Look closer...that's a Poon (just as bad) right next door, to the west.
Look near the top of the pic, just east of center, that's 37th, you can
Oh boy, appropriate landmarking in reverse.
A Bid to Make the Park Lane Hotel a Landmark, but Not by the Usual Suspects
Sustainable Earthship Tries To Take Off On the Lower East Side
by Zoe Rosenberg
Scaled-Down Luxury on East End Avenue
There are some awesome buildings in that second photo.
The existing 4-storey building is expendable but a modern mcsam monstrosity certainly