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ZippyTheChimp
November 2nd, 2004, 09:51 AM
In 1792, the Pearsons & Sons Bakery opened in Massachusetts, making a durable biscuit, called pilot bread, for sailors on long journeys. In 1801, the Josiah Bent Bakery made a biscuit that was nicknamed a "cracker", because of the sound it made when bitten into. In 1889, William Moore merged these two and six other bakeries into the New York Biscuit Company.

In 1890 in Chicago, Adolphus Green merged forty midwestern bakeries into the American Biscuit Company. The two companies competed for cracker supremacy until 1898, when the two companies, along with the United States Baking Company, merged to form the National Biscuit Company (NABISCO), a collection of 114 bakeries. The first major product of the new company was the UNEEDA Biscuit.

The factory, office and railroad complex in Chelsea, between 9th and 11th Avenues, was built beween 1890 and the mid 1930s. In 1912, the Oreo Cookie was first baked here. NABISCO left the complex in the mid 1940s, but all the buildings, including the railroad shed and the High Line, are intact.

The 11th Ave building has been renovated over the past several years for commercial tenants. The buildings between 9th and 10th Aves are now the home of the Chelsea Market (http://www.chelseamarket.com/), a unique shopping experience.

In 1998, the renovation work was performed by Vandeberg Architects (http://vandarch.smartformation.com/chelsea%20market/chelsea1.htm). Brass spandrels were woven into the 9th Ave brick facade (looks like a Triscuit), and a glass and steel canopy added.

The interior consists of an 800 foot concourse from 9th to 10 Ave that snakes through all the buildings and the rail shed. The structure of the buildings is left intact and put on display. Original flooring is enhanced with light panels. Diamondplate panels, rebar handrails, stone sculpture, aluminum, glass block, and recycled industrial objects are used throughout. The unique fountain contains discarded drill bits.

The stores are open to the concourse with floor to ceiling glass. The loading docks that line the perimeter of the buildings are used for deliveries. NY1, the Food Network, and Oxygen studios are on the upper floors.

I highly recommend the Chelsea Market as a food shopping and visitor destination - a cut above ordinary mall shopping.

Chelsea Market Photos (http://www.pbase.com/zippythechimp/chelsea_market)

brianac
June 23rd, 2008, 06:01 PM
June 23, 2008, 2:34 pm

Google Expands Its New York Footprint

By Jennifer 8. Lee (http://cityroom.blogs.nytimes.com/author/jlee/)


http://graphics8.nytimes.com/images/2008/06/23/nyregion/23schumer.533_ready.jpg
Senator Charles E. Schumer spoke on Monday at a ribbon-cutting ceremony for Google in Chelsea Market in Manhattan. (Photo: Spencer Platt/Getty Images)

Sergey Brin, Google’s co-founder, and Senator Charles E. Schumer joined hands on a large pair of scissors on Monday to cut the ribbon on Google’s new 50,000-square-foot offices in Chelsea Market, an expansion of their half-million square feet across the street on Eighth Avenue.

“We don’t have high-tech scissors?” Mr. Schumer asked, looking at the ribbon. “How about a laser?”

(Indeed, it seems as if companies could get a little creative, with something more than just ribbons, at openings. Ikea, for example, opts for log-cuttings (http://www.daylife.com/photo/0ed4c2o60meqE) — as it did with its new Brooklyn store (http://cityroom.blogs.nytimes.com/2008/05/12/hoping-the-swedish-meatballs-hold-out-in-red-hook/) recently).

Mr. Brin, whose formal title is co-founder and president of technology, joked that New York’s offices started out in 2000 from the Upper West Side apartment (http://www.greenwichmag.com/media/Greenwich-Magazine/February-2006/Google-s-Ad-Man/) of Tim Armstrong (http://www.google.com/corporate/execs.html#tim), now president of North American sales and commerce.

Since then, it has expanded to 1,600 (and growing) employees in New York City, the largest Google outpost outside of its Silicon Valley headquarters. Google’s New York offices are at 111 Eighth Avenue (http://www.nytimes.com/2006/12/31/fashion/31google.html), a stone’s throw away. Incidentally, 111 Eighth is the same building that houses Doubleclick, which made the merger between the two fairly easy, logistically (http://dealbook.blogs.nytimes.com/2008/03/11/google-gets-its-doubleclick/).

Of Google’s staff in New York, more than a third are sales and marketing, more than a third are engineering and the remainder are in support staff (overhead).

About 300 people, essentially sales and marketing, will occupy the new offices on the second and fourth floors of Chelsea Market, a space that spans three buildings. There is an additional 25,000 square feet that has not yet been developed yet.

Whereas the conference rooms in the 111 Eighth Avenue building are named after places in Manhattan and Brooklyn, the conference rooms are named after places in New Jersey (Meadowlands, Hoboken, etc.) scribbled in a graffiti font. There is no cafeteria in Chelsea markets, but there are kitchens with snacks and lots of bottled water. They do bring packaged sandwiches and sushi (courtesy of Jimmy the Sushi Guy) over.

At the ribbon cutting at Chelsea Market (http://www.chelseamarket.com/), Google exhibited its trademark control-freakedness, with security guards wearing blue “Google Security” shirts policing the area, receptionists asking reporters and photographers to sign nondisclosure agreements, and making requests for no photos of white boards or computer screens.

Mr. Brin, when asked about Google’s foray into phones at the question-and-answer session, responded, “I’ve been playing with some prototypes.” He said it’s fun to program phones, and his latest application was one that was no so popular with the team because “you would throw the phone up in the air and it would measure the amount of time until you caught it.”

The theme of Google’s Chelsea offices is “urban parks” — so there is a lot of exposed brick, dirty windows (with signs saying they are left dirty on purpose), graffiti font, metal and AstroTurf-ish grass. Blackboards, complimenting white boards, allow Googlers to scribble and be creative to their hearts content (but no photos, please.)

Mostly important: During the tour of the offices, City Room asked the Google guide, do the Google Chelsea Market offices also have a Lego playground area? (http://cityroom.blogs.nytimes.com/2008/05/19/something-google-doesnt-want-you-to-see/)

“No Legos,” he said. “We do have a slide, though.”

http://cityroom.blogs.nytimes.com/2008/06/23/google-expands-its-new-york-footprint/

Copyright 2008 (http://www.nytimes.com/ref/membercenter/help/copyright.html) The New York Times Company (http://www.nytco.com/)

STT757
July 19th, 2008, 09:49 PM
I used to go there everyday for lunch, I would get sushi from the seafood place or salad and soup from that place who's name escapes me right now?...

Also best cupcakes at the pastry shop, delicious. Major League Baseball also has some sort of offices there, there's an elevator with baseball bats with railings going up to their offices.

brianac
February 19th, 2010, 04:45 PM
Local Stop | Chelsea Market

True to Its Savory Roots

http://graphics8.nytimes.com/images/2010/02/21/nyregion/21stop-span/21stop-span-articleLarge.jpg Ángel Franco/The New York Times
The Chelsea Market occupies the ground floor of a building once part of the Nabisco bakeries. More Photos » (http://www.nytimes.com/slideshow/2010/02/21/nyregion/0221STOPS_index.html)

By JENNIFER MASCIA

Published: February 17, 2010

Chelsea Market (http://www.chelseamarket.com), on the ground floor of an 11-story building in the shadow of the High Line, is a smorgasbord of food and other shops that came by its tasty mission naturally. For decades, the structure was part of the Nabisco bakeries, churning out Fig Newtons, Animal Crackers, Oreos and Mallomars. The cookies are gone, but the indoor market, occupying the block from 9th to 10th Avenues and 15th to 16th Streets, has stayed true to its food-focused heritage, offering a sprawling set of restaurants and kitchenware stores as well as a refuge from the season’s cold snaps.

Multimedia

http://graphics8.nytimes.com/images/2010/02/21/nyregion/0221STOPS-B.JPGSlide Show (http://www.nytimes.com/slideshow/2010/02/21/nyregion/0221STOPS_index.html?ref=nyregion)
Local Stop: Chelsea Market (http://www.nytimes.com/slideshow/2010/02/21/nyregion/0221STOPS_index.html?ref=nyregion)

10 A.M. If you can't get a seat at the always-mobbed Amy's Bread, (212) 462-4338, munch on your breakfast pain au chocolat or cinnamon raisin twist ($1.15 to $3.25) at a table just outside the cafe. Through the floor-to-ceiling windows you can watch the bakery next door, where Amy's workers roll, cut and weigh the ciabatta and black olive ficelles that are sold at the cafe and the market's other restaurants. Most evenings, trios and quartets perform at the spot; recent acts include Dirty Water, an Americana quartet, and Sean Grissom, a self-described Cajun cellist.

11 A.M. Walk off breakfast with a tour of 202, Nicole Farhi's antiques and clothing boutique, (646) 638-0115. In addition to selling the men's and women's clothing collections of the designer, the store houses a cafe and carries home furnishings, like hand-painted linen placemats with watercolor beach scenes ($120 each) and, for those inclined to the esoteric, preserved beetles in an antique French display case ($850).

NOON Select a paper at Chelsea News and plop down on the stone bench next to the blue-lit waterspout that pours into a wishing well. Watch the crowd and make a wish; the landing around the well is covered with change. I got mine: to find a table to eat my goat cheese sandwich during the crowded lunch hour.

12:30 Drop by T Salon, (212) 243-0432, and take home one of its more than 300 tea blends - perhaps one of its eight "blooming teas," which are bundles of tea leaves wrapped tightly around a flower that blossoms when the leaves are submerged in hot water. "It's like having a floral bouquet in your cup," said Miriam Novalle, the salon's owner, who said she travels to China to select the flowers. One blooming tea, the Floating Osmanthus (three for $6.75), features a jasmine flower.

1 P.M. For some hot food on a winter day, try the loaded baked potato at Friedmans Lunch, (212) 929-7100. Big enough for a meal, the potato began as a special but has evolved into a menu staple. Start with a quarter-pound baked potato ($5.50) and pile on condiments like cheddar, scallions, bacon and sour cream. For an extra $3, add a protein - steak, chicken, turkey chili, shrimp, pastrami or meatloaf - and, for $1 more, add crispy shallots or chimichurri sauce, among others. For locally grown organic options, consider the Green Table, (212) 741-6623. The menu changes daily, but the vegetarian mushroom pot pie ($14) and the duck and sausage gumbo ($18) are always served.

3 P.M. Time to shop. The offerings at Chelsea Market Baskets, (212) 727-1484, are European and Chinese baskets - made of rattan, willow, bamboo, maize and even cardboard - filled with chocolate, coffee and other goodies. "It's not a basket you put in a shelf in your garage," said David Porat, the owner. "They have great storage opportunities." Or you can buy a specialty basket, like a bamboo picnic chest, fully equipped for four ($59).

4 P.M. Before you head back into the cold, stock up on kitchenware at Bowery Kitchen Supply, (212) 376-4982. For the professional chef, or the wannabe professional chef, there are aprons from Chef Revival ($51), and for the home cook, there are Totally Bamboo cutting boards ($13 to $27) and tea sets by Miya of Japan ($32 to $67).

http://www.nytimes.com/2010/02/21/nyregion/21stop.html?ref=nyregion


Copyright 2010 (http://www.nytimes.com/ref/membercenter/help/copyright.html) The New York Times Company (http://www.nytco.com/)

paul_houle
April 6th, 2010, 03:17 PM
http://images.ny-pictures.com/photo2/m/26307_m.jpg (http://ny-pictures.com/nyc/photo/picture/26307/matter_your_taste_your_sure_find_meal_chelsea)

... more Chelsea Market Pictures (http://ny-pictures.com/nyc/photo/topic/2244/Chelsea_Market)

Merry
February 15th, 2011, 05:01 AM
A Market on the Rise

Jamestown Properties Plans to Add Tower at Chelsea Market

By DANA RUBINSTEIN

http://graphics8.nytimes.com/images/2007/10/31/business/chelsealarge.jpg
http://www.nytimes.com/2007/10/31/business/31chelsea.html?_r=1

Jamestown Properties, the Georgia-based real estate firm that took in the lion's share of the proceeds when Google Inc. bought its New York headquarters, is reinvesting hundreds of millions of dollars in another Chelsea property well known for its retail space and trendy media tenants.

http://si.wsj.net/public/resources/images/NY-AT999_CHELSE_G_20110213171541.jpg

Jamestown has cut a deal to pay more than $225 million to buy out its partners in Chelsea Market, a property whose redevelopment as a specialty-food destination and media mecca played a major role in the meatpacking district's renaissance. Home to stores such as Amy's Bread and Lobster Place and tenants such as the Food Network and Major League Baseball Advanced Media, it gets more than 120,000 visitors a week.

Jamestown, which has been an investor in the property since 2003, also is planning to add a 300,000-square-foot tower to the building, to be used either for additional office space or a hotel, said Jamestown Managing Director Michael Phillips. The firm plans to begin a public-review process in the spring.

"It's not a fully completed asset," Mr. Phillips said in an interview.

Jamestown is buying out the stakes in the property—which takes up the entire block between 10th and 11th avenues and 15th and 16th streets—formerly held by Angelo, Gordon & Co., Belvedere Capital and Irwin Cohen, the developer who conceived of the Chelsea Market in the early 1990s.

The deal values the property at about $800 million, a reminder of the enormous wealth that can be created by investors who recognize the potential of a dilapidated buildings. In the early 1990s, when Mr. Cohen purchased the debt on what would become Chelsea Market, he paid less than $10 million.

Jamestown has a history of making money in Chelsea. The firm, which runs funds for German investors, owned the majority stake of 111 Eighth Avenue, the behemoth office property across the street from Chelsea Market, which was purchased by Google in a $1.9 billion deal, the city's largest commercial real estate transaction of 2010.

Chelsea Market's success is tinged with a note of sadness: One of the key players behind it was Angelo, Gordon's head of real estate, Keith Barket, who died late last year at 49 of a rare form of cancer. Mr. Cohen in an interview said that Mr. Barket's willingness to put money behind the Chelsea Market concept represented "the most significant event of my business life."

Mr. Phillips said he and his former partners have made arrangements to dedicate the concourse fountain to Mr. Barket, whom he described as "a great visionary."

Chelsea Market's rise coincides with the neighborhood's dramatic transformation, from crime-ridden wasteland to a high-end office and retail district with amenities such as the High Line (which runs through the building), Hudson River Park, Chelsea Piers and soon a branch of the Whitney museum. The meatpacking district, roughly bounded by 14th, Hudson, Gansevoort and West streets, is now home to some of the city's hottest bars and restaurants.

"It's probably been our most profitable real estate transaction," says Adam Schwartz, the head of U.S. and European real estate for Angelo, Gordon.

The neighborhood was a lot different in 1993 when Mr. Cohen, a developer of office and manufacturing space in Manhattan and Queens, bought the mortgage on the aging complex of 16 old factory buildings for less than $9 a square foot, just as the property was being foreclosed on.

"It was the Wild West in Manhattan," Mr. Cohen recalls. "There had been three gangland-style murders in the building, with people on their knees shot in the back of the head. The building was controlled by street prostitutes, who told the staff when to open and close the loading docks. They used the loading docks for their clothes changes. And the tenants were in a revolt."

Granted, there weren't many tenants to speak of. And those that there were—a man who produced TV ads, a firm that manufactured women's ready-to-wear—were paying rents of $3 or $4 a square foot, when they paid at all. At least one tenant had taken to diverting his rent to pay for armed building guards, Mr. Cohen says.

With the backing of Uzbek investors, Mr. Cohen and his daughter Cheryl went on to tear down the walls between the 16 buildings comprising the complex and create a giant, 1.25-million-square-foot office and retail building.

They opened the retail portion in 1997 and Angelo, Gordon and Belvedere joined the ownership group one year later.

From the beginning, their plan was to woo retailers with low rents and the opportunity to both produce and sell products at the same location. Amy's Bread, for example, moved its ovens into the manufacturing space and leased retail space in the 800-foot concourse connecting Ninth and Tenth avenues. The retailers, in turn, attracted office tenants to the upper floors.

"That was Irwin's brainchild," says Glen Siegel, founder of Belvedere.

The ground-floor tenants also include Manhattan Fruit Exchange and Sarabeth's. The upper floors drew tenants such as Oxygen Media and NY1. Thanks to the building's dramatic, 30-foot ceilings, HBO shot the prison show "Oz" there.

"Irwin Cohen sparked an area renaissance which over time defined and refined a gritty neighborhood into one of the most well balanced, sexy, submarkets in the city," says Doug Harmon, the Eastdil Secured senior managing director who represented both sides in the transaction, in addition to engineering the sale of the Google building.

Today, asking rents for new retail tenants in the concourse are more than $100 a square foot, compared with about $25 a square foot in 1998. Rents for office space have risen from between $15 and $18 in 1998 to more than $50.

Since 1998, the net annual income on Chelsea Market has grown from $5 million to more than $40 million.

Jamestown owned a majority stake in the property before it reached a deal to buy out its partners, according to people familiar with the matter. The partners also had incentives that gave them a bigger economic stake if they increased its value beyond a certain amount. The property also has close to $200 million in debt on it.

http://online.wsj.com/article/SB10001424052748703515504576142621477041608.html

lofter1
February 15th, 2011, 12:24 PM
This building seems to currently have Gross Square Footage (http://a810-bisweb.nyc.gov/bisweb/BScanJobDocumentServlet?requestid=5&passjobnumber=110074473&passdocnumber=01&allbin=1012541&scancode=SC071231010) encompassing 916,000 sf.

The full-block lot (800' x 206') covers 164,800 sf.

The Chelsea Market (http://www.thecityreview.com/chelsea/chelmark.html) block sits outside of the Gansevoort Market Historic District (http://www.nyc.gov/html/lpc/downloads/pdf/maps/gansevoort.pdf) (bounded, for the most part, at mid-block between 14th Street / 15th Street to the south).

I'd prefer to see the tower rise west of the Ninth Avenue section towards midblock, but the building sections to the west are older structures (built around 1890) and probably are not as robustly constructed as that newer section along Ninth.

Seems that once there was a plan from the National Biscuit Company (http://chelseamarket.com/history/thenationalbiscuitcompanycomplexfromoreosandmallom arstotodayschelseamarket/) for expansion on the block west of Tenth (where there's now a street level park):



The company filed plans in 1926 for what would have been the centerpiece of its empire, a $3 million, 16-story bakery on the full block from 14th to 15th Street and 10th to 11th Avenue, but that project did not go ahead.

Merry
November 13th, 2011, 05:36 AM
Chelsea Market Expansion Divides Community

By Mathew Katz

http://assets.dnainfo.com/generated/photo/2011/03/story_masterimage_2011_03_R5434_early_plans_for_ch elsea_market_expansion_03212011/image640x480.jpg

http://assets.dnainfo.com/generated/photo/2011/03/story_masterimage_2011_03_R983_early_plans_for_che lsea_market_expansion_03212011/image640x480.jpg

http://assets.dnainfo.com/generated/photo/2011/03/story_masterimage_2011_03_R154_early_plans_for_che lsea_market_expansion_03212011/image640x480.jpg

http://assets.dnainfo.com/generated/photo/2011/03/story_masterimage_2011_03_R6295_early_plans_for_ch elsea_market_expansion_03212011/image640x480.jpg

CHELSEA — A neighborhood forum organized by Chelsea residents Thursday was supposed to be a calm search for compromise on a controversial plan to build a large expansion on top of Chelsea Market, but organizers said that mission was a failure.

Most who spoke at the forum were dead-set against owner Jamestown Properties' proposal to expand the landmark building at 75 Ninth Ave., arguing that it will harm the building's character, price out residents and commercialize their residential neighborhood.

The few supporters of the project argued that the expansion would bring much-needed jobs to the poorer residents, particularly those who live in public housing.

Moderator Karen Smith expressed frustration that neither side could find common ground during the forum at Church of the Holy Apostles.

"They're so divided, they won't come up with a plan," Smith said. "This is going forward no matter what. We might as well take what we can get."

While no formal proposal has been submitted, Jamestown's preliminary plans would add a 250-office glass tower above a section of the market overlooking 10th Avenue, as well as a 12-story, 90,000 square-foot hotel on the Ninth Avenue side, over Buddakan restaurant.

In order to do that, the City Council would have to approve rezoning the area to include it in the Special West Chelsea District, which was set up to accommodate the High Line.

Several residents were upset about the possible influx of office space, targeted at high-tech companies, and voiced fears that Jamestown would build the expansion, then sell Chelsea Market as soon as possible.

"If [companies] need more space, someone will build it for them," said James Jasper, who lives near the market. "But it should be in a neighborhood that already isn't stressed and strained from overdevelopment."

Others criticized a report released last week by consulting firm Appleseed. The report, commissioned by Jamestown, said the market's expansion would help bring approximately $1.6 billion in economic benefits to the city. But those in favor of the expansion said that negotiating with Jamestown could be the community's best shot at securing some of the jobs the market expansion will likely bring for Chelsea residents.

"Everybody's complaining that there is no jobs and the economy is down," said Miguel Acevedo, president of the tenant's association at the Fulton Houses, a housing project in Chelsea. "One of the biggest things that Jamestown is looking to propose in this is to give jobs to this community."

The first public hearings on the project will likely not come until early 2012, but representatives from Jamestown had expressed interest in coming to the forum. Organizers asked them not to attend, saying that the event was a chance for the community to figure out its own position on the expansion.

"Out of respect for the community leaders who are organizing the event and who asked that Jamestown not attend, Jamestown has decided to honor their request and not attend," said Lee Silberstein, a spokesman for the market expansion project, in a statement. "We have always been and continue to be committed to the long-term stewardship of Chelsea Market and to being a good neighbor.”

After expressing her disappointment with the division she saw at the meeting, Smith said she was concerned that the Council would pass the necessary rezoning even if the community is against it, and that their best bet is for Chelsea residents to get what concessions they can from Jamestown before they're given the go-ahead.

"If these people are going to get up and block bulldozers, we might have a chance," she said. "But in the end it's going to be up to [City Council Speaker Christine] Quinn."

http://www.dnainfo.com/20111111/chelsea-hells-kitchen/chelsea-market-expansion-divides-community#ixzz1da2dTflt

scumonkey
November 13th, 2011, 11:23 AM
"But in the end it's going to be up to [City Council Speaker Christine] Quinn."

...in that case we're doomed.

MidtownGuy
November 13th, 2011, 08:18 PM
She's such a massive *unt. If she becomes mayor God help us.

The proposed addition looks chaotic and disorderly. Too busy. Yuck.

antinimby
November 14th, 2011, 12:24 PM
Why do the stupid architects in this city still think that these offset boxes are somehow still cutting edge?

Ninjahedge
November 14th, 2011, 12:44 PM
Better than IMPLIED offset boxes (Kaufman....), but still very chunky....

Why don't they build a simple reflective glass box, save costs, and try to put a nice architectural detail (like a masonry corner detail) on it rather than doing something that makes it more expensive to construct and maintain, less FUNCTIONAL, and just plain UGLY if they are not willing to spend boku bucks on it in the first place?

In their attempts to get something different, they throw money the wrong way or cut the wrong corners.

ZippyTheChimp
November 14th, 2011, 12:50 PM
What a mess.

scumonkey
November 14th, 2011, 01:17 PM
if they really wanted to do this right, I don't see why (other than being cheap bass turds), they couldn't just build the addition to
match whats already there...continue the brick.
Why do these new additions always have to look like someone took out their trash and just dumped it on top?!

stache
November 14th, 2011, 09:35 PM
Because everyone wants to put their own 'signature' on existing structures so they will be remembered for 'posterity'.

scumonkey
November 14th, 2011, 10:28 PM
Because everyone wants to put their own 'signature' on existing structures so they will be remembered for 'posterity'.
But who in their right mind would want to be remembered for what one throws in
the bowl after wiping :confused:

stache
November 15th, 2011, 06:18 AM
http://www.youtube.com/watch?v=ykULgeyY3Us

Derek2k3
November 15th, 2011, 08:18 AM
Why do the stupid architects in this city still think that these offset boxes are somehow still cutting edge?

I agree, it's ugly.
Studios Architecture is a firm based out of San Francisco. They only recently opened an office in NY.

Ninjahedge
November 15th, 2011, 08:58 AM
Location does not matter. Portfolios do.

Merry
June 8th, 2012, 07:31 AM
CB4 Votes Conditional Yes for Chelsea Market Expansion

by Tom Stoelker

http://blog.archpaper.com/wordpress/wp-content/uploads/2012/06/Chelsea-Compare-500x281.jpg (http://blog.archpaper.com/wordpress/wp-content/uploads/2012/06/Chelsea-Compare.jpg)
Before and after images of Chelsea Market latest expansion proposal. (Courtesy Jamestown)

Last night Community Board 4 voted to support Jamestown Properties proposal to add 330,000 feet to the Chelsea Market building. The design morphed significantly (http://archpaper.com/news/articles.asp?id=5841) from the initial multi-volume glass box approach introduced in 2010, to a steel-trussed cantilever form fronting Tenth Avenue shown late last year, to its current terracotta clad contextual approach. Throughout, Studios Architecture principal David Burns has presented plans before a resistant community who cherish the market and are suddenly overrun with High Line tourists.

http://blog.archpaper.com/wordpress/wp-content/uploads/2012/06/Chelsea2010-500x343.jpg (http://blog.archpaper.com/wordpress/wp-content/uploads/2012/06/Chelsea2010.jpg)
The first iteration from 2010 sparked community outrage.

The much-maligned ULURP process that brought the proposal to CB4 has foes on both sides of the development fence. Community activists feel that their advisory role doesn’t have sharp enough teeth, while architects and developers feel it’s a bloated process that waters down planning and design. The extreme metamorphosis of the Chelsea project seems to be a poster child for the give and take approach.

“The original purpose was to relate by contrast, as a foil, and now they’re not even doing that,” said architect and Save Chelsea board member David Holowka. The architect was referring to the Tenth Avenue section, where a cantilevered form jutted out over the old structure, with a large void separating the old market from the new addition on top. The exposed trussed structure formed a box that sat within a brise-soleil clad box facing the east.

Though the trussed structural solution remains, Burns said that to address the community’s desire for further contextualization, the trusses will now be clad in terracotta, to cooperate with a warehouse building across Tenth Avenue. The intentionally disjointed gap between the two structures will now be enclosed in glass and brick detailing in an effort to ground the building, thus hiding engineering that allows the addition to metaphorically float free from the past. “We want to make sure there’s not false sense historicism,” said Burns. The use of terracotta would bring the color into coordination with the variegated brick below, without adding too much weight. Along Ninth Avenue, the composition remains much the same though a reduction in height allows widows of the new addition to align with those in the older building.

But Holowka still found the efforts lacking. “No amount of design massaging will change what a zoning atrocity this is,” he said. As the High Line runs through Chelsea Market, the architect also called into question the zoning change will allow Jamestown to build within the footprint of the park. Even with the recent elimination of the hotel component, many voiced concern that the added pedestrian traffic will devastate an already congested area.

Despite a strong turnout from Jamestown’s tenants who testified that the company was a landlord who nurtured their small business, many in the community smelled something fishy. One noted that the new agreement would transfer the ground floor from 80 percent food vendors to 50 percent, the community board wants 60 percent. The board also wants offsite affordable housing to be provided within CB4 district. Still others thought the whole thing was a real estate sham. “Jamestown buys, builds, sells, leaves; that’s what they do,” said resident Stephen Jobes. Caitlin Cahill, a professor of environmental psychology and urban studies at CUNY Grad Center was even more blunt. “It’s so shady and so corrupt, it’s not even subtle,” she said. She urged to board to halt the project–to no avail.

http://blog.archpaper.com/wordpress/archives/40051

Ninjahedge
June 8th, 2012, 08:54 AM
I like the new one better than the previous. It has hints of something different, but it does not look like something COMPLETELY different stuck on top of the original structure (as the first proposal did).

lofter1
June 8th, 2012, 11:08 AM
All the renders show a plan that is clumsy and banal.

ZippyTheChimp
June 8th, 2012, 11:23 AM
But Holowka still found the efforts lacking. “No amount of design massaging will change what a zoning atrocity this is,”That's exactly right.

There are quite a few excavation pits along the High Line, and more to come. There was no reason to grant a zoning variance and build on top of the park.

Ninjahedge
June 11th, 2012, 08:56 AM
All the renders show a plan that is clumsy and banal.

The previous renders showed a plan that was clumsy, impractical, banal and discordant.

The other thing we have to remember is the building it is being placed on top of is not exactly the height of architectural magnificence.


And Zip, there is one reason to grant variance.... $

lofter1
June 11th, 2012, 03:38 PM
I could argue that the Chelsea Market building, which is a conglomeration of structures built from the mid-1800's up through the opening of the High Line in 1934, is a magnificent historical chronicle of building styles. The section directly above the Chelsea Passage of the HL was constructed by the National Biscuit Company specifically to accommodate the elevated train tracks. A 19th Century portion of the building along Tenth between 15th & 16th was razed to allow for the HL, and both the newer structure and the rail connectors across Tenth Avenue to the main NaBisCo building to the west are grand examples of Art Deco design.

Therefore, whatever (if anything) is allowed to go on top of the CM should be, at the very least, Good Architecture. The fact that the Chelsea Market building was left out of the Gansevoort Market Historic District was zoning politics at its worst, and clearly done at the behest of a real estate brain and in denial of the true history of the neighborhood. This building (in all its iterations) tells the story of the Gansevoort Market area better than almost any other single building in the neighborhood.

scumonkey
June 11th, 2012, 04:39 PM
I don't understand why if they are going to do this, they feel they can't just continue the building upward- but not making it stand out, using the same materials and in the same style
that is already there? WHY do all these add ons have to look like an alien pod took a squat on the roof that needs to be scraped off?!
This block should have been protected LONG ago.

Ninjahedge
June 12th, 2012, 01:29 PM
Because if it looked the same nobody would notice it.

I think you knew that, but it does not invalidate your dissent.

Merry
July 21st, 2012, 12:08 AM
Borough President Questions Chelsea Market Plan

By DAVID W. CHEN

http://graphics8.nytimes.com/images/2012/07/19/nyregion/CHELSEA1/CHELSEA1-articleLarge.jpg
Richard Perry/The New York Times
Developers want to put two new structures atop the Chelsea Market, one on the Ninth Avenue
side and one on 10th Avenue.

A much-debated proposal to build above Chelsea Market has hit another obstacle, in the form of Scott M. Stringer, the Manhattan borough president, who plans to recommend on Thursday that the project be vetoed unless it is significantly scaled back.

Mr. Stringer’s position, although not binding, is particularly significant because he is a likely candidate for mayor next year, and one of his probable chief rivals, Christine C. Quinn, the City Council speaker, is trapped (http://www.nytimes.com/2012/06/15/nyregion/amid-din-of-chelsea-market-plan-silence-from-christine-c-quinn.html) between neighborhood activists who want her to kill the project and business leaders who want her to approve it.

Jamestown Properties, the owner of Chelsea Market, has sought to add two structures atop the building, which houses a popular upscale food court that has become a destination for gourmands and tourists. The building, which abuts the High Line, is in a corner of Chelsea that is rapidly changing, and Jamestown has proposed adding an eight-story, 240,000-square-foot office tower along 10th Avenue, and an 11-story, 90,000-square-foot hotel along Ninth Avenue to the existing structure.

But in an interview on Wednesday, Mr. Stringer said he would recommend that the developers abandon the 10th Avenue expansion and increase the size of the Ninth Avenue one. He said he was concerned that the height and bulk of the proposed office tower — which at one time had been envisioned as a gleaming glass cube — would not fit in with the neighborhood.

“The reason I’m saying no is they didn’t meet the standard to becoming a part of the community,” Mr. Stringer said. “They have to coexist with that community, not overwhelm it.”

The proposal will next be considered by the city’s Planning Commission, before heading to the office of Ms. Quinn, who, as the councilwoman representing Chelsea, can reject any local project that requires zoning waivers.
Ms. Quinn declined to comment on Mr. Stringer’s concerns; her spokesman said she does not comment on land-use issues that have not yet crossed her desk.

But she is well aware that the proposal pits important political allies — including Mayor Michael R. Bloomberg, construction unions and the real estate industry, who view the project as an economic engine — against some of her longtime constituents, who believe the project is too big and could set a troubling zoning precedent.

Mr. Stringer said he sought to balance economic growth and the need for more office space for the growing high-tech sector against his conclusion that “the local community deserves equal protection.” He suggested, as well, that he is willing to consider a compromise in the form of a 20 percent height reduction along 10th Avenue, as Community Board 4 recommended last month.

Mr. Stringer said he also wanted assurances that Chelsea Market would not be torn down for future development; that the community would have input into the design of any expansion; that the developer would consider setting aside money for moderate-income housing in the area; and that the market’s ground floor would retain its mix of retail, food and even public art.
“It’s not about politics,” he said. “It’s really about what’s possible from an urban-planning perspective.”

A spokesman for Jamestown Properties, Lee Silberstein, said that he had not seen Mr. Stringer’s recommendation, but said the developer had already made concessions, including abandoning the idea of a hotel in one of the proposed new towers, which some residents specifically opposed.

“The expansion of Chelsea Market will create some 1,200 jobs by providing much-needed room for rapidly expanding technology and media companies to grow,” he said. “The expansion will be achieved without relocating existing tenants or any public subsidy, and will in fact generate some $7 million of new tax revenue annually as well as nearly $20 million to benefit the High Line. We will continue to make the case that the expansion should be viewed favorably as we move through the review and approval process.”

http://www.nytimes.com/2012/07/19/nyregion/plan-to-build-atop-chelsea-market-hits-resistance-from-stringer.html?_r=2&partner=rss&emc=rss

ZippyTheChimp
July 30th, 2012, 08:38 PM
Previously:
Manhattan Borough President Scott M. Stringer recommended disapproval unless Jamestown altered the proposal in several additional ways. Stringer recommended that Jamestown shift the massing towards Ninth Avenue by eliminating the Tenth Avenue addition entirely. He recommended that the overall building height of any addition (whether on Ninth or Tenth Avenue) be limited to 184 feet with appropriate setbacks. Stringer also recommended that the text amendment be altered to require Jamestown to provide funding to the West Chelsea Affordable Housing Fund, provided that the City can identify an appropriate site within Community District 4 prior to approval.

City Planning Commission:
On July 25, 2012 the project was reviewed by the Planning Commission. Representatives of Jamestown, including CEO Michael Phillips, spoke. Phillips testified that the expansion would create needed space for new and expanding media and technology companies and would help support the High Line. Phillips stated that the Market was “out of room,” and said the proposal would give it an opportunity to grow.

Representatives from the Real Estate Board of New York and the Service Employees International Union 32BJ supported the proposal. The co-founders of Friends of the High Line also supported the Market’s expansion, noting that the contributions to the High Line resulting from the project would help the City meet its maintenance commitments.

Opponents of the plan were divided on whether any version of the proposal should be approved. Representatives of CB 4 repeated requests that Jamestown either provide affordable housing or contribute to the West Chelsea Affordable Housing Fund, and questioned the height of the Tenth Avenue addition and its potential impact on the High Line. A representative of State Senator Thomas K. Duane urged the Planning Commission to reject the proposal unless Jamestown met all of CB 4’s conditions. Brian Cook, representing Borough President Stringer, reiterated that the massing along Tenth Avenue would be more appropriate if shifted toward Ninth Avenue, noting that the new tower would be across the street from the 275-foot office building at 111 Eighth Avenue.

Assembly Member Richard N. Gottfried, the Greenwich Village Society for Historic Preservation’s Andrew Berman, and a group of residents asked the Planning Commission to reject the proposal outright. Berman argued that the Market was thriving financially and that Jamestown’s sole motivation was increased profits. He also submitted a petition signed by 1,300 people opposed to the expansion. A representative for Assembly Member Gottfried stated that the proposal was “simply too large for the neighborhood,” and would have a “visually jarring and disruptive effect” on people visiting the High Line.

The commissioners inquired about the impact on views from the High Line and about whether the massing could be shifted toward Ninth Avenue. Chair Amanda M. Burden stated that from the perspective of a visitor to the High Line, “Sky…is golden.” Burden wanted to know how much of the light and air would be blocked by the addition, and asked David Burns, the project’s architect, to walk the commissioners through a series of illustrated boards showing views from the High Line headed north to the Market. Commissioner Irwin Cantor asked Michael Phillips whether the massing could be reduced and shifted east toward the Market’s mid-block. Phillips responded that the buildings in the mid-block sections could not provide the structural support for the massing.

The Planning Commission has until September 17, 2012 to vote on the proposal.

http://www.citylandnyc.org/chelsea-market-expansion-plan-runs-into-opposition-and-concerns-about-the-high-line/

lofter1
November 5th, 2012, 08:15 PM
Highly damning of the FOTHL's Robert Hammond, Christine Quinn and the big-boys / back-room scheme allowing Jamestown to build up here:

The Chelsea Market Deal, brought to you by ULURP

ArchiTakes (http://www.architakes.com/?p=10711)
November 5th, 2012

On October 19th, I and others met with City Council Speaker Christine Quinn to discuss Jamestown Properties’ proposed rezoning of Chelsea Market, aimed at adding over a quarter-million square feet of office space to the historic complex. I twice asked Speaker Quinn just how she saw the proposal making sense on zoning basics of use, bulk or environmental impact. She would only say that she hadn’t completed her review, but she still had no answer when we met six days later, just before the City Council’s land-use committee voted to support the proposal, surely with Quinn’s endorsement. Only Speaker Quinn could have stopped the project, but she advanced it in the face of overwhelming community resistance and without being able to say how it was good zoning.

If Speaker Quinn is already beholden to real estate interests in her expected run for mayor next year, she promises to bring to that office a fourth term of the Bloomberg administration’s worst feature; a pro-development, anti-oversight bias. In this New York, real estate runs politics and deals trump zoning. In a New York Timesarticle on the Council’s Chelsea Market vote (http://www.nytimes.com/2012/10/26/nyregion/christine-quinn-brokers-deal-to-build-atop-chelsea-market.html?_r=0), David Chen wrote that in remaining “conspicuously quiet about the issue” and failing even to attend a public hearing on it, Quinn “left little doubt . . . that she had been the driving force behind the deal.” It’s pretty official when the Times calls it a deal.

Speaker Quinn had no answers about the Chelsea Market plan’s zoning merits because there are none. So how was the proposal approved? By a system that promises more of the same. Speaker Quinn’s and the City Council’s votes are part of ULURP, the Urban Land Use Review Process that’s supposed to let the public and city officials participate in reviewing and approving development. In theory, the review process begins when a project is certified by the Department of City Planning. In practice, certification by the Department guarantees a project will go forward, rendering ULURP pointless except to provide a retroactive veneer of democratic process.

[...]

What else but a deal could explain Robert Hammond’s perverse cheerleading for Jamestown’s tower over the High Line? His park would have earned just as big a payout if Jamestown built its whole project at the far end of Chelsea Market, where it wouldn’t rob the High Line of sunlight, sky views and open space, and would sensibly be closer to subways and Google’s headquarters. Jamestown critically needed Hammond as a spokesman, which he must have agreed to be from the start. He dutifully told whoppers for Jamestown at the City Planning ULURP hearing on July 25th, testifying (http://www.dnainfo.com/new-york/20120725/chelsea/city-concerned-chelsea-market-expansion-could-block-high-line-views) that “The High Line was designed to interact with neighborhood buildings, even changes in the skyscape that take place around it.” (Never mind that the skyline immediately around Chelsea Market was deliberately sculpted by existing zoning to complement the current height of Chelsea Market at a critical location.) City Planning Chair Amanda Burden beamed at Hammond as he explained, “People love architectural variations around the High Line. We don’t think they’ll detract from the experience of being on the High Line at all.” As for shadows Jamestown’s tower will cast on the High Line, Hammond said people seek shade underneath the High Line as it is. (Never mind that the tower will cast its longest shadows in colder months, putting most of the park’s Tenth Avenue Square grandstand feature in shadow when warming sunlight would increase its use.) Hammond even said High Line visitors won’t see Jamestown’s tower because the grandstand faces away from it, paying Jamestown’s design the highest praise it’s earned to date.

Robert Hammond is a folk hero and the apple of Amanda Burden’s eye for having conceived of the High Line, but its success now has many legitimate fathers. These include talented architects and dedicated advocates like Ed Kirkland, who helped create the park and was the primary author of the Special West Chelsea District zoning which protects High Line open space and reduces the height of new development as it approaches historic surroundings. In a recent New York Timesprofile (http://www.nytimes.com/2012/09/09/realestate/debriefing-edward-kirklands-last-battle-for-chelsea-or-so-he-says.html), the 87 year-old Mr. Kirkland said of Jamestown’s proposal, “I promise that there is no reason for this to happen except financial reasons that benefit Jamestown. It does not do the city or Chelsea any good. It’s bad for the High Line . . .” There’s no better authority; for fifty years, no one has given as much of himself as Mr. Kirkland to Chelsea’s preservation and planning. “If I wasn’t used to the city, I would be outraged,” he added in a public forum (http://chelseanow.com/articles/2012/11/03/news/doc509549801419f922422716.txt) on October 18th.

The High Line was also created with over a hundred million dollars in public funding, making stakeholders of all New Yorkers. Although Robert Hammond doesn’t seem to appreciate the value of others’ High Line contributions, he’s been uniquely entrusted to barter them. He also seems unaware of the backlash that may come of the ugly spectacle he’s created: Jamestown shoving past the public to hog prime space on a High Line it sees as a money-trough. The damage isn’t limited to the High Line. Chelsea’s residential character and historic authenticity will suffer, and the neighborhood made more like Times Square, a place of office towers and tourists, avoided by New Yorkers. Like Chelsea Market’s historic sensitivity, the rest of Chelsea is forgotten under the reigning High Line mania. Hammond’s failed 2009 attempt to have neighboring blocks taxed (http://www.nytimes.com/2009/08/26/nyregion/26hiline.html?pagewanted=all) for High Line operating costs still rankles in Chelsea. In a public meeting on Jamestown’s plan last year, Community Board 4’s Corey Johnson voiced a growing neighborhood mood, repeating, “I resent having the High Line used against us.”

Most New Yorkers I speak to are still unaware of what’s planned for Chelsea Market, but it’s coming soon, in 3D. There will be many a “who let that happen?” Frank Lloyd Wright claimed his buildings were portraits of his clients (http://www.amazon.com/Frank-Lloyd-Wrights-Martin-House/dp/1568984197/ref=sr_1_4?ie=UTF8&qid=1352076115&sr=8-4&keywords=wright+darwin+martin). Has Jamestown’s architect, David Burns of STUDIOS Architecture, made his Chelsea Market design a group portrait of those behind the project? Maybe he’s a better architect than we think.

ULURP promises more ugly pictures. As Speaker Quinn’s lack of answers attests, the process isn’t about responsible planning, but deals. ULURP reform cries out to be made an issue in the upcoming mayoral campaign. After what she’s condoned at Chelsea Market, it’s not a cause Quinn can claim. After so bitterly letting down her own council district, one wonders just what she can claim to the rest of New York.

While Chelsea Market is a lost cause, it may be a big enough outrage to rally change, like Penn Station’s demolition, which was just as foolishly justified by the promise of jobs.

scumonkey
November 5th, 2012, 09:07 PM
David Chen wrote that in remaining “conspicuously quiet about the issue” and failing even to attend a public hearing on it, Quinn “left little doubt . . . that she had been the driving force behind the deal.”

this is what pisses me off the most.
Quinn bombarded us (those in the area that she represents) with weekly, sometimes daily emails urging people to attend this
hearing, only to not show up herself...
What a self important/centered greedy a$$.