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Thread: 350 West Broadway

  1. #1

    Default 350 West Broadway

    Rogers Marvel Architects.


    350 WEST BROADWAY New York, New York

    Currently in Schematic Design, 350 West Broadway will be a new 40,000 sf mixed-use development in SoHo. An existing two story structure will be renovated and adapted to retail use, while an 11 story residential tower will be added at its southern end. Proximity tothe street corner allows the zoning to utilize the full depth of the narrow 68 ft. lot, while rooftop landscaping will create open space and a garden for tenants on the second floor roof deck.

    The tower will include a variety of configurations, ranging from duplexes in the lower portion; pied-a-terres in the middle; and large three bedroom units with 360 degree views on the top






  2. #2
    Disgruntled Optimist lofter1's Avatar
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    The unfortunate building that went up at 350 W. Broadway back in the '80s (and which basically has been empty ever since) ...

    ... and a lone holiday partier on the steps there back before Christmas ...

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  3. #3

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    In view of what's there now, I guess you could say what's proposed is an improvement.

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    This one has been evolving for the last year. Certainly getting better.

  5. #5
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  6. #6
    Disgruntled Optimist lofter1's Avatar
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    That RFK ad / rendering is out of date --

    Notice it says "Possession Summer 2007"

    This one hasn't even started yet.

  7. #7
    Disgruntled Optimist lofter1's Avatar
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    Ooops! They Did It Again. The Curse of SLCE?

    CURBED
    January 14, 2008
    by Pete



    This bit of bracing overkill at 350 West Broadway in Soho appears to be an
    encore presentation by that gang of eager builders from Chicago's SLCE.
    Not too long ago we reported on another SLCE installation at Broadway and
    Reade Street. That one was all wood, and created a nice dialogue with some
    wooden sculptures up at MoMA. This newer one is all massive steel beams,
    and sends a loud shout out to sculptor Mark di Suvero, whose three-legged
    tower Joie de Vivre stands tall, proud and red at the edge of Zuccotti Park
    down near Broadway and Liberty. Art for the People! Beyond the art, another
    bonus is that the buildings neighboring these SLCE projects, which were
    undermined by digging and in danger of collapsing, still stand among us. That
    should come as very good news to all those brunchers next door at Felix, not
    to mention the tea bags seeking Sanctuary across the street.


    The glassy bit of invisibility once set to rise at 350 West Broadway in SoHo.

    The commercial building that used to sit on this prime site went up in the 80s
    and was a Brady-ish split-level thing. It was so awkwardly designed that it
    sat empty for nearly 20 years. Then, a while back Ian Schrager came along
    and reportedly planned to build yet another swanky hotel here. DOB now
    shows the hotel plan is dead and that, instead, SLCE is working on a
    10-story 8-unit stack of condos. A few weeks back, the SLCE gang finally
    put a crew to work. Lo and behold, and much to their dismay, while digging
    down they hit that same soft and cruddy landfill that has proved to be a
    plague of problems for folks a block over at 74 Grand. Is this just a simple
    case or two of bad luck? Or maybe something more?


    Di Suvero's original at Zuccotti Park (L) and SLCE's SoHo version (R).


    The bold red line shows where the bracing meets the bricks.


    The new storefronts planned for West Broadway.

    · Creative Construction at Reade and Broadway [Curbed]
    · Schrager Hotel Wrap: It's a Go in Soho [Curbed]
    · 74 Grand: Put a Fork In It [Curbed]

    350 w bway

  8. #8
    Build the Tower Verre antinimby's Avatar
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    RFR is developing 8-unit condo at 350 West Broadway






    09-JUN-08

    RFR, which is headed by Aby Rosen and Michael Fuchs, has taken over the development site at 350 West Broadway between Broome and Grand Streets in SoHo and plans to erect a residential condominium building designed by Moed de Armas & Shannon and SCLE with 8 full-floor residences.

    Previously, Lighthouse Real Estate Ventures of Lynbrook, N.Y., won a zoning variance from the New York City Board of Standards & Appeals to erect the 11-story building on a site that had a two-story retail structure that had been long vacant and would be incorporated into the new structure. The Lighthouse plan called for 20 condominium apartments and had been designed by Rogers Marvell Architects.

    William T. Georgis is doing the interior designs for the RFR project.

    The building will have a 24-hour doorman, a full-time superintendent, a fitness center, virtual concierge service by Luxury Attache, a painting in the lobby by George Condo and "Seabed," a wall sculpture designed and fabricated by ceramic artist Peter Lane and front entry pulls designed by Michele Oka Doner.

    Apartments will have private storage on their floor, direct entry with key lock elevator, separate service entrances, laundry room, zoned Lutron lighting and shades, audio/visual systems by Sound Sight Technologies and walnut stained 5-inch quartersawn white oak hardwood floors.

    The project's website indicates that the new design of the exterior of the building "features a glass and champagne aluminum unitized curtain wall system with highly articulated vertical mullions balanced with strong horizontal elements."

    The website indicates that the fifth floor apartment will have 3,539 square feet and an offering price of $10,995,000 and while the sixth floor unit will have 2,875 square feet plus 644 square feet of terrace space at an offering price of $9,900,000.

    Kitchens will have brushed stainless steel and quartersawn American black walnut cabinetry, Bethel white granite countertops, Gaggenau 36-inch stainless steel gas cooktops, Gaggenau single convection ovens, Subzero 36-inch refrigerators, Subzero 27-inch wine coolers, and Miele dishwashers.

    Master bath will have radiant heat flooring systems, Steamist steam showers, Kohler cast-iron 6-foot bath, Dornbracht "Tara Classic" fixtures and honed statuary marble.

    Copyright © 1994-2008 CITY REALTY.COM INC.

  9. #9

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    Wow those are some pretty heady prices - especially when you have to walk out of your front door every Sunday afternoon to a huge party at Cafe Felix next store...

  10. #10

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    I can't say I really like the design, but it is a big step up from that abandoned "mall" that was there.

  11. #11
    Forum Veteran Tectonic's Avatar
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    Any updates on this one?

  12. #12
    Disgruntled Optimist lofter1's Avatar
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    They've been working furiously ... it's rising above the old neighbors with about 3 more floors to go. Not sure what's up with the south facade. A big blank wall there wouldn't be nice ...

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  13. #13
    Forum Veteran Tectonic's Avatar
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    Thanks for the update. Btw did you go outside, take those pics and posted then 5 mins later?
    Last edited by Tectonic; December 18th, 2008 at 08:27 PM. Reason: typo

  14. #14
    Disgruntled Optimist lofter1's Avatar
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    Nope -- those are from last weekend.

    Have Camera, Will Travel ...

    I take it out with me almost every day and shoot a little something here and there, knowing that some might come in handy.

    The credit should go to ablarc for convincing me a year + ago to get a camera.

    btw: Here's one from earlier today ... they've added another floor.

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    Last edited by lofter1; December 18th, 2008 at 11:01 PM.

  15. #15

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    The cladding on this is typical Moed de Armas junk. Awful on West Broadway, fit for Third Avenue. I'll try to upload a picture soon.

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