More on this one today at CURBED:
Development Du Jour: + Art at 540 West 28th
Swimming under the stars in at +Art in West Chelsea.
Location: 540 West 28th Street / 537 West 27th Street between Tenth/Eleventh
Size: 189 units, 13 stories (88 condos on West 28th and 101 rentals on West 27th)
Prices: from $520,000 to $4.16 million
Architect: Leonard Fusco of GF55 Partners
Developer: Ekstein Development, L&M
Sales & Marketing: Halstead
The blocks on the northern end of West Chelsea near the High Line,
already bubbling with activity and construction, have a new friend on the
way: construction has just started on a new condo/rental combo at
540 West 28th Street. It's a big one, with 189 units and a second entry
for renters at 537 West 27th. They're calling it +Art, and in keeping with
its name and the neighborhood gallery scene, it'll include both a curated lobby
and something they call an Art Yard. The art doesn't stop there!
Architects GF55 Partners have designed the building "in deference to the
artistic narrative of Chelsea's most important artists, architects, and
poets." And then there's the slogan: "+ Art fuels the New York life you
should be living." Maybe that means buying less of those pricey energy
drinks. No matter, there's even a very artistic 421-A Tax Abatement.
· 540 West 28th [Official Site]
· +Art Development [Halstead]
The big grid of the West 28th Street facade.
The lobby, ready for curation.
The block-thru site between West 27th / 28th has recently been cleared.
The site this week.
The building makes itself known in the neighborhood.
540 w 28