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Thread: 330 Madison Avenue - by Kahn & Jacobs

  1. #121


    ^That would be a lot easier to take than that awful rendering which removed them. Metal might look pretty sweet in sunrise, or sunset. Perhaps use the same alloy as was used on the late WTC towers, which had an amazing way of playing with whatever lighting conditions were at the time.

  2. #122


    Quote Originally Posted by DUMBRo View Post
    I'd love a brushed metal reclad of them fins!
    That was actually the plan:

    Quote Originally Posted by lofter1 View Post


    Rendering of 1515 B'way.

    Steve Cuozzo
    September 2, 2008

    SL Green doesn't know yet whether media giant Viacom will stay at 1515 Broadway - but the publicly traded commercial real estate giant isn't waiting until then to put a gleaming new face on its imposing but little-adored Times Square tower.

    Green, which bought the 2 million square-foot, 54-story building in 2002 for $480 million, has launched a $160 million capital-improvement program.
    On the inside, it will include a new lobby, upgrades to the HVAC system and elevators, and environmental enhancements the owners hope will earn the building a silver LEED rating for energy efficiency.

    But what Times Square's zillions of visitors will notice will be on the outside.

    One striking change, shown for the first time in a rendering on this page, will be a 42-foot tall vertical extension to the protruding glass curtain wall on the lower floors that house the MTV studio and the Minskoff Theater's mezzanine lobby.

    The facelift by architects Kohn Pedersen Fox will also overlay limestone portions of the fašade and sharp-edged "crown" with brushed aluminum panels.

    A few sheets have already been installed near the Minskoff entrance on West 45th Street, giving a hint how the finished job will look.

    "In essence, we're re-massing the building," said Steve Durels, SL Green executive vice president and leasing chief. "Our goal is to give it more street presence and more drama, especially as you look at it the lower part."

    Although he didn't mention it, the aluminum finish will also set 1515 Broadway off from the Marriott Marquis on the next block.

    Right now, the stone portions of the two buildings tend to run together at first glance.

    While tourists gape at the bright lights, commercial brokers know 1515 Broadway as a pioneer of Times Square's transformation into a front-office district now home to CondÚ Nast, Thomson Reuters, Morgan Stanley, Lehman Brothers and Skadden Arps.

    At 1515 Broadway, Viacom occupies 1.5 million square feet - or 95 percent of the tower's office space - under several different leases with different expiration dates.

    The largest lease, for 1 million feet, is up in 2010.

    Durels said, "They have a renewal option we hope they'll exercise, but what's driving our renovation is not to rely upon fact that they'll renew."

    Viacom has a total 2.5 million square feet in Manhattan. Last year, it moved its Comedy Central unit from 1775 Broadway to 345 Hudson St., fueling buzz that it might also partly or completely pull out of 1515 Broadway for cheaper rents downtown.

    Durels said the average asking rent at 1515 is $90 a square foot. (All but 135,000 feet in the tower has been rented.)
    Viacom's existing lease is in the $50 a foot range, close to the "ask" at 345 Hudson.

    Viacom is repped by CB Richard Ellis' Michael Laginestra and Scott Gottlieb, who could not be reached.

    Built from 1968-1970, 1515 Broadway was once reviled for replacing the beloved old Astor Hotel between West 44 and 45th streets.

    The AIA Guide ridiculed its triangular "finial fins" at the top as resembling "the tail of an impaled spaceship."

    But SL Green has replaced schlocky retail and fast-food tenants with the likes of Billabong, the MTV store and a Bank of America branch.
    The building owner dumped the old movie theaters for the live-music-oriented Nokia Theater.

    "We spent $25 million to build the city's state-of-the-art concert venue," Durels said.

    Enlarging the glass fašade overlooking the "Crossroads of the World" promises to be the most noticeable change yet.

    Durels said, "It's not adding floor space, but is purely decorative. It will kind of square off the space and bring more logic to bottom of the tower, which now is slightly under whelming."

    Copyright 2008 NYP Holdings, Inc.
    Anyway, back to this reclad. It came out nicely. Eyesore no more.
    Works well with 505 Fifth.


  3. #123


    That series of three towers on the east side of Fifth starting with the French building is great. It's nice that the smaller modern buildings (like the one with the Barnes & Noble) repect the streetwall and setbacks.

    The BOA (I think) building on Madison, on the other hand, is a hulk.

  4. #124


    Quote Originally Posted by Derek2k3 View Post
    That was actually the plan:

    Anyway, back to this reclad. It came out nicely. Eyesore no more.
    I agree.

  5. #125


    Quote Originally Posted by londonlawyer View Post
    Se˝or Glass,

    Are there any planned projects that will get new facades? The two 1960s towers in the 30s on Madison could use new facades.
    LL, I do know that 280 Park is getting a make-over. I know VRT has possibly 4 more they are considering. There is also 399 Park looking to get a big facade upgrade!

    Right now I am focused for the next 2 1/2 years on the Portzamparc 400 Park Avenue South project so the next re-clad we do will probably not be on my list of things to do....then again you never know!

  6. #126


    Thanks, Mr. G. I thought that 280 Park was just getting a minor facade touch-up. It looks like they're just painting the concrete.

    345 Park Avenue is in massive need of a makeover.

    The best news that you mention, however, is 400 PAS.
    Last edited by londonlawyer; July 11th, 2012 at 09:39 PM.

  7. #127


    Is Portzamparc still on 400 PAS?

    For some reason, I thought some cheap-o developer like Moinian or Toll Brothers had bought it and had handed architect duties over to O"hara or some such crapitect?

  8. #128


    Thanks for the news Mr. G. If you ever get the chance to do so: it would be great to see some graphics/details or any type of architectural drawings you may have regarding the new curtain wall on 400 PAS. If that sort of thing is permitted by your firm; I for one would enjoy learning more about the window/ curtain wall installation on that amazing project.

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