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View Full Version : Proposed - Silvercup West - Vernon Blvd @ 43rd Ave (Astoria) - by Richard Rogers



Kris
May 10th, 2003, 10:41 PM
May 11, 2003

Richard Rogers to Plan 6 1/2-Acre Waterfront Complex

By DAVID W. DUNLAP

Conspicuously absent from the roster of international architectural heavyweights who have finally designed projects in New York — Norman Foster, Rem Koolhaas, Renzo Piano — has been the name Richard Rogers. At least, until last Monday.

That was when the Richard Rogers Partnership of London signed on, with the New York office of the design firm NBBJ, to plan a six-and-a-half-acre site in Queens, south of the Queensboro Bridge. The brothers Stuart Match Suna and Alan Suna of Silvercup Studios own the parcel.

Known for the Millennium Dome in Greenwich, England, and, with Mr. Piano, the Centre Pompidou in Paris, Lord Rogers is also a planner and the chief adviser to the mayor of London on architecture and urbanism.

To accommodate the 2 million square feet of development the Sunas envision — film studios, offices, apartments and cultural institutions — the site would have to be rezoned, a process itself that would take two years. But Mr. Suna said access to the river would be a priority. Lord Rogers agrees. "It's really important — wearing a citizen's hat — to optimize the wonderful waterfront," he said. *

Copyright 2003 The New York Times Company

TLOZ Link5
May 10th, 2003, 10:47 PM
Interesting. *Was this in today's Real Estate section?

NYguy
May 10th, 2003, 10:56 PM
It is interesting. *I though the battle for the power plant had killed any development for this location. *Good news to hear...

Gulcrapek
May 10th, 2003, 11:05 PM
Wasn't KPF doing Silvercup?

Derek2k3
May 11th, 2003, 02:43 AM
Quote: from NYguy on 9:56 pm on May 10, 2003
It is interesting. *I though the battle for the power plant had killed any development for this location. *Good news to hear...


It's not near the power plant site, It's north of Queens West.

chris
May 11th, 2003, 03:32 AM
I, for one, would be overjoyed to see a Richard Rogers project here in New York.

Evan
May 11th, 2003, 12:53 PM
Quote: from Christian Wieland on 9:41 pm on May 10, 2003
May 11, 2003

To accommodate the 2 million square feet of development the Sunas envision — film studios, offices, apartments and cultural institutions — the site would have to be rezoned, a process itself that would take two years. But Mr. Suna said access to the river would be a priority. Lord Rogers agrees. "It's really important — wearing a citizen's hat — to optimize the wonderful waterfront," he said. *

Is this development going to be more tuned to low and medium rise buildings? *I don't think they would be able to get away with high rises, because of the opposition they will face. *Either way, any development is good development.

NoyokA
September 4th, 2004, 11:23 PM
Tid-bit from the New New York Skyline mentions that designs are continuing:

Morphosis' vision may soon be joined by Richard Rogers's design for Silvercup Studios at the foot of the 59th Street bridge, whose symmetrical high-tech towers are a more muscular take on similar themes. Mr. Rogers is best-known for his design of high-tech Modernist structures like Lloyd's bank in London and as the co-architect of the Pompidou Center in Paris. In Manhattan, he is currently working on a waterfront esplanade that would extend from the tip of Battery Park to the Manhattan Bridge.

Derek2k3
June 8th, 2005, 03:00 PM
Silvercup West
42-20 Vernon Boulevard & 7-49 43rd Avenue
Richard Rogers/NBBJ
Dev-Terra Cotta, LLC (Stuart Match Suna and Alan Suna)
Mixed-Use
* Residential: approximately 1,044,000 gsf (1,040 dwelling units)
* Production Studios: approximately 347,000 gsf
* Office: approximately 655,000
* Retail: 77,000 gsf
* Catering Facility: approximately 45,000 gsf
* Cultural/Community Facility: approximately 131,000 gsf
* Health Club: approximately 43,000 gsf
* Parking: approximately 433,760 gsf (1,400 accessory spaces)
Proposed Late 2005-2009


Silvercup West I
42-20 Vernon Boulevard & 7-49 43rd Avenue
557 feet
Richard Rogers/NBBJ
Dev-Terra Cotta, LLC (Stuart Match Suna and Alan Suna)
Commercial
655,000 Sq. Ft.
Proposed Late 2005-2009


Silvercup West II
42-20 Vernon Boulevard & 7-49 43rd Avenue
600 feet
Richard Rogers/NBBJ
Dev-Terra Cotta, LLC (Stuart Match Suna and Alan Suna)
Residential
1,040 units 1,044,000 Sq. Ft. (TotalR esidential)
Proposed Late 2005-2009


Silvercup West III
42-20 Vernon Boulevard & 7-49 43rd Avenue
517 feet
Richard Rogers/NBBJ
Dev-Terra Cotta, LLC (Stuart Match Suna and Alan Suna)
Residential
1,040 units 1,044,000 Sq. Ft. (TotalR esidential)
Proposed Late 2005-2009


ENB
Positive Declaration And Public Scoping

http://www.dec.state.ny.us/website/enb2005/20050525/not2.html

New York City (Queens) County - The New York City Planning Commission, as lead agency, as determined that the proposed Silvercup West may have a significant adverse impact on the environment and a Draft Environmental Impact Statement must be prepared. Written comments will be accepted by the lead agency through the tenth day following the scoping meeting. A public scoping meeting has been scheduled for Tuesday, June 28, 2005 at 10:00 a.m. at City of New York Department of City Planning, Spector Hall, 22 Reade Street, New York, New York. The action involves an application by Terra Cotta, LLC to develop "Silvercup West", an approximately 2.77 million gross square foot (gsf) mixed-use development on an approximately 6-acre waterfront site (the project site) located at 42-20 Vernon Boulevard (Block 477, Lots 13, 15, 20 and 24) in the Long Island City neighborhood of Queens Community Board 2. The project site is generally bounded by the Queensboro Bridge to the north, Vernon Boulevard to the east, 43rd Avenue to the south, and the East River to the west, and is located within the area covered by the Waterfront Access Plan (WAP) Q-1 for Northern Hunters Point.

Silvercup Studios is a television and movie production studio facility currently located in Long Island City. The proposed Silvercup West project is intended to expand and enhance their television and movie production operations, improve access to the waterfront, and provide for a mix of uses at the project site. The proposed development would be comprised of the following uses:

* Residential: approximately 1,044,000 gsf (1,040 dwelling units)
* Production Studios: approximately 347,000 gsf
* Office: approximately 655,000
* Retail: 77,000 gsf
* Catering Facility: approximately 45,000 gsf
* Cultural/Community Facility: approximately 131,000 gsf
* Health Club: approximately 43,000 gsf
* Parking: approximately 433,760 gsf (1,400 accessory spaces)

The proposed project would contain three towers. Two residential towers at the southern portion of the building would be 517 feet and 600 feet in height, respectively, and a commercial tower at the northern portion of the building would be 557 feet in height. The project would also include a 1,400-space accessory parking garage with access provided by two driveways on Vernon Boulevard. Also, the portion of 43rd Avenue along the southern portion of the project site, between Vernon Boulevard and the East River, which is a mapped but currently unimproved street, would be re-graded and improved as part of the proposed project, and the East River bulkhead would be reestablished along the project site’s western boundary. The proposed project would provide a publicly accessible waterfront esplanade between the project site’s western boundary and the East River and an upland connection along the project site’s northern boundary.

http://www.pbase.com/archit_kderek2k3/image/44514833.jpg

http://www.pbase.com/archit_kderek2k3/image/44514834.jpg

http://www.pbase.com/archit_kderek2k3/image/44514835.jpg
KPF's proposal

"From an invited list that included Arquitectonica, Enrique Norton of Ten Arquitectos, KPF, and Foster & Partners, Silvercup Studios owners Stuart and Alan Suna paired Richard Rogers and NBBJ to plan and design the site. "


Links:
http://www.mapquest.com/maps/map.adp?formtype=address&searchtype=address&country=US&addtohistory=&1ahXX=&address=42-20+Vernon+Boulevard+&city=Long+Island+City&state=ny&zipcode=
Map

http://www.queenswest.com/neighborhood/discussion/00002365?pp=1
Newsday
On the Waterfront
With the developments River East and Silvercup West, a stately cityscape would stretch along the river from the Queens line to the Queensboro bridge
BY DANIEL HENDRICK

http://nytimes.com/2003/05/11/realestate/11BPOST.html
Richard Rogers to Plan 6 1/2-Acre Waterfront Complex
By DAVID W. DUNLAP

www.findarticles.com/cf_dls/m3601/ 45_49/103826488/p1/article.jhtml
Silvercup Studios hires Richard Rogers for Queens development.(Brief Article)
Real Estate Weekly, June 11, 2003

NoyokA
June 8th, 2005, 04:21 PM
I've been waiting for a rendering for this project for so long, Richard Rogers in my book ranks higher than Norman Foster, and now that I know the heights I am even more anxious. I am also glad to hear the commercial building will be built first.

antinimby
June 8th, 2005, 04:31 PM
Hey, the UN can occupy the office portion.
I'm confused though, what is the big hut-like structure supposed to be?

The New York City Planning Commission, as lead agency, as determined that the proposed Silvercup West may have a significant adverse impact on the environment and a Draft Environmental Impact Statement must be prepared. Does that mean there's a possibility it won't get approved? Again, this is NYC why does there have to be that much parking space?
Anyway, this is so good for that area and NYC in general.

NoyokA
June 8th, 2005, 04:39 PM
Hey, the UN can occupy the office portion.
I'm confused though, what is the big hut-like structure supposed to be?
Does that mean there's a possibility it won't get approved? Again, this is NYC why does there have to be that much parking space?
Anyway, this is so good for that area and NYC in general.

The big hut like structure is the never-built KPF design.

The project's approval does not rely of the DEIS, developers are required by law to write up these statements and hold community meetings, this law is required but is not dependent on the approval process.

kliq6
June 8th, 2005, 05:45 PM
From therealdeal.net

Queens: the new Brooklyn
Long Island City set to boom: a look at new projects
By Melissa Dehncke-McGill
Long Island City is closer to Midtown Manhattan than Downtown, and in many ways farther along in its development than the much-touted revival of the Brooklyn waterfront.

The rising prices of Manhattan that made Brooklyn attractive only a few short years ago is set to transform Queens as well, making it the new borough for young professionals. New buyers may come to realize that Corona is not just a Mexican beer and there is a Murray Hill outside of Manhattan.

This month, The Real Deal gathered a list of new developments underway in the borough, presented in a detailed map. Long Island City leads the way, with 11,550 apartments slated for development out of the 16,400 new units planned for the borough.

Some 3,500 of those units - enough to house a small town - will come online in the next two years. High-profile developments include waterfront projects by Rockrose and AvalonBay, condo towers on the former site of the East River Tennis Club, and the transformation of the Smokestacks Building. A luxury project next to the Citibank tower, to be marketed by the Sunshine Group, serves as a portent for the area's upscale trajectory.

"All of the critical mass is bought, signed, sealed and delivered," said Barbara Corcoran, founder of the Corcoran Group, which is marketing several new projects in the neighborhood.

"Everyone is getting ready with every deal," said Neil Binder, a principal at Manhattan brokerage Bellmarc, who grew up in Queens. "It will happen as one big effort, not dribs and drabs."

Other development hotspots in the borough include Flushing, the most built-up urban area of Queens, where nearly 2,000 new units are planned. Developer Joshua Muss is planning a $600 million, 1,000-unit mixed-use development on the Flushing River. Boymelgreen and Vornado are also planning or competing for projects in Downtown Flushing.

Prices in Forest Hills, arguably the most desirable section of the borough, are appreciating more dramatically than Manhattan, brokers say. The neighborhood is also getting its first major luxury residential project in over a decade, designed by the same architect who did the Time Warner Center condominiums.

Astoria, for a decade an established outpost for renters priced out of Manhattan, is also bustling. Jackson Heights, the most ethnically diverse neighborhood in the city's most ethnically diverse borough, is drawing buyers seeking value in its prewar apartments and tree-lined streets. Substantial high-rises are planned for nearby Corona and Elmhurst.

The Rockaways, rundown for decades, are also seeing condo development.

The survey didn't look at areas dominated by single-family homes, such as Bayside or Little Neck.

Sounds great, but Queens still has a certain reputation, much as Brooklyn did a decade ago. Corcoran believes the only thing wrong with Long Island City in the minds of young urban professional Manhattanites is that it is called Queens.

"Right now if you say you live in Brooklyn, that is hipper than living in Manhattan," added Binder. "An artsy name would speed the transformation in people's minds. But it will happen."

Market forces could take care of the image problem.

"The market is so hot in Queens," said Donna Reardon, the branch manager of Prudential Douglas Elliman's Bayside office. "I have been a manager of this office for the past 12 years and I have never seen anything like this year. The more that prices go up, the more people want to come."

A look at some of the neighborhoods:


LONG ISLAND CITY


While the Brooklyn waterfront gets headlines, with the City Council last month rezoning 175 blocks in Williamsburg and Greenpoint, the transformation of Long Island City's entire waterfront will happen sooner (see detailed story in this issue).

"It's a market that is waiting to happen and it's coming in the next year," said Andrew Gerringer, managing director of Douglas Elliman's Development Marketing Group, which is representing several projects there.

Units in new projects are expected to fetch anywhere from $675 to $800 a square foot, compared to Manhattan, where $1,000 a square foot for conversions and $1,300 for new construction is now a moderate price. Longer-term projects involve Rockrose's seven buildings at the Queens West site, one of which will be done by summer 2006 and the rest over the next five or more years, according to Rockrose CEO H. Henry Eighanayan. Also planned are Silvercup Studios West, with 1,000 units, and an Olympic Village with 4,500 apartments if the city wins its bid for the 2012 Games. "If the Olympics come the place is going to be unbelievable," Binder says.

More office buildings will also help fuel the area's rise. Citibank is developing another $200-million, 475,000-square-foot office building next door to its existing 50-story tower, the tallest structure in Long Island City. Tishman Speyer is negotiating with the city's Department of Transportation to develop a 600,000-square-foot office building on Jackson Avenue, the first of five buildings planned for the block.

FLUSHING


When Dottie Herman, CEO of Prudential Douglas Elliman, purchased the 100-agent Goldmark Realty company in Flushing last year, she said the neighborhood was the borough's fastest growing "emerging market."

Downtown Flushing, with a mainly Asian population, is the site of plenty of new development, and big players are starting to notice.

Most projects in the works only average around 20 units, but Muss Development, which built Brooklyn Renaissance Plaza, is planning a massive six condo and rental building project with 1,000 units. It's part of a larger project with 725,000 square feet of retail space and a waterfront esplanade along the Flushing River. The first apartments will open in 2008.

"It will be a major economic stimulus," said Joshua Muss, president of Muss Development.

In other major projects, Boymelgreen Developers is planning an 18-story, mixed-use project on the site of the former RKO Keith's Theater, which could fetch prices in the $500 per square foot range. Vornado and Silvercup Studios are competing for a five-acre site in the middle of Downtown.

"Boomtown Chinatown has become a very exciting location," said Binder. "Until 20 years ago it was suffering, then the Asian population moved in and that area has undergone a renaissance."

ASTORIA


Astoria was once a suburb of industrial Long Island City when a housing boom began in Queens in the 1920s. But it has long been a destination for Manhattanites seeking bargain rents for the better part of a decade.

It's also getting new housing stock as former warehouse space is converted to apartments by Pistilli Realty Group.

The former Eagle Electric Company factory and warehouse site will become a $30 million co-op complex with 188 apartments. The project includes the construction of three floors on top of the existing warehouse and a new building connected to the old plant.

"The warehouses have outlived their time," said Joseph Pistilli, chief operating office of Pistilli Realty. "They are in the middle of residential areas, not like Long Island City."

The other conversion by Pistilli is a residential condominium at the former Stern's warehouse site at Ditmars Boulevard and 45th Street.

The 300,000-square-foot industrial structure was built by piano magnate William Steinway and will become 200 apartments by the end of the year, Pistilli said.

Broker Demetrius Partridge of Partridge Realty says contractors are paying up to $700,000 for old dilapidated houses and tearing them down. "They are essentially paying just for the land."

The average starting price for a one family house in Astoria is $700,000. A one family attached house is $575,000 and up.

"There are so few homes for sale and such demand that in Astoria a little 18-by-45 foot deep house on a 100 foot lot has an asking price of $800,000," Partridge said. "That's what's driving the market; there's nothing available."

Demand for condos is hot. "If I had 100 condos right now, I would sell them out," he said.

Partridge, who grew up in Astoria, moved out to Long Island 20 years ago to raise his children, and now said he's looking at moving back.

"The city built brand new schools here, a new state of the art elementary school," he said. "The irony is I moved out of the neighborhood because of the decrepit schools."

FOREST HILLS


The new Windsor at Forest Hills condominium is the first major luxury residential project in the area in over 10 years, according to developer Cord Meyer, though more are likely to follow. (The developer has a century-long history in the neighborhood. It bought 600 acres of farmland in 1906 and named the area Forest Hills.) Architect Ismael Leyva, whose projects include the residential condominiums at the Time Warner Center, is designing the building.

Property appreciation in Forest Hills recently has been substantial.

"I own property in Forest Hills, condos where the appreciation has been more dramatic than Manhattan," said Binder. "Whereas Manhattan appreciation over the last few years has been 100 percent, in Queens it has been 150 percent."

One-bedrooms generally sell for $200,000. Prices for an apartment in a high-rise on Continental Avenue might be 50 percent more, and prices generally go up with proximity to the train. Attached houses run in the high $600,000's to $700,000's, up from the mid-$500,000's last year.

The most sought after area in the neighborhood is Forest Hills Gardens, a planned community with stately, Tudor-style homes and winding tree-lined streets designed by Frederick Law Olmstead Jr.

Nearby Rego Park is also seeing change. Giant REIT Vornado is betting on the future of the area, planning a mixed-use project with 450 residential units and 650,000 square feet of retail on the site of an old Alexander's department store. The project generated controversy when Wal-Mart announced plans to open there in what would have been the national discounter's first foray into New York. Vornado reportedly dropped Wal-Mart, and there are plans for a Home Depot now.

"Rego Park has continued to strengthen and has started to go through a resurrection," said Binder.

JACKSON HEIGHTS


Ethnically diverse Jackson Heights, which is starting to see arrivals from hip Brooklyn neighborhoods, boasts wide, green streets and prewar apartment houses. In the 36-block Jackson Heights Historic District, one- and two-bedroom co-ops are available for under $200,000, and single-family homes start at $450,000. Further afield, neighboring Corona and Elmhurst are set to see new development, including the tallest residential structures (at 16 and 17 stories) seen in those neighborhoods.

ROCKAWAYS


Far Rockaway and Rockaway Beach is going to be the new hot area," said Reardon.

"Developers are looking for rundown multifamily properties to convert, to tear down and build up."

At least eight projects with more than 800 units are in the works on the long, thin peninsula south of Kennedy Airport. The Rockaways fell on hard times in the early 1960s, due both to the jet airplane and low-income housing built on the eastern end of the peninsula. The first new projects in the recent era began in 1999.

Teno
June 8th, 2005, 09:46 PM
Even if we loose the Olympics. This momentum in Long Island City could continue the development of the plan for the Olympic Village. Of course it won't have any use as an Olymic village, just more apartments.

kliq6
June 8th, 2005, 10:02 PM
LIC is ready to take off, its the next hot residential market, maybe some back office site as well, but probally mostly residential

NoyokA
June 8th, 2005, 10:05 PM
If Silvercup Studios gets off the ground I can see Queens West becoming a hot spot for studios and offices for the film industry.

tmg
February 22nd, 2006, 01:11 AM
The New York Times
Silvercup Studios Sets $1 Billion Complex
By CHARLES V. BAGLI
Published: February 22, 2006

With New York City suddenly awash in film and television productions, Silvercup Studios has unveiled plans for a version of Hollywood on the East River, a $1 billion complex with soundstages, commercial space and housing on the Queens waterfront south of the Queensboro Bridge.

The six-acre project in Long Island City, which formally began wending its way through the city's land use review process yesterday, is called Silvercup West, an expansion of Silvercup's existing operation six blocks to the east, the home studio for television shows like "The Sopranos" and "Hope & Faith" and where many movies have been filmed.

If it is approved, the expansion would include eight soundstages, production and studio support space, offices for media and entertainment companies, stores, 1,000 apartments in high-rise towers, a catering hall and a yet-to-be-named cultural institution. Silvercup would easily be the largest production house on the East Coast, although Steiner Studios in Brooklyn has the largest single soundstage.

"With added studio space, more productions that may have been filmed elsewhere will now take advantage of all the benefits of filming in New York City," said Stuart Match Suna, who together with his brother Alan formed Silvercup in 1983. "In addition, we are creating a 24/7 live, work and leisure community."

The project was designed by an architect with his own marquee value: Lord Richard Rogers, best known for the Pompidou Center in Paris and the Millennium Dome in London.

Lord Rogers is also designing the expansion of the Jacob K. Javits Convention Center on the West Side of Manhattan. His plans in Queens also call for a plaza and a public waterfront esplanade.

In the latest example of the boom in television and film production in New York, Mr. Suna said there are now five television pilots taping at Silvercup, including "Ugly Betty," "Six Degrees" and "Kidnapped," as well as two movies for Warner Brothers. There would have been a third, he said, but there was not enough space.

"Mostly Martha," starring Catherine Zeta-Jones, and "Music and Lyrics By," with Drew Barrymore and Hugh Grant, will be filmed at Silvercup this year.

Gone are the days when shows about New York like "Seinfeld" and "NYPD Blue" were shot in California. Last year, there were more than 100 new and returning TV shows taped in New York, according to the Mayor's Office of Film, Theater and Broadcasting.

New York attracted more than 250 independent and studio films in 2005, up from 202 in 2004 and 180 in 2003. The total number of days film crews spent shooting on location soared by 35 percent last year from 2004, to 31,570. And that number does not include additional work done at studios and soundstages, said Julianne Cho, assistant commissioner at the mayor's film office.

The Suna brothers and Hal G. Rosenbluth, president of Kaufman Astoria Studios, the city's original film studio, also in Queens, attribute the jump in activity to a joint city and state program that went into effect at the end of 2004 that offers tax incentives for films that complete 75 percent of their studio work in New York City.

"This town is fairly busy, so I think there's still room for growth," Mr. Rosenbluth said. "Tax credits have really worked."

Kaufman Studios, which is in talks to merge with Culver Studios, a Los Angeles-based production house, hopes to begin construction next year on its own long-awaited expansion.

At Steiner Studios, the $118 million production house on 15 acres at the Brooklyn Navy Yard, "The Producers" started filming before the five giant soundstages officially opened at the complex in November 2004. Since then, Spike Lee has shot "Inside Man" with Denzel Washington and Julie Taymor recently finished "Across the Universe."

Still, film and TV production is a tough business. Unlike office buildings that rent to tenants for 10 and 15 years at a time, soundstages are booked for weeks, or even days, at a time, and require a steady stream of new business to remain economically viable. The question remains: Can New York sustain this level of activity against competition from Canada and 20 other states and cities that offer tax breaks and other incentives?

Alan Suna, the chief executive of Silvercup, acknowledged that his two-million-square-foot project was ambitious but added that "it's also a very sensible project." The Silvercup expansion, he said, will incorporate the restoration of the landmark New York Architectural Terra Cotta Company building.

Trained as architects, the Sunas also have experience in developing housing, including the Renaissance project on 116th Street and Lenox Avenue in Harlem.

Mr. Suna said that the project was designed to be built entirely within two years, or in phases as demand dictates. It faces its first public hearing on April 6 at Community Board 2 in Long Island City.

http://graphics8.nytimes.com/images/2006/02/22/nyregion/22studio2.184.gif

tmg
February 22nd, 2006, 01:16 AM
The New York Architectural Terra Cotta Company Building:

http://www.bridgeandtunnelclub.com/bigmap/queens/lic/ravenswood/vernonblvd/241892.jpg

tmg
February 22nd, 2006, 01:22 AM
Newsday
Silvercup Studios to expand on Long Island City waterfront
BY LAUREN WEBER
STAFF WRITER

February 21, 2006

Silvercup Studios, the production facility whose stages have been graced by everyone from "Tony Soprano" and "Carrie Bradshaw" to Bruce Springsteen and Britney Spears, Tuesday announced a $1-billion expansion on the Long Island City waterfront.

The three-building project, to be called Silvercup West, will include eight soundstages, along with 1,000 apartments, a catering hall, museum, and office and retail space. The plans also call for redevelopment of the waterfront area of the 6-acre site, which will be transformed into a public esplanade.

"The public hasn't had access to this part of the waterfront in over a hundred years," said Alan Suna, Silvercup's chief executive. The development, which Suna said will create an estimated 2,200 construction jobs and 3,900 permanent jobs, now enters the formal land-use review process. That could take up to seven months. Construction is expected to begin in 2007.

"There's still a long road to go, but by and large this project has been well-received," said Joe Conley, chairman of Community Board 2, which encompasses Long Island City. He added that Silvercup has agreed to discuss on-the-job training programs and other ideas to see that jobs go to local residents.

Silvercup West is a testament to the success of city and state tax credits that were instituted in 2004 and 2005 to retain and attract film and television jobs, Suna said. A few years ago, many productions were migrating to such Canadian cities as Toronto and Vancouver, where the strong American dollar bought more labor and services -- as well as cups of coffee for harried production assistants -- than in New York City.

Since the tax credits were approved, much of that business has returned, Suna said, creating an incentive for Silvercup to update its own facilities.

"The type and size of sound studios that clients require has changed dramatically since we opened in 1983," he said. "They need to be bigger and taller" to accommodate larger productions and more extravagant special effects.

The project will be composed of three towers -- two apartment towers at 588 and 506 feet, and a bi-level studio-office-retail building with a portion at 526 feet and the other at 418 feet. The height of the buildings will likely come up at public hearings, Conley said.

But community members say they are happy Silvercup has agreed to renovate the only remaining structure of the Terra Cotta Co., a 3,000-square-foot space that recalls the days when the firm manufactured ornaments used on some of New York's most beautiful buildings.

"It's a little gem of a building and we're going to have a use for it that's appropriate," Suna said.

NoyokA
February 22nd, 2006, 01:26 AM
http://graphics8.nytimes.com/images/2006/02/22/nyregion/22studio.583.jpg

czsz
February 22nd, 2006, 02:28 AM
Interesting design, but not for there, methinks.

BPC
February 22nd, 2006, 06:57 AM
http://graphics8.nytimes.com/images/2006/02/22/nyregion/22studio.583.jpg

It's the World Culture Center, all over again.

http://www.renewnyc.com/plan_des_dev/wtc_site/new_design_plans/firm_e/slides/images/Slide55.jpg

ablarc
February 22nd, 2006, 08:04 AM
Interesting design, but not for there, methinks.
It certainly takes its cue from the bridge.

tmg
February 22nd, 2006, 09:22 AM
What's with the red squares? Reminds me of the old decor on Shea Stadium.

BigMac
February 22nd, 2006, 09:44 AM
Pixels?

ablarc
February 22nd, 2006, 09:47 AM
All in all, pretty exciting. Bring it on.

Off topic: that World Cultural Center project sure has depressing symbolism. Is that a plane caught between the towers?

BPC
February 22nd, 2006, 10:48 AM
A lot of people seemed to think so at the time, but the architects never said.

lofter1
February 22nd, 2006, 10:58 AM
What's with the red squares? Reminds me of the old decor on Shea Stadium.
Do you mean down near the street level? Isn't that the old Terra Cotta building that is being saved / restored?

MidtownGuy
February 22nd, 2006, 11:03 AM
Interesting design, but not for there, methinks.

WHY??

BrooklynRider
February 22nd, 2006, 12:17 PM
I love it. NY1 displayed another rendering in daylight that was looking at it dead on from Manhattan. It looks great.

lofter1
February 22nd, 2006, 02:02 PM
Rendering from NY Daily News:

http://www.nydailynews.com/entertainment/story/393593p-333745c.html


http://www.nydailynews.com/ips_rich_content/261-silvercupstudios.JPG
Proposed design for Silvercup West,
an expansion of Silvercup Studios,
just south of Queensboro Bridge.

lofter1
February 22nd, 2006, 02:07 PM
More, from CURBED ( http://www.curbed.com/archives/2005/07/20/silvercup_wests_triple_towers.php )

Silvercup West's Triple Towers

Wednesday, July 20, 2005
by Lockhart

http://www.curbed.com/archives/2005_07_silvercup1.jpg

A Curbed tipster sends along a bit of a scoop: the first images we've seen of the plans for Silvercup West in Queens,
an offshoot of Silvercup Studios (http://www.silvercupstudios.com/) where The Sopranos, among other shows, film.

Seems they're planning three towers (600', 537', and 517' tall) with new studio facilities between the towers.

By comparison, the spikes of the towers of the Queensboro bridge are 424' tall.

Expected completion in 2009.

http://www.curbed.com/archives/2005_07_silvercup2.jpg

· Silvercup Studios (http://www.silvercupstudios.com/) [silvercupstudios.com]

NoyokA
February 22nd, 2006, 02:15 PM
Curious as to why its being called Silvercup West, its east of Manhattan and unquestionably east of Hollywood.

BigMac
February 22nd, 2006, 02:32 PM
Looks like it is west of the original studio.

mkeit
February 22nd, 2006, 02:32 PM
Because it is west of Silvercup.

What isn't clear is what happens to the powerplant that was built 2 years ago.

NYatKNIGHT
February 22nd, 2006, 02:54 PM
Curious as to why its being called Silvercup West, its east of Manhattan and unquestionably east of Hollywood.

an expansion of Silvercup's existing operation six blocks to the east
Pretty cool, though it smothers the bridge a little. More than anything, it's great to have the studios in NYC and to have that incredible waterfront finally developed.

lofter1
February 22nd, 2006, 03:19 PM
Curious as to why its being called Silvercup West


Silvercup Studios East is part of the existing Silvercup complex( http://www.silvercupstudios.com/ ):
Located at 34-02 Starr Avenue in Long Island City, Silvercup Studios East includes five new drive-on studios, each with approximately 16,000 square feet of space and clear ceilings reaching 28 feet in height. Past projects filmed at Silvercup East have included the television series Hope & Faith, The Education of Max Bickford, Now and Again, Welcome to New York and Big Apple.

Silvercup Studios East provides film makers and television production companies what they need most – a collection of large, tall studios in a single complex, with all of the required amenities. Until now, no complex in the region offered as many studios of this size and height.


The new Silvercup West will go up on the plot between 43rd Ave. / 59th St. Bridge / Vernon Blvd. / East River



http://www.silvercupstudios.com/mapmain.gif

Kris
February 22nd, 2006, 03:22 PM
Thirty years ago this might have been exciting architecture and ten years ago it was nice to see anything looking remotely contemporary go up in NYC, but today I don't know how it can be considered a big deal or bother because of its proximity to the landmark bridge.

lofter1
February 22nd, 2006, 03:26 PM
Info from CPC Review Session @ Feb. 21, 2006 ( http://www.nyc.gov/html/dcp/pdf/luproc/reviewsession.pdf )

TLOZ Link5
February 22nd, 2006, 07:32 PM
Anyone else reminded of the Torre Mapfre and Hotel Arts in Barcelona?

macreator
February 22nd, 2006, 10:21 PM
Thirty years ago this might have been exciting architecture and ten years ago it was nice to see anything looking remotely contemporary go up in NYC, but today I don't know how it can be considered a big deal or bother because of its proximity to the landmark bridge.

I'm happy with the project, and look forward to it -- but I do wish that it was a bit further south away from the Bridge tower.

Kris
March 8th, 2006, 07:45 AM
http://www.metropolismag.com/webimages/1829/queensbridge1.jpg

http://www.metropolismag.com/webimages/1829/silvercup.jpg
Proposed parking for Silvercup Studios will be located several grades below ground (light blue section).

Thanks a Lot!
With creative planning, unsightly parking spaces can become buzzing public places. (http://www.metropolismag.com/cda/story.php?artid=1829)

ablarc
March 8th, 2006, 07:59 AM
I like the neon sign.

londonlawyer
March 12th, 2006, 01:17 PM
Does anyone know where this project will stand vis-a-vis the seven buildings planned by Rockrose? Are they right next to each other?

ramvid01
March 12th, 2006, 01:58 PM
Does anyone know where this project will stand vis-a-vis the seven buildings planned by Rockrose? Are they right next to each other?


They are not completly next to each other. There is a plot of land to the south of this project where they are planning (or maybe excavating) a complex called River East. I think its like two 28 storey buildings on what once was the East River Tennis Club, and this project is not next to the rockrose project either (which is north of it).

BPC
March 12th, 2006, 02:06 PM
Why do the apartment towers have those ugly metal 70s-style frames? Is Rogers trying to contextualize the towers with the ugly metal Queensborough Bridge looming over ahead?

londonlawyer
March 12th, 2006, 02:10 PM
Thanks for the info. The Silver Cup project seems to be just south of the 59th St bridge. I think that the Rockrose project might be north of it.

NoyokA
March 12th, 2006, 02:26 PM
Thanks for the info. The Silver Cup project seems to be just south of the 59th St bridge. I think that the Rockrose project might be north of it.

Ramvid is correct. Silvercup will be first south of the Queensboro Bridge, then the River East development, and then Rockrose and the rest of Queens West.

londonlawyer
March 12th, 2006, 02:48 PM
They're all south of the Queensboro Bridge?

ablarc
March 12th, 2006, 05:05 PM
Why do the apartment towers have those ugly metal 70s-style frames? Is Rogers trying to contextualize the towers
That sure seems the gist of it.


... with the ugly metal Queensborough Bridge looming over ahead?
What's ugly about it? Pretty hard to make a bridge ugly; most are entirely free of pretension or fol-de-rol. They're pure, purposeful, functional structure; that'll make anything beautiful.

Maybe the bridge has rust.

BPC
March 12th, 2006, 08:56 PM
I like bridges too. But this one ain't no beaut. After a lengthy search, this is the BEST shot I could find of it.

http://photos5.flickr.com/8403356_887ef60608_m.jpg

ablarc
March 12th, 2006, 09:07 PM
^ Looks good to me.

londonlawyer
March 12th, 2006, 09:59 PM
http://rds.yahoo.com/S=96062883/K=%22lehman+brothers%22/v=2/SID=e/l=IVI/;_ylt=A9iby4at0hRErP0AEQCjzbkF;_ylu=X3oDMTA4NDgyNW N0BHNlYwNwcm9m/SIG=139rntcb6/EXP=1142301741/*-http%3A//www.wirednewyork.com/real_estate/745seventh/images/morgan_stanley_plaza_51.jpgIt appears that the tops of Rogers' buildings will be encassed in clear glass with frames around them. They may look like the top of the Lehman Bros. Tower in Times Square.

NoyokA
March 13th, 2006, 12:57 AM
They're all south of the Queensboro Bridge?

Correct. You wont see anything north of the Queensboro Bridge for a while. I forget the name of the projects, but its one of the largest and worst in NYC, it and a giant powerplant exist immediatly north of the Queensboro.

Peakrate212
March 13th, 2006, 11:01 AM
They are not completly next to each other. There is a plot of land to the south of this project where they are planning (or maybe excavating) a complex called River East. I think its like two 28 storey buildings on what once was the East River Tennis Club, and this project is not next to the rockrose project either (which is north of it).

What does everyone think of this project River East? and will it be built? Whats the story?

NYguy
March 13th, 2006, 11:15 AM
Why do the apartment towers have those ugly metal 70s-style frames? Is Rogers trying to contextualize the towers with the ugly metal Queensborough Bridge looming over ahead?

A little more on that:

(architectural record)

Rogers Designing Dramatic New Home for Silvercup Studios in Queens


March 9, 2006

New York City's borough of Queens isn't known for cutting-edge architecture. But its lackluster skyline is now facing a dramatic transformation with a $1-billion mixed-use development designed by Richard Rogers for the Queens-based television and film production company, Silvercup Studios.

Plans call for two residential towers, approximately 600- and 500-feet tall, as well as a 526-foot-tall commercial building. The new buildings are to be built along the East River on a six-acre site next to the Queensborough Bridge. The 2. 2 million-square-foot project includes 1,000 units of residential housing, office, and retail space, a riverfront esplanade, a cultural facility and eight new soundstages.

The design of the Silvercup Studios towers, with their distinctive exoskeletons and exposed diagonal cross bracing, reflects Rogers' penchant for displaying buildings' structural and mechanical systems. Silvercup Studios' president, Stuart Suna, who trained as an architect, says that the development's design is partially inspired by the structure of the bridge itself, which is reflected on the buildings bracing, and their proportions. The manner in which the massing of the three of them slopes down complements the bridge's catenary curves he says.

The Silvercup project also includes the restoration of the landmark 1892 New York Architectural Terra Cotta Company building, which is situated on the site, and which will be referenced in the design of the riverfront esplanade.

Silvercup Studios chief executive, Alan Suna, who co-owns the facility together with his brother Stuart, says that the recent controversy over Richard Rogers' reported association with the U.K.-based group, Architects and Planners for Justice in Palestine, shouldn't impact Rogers' involvement with Queens project. Several New York officials have urged that Rogers be removed from two publicly-funded projects-the redesign of the Jacob K. Javits Convention Center in Manhattan and the master-plan for an esplanade along East River's Manhattan waterfront- because of his reported association with the group. It reportedly has called for boycotting Israeli architects and construction firms. Alan Suna says that he has voiced his concerns to Rogers' office. "We made them good and worried," he says. But he says that he has been assured that there was a misunderstanding about Rogers' position on Israel. "What I understand that this whole thing is going to be cleared up," says Suna.

The new development will be located six blocks west of Silvercup Studios' main production complex, which is the largest full-service film and television production facility in the Northeast. Stuart Suna says that his intention is to create a 24-hour-a-day live, work, leisure facility similar to the Time Warner Center in Manhattan. Another objective is to create a design statement that takes into account the project's location next to one of the city's busiest bridges. "We saw the opportunity of this site, the gateway to Queens and a gateway to Manhattan," says Suna, "so we wanted to have a signature piece of architecture."

The studio expansion is coming at a time when New York City's film and television industry is burgeoning thanks in part to new city and state tax credits and other financial incentives. These lowered the cost of production. Over 250 films were shot in New York in 2005 compared to 202 in 2004 and the number of location shooting days in the city rose 35 percent. Currently, the city's production industry employs 100,000 New Yorkers and contributes $5 billion to the local economy.

Alex Ulam

http://archrecord.construction.com/news/images/060309silvercup_2lg.jpg


http://archrecord.construction.com/news/images/060309silvercup_1lg.jpg

lofter1
March 13th, 2006, 11:47 AM
The design of the Silvercup Studios towers, with their distinctive exoskeletons and exposed diagonal cross bracing, reflects Rogers' penchant for displaying buildings' structural and mechanical systems. Silvercup Studios' president, Stuart Suna, who trained as an architect, says that the development's design is partially inspired by the structure of the bridge itself, which is reflected on the buildings bracing, and their proportions. The manner in which the massing of the three of them slopes down complements the bridge's catenary curves he says.
Lesson of the day ...


catenary
n., pl. -ies.

The curve formed by a perfectly flexible, uniformly dense, and inextensible cable suspended from its endpoints. It is identical to the graph of a hyperbolic cosine.
Something having the general shape of this curve.[New Latin catēnāria, from Latin, feminine of catēnārius, relating to a chain, from catēna, chain.]

cat'e·nar'y adj.

antinimby
March 13th, 2006, 09:53 PM
http://archrecord.construction.com/news/images/060309silvercup_1lg.jpg

Hate it. Hate Rogers, too.
Must every building in this city have to have four square corners going straight up?

NYguy
March 15th, 2006, 07:27 PM
NY studio developers see hope for housing project

Tue Mar 14, 2006

NEW YORK (Hollywood Reporter) - In many ways, it's a tale of two New York Cities.

Just north of the Queensboro Bridge lies Queensbridge Houses, the largest public housing project in the U.S., with more than 3,000 apartments and an estimated 15,000-20,000 residents. The average rent is about $300 and the average annual income of known tenants is $18,700.

Just south of the bridge lie blocks of industrial buildings, Silvercup Studios and, if owners Alan and Stuart Match Suna have their way, the future site of Silvercup West, a planned $1.5 billion, 2 million-square-foot riverside complex with eight new soundstages, a catering hall, cultural center, offices, stores and a thousand market-rate residential units. It's one of the country's most extreme examples of gentrification, and a potential boon to New York's film business. Just how these worlds will co-exist remains to be seen, and will be examined in a seven-month public Uniform Land Use Review Process that has just gotten under way. The earliest construction could begin is next year, with completion by 2010.

The Sunas see benefits for both sides of the 59th Street Bridge. "One of our commitments when the New York production tax credit program passed was to start outreach and job-training programs for people of color," Stuart Suna says. "We're working with local leaders to provide job opportunities and training to members of the community."

The brothers estimate the complex will provide 2,200 construction jobs, 3,900 permanent jobs and 2,500 indirect jobs, including vendors and caterers to new productions.

For the entertainment industry, Stuart Suna envisions the 665,000 square feet of office and retail space and 350,000 square feet of studio and direct support space and sees Silvercup West as "a new media capital for New York." The Sunas have been working on the project for the past three-and-a-half years, hiring acclaimed British architect Richard Rogers, known for his design work on the Center Pompidou in Paris and the Millennium Dome in London. The proposed change to the locale where a power plant now resides is remarkable.

In a neighborhood where the loud noise of trucks is a part of daily life, all loading docks and driveways will be inside the complex. "We've taken all the vehicles off the streets, and all building facades will be actively used," Alan Suna says.

The strongest example of this is the waterfront. A planned esplanade will have chess tables, reclining chairs, benches, grass and trees. Stuart Suna envisions workers on break viewing Manhattan's breathtaking skyline over the East River, with plenty of stores to choose from.

Over at Queensbridge, residents have a similar dream. Selena Blake, who spent two years producing a documentary about the housing project called "Queensbridge: The Other Side" and has lived in an apartment there for two decades, says, "It's a desolate area, and we welcome Silvercup West 100%. It has the amenities that we've dreamed and prayed for."

She notes the lack of a dry-cleaning store, and that a local pharmacy and bodega closed just at the beginning of this month. "We don't have anything around us," she says.

In her documentary, Blake traces the history of Queensbridge from its 1938 opening through the devastation brought on by heroin in the '60s and crack in the '80s.

"There are just a few bad apples," she says, "but we welcome anything that's going to change these young people's lives. We'd like them to start hiring people from here."

The first public hearing is on April 6 in the Queens neighborhood with both complexes, Long Island City. Stuart Suna is bracing himself for "a certain amount of outcry for affordable housing," but Blake seems optimistic. "People have heard about this for many years," she says, "and in more than 100 interviews I've done, no one opposes the project."

Reuters/Hollywood Reporter

________________________________

http://images.businessweek.com/di/architecture/06/03/rrp_inline2.jpg

businessweek image

antinimby
March 15th, 2006, 07:59 PM
"It's a desolate area, and we welcome Silvercup West 100%. It has the amenities that we've dreamed and prayed for."
She notes the lack of a dry-cleaning store, and that a local pharmacy and bodega closed just at the beginning of this month. "We don't have anything around us," she says.It never ceases to amaze me how people throughout time no matter where or who they are, always want what they don't have.
In this self-described desolate neighborhood, they seem to welcome glitzy developments with open arms but if placed just across the East river, this same proposal would be considered an absolute crime, an atrocity. You'd have people crying and protesting like their life was dependent on it.

Equally amazing is those same people who chooses to live on the Manhattan side of river that endlessly claim they want the peace and serenity (read desolate, no crowds, no traffic, no development, no sunlight blocking highrises) that the neighborhood on the Queens side readily offers yet they wouldn't even think about going over. Interesting...

macreator
March 15th, 2006, 09:30 PM
So, when will this project begin construction?

I've heard 2009 completion dates, so I assume construction should begin very soon, no?

antinimby
March 15th, 2006, 09:39 PM
Well, if you bothered to read the article all the way through, you would have seen this:

Just how these worlds will co-exist remains to be seen, and will be examined in a seven-month public Uniform Land Use Review Process that has just gotten under way. The earliest construction could begin is next year, with completion by 2010.

ddjiii
March 16th, 2006, 12:07 AM
My response to this was, if they're so desparate for any kind of retail, why did their pharmacy and bodega close? It doesn't make sense. There could be other factors out of the control of the business owners, but being the only bodega for 15,000 people seems like a pretty good business to be in to me.

macreator
March 16th, 2006, 12:43 AM
Well, if you bothered to read the article all the way through, you would have seen this

Sorry, no need to be snippy. I was just asking a question. I must have missed that part of the article.

Would you like people to respond to you like that when you ask a question?

antinimby
March 16th, 2006, 03:03 AM
If that sounded like an attitude, it wasn't intended to be.
I apologize.

NYguy
March 16th, 2006, 11:17 AM
Would you like people to respond to you like that when you ask a question?

LOL, I would have answered it the same way. Its always annoying when people don't bother to read.

NYguy
March 16th, 2006, 11:22 AM
In this self-described desolate neighborhood, they seem to welcome glitzy developments with open arms but if placed just across the East river, this same proposal would be considered an absolute crime, an atrocity. You'd have people crying and protesting like their life was dependent on it.

You see, across the river you have the Manhattan "elite". Everything is held hostage until demands (or some of them) are met. And they are usually unreasonable demands to place on private property owners. But if these developers want their projects to go through, they often have to cave in.



Equally amazing is those same people who chooses to live on the Manhattan side of river that endlessly claim they want the peace and serenity (read desolate, no crowds, no traffic, no development, no sunlight blocking highrises) that the neighborhood on the Queens side readily offers yet they wouldn't even think about going over. Interesting...

Its not only interesting, its absurd. Those people should be put in a rocket, and shipped to the moon.

lofter1
March 16th, 2006, 11:48 AM
Its not only interesting, its absurd. Those people should be put in a rocket, and shipped to the moon.

Uhhhh ... What are the zoning regs there?

Would this touching scene be rendered un-buildable under your proposal??

Dr. Floyd is toured past a children's painting class at the Clavius moon base. http://pages.prodigy.net/rique/cs-2001-4.jpg

And what would they do with this ...

http://www.snark.co.il/moon/kubrick.jpg

Despite the evidence of its historical importance, would Landmarking help to save this Brutalistic structure?

http://www.crystalinks.com/monolith2001br.jpg

And how would they get along with the locals ?

http://www.scifimoviepage.com/images/herc-moonmen2.jpg

http://cinespaceships.net/pic/columbiad/s_columbiad_1.jpg

Alonzo-ny
March 20th, 2006, 10:34 AM
LOL, I would have answered it the same way. Its always annoying when people don't bother to read.

Sometimes people dont have the time or cant be bothered reading all the way through a article they are not interested in just to find details.

Alonzo-ny
March 20th, 2006, 10:36 AM
It never ceases to amaze me how people throughout time no matter where or who they are, always want what they don't have.
In this self-described desolate neighborhood, they seem to welcome glitzy developments with open arms but if placed just across the East river, this same proposal would be considered an absolute crime, an atrocity. You'd have people crying and protesting like their life was dependent on it.

Equally amazing is those same people who chooses to live on the Manhattan side of river that endlessly claim they want the peace and serenity (read desolate, no crowds, no traffic, no development, no sunlight blocking highrises) that the neighborhood on the Queens side readily offers yet they wouldn't even think about going over. Interesting...

My conclusion: people are morons

pianoman11686
May 25th, 2006, 10:49 AM
From http://cityrealty.com/new_developments


City Planning holds hearing on Silvercup West project on the East River 24-MAY-06

The City Planning Commission held a hearing today the draft environment impact statement of the large mixed-use waterfront development known as “Silvercup West,” which is also submitting eight applications for various zoning amendments, text changes, authorizations and certifications.
The project would develop about 2,100,000 “zoning” square feet on a site immediate south and adjacent to the Queensborough Bridge in Long Island City.

The impact statement indicated that project “would result in no unmitigated significant adverse impacts.”

The applicant is Terra Cotta, LLC, of which Stuart Match Suna and Alan Suna, the heads of Silvercup Studios, are the principals.

The project would erect 8 large television and film studios at its center flanked by an office tower to the north and two residential towers to the south.

The architect for the large project is the Richard Rogers Partnership of London. Lord Rogers, one of the world’s most famous “high-tech” architects, designed with Renzo Piano the famous Centre Pompidou in Paris and on his own Lloyd’s Bank in London and he was recently selected to redesign the Jacob K. Javits Convention Center and to design one of three office towers that are to be developed by Larry Silverstein at Ground Zero.

In addition to about 1,000 market-rate apartments in the two south towers, the project would have about 650,000 square feet in the office building at the north end of the site and the eight film studios in the center of the site would be about 18,000 square feet. The studios would be topped by a catering facility with sweeping views of midtown Manhattan. The project, furthermore, would have a cultural/community facility in the base of the office tower of 126,401 square feet, 77,000 square feet of retail space and 1,400 parking spaces.

The tallest residential tower would be 588 feet high, although Stuart Suna told the commission today that the Federal Aviation Agency had authorized a building height at this location of up to 600 feet. (The finials of the elegant Queensborough Bridge are about 354 feet high.) Lord Rogers told the project’s design relates to the “language” of the “fantastic” Queensborough Bridge, adding that office tower’s setbacks were designed to respect the ornate towers of the nearby bridge. Some speakers at the hearing, however, suggested that the project’s mass competes strongly with the bridge. After the hearing, Lord Rogers told CityRealty.Com that the size of the office building was determined in large part by the perceived market need for large floor sizes.

The project would restore the New York Architectural Terra Cotta Company building, and provide considerable public open space. Silvercup Studio’s main facility is located in the former Silvercup Bakery Company building that is about half a mile east of the 6-acre, “Silvercup West” site.

Commissioner Camilla Battaglia asked Alan Suna what provisions were being made to include “affordable housing” in the development. Mr. Suna said that while “we’re basically big supporters of affordable housing, it is not economic for this project,” which he emphasized was private, not public. Commissioner Battaglia did not retreat, however, and suggested that the developers seek out subsidies.

Under questioning, Mr. Suna said off-site possibilities for such housing was being researched.

“That’s far less than perfect,” Commissioner Battaglia retorted, adding that she would like to see something specific in writing before the July 18 deadline for the commission to vote on the proposal.

At one point during the hearing, Amanda Burden, the chairman of the City Planning Commission, said that “we’re all very eager to get this built.”

Joel Shapiro, the well-known sculptor, told the commission that it should be careful to ensure that the project does not “homogenize both sides of the river.”

http://www.cityrealty.com/graphics/uploads/1148507858_silvercup2.gif

mkeit
June 12th, 2006, 01:34 PM
I visited the site recently and I am still not sure what they plan to do with the new power plant that was recently constructed just south of the Terra Cotta building.

They avoid showing it it and the two large smokestacks in the drawings.

NoyokA
June 12th, 2006, 02:00 PM
I visited the site recently and I am still not sure what they plan to do with the new power plant that was recently constructed just south of the Terra Cotta building.

They avoid showing it it and the two large smokestacks in the drawings.

I'm almost positive that Silvercup West will be built on the same site of the temporary power plant.

alibrot
June 12th, 2006, 09:06 PM
I dont understand this obsession with affordable housing in every large development, especially when its 80 here, 50 there, for the effective lottery winners. It would help so much more if these projects were fast tracked at 100% market rate. Meanwhile atlantic yards is taking forever to get approval, with thousands of affordable apartments.

These politicians and bureaucrats scream about affordable housing, and then proceed to downzone and support the CBs when then derail everything that comes their way. But they are all out for themselves. The biggest campaign platform in the last election was affordable housing, and yet most politicians have done the opposite.

macreator
June 13th, 2006, 08:42 AM
These politicians and bureaucrats scream about affordable housing, and then proceed to downzone and support the CBs when then derail everything that comes their way. But they are all out for themselves. The biggest campaign platform in the last election was affordable housing, and yet most politicians have done the opposite.

Couldn't agree more with you. More housing stock @ market rate = lower prices in the long run.

It's supply and demand. We should let developers over-build as soon enough they'll oversupply the demand for the moment and prices will go down.

It's ironic that the people who scream for affordable housing the most are the ones that scream when a developer proposes a tall building full of much needed housing. Housing becomes affordable when supply is allowed to overtake demand.

alibrot
June 13th, 2006, 11:25 AM
doesnt help that the nytimes features stories of "poor, bullied" rent stabilized tenants who are spending 6 figures to fight to keep their $800 2 bedroom apts in manhattan. meanwhile, the articles describe relatively successful couples..."woe is me, i cant afford 1200 sq feet if they push us out, whatever shall we do!". welcome to the reality of the rest of ny.

pinnacle group notwithstanding.

Peakrate212
June 13th, 2006, 01:25 PM
It's ironic that the people who scream for affordable housing the most are the ones that scream when a developer proposes a tall building full of much needed housing. Housing becomes affordable when supply is allowed to overtake demand.


Not here in the People's Republic of New York.

Long Live the limousine liberals who rule this town!

Et tu Yassky?

infoshare
June 13th, 2006, 01:41 PM
Not here in the People's Republic of New York.

Long Live the limousine liberals who rule this town!

Et tu Yassky?

Point we' ll taken. But, it has been over three years now since the project was first initiated. Has the project been approved or not - mabe I missed that in the article.

lofter1
June 13th, 2006, 01:49 PM
doesnt help that the nytimes features stories of "poor, bullied" rent stabilized tenants who are spending 6 figures to fight to keep their $800 2 bedroom apts in manhattan...

To focus on the small number of people who fit that description serves hardly anyone.

Recent statistics ( 2005 New York City Housing and Vacancy Survey: INCOME (http://www.census.gov/hhes/www/housing/nychvs/2005/s1at9.html) for 2004 ) show that ~ 75% of RC / RS Households (2,027,626 total) earn less than $60,000 / year; less than 10% earn over $100,000 / year.

alibrot
June 13th, 2006, 02:40 PM
To focus on the small number of people who fit that description serves hardly anyone.

Recent statistics ( 2005 New York City Housing and Vacancy Survey: INCOME (http://www.census.gov/hhes/www/housing/nychvs/2005/s1at9.html) for 2004 ) show that ~ 75% of RC / RS Households (2,027,626 total) earn less than $60,000 / year; less than 10% earn over $100,000 / year.

RIGHT! the ny times focuses so many articles on rent stabilized people who have plenty of money to go market rate. i am not focusing on it. i am commenting that these articles affect the attitude of people who read them. cheap rent is not a right.

the times has also focused on people who have to leave luxury market rate apartments because of condo conversion. if you have rented for 20 years, you still have all the benefits and disadvantages of renting. you can walk at the end of the lease, and the owner can not renew.

the times treats these as "hard luck" stories, as if people have been betrayed by the system, when its simply inconvenience. i wish they would take the attitude of build more, flood the market with condos and new rentals. OWNERSHIP protects people from landlords, and more rentals lowers the price for everyone.

debris
June 13th, 2006, 06:47 PM
lofter, you have to realize that most rent-stabilized apartments are in the boroughs, where it doesn't even matter, since market rents are below the legally allowed rent-stabilized rate anyway. I bet if you too the income profile of rent-stabilized tenants in Manhattan south of 96th, you'd have a much different picture.

The benefits of rent-stabilization only accure to those living in pricey neighborhoods, since those are the ones which would have sky-high rents without controls. And those people have means, because if they didn't, they wouldn't have the money to fight off the developers. Kind of a Catch-22.

BigMac
July 13th, 2006, 01:53 PM
New York Sun
July 13, 2006

Developers of Silvercup West Agree To Add Affordable Housing Units

By DAVID LOMBINO - Staff Reporter of the Sun

The developers of a planned $1 billion mega-project on the Queens waterfront agreed to cough up 150 units of affordable housing to help their proposal pass a vote by the city's planning commission yesterday.

The developers of the proposed Silvercup West, brothers Alan and Stuart Suna, have promised to build the below-market-rate apartments within a half-mile radius of the site where they aim to build nearly 3 million square feet of apartments, offices, film studios, and retail space. They are proposing to build three towers on a six-acre site just south of the Queensboro Bridge.

© 2006 The New York Sun, One SL, LLC.

krulltime
July 13th, 2006, 02:13 PM
Good... With that out of the way... hopefully now there are no other problems along the way.

NYguy
July 13th, 2006, 07:28 PM
The Final Environmental Impact Statement (EIS)
http://www.nyc.gov/html/dcp/html/env...ilvercup.shtml


http://www.pbase.com/nyguy/image/63441376/medium.jpg
http://www.pbase.com/nyguy/image/63441376/large.jpg

ablarc
July 13th, 2006, 07:36 PM
Doesn't exactly enhance the bridge, but could be worse.

Sure are a lot of towers shown on Queens side. That will be nice, but they need to make sure that the development is urban (pedestrian friendly) not suburban (automobile friendly).

NoyokA
July 13th, 2006, 11:39 PM
Doesn't exactly enhance the bridge, but could be worse.

Sure are a lot of towers shown on Queens side. That will be nice, but they need to make sure that the development is urban (pedestrian friendly) not suburban (automobile friendly).

I disagree; Silvercup East enhances the bridge with an echoing structure of cross-bracings. The floors float in between the structure and the tops transcend the structure in a modern decomposition. This building has strong elements of lightness and transparency that is firmly held in place by a bridge-like structure. This is one of my favorite proposals in NYC.

ablarc
July 13th, 2006, 11:51 PM
I disagree; Silvercup East enhances the bridge with an echoing structure of cross-bracings. The floors float in between the structure and the tops transcend the structure in a modern decomposition. This building has strong elements of lightness and transparency that is firmly held in place by a bridge-like structure. This is one of my favorite proposals in NYC.
All that's obvious, Stern, but the buildings interfere with the bridge's graceful silhouette. If not for what you point out, it would be worse.

NoyokA
July 14th, 2006, 12:04 AM
All that's obvious, Stern, but the buildings interfere with the bridge's graceful silhouette. If not for what you point out, it would be worse.

Ofcourse the building wipes out the bridge's silhouette, that's what's obvious, anything larger in the background than what's in the foreground will destroy a silhouette. What I really like about this building is that it replaces a silhouette caused by an underdeveloped waterfront with something that supplements the structure. This building leaps and bounds above the bridge’s structure and creates an indelible image of a modern metropolis.

pianoman11686
July 14th, 2006, 12:11 AM
I think it would be better if the cross-bracing wasn't so perfect (geometrically).

TimmyG
July 14th, 2006, 12:35 AM
I think it would be better if the cross-bracing wasn't so perfect (geometrically).

I think it might look better that way too. It could be for engineering reasons that it has to be that way.

Citytect
July 14th, 2006, 03:21 PM
This is a great project with a great design. It's remarkable that it is moving along relatively smoothly. I'm really looking forward to seeing this one get built.

TonyO
August 16th, 2006, 10:17 AM
Next Big Thing Set To Emerge Is Long Island City's Silvercup

BY DAVID LOMBINO - Staff Reporter of the Sun
August 16, 2006
URL: http://www.nysun.com/article/37990

With final city approval of the Silvercup West project expected today, Long Island City may be poised to finally live up to the title it has held for more than 30 years: the next hot thing in New York neighborhoods.

About as big in total space as the Time Warner Center at Columbus Circle, Silvercup West is one of several huge development projects now planned across the five boroughs. Developers Alan and Stuart Suna are seeking to build three towers with 2.7 million square feet of studio, office, and residential space on the East River waterfront, just south of the Queensboro Bridge.

The Suna brothers are co-owners of Silvercup Studios, a successful film and production company headquartered just to the east of the proposed project. The Sunas purchased the 6-acre site in 1999 from Citigroup for an undisclosed price. Now, the brothers are seeking a development partner to help with the financing of the project that is expected to cost more than $1 billion.

Stuart Suna said yesterday that he has been a resident of Long Island City for 25 years and he has heard all of the hype. "It is finally happening now," he said.

Yesterday, the project received unanimous approval from the City Council's Land Use Committee, and it is expected to receive the final nod by the full council today. The project required several zoning changes, including a switch to residential from manufacturing use.

In another era, the site was the home of a terra-cotta factory that supplied the materials that make up several of the city's landmarked treasures. More recently, two decommissioned power generators and a giant salt pile occupied the area. The Queensboro Bridge separates the site from the Queensbridge Houses, the largest public housing project in America.

Silvercup West is designed by architect Lord Richard Rogers, who also designed London's Millennium Dome, in close collaboration with the architecture firm NBBJ New York.

Local politicians and the Bloomberg administration have touted the project as a job creator in the film and television production industry, one of the city's fastest-growing industrial sectors, and an important step toward transforming the non-productive East River waterfront.

Following community concerns that the development would be a rich, gated-community, the city's Planning Commission and the local City Council member, Eric Gioia, brokered a deal earlier this summer with the developers to add 150 units of affordable housing, to be located within a half-mile of the site.

"This will help to transform Queens waterfront from salt piles and power plants to homes and parks and a museum," Mr. Gioia said yesterday.

He said that previous proposals for the site were "nickel and dimed to death" by local politicians and overregulation.

Mr. Gioia said the Silvercup West plan is made possible by a mayoral administration with a grand vision for the waterfront and the removal of the political hurdles that stymie much of New York's development.

"Everything people fear about the regulatory environment — about how difficult it is to build — is true," Mr. Gioia said. "Local politics is like navigating a mine field in New York City."

A senior fellow at the Manhattan Institute who specializes in development, Julia Vitullo-Martin, said part of Long Island City has been "like a cemetery of broken dreams."

Ms. Martin said she fears that Silvercup West will meet the same fate as other ambitious, large development projects in the area. The 48-story Citigroup tower, visible from Midtown as the lone skyscraper in Long Island City, has stood since 1989 as a reminder of development that was promised but never happened.

"This is one of those cursed sites that looks very good and doesn't quite work. This is a huge development to put on a site that has a history of problems," Ms. Martin said.

She said the project's office and residential space could come on the market at a time when demand for real estate had dropped off, and added that she worried what would happen to important low-rise neighborhoods in Western Queens if the waterfront became a wall of glass towers.

"Development on the waterfront was held off the market for too long, but I would not like to see it turned into a Miami Beach-style development," Ms. Martin said.

A professor of urban planning at New York University, Mitchell Moss, said that previous plans for the site lacked creativity.

"That site has been ripe for renewal for 30 years," Mr. Moss said. "But this is the first time that we're finally dealing with ideas and a design that will work on that portion of the Queens waterfront."

Under the approved plan, the developers could back out of building the office tower and just build the apartments, studio space, and retail stores.

Yesterday, co-owner Stuart Suna said that under current market conditions, he intends to build the office tower.

"It is looking more attractive in the past two months as commercial office prices have soared in Midtown to new highs," Mr. Suna said.

He said he would market the space to broadcast- and entertainment-related companies, such as HBO and Fox.

If the Suna brothers find a financial backer soon, they are hoping to break ground this winter, with the expected completion in 2010.

"We are in the dating phase now," Mr. Suna said.

sfenn1117
August 16th, 2006, 01:28 PM
Excellent. At least LIC will have one signature complex on the waterfront.

Peakrate212
August 16th, 2006, 03:05 PM
This is a great project with a great design. It's remarkable that it is moving along relatively smoothly. I'm really looking forward to seeing this one get built.

.........they don't have financing yet.

krulltime
August 16th, 2006, 06:23 PM
City Council gives nod to Silvercup West


by Catherine Tymkiw

The City Council gave its okay, as expected, for one the largest film and television production centers to start construction in Long Island City, Queens.

Silvercup Studios, production home of The Sopranos and other television programs, plans to build a $1 billion, 2.7 million square-foot TV and film complex, comprising eight soundstages, 665,000 square feet of commercial space and 1,000 units of housing. Silvercup expects the project to create 3,900 permanent jobs and 2,500 indirect jobs.

The City Council's approval follows recommendations made by the City Planning Commission, Queens Borough President Helen Marshall and local Community Board 2, all of which endorsed the project, slated for completion by 2010.

Plans also call for a publicly accessible roof terrace overlooking the Manhattan skyline, public plazas along Vernon Boulevard and eventually a new street end public open space where 43rd Avenue meets the East River.

"In addition to the obvious benefits for this renowned studio, Queens residents will benefit from the building of affordable housing, space for cultural and recreational uses and a waterfront esplanade in the shadow of the Queensboro Bridge," said Ms.Marshall in a statement.

Mayor Michael Bloomberg said the production industry generates $5 billion annually for the city. "We are committed to expanding our share of this vital industry," he said.

With its expansion of Silvercup Studios East in 1999, Silvercup Studios operates more than 400,000 square feet of space and has 18 studios, on-site production offices and extensive set, prop and wardrobe storage areas.


©2006 Crain Communications Inc.

BPC
August 16th, 2006, 06:48 PM
From an economic development standpoint this is great news, but it remains one fugly design.

sfenn1117
August 16th, 2006, 06:54 PM
I disagree. It's a smart design without being flashy. It's boxy, but look at the cross bracing all over the bridge. It's echoed in these buildings. Compare these buildings to the rest of the buildings on the waterfront....there's no comparison. I'll take this over tacky twisting towers, or whatever Dubai is building these days.

I'm thrilled Rogers was chosen for this....I don't want to know what Kondylis or SLCE would have done, even SOM who seems to hate this city. It's sure to be a landmark for LIC. I'm excited about the public rooftop terrace too.

krulltime
August 16th, 2006, 06:57 PM
I disagree. It's a smart design without being flashy. It's boxy, but look at the cross bracing all over the bridge. It's echoed in these buildings. Compare these buildings to the rest of the buildings on the waterfront....there's no comparison. I'll take this over tacky twisting towers, or whatever Dubai is building these days.

Or the brick-type of buildings they keep building in Battery Park City. ;)

BPC
August 16th, 2006, 06:59 PM
as they say, to each their own

finnman69
August 16th, 2006, 11:50 PM
However there was a logic to the forms within the superstructure. The weakest part of the Silver Cup design is the superstructure.

Rudolph was a master, one of my favorites, and his Sutton Place house is one of the coolest houses I have ever been in. He was constantly debating himself if he followed Corb's or Wright's ideas.




http://www.cityrealty.com/graphics/uploads/1148507858_silvercup2.gif

Graphics Arts Center NY,NY 1968
http://www.gibson-design.com/images/forum-rudolph1.jpg

Orange County Government Center Goshen, NY 1971
http://upload.wikimedia.org/wikipedia/en/1/1c/Orange_County_Government_Center.jpg

Colonnade Condominum Singapore 1987
http://www.ura.gov.sg/spore1_1/images/Colonnade.jpghttp://www.artic.edu/aic/libraries/caohp/rudolphgrange.jpg

Sino Tower Competiton Hohn Kong 1989
http://www.gibson-design.com/images/prj-rudolph-harbour-model1.jpg

NoyokA
February 3rd, 2007, 04:04 PM
This is an amazing project, thoughtful and innovative. The details make this my favorite new project in NYC and should make Queens a real destination.

The site:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/concept/3940_0013_1_w.jpg

The riverwalk:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/concept/3940_0006_1_w.jpg

Pompidou, anyone?

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/concept/3940_0005_1_w.jpg

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/concept/3940_0007_1_w.jpg

Playful attention to detail:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0032_1_w.jpg

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0033_1_w.jpg

Great integration of Terracota house surrounded by modern splendor:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0034_1_w.jpg

Diagram of my favorite design aspect, the dissolving of the building mass within the rigid super structure.

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0036_1_w.jpg

Solid floors disolve into atriums and gardens and cantilevered penthouses, juxtaposed with greenery and round objects in the otherwise rigid geometry of the exterior structure.

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0022_1_w.jpg

NoyokA
February 3rd, 2007, 04:05 PM
The playful movement and interplay of the structure and again the extensive use of detail:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0024_1_w.jpg

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0025_1_w.jpg

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0027_1_w.jpg

A genuine roof-top garden:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0010_1_w.jpg

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0004_1_w.jpg

I can already see tours linking Silvercup Studios with PS1. This marks on the skyline that Queens is a happening and very much hip place to be.

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0038_1_w.jpg

The crossbracings and the Silvercup logo establish this project is also a real New York project, big and brash:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0009_1_w.jpg

A very exciting streetlevel presence that embraces its context:

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0039_1_w.jpg

This is from the front of America's largest housing project in a park that few other than its residents take advantage of, that will change.

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0040_1_w.jpg

A monument to rival the great skyline a stone's throw away. Although very European in its elements, this project is very New York in its application. And for those that like the cross-bracings at Hearst these have even more depth. No detail has been over-looked. No expense looks to have been spared.

http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0041_1_w.jpg

I think of this as the Sony Building, Citicorp Center, Hearst Tower, and PS1 combined as a coherent piece on the Queens Waterfront. A great attibute to New York!

ramvid01
February 3rd, 2007, 04:50 PM
Thanks for the pictures Sterns. I hadn't seen renders with that much detail yet. I'm really excited to see this one go up, but from what I understand it hasnt started. Anyone know when they are supposed to start? :confused:

antinimby
February 4th, 2007, 12:57 AM
If it really wants to make a statement, then it should have been taller (nothing it can do due to city zoning) and have a more interesting shape.

It is fine as it is but I couldn't help but to think how much more enthusiasm people would have if the shape of the towers were more daring.

infoshare
February 4th, 2007, 10:16 AM
The playful movement and interplay of the structure and again the extensive use of detail:

Great graphics: thanks for sharing. :) I like the way this building "meets the street" on a human scale. http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0039_1_w.jpg

Architecture with a capital "A". This building is modern classic (http://www.mcs.surrey.ac.uk/Personal/R.Knott/Fibonacci/fibInArt.html#parthenon): nice renderings too. :cool:

finnman69
February 5th, 2007, 06:42 PM
The south towers are light, airy, and visually interesting. Far superior to the north tower.

The north tower is a massive wall, I think the structure is overbearing, intrusive, and out of scale with the rest of the development, I detest the side that faces the bridge. It looks like a a virus like parasitic 'monster' is attacking the bridge. It ruins what is a very beautiful bridge, while the other two towers complement the Queensborough. Ok, I get the literal reference to the cross bracing from the bridge, but unlike the structure of the bridge which is light, ornate and almost lace like with it's built up plates, the North tower structure is just clunky. If they were to build the Queensborough today in the same size and shape, you can imagine they would use ugly massive solid bracing, just like whats in this North tower.

BrooklynRider
February 5th, 2007, 08:28 PM
I like the design overall. And, I may be in the minority here, but I think that the more of the Queensboro Bridge that gets hidden, the better.

stache
February 5th, 2007, 09:45 PM
*Beats BrooklynRider with stick*.

jrosa51894
April 14th, 2007, 02:58 PM
Silvercup won't be built until early next year.
Stupis con ed

TREPYE
April 14th, 2007, 03:15 PM
This is one projet I am really looking foward to. This is gonna be a great looking complex off the waterfront.

jrosa51894
April 16th, 2007, 08:17 PM
i couldnt agree with you more but stupid con-ed slowing the growth down in LIC again

LeCom
April 17th, 2007, 05:16 AM
I hope the nimbies don't downsize the project due to its proximoty to the bridge.

Alonzo-ny
April 17th, 2007, 05:59 AM
I really hope not, i think it really compliments the bridge, im really looking forward to this project.

BrooklynRider
April 17th, 2007, 09:25 AM
There really are no neighbors to this site, only light industrial/manufacturing. The other side of the bridge has public housing.

NoyokA
April 17th, 2007, 05:09 PM
My understanding is that the community is behind it, which doesn't even really matter because the project is approved.

antinimby
April 17th, 2007, 05:58 PM
Yeah, it's past that point already. I believe it is currently undergoing an EIS.

kyle
April 17th, 2007, 06:05 PM
Yup, they got approval awhile and only Con Ed is slowing the project development. I'd be surprised if they start on it early next year. Con Ed is going to fight tooth and nail to keep its temporary generator(s) there.

MidtownGuy
April 17th, 2007, 07:19 PM
This will look great next to the bridge, I'm so glad it is going forward.
Plus, imagine how amazing this is for New York in terms of the studio and production space. The public gets a spiffy river esplanade as well. Yay!

MidtownGuy
April 17th, 2007, 07:21 PM
I wonder if Rogers' plan for the East River esplanade is going forward.

Alonzo-ny
October 31st, 2007, 12:46 AM
Whats going on with this, its one of my fav projects on the go.

TREPYE
October 31st, 2007, 12:54 AM
Me too! This project will alleviate the architectural crime that has been Queens West so far. It cant start soon enough as far I'm concerned.

ramvid01
October 31st, 2007, 12:54 AM
^^^ if you go back it says the project will not start until 2008. So we have a few months or so to go before we'll start hearing anything about this one moving.

Alonzo-ny
October 31st, 2007, 01:04 AM
Construction 08?

ramvid01
October 31st, 2007, 01:14 AM
^^^ Yes thats what the plan said when it was approved last year.
According to this site it starts in 2008 with it finishing in 2012:
http://www.plannyc.org/project-54-Silvercup-West

MidtownGuy
October 31st, 2007, 03:11 AM
seems like 2012 is shaping up to be a big year.

ablarc
November 3rd, 2007, 05:00 PM
^ It's the year before '13.

MidtownGuy
November 3rd, 2007, 06:17 PM
as was mentioned on another thread it's the Mayan calendar year of DOOM:);):eek:

ramvid01
April 16th, 2008, 11:30 PM
Look's like this one has been put on hold. What a shame, damn Con ed

The Link:

http://www.liqcity.com/linkage/silvercup-studios-putting-the-breaks-on-cuny-stepping-on-the-gas.php

And the Article pasted



Interesting article this morning about stalled development projects (http://www.timesledger.com/site/news.cfm?newsid=19472373&BRD=2676&PAG=461&dept_id=551069&rfi=6). The reasons vary - seems hard to just blame everything on the credit crunch, but it’s definitely more of a trend now compared to a few years ago.

Here’s the news about LIC:

…it has also been confirmed that the practice’s 185,000m2 Silvercup Studio complex on the Long Island City Waterfront is on hold. The $1 billion (£500 million) mixed-use development, which won approval in mid-2006, has stalled due to issues over protracted land sales and the delayed removal of power plants from the site.”

Meanwhile CUNY’s going forward with the dorm:

“The development at 5-11 47th Ave. would have 400 total residential units, half of which would be for public rent and the other half will be divided between 188 graduate units and 12 faculty housing units at street level. It would also include a 6,000-square-foot office for the QCA and an open courtyard for art displays.
CB 2 Chairman Joe Conley said the board approved the plan with some stipulations. CUNY, for example, has agreed to never sell the property, he said. Conley said the board also asked for 20 percent of the non-student residential units to be offered as affordable housing, though he was not sure if the developer would agree.”

macreator
April 16th, 2008, 11:38 PM
What a bad day for Architecture fans.

80 South Street officially dead -- I know we all saw the signs but still -- and now this.

MidtownGuy
April 17th, 2008, 12:10 AM
Very disappointing. This would have been so great for NY. I was stilll reeling from hearing the Calatrava train station was in trouble, and now this. At this point the MOMA tower going ahead would be my main consolation. But that too, it seems, looks doubtful at best.

STEAMWORKSNYC
April 17th, 2008, 12:17 AM
It's funny that just about everyday I drive past that site on Vernon Blvd and there isn't nothing going on, the plant is still there.Now I see why. Are we as a city going to get anything done right? It's getting disgusting by the day.:mad::mad:

TREPYE
April 17th, 2008, 12:57 AM
The $1 billion (£500 million) mixed-use development, which won approval in mid-2006, has stalled due to issues over protracted land sales and the delayed removal of power plants from the site.”

Uneffing believable!!:mad: This city just cant catch a break. Now I am waiting to hear that Fosters and Rogers towers at GZ are going to be delayed.

ramvid01
April 17th, 2008, 01:10 AM
It's on hold. Hopefully the issues are resolved sooner than later.

BrooklynLove
April 17th, 2008, 08:49 AM
wasn't there an issue with a suprisingly unfavorable arrangement of bedrock at the site?

TREPYE
November 22nd, 2008, 01:25 PM
http://www.richardrogers.co.uk/Asp/uploadedFiles/image/3940_silvercup/design/3940_0038_1_w.jpg


How far is this one from being scrapped?

BrooklynLove
November 22nd, 2008, 01:30 PM
I don't know any recent details. I think that this plan or something similar will happen - it's just a matter of how many year until.

Merry
October 2nd, 2014, 12:41 PM
Ummm?...nope.


Imagine LIC's Skyline With This Whimsical Silvercup Addition

by Zoe Rosenberg

http://cdn.cstatic.net/images/gridfs/542c2ec7f92ea16911018017/LEESER_Silvercup1.jpg (http://cdn.cstatic.net/images/gridfs/542c2ec8f92ea1691101801a/LEESER_Silvercup1.jpg)
All renderings via LEESER Architecture (http://ny.curbed.com/tags/leeser-architects).

As it turns out, the expansion of Long Island City's Silvercup Studios to include Silvercup West, a mixed-use extension (http://ny.curbed.com/archives/2014/09/19/silvercups_towertastic_1b_expansion_makes_a_comeba ck.php) of the famed production studio, hasn't been a dormant project after all; in fact, LEESER Architecture (http://ny.curbed.com/tags/leeser-architects) has been busy creating a plan as an alternate to the originally-proposed Richard Rogers design (http://ny.curbed.com/archives/2006/02/22/silvercup_west_hollywood_on_the_east_river.php). LEESER's proposal was created in 2013 for a "potential investor," and one-up's Rogers's design by working within the site's existing zoning restrictions. Rogers's design recently resurfaced (http://ny.curbed.com/archives/2014/09/19/silvercups_towertastic_1b_expansion_makes_a_comeba ck.php) when Silvercup filed a special permit renewal extension for the design that includes a 2.2 million-square-foot complex with eight sound studios, an office tower, 1,000 apartments, a 1,400-space parking garage, and cultural and retail space.

http://cdn.cstatic.net/images/gridfs/542c2ec7f92ea11cd300200c/LEESER_Silvercup2.jpg (http://cdn.cstatic.net/images/gridfs/542c2ec8f92ea11cd300200f/LEESER_Silvercup2.jpg)

http://cdn.cstatic.net/images/gridfs/542c3261f92ea13562006294/LEESER_Silvercup_Top.jpg (http://cdn.cstatic.net/images/gridfs/542c3262f92ea13562006297/LEESER_Silvercup_Top.jpg)
A view form the top of the proposed structure.

http://cdn.cstatic.net/images/gridfs/542c3263f92ea1356200629e/LEESER_Silvercup_Atrium-view.jpg (http://cdn.cstatic.net/images/gridfs/542c3264f92ea135620062a1/LEESER_Silvercup_Atrium-view.jpg)
Imagine looking up in the building's atrium and seeing this.

http://cdn.cstatic.net/images/gridfs/542c2ec4f92ea11cd3002002/LEESER_Silvercup3.jpg (http://cdn.cstatic.net/images/gridfs/542c2ec5f92ea11cd3002005/LEESER_Silvercup3.jpg)

http://cdn.cstatic.net/images/gridfs/542c501df92ea154f401bd0b/Screen%20Shot%202014-10-01%20at%203.03.27%20PM.png (http://cdn.cstatic.net/images/gridfs/542c501df92ea154f401bd0e/Screen%20Shot%202014-10-01%20at%203.03.27%20PM.png)


According to Brownstoner (http://queens.brownstoner.com/2014/09/silvercup-studios-looks-to-renew-permits-for-1-billion-development/), Queens Community Board 2 will review the original project's application for development tomorrow.

Silvercup's Tower-tastic $1B Expansion Makes a Comeback (http://ny.curbed.com/archives/2014/09/19/silvercups_towertastic_1b_expansion_makes_a_comeba ck.php) [Curbed]
LEESER (http://www.leeser.com/) [official]

http://ny.curbed.com/archives/2014/10/01/imagine_lics_skyline_with_this_whimsical_silvercup _addition.php

RoldanTTLB
October 2nd, 2014, 05:05 PM
This was always a matter of when, not if. Every one of these sites along the water, from here to the Williamsburg bridge will be built in the next decade.

stache
October 2nd, 2014, 07:58 PM
http://cdn.cstatic.net/images/gridfs/542c3263f92ea1356200629e/LEESER_Silvercup_Atrium-view.jpg (http://cdn.cstatic.net/images/gridfs/542c3264f92ea135620062a1/LEESER_Silvercup_Atrium-view.jpg)



Is this what a Smurf baby sees on the way out?

antinimby
October 3rd, 2014, 04:43 PM
We all know it'll never get built in that form in this town anyway. Why even bother discussing that design?

Merry
October 6th, 2014, 05:45 AM
Community Board Approves $1B Silvercup Studios Expansion

by Rowley Amato

http://ny.curbed.com/uploads/3940_0010_1_w-624x406-thumb.jpg (http://ny.curbed.com/uploads/3940_0010_1_w-624x406.jpg)
[Renderings from 2006 by Rogers Stirk Harbour + Partners LLP (http://www.rsh-p.com/work/buildings/silvercup_west/design)]

It's been just a few weeks since the announcement that the long-delayed (http://ny.curbed.com/archives/2008/02/11/not_so_fast_on_that_long_island_city_thing.php) expansion of Long Island City's Silvercup Studios (http://ny.curbed.com/tags/silvercup-studios) was back on the table (http://ny.curbed.com/archives/2014/09/19/silvercups_towertastic_1b_expansion_makes_a_comeba ck.php). Now, the proposed Silvercup West has cleared the first hurdle, with Queens Community Board 2 voting near unanimously (http://queenscourier.com/2014/community-board-approves-silvercup-studios-expansion-permits/) to approve special permits for the $1 billion project.

The proposed 2.2 million-square-foot film studio/mixed-use complex would flank the Queensboro Bridge. It would include eight sound stages, an office tower, 1,000 apartments (20 percent of which would probably be designated affordable), and a 1,400-space parking garage, as well as cultural and retail space. As for the replication of the iconic Silvercup sign, the CB is pushing the developers to use original rather than modern materials for preservation purposes.

Now, Silvercup West must gain the approval of the Department of City Planning, which—along with the Queens Borough President and the City Council—supported the initial proposal back in 2006.

http://ny.curbed.com/uploads/silvercup-studios-west-thumb.jpg (http://ny.curbed.com/uploads/silvercup-studios-west.jpg) http://cdn.cstatic.net/gridnailer/500x/http://cdn.cstatic.net/images/gridfs/541c80f8f92ea119e7004534/2006_02_silvercup.jpg (http://cdn.cstatic.net/images/gridfs/541c80f8f92ea119e7004534/2006_02_silvercup.jpg)
http://ny.curbed.com/uploads/Screen%20Shot%202014-10-04%20at%204.27.00%20PM-thumb.png (http://ny.curbed.com/uploads/Screen%20Shot%202014-10-04%20at%204.27.00%20PM.png) http://ny.curbed.com/uploads/Screen%20Shot%202014-10-04%20at%204.27.47%20PM-thumb.png (http://ny.curbed.com/uploads/Screen%20Shot%202014-10-04%20at%204.27.47%20PM.png)

"Community board approves Silvercup Studios expansion permits" (http://queenscourier.com/2014/community-board-approves-silvercup-studios-expansion-permits/) [QC]

http://ny.curbed.com/archives/2014/10/05/community_board_approves_1b_silvercup_studios_expa nsion.php

TREPYE
October 6th, 2014, 09:40 AM
Kinda liked the Rogers one better, more contextual to the bridge...

BStyles
October 6th, 2014, 10:55 AM
We all know it'll never get built in that form in this town anyway. Why even bother discussing that design?

Way to call it.

Tectonic
October 6th, 2014, 03:38 PM
We all know it'll never get built in that form in this town anyway. Why even bother discussing that design?

It's just too interesting isn't it.

RoldanTTLB
October 6th, 2014, 05:54 PM
I don't know, I've always been really partial to the Rogers design. I fear it too won't be built as such, but i think it'd be really great if it were. I'd like to see a package of improvements implemented to the myriad of bridge underpasses this is next to, but that's probably too much to ask.