maria Sert’s soaring murals, is as welcoming to TV stars, lawyers and brokers heading upstairs as it is to employees of fast-food shops in the underground concourse.

Many entertainment and financial firms abandoned East Midtown for locations south and west, but 30 Rock never got the memo. Here dwell NBC (since 1933!), Wall Street’s Lazard and Deloitte, law firms Baker Botts and Haynes & Boone, the 65th-floor Rainbow Room, SixtyFive lounge, and open-air Top of the Rock, the city’s best observatory.
They share the Art Deco splendor with the best shoeshine spot in town, Eddie’s, among scores of humble shops and services in the concourse.

30 Rock’s top-to-bottom beauty laughs at the Empire State Building, which is unremarkable below its colorfully lit crown. It is immeasurably friendlier than the Chrysler Building, which apart from its sexy spire is an office address with few public amenities.

30 Rock reads as a thin pencil viewed from east or west, a limestone palisade from north or south. Its roof is flat, not sharp-pointed. But it needs no needle to find heaven. Cunningly spaced setbacks crescendo skyward like the cathedral-of-sound, first movement of Brahms’ Fourth Symphony.

The tower owes its enduring greatness to three sets of visionaries — the Rockefeller family, which erected a mighty urban complex in the depth of the Great Depression; its architects, led by Raymond Hood; and Tishman Speyer, which rescued it from years of neglect and made it better than when it first enchanted me as a child.

But one ghostly vestige remains of the long-ago: Just inside the Sixth Avenue entrance, at an elevator bank for office-goers, hangs a felt directory board of the kind once used to guide visitors. It was stripped of its tenant list perhaps in the 1980s. But a few letters stubbornly cling to the black background. They say “RCA Building.”