View Full Version : 30 Hudson Street - Goldman Sachs Tower - New Jersey's Tallest - by Cesar Pelli

January 6th, 2002, 08:55 PM
Here are some renderings of 30 Hudson (875-55-2003) which is currently under construction on the Jersey City waterfront. *It will be occupied by Goldman Sachs and was designed by Cesar Pelli & Associates.


January 6th, 2002, 10:47 PM
Thanks for the renderings, Mike. I understand it is going to be 821 feet.

Here is the construction site on 20 October 2001.


Another construction project in Jersey City. I am not sure what it is.


January 8th, 2002, 06:38 PM
December view of Jersey City from Manhattan



January 8th, 2002, 06:43 PM
Thanks for the construction pictures. *I was just using the height from Skyscrapers.com, your's is probably correct.

January 27th, 2002, 08:39 PM
When is this going to be completed?

February 7th, 2002, 03:27 PM
Symbol of recovery... on the wrong side of the Hudson River.

My guess is that it'll be completed in 2003.
Who knows for sure ?

February 20th, 2002, 06:31 PM
Found this image of the Colgate Clock at the site of construction of 30 Hudson. July 2000.


October 8th, 2002, 01:41 AM
Cruise ship Zenith of Celebrity Cruises on the way to 7-night Bermuda sailing. The 791 ft Goldman Sachs Tower (http://www.wirednewyork.com/skyscrapers/30hudson/default.htm) rises on New Jersey side of Hudson River. 14 September 2002.


Blue glass of Goldman Sachs Tower (http://www.wirednewyork.com/skyscrapers/30hudson/default.htm) and Jersey City. 22 September 2002.


The view on Goldman Sachs Tower (http://www.wirednewyork.com/skyscrapers/30hudson/default.htm) and Manhattan (http://www.wirednewyork.com/manhattan/default.htm) from Liberty State Park. Buildings from left to right: Liberty View Towers, Goldman Sachs Tower, Empire State Building (http://www.wirednewyork.com/landmarks/esb/default.htm), Chrysler Building (http://www.wirednewyork.com/landmarks/chrysler/default.htm), Metropolitan Life Tower, and Trump World Tower (http://www.wirednewyork.com/skyscrapers/trump_world_tower/default.htm). 28 September 2002.


And for comparison, a picture from 5 months ago.


October 16th, 2002, 08:52 PM
They are constructing a unique double layer on the current top floor. Is this building topped out?

October 17th, 2002, 05:12 AM
It turns out it's not the 875 ft building we once expected...

October 25th, 2002, 03:18 AM

http://photos.galatali.com/skyscrapers/tugrul/2002-10-24/30%20Hudson%20(Vertical).jpg;OP=IMAGE;ROTATE=0;WID TH=800

October 25th, 2002, 07:11 PM
still very impressive though ...

NYC kid
October 25th, 2002, 11:01 PM
I like it. :) Anything by Cesar Pelli catches my attention. I kinda wish it was on the other side of the river though.

October 26th, 2002, 03:58 AM
To think, 30 Hudson is only about 100ft taller than 1IFC, the little brother in that picture.

And that we used to have two towers almost exactly the same height as the big brother.

October 26th, 2002, 05:26 AM
They were as wide as the new HK super-skyscraper too.
Basically, they were of the same magnitude, which, incidentally, proves that the era of this kind of buildings is not over.

James Kovata
October 27th, 2002, 10:27 AM
How tall is it if it's not 875??

October 27th, 2002, 11:45 AM
Some say 791ft. Others 821ft.
I think the ambiguity comes from the hollow top.

October 28th, 2002, 12:19 AM
Sunset at North Cove Marina on 27 October 2002.


October 28th, 2002, 05:15 PM
Fabulous sunset pic. *I imagine it's very hard to get the proper exposure for this shot. *You want some detail in the building (don't want just a silhouette), but don't want to overexpose the sky.

November 9th, 2002, 05:40 PM
Is it topped out? Today there was one crane on it

November 11th, 2002, 12:35 PM
They haven't gone any higher in a few weeks.

November 26th, 2002, 09:02 AM
Hey. *I'm relatively new here at WiredNY. *I just love the Goldman Sachs building. *However, i'm not to happy with its height. *I believe they scaled it down for reasons unknown to me. *Questions - Does anybody know its new height? *When will it be completed? *Are there any other plans for Jersey City? * - A Jersey City native...

November 26th, 2002, 12:56 PM
This is a beautiful building!
Too bad it's not taller. Always seems like buildings peek out around the 800 foot mark around the NYC. metro!
Let's hope the new WTC will be the WTB!
I also hope to see some new highrises in downtown Newark!

December 17th, 2002, 01:27 PM
any news on this building? *It hasn't been any posts for a couple of weeks!

December 17th, 2002, 01:41 PM
this thing is done structurally, they are just doing the cladding and whatnot....if your not happy with its height, its bigger than most buildings in downtown NY, taller that wcf; more massive than amer intl and trump

December 17th, 2002, 04:12 PM
i've gotten so many different reports on its height, some say 821, some 781...can anybody help me! *I live in Bayonne, used to live in Jersey City, and I tell you, up close this thing is so hot. *And from afar, it look extra tall...I wish that they would stop this nonsense and building more 1,000 fters around NYC.

December 17th, 2002, 07:10 PM
It really is an awesome building, I am curious how the top will turn out - they're almost there. You're right, the building height did change a few times, so I'm not sure how high it's supposed to be. Using long distance comparisons, it definitely looks like it's over 800 feet - I'd say that 821 number is closer to the mark. We'll know soon enough....

December 23rd, 2002, 01:17 PM
30 Hudson Street 12/22/02


December 23rd, 2002, 02:29 PM
When did you take this picture? *Its really impressive from Manhattan. *Do you have any other news about any other proposals for Jersey City?

January 9th, 2003, 05:54 PM
Posted by TowersNYC in Dylan's forum :


Goldman's traders didn't want to leave their Manhattan location at One New York Plaza, a 2.5 million- square-foot office tower on Manhattan's southern tip.

Goldman had planned to move all stock traders in 2004 to "Wall Street West" in a gleaming new 40 story tower under construction on the Jersey City waterfront at 30 Hudson St. equipped with its own heliport, designed by Cesar Pelli.

The new tower will not be rented out, most of the tower's interior will be left "raw/unfinished" for Goldman Sachs future expansion!

This 40 story tower was planned before the 9/11 terror attacks in NYC.

January 9th, 2003, 06:00 PM
Wow. Must be nice to have an extra 40 story Pelli tower in case they choose to expand some day.

I wonder if they will illuminate it at all at night, or will they keep it dark since no one is in the building.

And why wouldn't they want to rent it out? Seems like an aweful waste of potential revenue and badly needed office space.

(Edited by NYatKNIGHT at 5:06 pm on Jan. 9, 2003)

January 10th, 2003, 11:32 AM
Quote: from NYatKNIGHT on 5:00 pm on Jan. 9, 2003
And why wouldn't they want to rent it out? Seems like an aweful waste of potential revenue and badly needed office space.

Badly needed ? The vacancy rate is currently pretty high. But of course, it's too bad modern offices are left without tenants.

January 13th, 2003, 12:49 AM
Liberty Enlightening the World (http://www.wirednewyork.com/landmarks/liberty/default.htm) and 30 Hudson Street (http://www.wirednewyork.com/skyscrapers/30hudson/default.htm) skyscraper on a cold January day. 12 January 2003.


TLOZ Link5
January 13th, 2003, 05:59 PM
Gorgeous photo. *Thanks, Edward.

January 22nd, 2003, 08:47 PM
"Another construction project in Jersey City. I am not sure what it is."

It's Plaza 10 Harborside, made by Mack-Cali

I'm sure the light and heliport will still be in operation when the building's done, even though Goldman Sachs isn't going to use it, I'm sure it'll be rented out to other companies.

I guess that means Flamingo, the restaurant 2 blocks away won't be destroyed. There were plans to destroy it to extend the road so the Goldman workers wouldn't have to be stuck in traffic in the area.

Staying in New York probably will help Lower Manhattan bounce back (I see that as a matter of when rather than if). Which building do they occupy anyway?

(Edited by JCDJ at 11:44 pm on Jan. 22, 2003)

(Edited by JCDJ at 11:53 pm on Jan. 22, 2003)

January 24th, 2003, 01:02 AM
"I think this could be a real blow to Jersey City. *If Goldman stays, it might set the precedent for the other financial companies to stay in downtown. *Jersey City will have to settle for the support operations of the major financial companies."

- Evan

A burst of hope for Lower Manhattan definitely, but not a blow to Jersey City. On a Development map given to me by an architectural developer of Jersey City, there are 2 other companies planning to put up their own buildings in JC, not to mention all of the upcoming Houses and Hotels.

:) Best wishes and Power to Goldman, and the rest of the Lower Manhattan community! :)

January 27th, 2003, 04:56 PM
The latest picture of GS taken on 01.27... Ain't she a beauty?


January 27th, 2003, 05:47 PM
I love that picture. It clearly reveals the details of the skin.
I wonder what the hollow top will look like.

January 27th, 2003, 10:49 PM
Wow! *I love it! *Do you have anymore from the other sides? *Does anybody know the official height??

January 28th, 2003, 10:56 AM
What is that structure in the middle of the building? *Is it scaffolding or the elevator tubes?

January 28th, 2003, 11:59 AM
It's scaffolding.

January 28th, 2003, 06:30 PM
1.27? wow, it must've been hack trying to take that picture being how it was so cold that day. I probably would've taken pictures that day too if I didn't half freee to death walking to the bus stop . . . that and the fact that I forgot my camera :)

This picture was taken on 1.17.03 sorry about the blur, I was still trying to get used to it. This is from the north east.


(Edited by JCDJ at 12:20 am on Jan. 31, 2003)

(Edited by JCDJ at 12:23 am on Jan. 31, 2003)

January 28th, 2003, 07:29 PM
Quote: from JCDJ on 5:30 pm on Jan. 28, 2003
1.27? wow, it must've been hack trying to take that picture being how it was so cold that day. I probably would've taken pictures that day too if I didn't half freee to death walking to the bus stop *

Yeah, It was pretty cold but I had my car close by so I took a few shots before my hands froze. *

Here's a closeup of GS:


January 28th, 2003, 08:14 PM
I've been taking pictures of it for a while, I'll upload the rest when I have the chance.

I have a question though, what's with the wood panels that're on different parts of the building? They look like they're in place of some of the windows. Anyone know why these things are there?

January 28th, 2003, 09:19 PM
From Hill International
(I guess they do resolutions for construction problems or something, visit the site, the intro is awesome!)


Goldman Sachs Building
Jersey City, NJ

Hill has been retained to negotiate a crucial Project Labor Agreement for construction of "Project Phoenix," a $1 billion office and commercial building on the Hudson River in Jersey City, New Jersey. The 840-foot building will house the new corporate headquarters of Goldman Sachs, one of the largest investmant banking firms in the world. The building also will include "Goldman Sachs University," hotel/corporate training center for Goldman Sachs' worldwide employees and "Crystal Hall," a glass atrium containing upscale retail and dining space for public use.


That's awesome, I didn't know that's going to be where they're going to train investors too. And a dining place too? I had no idea how big this project is going to be. I hope all of these things will still be used and/or built even though Goldman has decided not to expand.

January 28th, 2003, 11:55 PM
i also think that this building looks really beautiful.

January 29th, 2003, 11:06 AM
Unfortunately they cancelled the crystal hall. *In fact, it now seems that GS will stay put in Manhattan, and the building will be partially vacant.

TLOZ Link5
January 29th, 2003, 05:47 PM
Gorgeous. *If only it were on the other side of the Hudon, though...

January 30th, 2003, 11:07 PM
"Gorgeous. *If only it were on the other side of the Hudon, though..."
TLOZ Link5

:) Trade ya for Citicorp :)

January 31st, 2003, 12:20 AM
OK OK... I'm always asking for height...but I keep getting conflicting reports...Hill International sounds trustworthy, but then Rick Bronson, the senior editor of Skyscrapers.com wrote to me and told me in an exact quote: "The exact height is 781'-0"; several of us asked around the construction site last May, and finally found our way to the construction superintendant's trailer after a lot of runaround. *While the super was away, we had a look at the blueprints! *781'-0" is the height above the first floor, subtracting the elevation above sea level." **840? or 781?!!!

(Edited by Jude1017 at 11:24 pm on Jan. 30, 2003)

TLOZ Link5
January 31st, 2003, 10:54 PM
Quote: from JCDJ on 10:07 pm on Jan. 30, 2003
"Gorgeous. *If only it were on the other side of the Hudon, though..."
TLOZ Link5

:) Trade ya for Citicorp :)

Heh, I was thinking more along the lines of Bear Stearns. *But no one's touching Citicorp ;)

March 12th, 2003, 10:52 AM
March 8, 2003



March 12th, 2003, 10:58 AM
It's very odd that they have this building, yet the re-upped for a bunch of space in Metrotech. *I wonder why?

March 12th, 2003, 11:19 AM
I gotta say that the view from the Belt Parkway going west, just past the Verrazano, is spectacular. Jersey City to the left and Lower Manhattan to the right look like great sentinels to the Hudson. *

March 12th, 2003, 03:12 PM
BBN, I don't think they have any space at Metrotech. You may be thinking of Bear Stearns or Merill Lynch.

March 12th, 2003, 05:25 PM
You are correct, my apologies. *But, it is in Brooklyn!

Goldman renews big Brooklyn lease

by Lore Croghan

On the heels of a big deal with Bear Stearns, developer Forest City Ratner Cos. has signed a second lease renewal in Brooklyn with a Wall Street firm.

Goldman Sachs committed to five more years at its 76,000-square-foot office at 1 Pierrepont Plaza. The firm has been a tenant there since its construction in 1988.

The asking rent at the 650,000-square-foot building is $42 per square foot for new leases; a renewal would be priced lower. Cushman & Wakefield Inc. represented Goldman Sachs in negotiations with Forest City Ratner.
Copyright 2003, Crain Communications, Inc

March 13th, 2003, 12:27 PM
I am surprised they are paying that much in Brooklyn. *Last time I heard, the rents were lower than $42/sq foot in Lower Manhattan.

March 13th, 2003, 02:35 PM
Yeah, I think BS in Metrotech was in the 20's.

March 18th, 2003, 10:39 AM
What if GS was built on the other side of the river?


March 18th, 2003, 10:52 AM
That would have been great. *Maybe we'll get something like this in BK or LIC, when all the new zoning rules really take hold, or are put into effect.

June 9th, 2003, 05:55 PM
I think they stopped!

30 Hudson St. at sunset seen across Pier 45 at the new Hudson River Park

June 9th, 2003, 05:56 PM
Maybe. However it looks like they finally put up some of the hollow top facade.

June 9th, 2003, 06:12 PM
It's so tall and big that when I was walking in the streets, sometimes I had the brief impression that it was in Manhattan.

June 9th, 2003, 10:12 PM
I'm so angry that they slowed the construction. I think that it's a problem with occupance. I think that when they stalled only 45-50% of the building was occupied.

June 10th, 2003, 11:12 AM
What do you mean ?
It's still not occupied. Or I misunderstood something.

June 10th, 2003, 01:12 PM
Quote: from Fabb on 10:12 am on June 10, 2003
What do you mean ?
It's still not occupied. Or I misunderstood something.
Well if they reasumed construcion that means that there are more occupans, but when that construcion stopped Goldman Sachs and a few other companies occupied only the pecentage I told you before.

June 10th, 2003, 01:13 PM
30 Hudson is a great building! Although its not finished yet it looks great - another wonder of caesar pelli's.

Its about time that jersey city had a proper skyline, and this is the first step!

June 25th, 2003, 03:32 PM
I zoomed in on the top - it's a little blurry and tilted, but it helps to show what's going on up there. It looks like they're busy again.


June 25th, 2003, 09:31 PM
That's great! I was hoping that it'd be completed.

June 26th, 2003, 03:22 PM
It seems like it's a very delicate texture.

June 26th, 2003, 05:04 PM
Like that of a drill?

July 31st, 2003, 06:56 PM

The crown is finally being finished.

Freedom Tower
July 31st, 2003, 08:00 PM
It looks great. Wish there was a bigger picture though

July 31st, 2003, 08:09 PM
There is. That's a thumbnail from the ESBcam photo album. I don't think you can link to the full size.

August 1st, 2003, 10:23 AM
What's amazing is that this big building has only 42 floors.
The next challenge will be to built a 70-story WTB.
This might have been a little sarcastic and slightly off topic, sorry.

August 4th, 2003, 03:49 PM
August 3, 2003

On the water's edge:

More work on the crown:

Closer look at the skin:

Different view:

August 4th, 2003, 07:09 PM
From the article in the other thread..

"But Mellon is also looking at Lower Manhattan for backoffice solutions"

I think that's a first, usually the back offices are in New Jersey.

August 4th, 2003, 07:12 PM
"Mellon narrows search to two cities

Says its regional base will be in Jersey City or East Rutherford

Monday, August 04, 2003

Star-Ledger Staff

Mellon Financial, the investment company hunting in New Jersey for a regional headquarters, said it has zeroed in on Jersey City and East Rutherford.

The leading candidates include Goldman Sachs' 42-story office tower under construction on the Hudson River, a neighboring waterfront site owned by Hartz Mountain Industries and land near the Meadowlands Sports Complex owned by Lincoln Equities.
* *
Jim Aramanda, Mellon's vice chairman, said in a note to the company's Garden State staff this week the company has ruled out existing and proposed buildings in Basking Ridge, Warren, Parsippany and Newark.

"These locations would have resulted in significant adjustments in employee commuting patterns and, therefore, potentially greater disruption in our operations," he wrote.

The executive also said Mellon has narrowed its search for space in New York City to Lower Manhattan. He said the company, whose clients are clustered in Manhattan and Boston, would announce its final choices in Manhattan and New Jersey before the calendar flips to 2004.

Pittsburgh-based Mellon, which has six offices in Bergen County, has evaluated proposals since May from the state's biggest commercial builders and landlords for 1 million square feet of office space in northern and central New Jersey. The company wants to move in by 2005.

The state's most prominent commercial builders -- Hartz, Lincoln Equities, Matrix Development, The Gale Co., Mack-Cali Realty, Forest City Ratner, Advance Realty Group and Mills Corp. -- all responded to the call. Their proposals were screened by Mellon's real estate adviser, Cushman & Wakefield. Every company involved has signed a confidentiality agreement barring public discussion of the search.

Only a small portion of New Jersey's vast inventory of existing suburban offices and corporate campuses fit Mellon's needs, and only a few developers could offer sites to accommodate such a big building.

Matrix, the family-owned company based in Cranbury, earlier this year announced plans for a hotel- condominium development along Newark's Passaic River. Matrix abruptly changed directions and scrambled to offer a deal to Mellon, a one-time bank that has evolved into a corporate financial services company.

Joseph Taylor, Matrix's president, could not be reached for comment. But he has if the Mellon deal did not materialize, Matrix would follow through on its original plan to build 300 luxury residences and a hotel near Newark Penn Station.

"Newark was extremely attractive," Mellon spokesman Ron Gruendl said. "Mellon and its advisers were extremely impressed with the city's and state's plans for Newark and the progress they all have made in taking Newark to the next level of its renaissance."

Gruendl did not explain why Mellon rejected the state's largest city.

In recent years, Newark has struggled mightily to become the budget alternative to Hoboken and Jersey City, which is known as Wall Street West for its abundance of law, accounting and Wall Street back-office operations. "

August 4th, 2003, 07:49 PM
Quote: from STT757 on 6:09 pm on Aug. 4, 2003
From the article in the other thread..

"But Mellon is also looking at Lower Manhattan for backoffice solutions"

I think that's a first, usually the back offices are in New Jersey.

Congratulations, you're moving up in the world.

August 4th, 2003, 07:56 PM
Quote: from NYatKNIGHT on 2:49 pm on Aug. 4, 2003
August 3, 2003

On the water's edge:

More work on the crown:

Closer look at the skin:

Different view:

Thanks for the excellent photos. The skin looks rather rough to me, not that I mind.

August 12th, 2003, 12:04 PM
I wish my camera hadn't run out of memory. I just came back from Orlando on plane and I saw a great view of the building from the plane.

NyC MaNiAc
September 10th, 2003, 10:02 PM
2 Years Later-The Goldman Sachs building shows we are recovering.

Unfortunatly, I wish it was on the other side of the Hudson.

Oh Well.

Hooray for Jersey, though.

TLOZ Link5
September 10th, 2003, 10:23 PM
Meanwhile, Customs has moved the bulk of its major operations to a building on Raymond Boulevard in Newark. Aside from a token force of seven clerks on Bowling Green, officials refuse to recommit to Downtown, and are taking heavy flak from the media, especially the Daily News. Forgive me for saying this, but I can't help but notice that Customs' abandonment of Downtown has gone all but unnoticed on the forums.

September 12th, 2003, 01:13 PM


September 12th, 2003, 04:18 PM
I thought the crown was supposed to be translucent.

September 12th, 2003, 06:00 PM
It might be surprising at night. Well, it'll be if they adopt the HK style.

September 12th, 2003, 11:47 PM
They will, thats what it looked like in the realeased renderings

July 11th, 2004, 12:44 AM
July 11, 2004

Arrested Development



THE Goldman Sachs building juts out of the left bank of the Hudson River like a fat, shiny, blue thumb. Its tapered top can be seen from as far south as Exit 12 on the Turnpike in Rahway. But what can't be seen from Exit 12 is that the top third of the 40-story Jersey City building - 13 floors, to be exact - will be empty for the foreseeable future.

It is a long way from four years ago, when the company stunned the financial community by announcing its intention to move much of its operation to New Jersey, and officials here boasted about landing one of Manhattan's most respected financial firms.

The building itself - designed by Cesar Pelli, the architect of the Petronas Towers in Kuala Lumpur, the world's tallest structures - was planned on a grand scale. Inside it is a palace, with polished marble from Italy and France lining the walls and floors. A silver-green aquatic hue dominates. The panoramic picture-window lobby focuses its gaze on the towers of Lower Manhattan.

Its back, however, is turned to the rest of New Jersey.

The symbolism cannot be denied. In the last few years, the blue-chip investment banking firm that owns the building - the tallest in New Jersey, at 781 feet - has significantly scaled down its plans on this side of the Hudson, cutting back on the building complex and the number of employees who will work there while at the same time planning a tower just north of the World Financial Center in Lower Manhattan.

Not surprisingly, developers and public officials alike are concerned, publicly praising Goldman Sachs but privately wondering what is going on. As one major waterfront landlord put it, "I don't understand it." Moreover, their fears are set against a backdrop in which commercial construction along the river has all but ceased, and there is a struggle to fill millions of square feet of empty office space.

The problem, according to James W. Hughes, dean of the Edward J. Bloustein School of Planning and Public Policy and Rutgers University, was that overeager companies projected growth based on late-90's numbers and fretted where they would put all the new employees.

"They made a fatal mistake," Dr. Hughes said. "Employment ratcheted up in '97, '98, '99, and they assumed their employment was going to grow. They over-leased space."

Today, he said, leases that were written in the late 90's are ending, "so all of the sudden a lease that was a tenant problem is starting to become a landlord problem."

Still, compared with the late 80's and early 90's, when landlords went bankrupt and buildings stood empty, today's world is much less severe. And New Jersey is continuing to lead the New York area out of the throes of recession and unemployment.

"They're going to feel it," Dr. Hughes said, "but I don't think it's a disaster."

Not a disaster, but not great news either. And while most developers say they remain bullish on what is known as the Gold Coast - including the riverside Hoboken, Jersey City and Weehawken - there is an underlying sense that the future, once so bright, may have dimmed.

Goldman Sachs had announced that it would move a large part of its operations - about 6,000 of its 12,000 employees - from Lower Manhattan to a 1.3-million-square-foot tower complete with a university, convention center and upscale hotel, all atop property that once produced Colgate toothpaste and Palmolive soap.

In April 2000, when the project was approved by the local planning board, commissioners could barely contain their glee. "I really think this is a defining moment for us, for our future, really," said Scott Seale, one board member.

13 Floors Are Vacant

But that future has not exactly panned out. Many of the plans and computer simulations presented at that hearing have been shelved. Only 3,000 Goldman Sachs employees are expected to move to New Jersey by the end of the year, and company officials say the top 13 floors of the 40-story building will remain mothballed for now, along with the hotel and the university.

Matters seemed to turn for the worse last winter, when speculation flared in the brokerage community that Goldman Sachs was seeking to put much of the space on the open market, which would have flooded an environment already awash in vacancies. Goldman Sachs officials now say that the Mellon Financial Corporation had expressed an interest in occupying part of the building but that they rejected the proposal.

"It's better for us to have empty space and take it over later than to scramble around and look for space when the market picks up," said one Goldman Sachs official who spoke on the condition of anonymity.

Nonetheless, the firm's shrinking commitment to Jersey City has raised concerns. For the last few months, Goldman Sachs has been working to get approval for a 40-story tower in Battery Park City, near the World Financial Center, while New York officials - still stung by the company's partial move to New Jersey - are trying to woo it to the former World Trade Center site.

For their part, company officials say that the building they intend to develop, on what is called Site 26 in Battery Park City, is simply a piece in its long-term planning. They say they are not turning their backs on New Jersey.

"That's not an accurate interpretation," said Timur Galen, a managing director of global sales strategies at Goldman Sachs. "The driving reason for Site 26 was to combine the sales and equity trading business split between 85 Broad and One New York Plaza."

In the company's 112-page annual report for 2003, "Jersey City" appears just once - and that reference is in a negative context of higher expenses resulting from construction plans being postponed at 30 Hudson Street.

Many of the company's 12,000 employees were never thrilled with the notion of working in New Jersey rather than Wall Street. The company touched off a near-revolt when it said in 2002 that a good portion of its equity trading division - some of the highest-profile workers in the company - would be shifted to New Jersey.

Though most of those traders will remain in Manhattan, some from Spear, Leeds & Kellogg, a division of Goldman Sachs, are now working in Jersey City. Still, company officials said they were having difficulty persuading employees to move from Manhattan to New Jersey.

'Not Exactly Paris'

"It's not exactly Paris with the left bank and the right bank," Mr. Galen said, "but give it time."

Officials are convinced that once workers see the building they will become quick converts. The tower is fronted by grand columns and 25-foot-high windows with postcard views of Lower Manhattan. It has a ferry slip, a helicopter landing pad, a nursery and day-care center for 40 children, a spectacular, well-equipped gym and offices with sweeping views of both New York and Jersey City - all a five-to-eight-minute ferry ride away, every 10 minutes, from Lower Manhattan.

While a formal grand opening will take place later in the year, a spokesman said, about 1,500 traders as well as operations and administrative employees are already at work in the building.

The plight of the Goldman Sachs building is emblematic of Jersey City and waterfront office development in general. Only one office project has broken ground since the attacks of Sept. 11. According to a report by Cushman & Wakefield, only 444,700 square feet of space was leased in the first six months of this year, compared with 3.7 million square feet in 2000. A scant 138,000 square feet of space was leased in the first three months of this year.

"Although slightly exceeding the pace set at this time last year," the report said, "this activity is still historically weak for this desirable region of the country."

The vacancy rate for office space in Weehawken, Hoboken and Jersey City, which stood at just 1 percent in 2000, soared to around 19 percent last year and now stands around 17 percent, according to Cushman & Wakefield - though that last figure does not account for hundreds of thousands of square feet of empty floors in the Goldman Sachs building.

Harborside Plaza 5, a 980,000-square-foot waterfront building that opened in 2002, has an astonishing 34 percent vacancy rate, despite recent deals with tenants. Mitchell Hersh, the chief executive of Mack-Cali, a Cranford-based company that owns the building and about three million other square feet of office space on or near the waterfront, acknowledged in a recent interview that the going had been rough. But he said he was confident that Jersey City and the waterfront would grow once the economy picked up.

"We have deals in process," Mr. Hersh said, "and I think we'll see it significantly reduce the unleased space in that building. We have a high level of activity."

The flurry of construction at the close of the 1990's was encouraged by cities eager to put up tall buildings that they saw as cash cows.

"My philosophy was these buildings had to get approved with a quick response," said Jeff Kaplowitz, a former chairman of Jersey City's planning board who oversaw many of the approved plans. "Buildings in the ground meant higher ratables for Jersey City."

Yet the flurry left behind sparkling new buildings with no one to fill them as the economy plunged. Mr. Hersh's optimism notwithstanding, down the road may not be so rosy, either. For instance, even though companies like Lord Abbett, a money management firm, and the publishers John Wiley & Sons moved their entire headquarters to the Gold Coast in the 1990's, the perception lingers that New Jersey is still the minor league.

"You know, image counts for a lot," said Richard LeFrak, chief executive and president of the Lefrak Organization, which owns six million square feet of office space in the Newport section of Jersey City. "What I can say is that as a practical matter there's a vibrant market in Jersey City, Hoboken and Weehawken. People are happy to move there. Eventually, that'll translate into an image change."

Yet as downtown Manhattan rebuilds, Brooklyn is built out, and other parts of New York start development, that could mean competition for Hudson's waterfront that did not exist in the 1990's.

"Look how far rents have come down in Manhattan," said Chris Jones, a vice president for research at the Regional Plan Association. "It's not as big a difference as it used to be."

The allure of Manhattan has been sweetened even more with Liberty Bonds, a financing incentive introduced in the aftermath of Sept. 11, according to Mr. Jones. And the movement of companies to Midtown from Lower Manhattan has made the Gold Coast less attractive than it once was.

Still, many people on the west bank of the Hudson insist that Jersey City has not lost its luster. They remain certain that the relative ease of approvals, tax incentives and transportation connections will keep the waterfront competitive.

'It's Still Growing'

"I think it's still growing," said Eugene Nelson, chief executive of the Jersey City Economic Development Corporation. "And I think it's going to continue to attract back offices from New York as well as front-line offices from New York. There's a lot of space simply because there was such a building boom a few years back. It simply takes time for the tenancy to catch up with that."

To be sure, business has begun to pick up recently, brokers and owners say. For starters, the reopening of the Exchange Place and World Trade Center PATH stations late last year helped, they said. Leases have been signed - mostly on the smaller 10,000- to 20,000-square-foot spaces, and other potential tenants have been kicking the tires and looking around, so that the hemorrhaging seems to have stopped.

Some bright spots include 101 Hudson Street, the second-tallest building in the state. About a third of the building was vacant until a few months ago, when three companies signed deals totaling 240,000 square feet. And Mellon, after being rejected by Goldman, is now reported to be interested in taking about 600,000 square feet in another new building just up the waterfront - Newport Office Center VII - though a deal has not been signed and Mellon officials would say only that they were looking at space in New Jersey.

Meantime, some of the grand plans of the last five years remain just that: grand plans. About five million square feet of office space approved in the last five years are realities on paper only. Mr. Hersh of Mack-Cali, a major waterfront developer, said that construction on these plans had little chance of moving forward any time soon. "I don't see much happening over the next couple years," he said.

But when construction does resume, things will probably be less frenetic this time around. Mr. LeFrak said that developing on speculation - essentially constructing buildings with no confirmed tenants - was a gamble that paid off in six buildings in the 1990's at Newport, but would be an unlikely prospect this time around. Others - including Mr. Hughes of Rutgers - argue that most banks would be hesitant to finance such schemes. Mr. LeFrak also said that landlords on the waterfront should look to diversify the companies they woo - and seek fewer financial service firms but more tenants that are less sensitive to the vagaries of Wall Street.

'I'm Impressed'

Those vagaries have hit Goldman Sachs, which since 2001 has shed almost 15 percent of its work force. The employees now making their way to the new building in Jersey City, some undoubtedly grumpy, may change their tune once they start working in the building.

"Everyone complained about it at first when they heard about it," said Corinne Monson, an administrative assistant who was lounging on a bench as a helicopter powered its rotors on the nearby pad.

But, Ms. Monson said, many of the employees were won over by the building.

As for her? "I'm impressed," she said.

She also lives in Hoboken.

Copyright 2004 The New York Times Company

July 11th, 2004, 01:16 PM
For their part, company officials say that the building they intend to develop, on what is called Site 26 in Battery Park City, is simply a piece in its long-term planning. They say they are not turning their backs on New Jersey.

"That's not an accurate interpretation," said Timur Galen, a managing director of global sales strategies at Goldman Sachs. "The driving reason for Site 26 was to combine the sales and equity trading business split between 85 Broad and One New York Plaza."

Well that explains part of their reason for wanting to built a new 40 story building at BPC. But why no just move everyone into a bigger building and have an 80 story building instead. It is so dumb to have two buildings especailly with such distance from eachother. They should sell the one in NJC and built a higher building in BPC. But of course maybe nobody wants to buy in NJC at the moment and so they are stuck for a while. Too bad. That bulding in NJC is such a beautiful building.

I guess they were no thinking about BPC when the went along with this project in NJC...Maybe they should it had a little bit of patience. Now I know they are getting liberty bods deals for the new building. When they started the new building in NJC was there any Liberty bonds during that time? Because it might explain why they decided to come back to downtown to take advantage of the new one I guess. :?

January 10th, 2005, 02:25 PM

January 10th, 2005, 03:02 PM
Awesome picture!

November 20th, 2005, 06:25 PM
Some pics of 30 Hudson taken Saturday Nov. 19.

November 20th, 2005, 11:30 PM
Is 50 Hudson totally dead, or GS will build it when the market is better? I think GS also owns 55 Hudson. Not sure if there is still any plan to build on these 2 lots.

November 21st, 2005, 12:25 AM
Is 50 Hudson totally dead, or GS will build it when the market is better? I think GS also owns 55 Hudson. Not sure if there is still any plan to build on these 2 lots.

I doubt GS will build more in JC at this point with their current building still half empty and construction of their new headquarters building in Lower Manhattan getting started. Unless GS expands hugely very quickly they won't need more space than what they have anytime soon. Perhaps if they economy picks up GS will need to expand but I think their misadventure in Jersey is telling of their future plans there.

November 21st, 2005, 09:57 AM
How dare GS not build on there. Freggin jerks. They have missed the boat on Jersey City they will regret it trust me.

November 23rd, 2005, 01:29 AM
Goldman was going to move its equities division to JC. Word is that the traders and so forth refused to move. That's not too surprising---suppose you lived in Long Island and now Goldman is telling you to report to work in New Jersey. So the equities front office will remain in Manhattan.

How dare GS not build on there. Freggin jerks. They have missed the boat on Jersey City they will regret it trust me.

November 23rd, 2005, 02:57 AM
Real nice pics dagrecco - Thanks for taking them!

November 23rd, 2005, 02:20 PM
Yeah no problem tone99loc.Taking pics on the otherside of the Hudson is what happens when there is a 2 hour traffic jam for the Holland Tunnel and no way out from the covered roadway! I wanted to visit Top of the Rock before the sunset that day.... never made it . :mad:

April 30th, 2006, 11:43 PM
This tower is in the perfect spot for a beacon. It is definitely a very nice design done by Pelli. I like the way it tapers back as you get to the top. The one thing about it is that at night its anything but a beacon as the top of this scraper is a black hole in the Jersey City skyline.

May 1st, 2006, 05:48 AM
They're starting to keep buldings dark to save birds from flying into them.

May 1st, 2006, 10:30 AM
For the most part the lights are kept off only during migration periods.


But with energy costs soaring it will be interesting to see if companies begin to scale back exterior lighting in order to save costs.

New York dims lights to aid birds

BBC (http://news.bbc.co.uk/1/hi/world/americas/4372360.stm)
By Maria Kolesnikova
New York
Oct. 27, 2005

Collisions may amount to a simple
numbers game, some say

The city that never sleeps is turning out the lights on dozens of skyscrapers in the hope of protecting birds distracted from migration paths. Every night in autumn, hundreds collide with Manhattan's high-rise towers.

Woodpeckers prefer New York City at night. And so do sparrows, warblers, thrushes, and other near-tropical migratory birds, soaring high above Manhattan after sunset on the way south.

But this autumn the Big Apple is trying to be more accommodating to the fearless migrants.

For the first time about 100 buildings - including the Empire State, Chrysler, City Group Center and others - are taking part in the Lights Out initiative.

Owners of tall buildings are being urged to dim their lights to save the lives of night-migrating birds, while reducing energy costs.

Dr Daniel Klem Jr, an ornithologist at Muhlenberg College in Pennsylvania, says up to a billion birds die in collisions with glass windows in the US each year, both during the day and at night.

Most of these collisions occur at the ground level during daytime, when birds mistake reflections in the windows for the trees or open space and fly into them.

But during migration season, illumination in the high-rise buildings also poses a threat, especially on nights without the strong winds that help guide birds...

Copywright BBC (http://news.bbc.co.uk/1/hi/help/3281849.stm)

September 13th, 2006, 07:13 PM
Is 50 Hudson totally dead, or GS will build it when the market is better? I think GS also owns 55 Hudson. Not sure if there is still any plan to build on these 2 lots.

Check out the following link....it appears GS has plans:


September 13th, 2006, 07:37 PM
What now NYC they will build there again. There is a plan for 50 Hudson and 55 Hudson the big black one behind and next to the Goldman Sachs Building.

September 13th, 2006, 07:43 PM
Check out the following link....it appears GS has plans:


I don't get it, if GS is only filling half of 30 Hudson currently, and only expects to fill 2/3 of it by sometime next year, and is building a huge headuqarters building in Battery Park City, why would they need another tower?

Anyone think they'll move their JC employees into the newer, shorter tower and try to lease out the taller building to another financial firm?

September 13th, 2006, 10:03 PM
Anyone think they'll move their JC employees into the newer, shorter tower and try to lease out the taller building to another financial firm?

Perhaps they have lined someone big up to lease 30 Hudson to, thus they would move to a more modest building next door while still controlling the larger 30 Hudson.

Seems like a real estate investment, they can make alot of money off the building.

Definetly a financial firm although I would not rule out another industry like a pharmeceutical company

October 28th, 2006, 10:18 PM
Goldman Sachs from a helicopter ride my brother and his wife snapped a couple of months ago!

November 2nd, 2006, 02:17 PM
That picture is a nice perspective. Almost lets you imagine what if would have looked like if it was there when the WTC existed.

http://www.cornerpocketproductions.com/photos/senior_week/dinner_cruise/images/Dinner%20Cruise%20%26%20Great%20Adventure%20019%20 (Medium).jpg

December 1st, 2006, 02:36 PM
I noticed there are lights now (they look like those bright construction lights)in the center of the building on the top floors. Anyone know if someone has finally leased them out?

December 1st, 2006, 06:51 PM
Here's another perspective...it appears to dwarf the distant Empire State building, which of course, it doesn't.


December 1st, 2006, 10:23 PM
Looks best ^^^ with the stumpy top cropped out ;)

December 1st, 2006, 11:56 PM
Could have been such a better building -- like the real thing, 2 IFC in HK.

December 2nd, 2006, 12:20 AM
Yet I'll readily trade it for the about-to-be constructed Goldman Sachs tower in BPC.

December 2nd, 2006, 10:01 AM
duh ^^^ ;)