The poster probably meant to type "Gramercy Starck".
Starck brings chic to unchic 23rd Street
High-end glass tower to be his second project here
A building from ultra-chic designer Philippe Starck is coming to a less-than-chic part of East 23rd Street in Manhattan, The Real Deal has learned.
Shvo Marketing is the sales agent for the project, named Gramercy in an effort to tap into the cachet of nearby Gramercy Park. The high-end, 22-story glass tower at 340 East 23rd Street between First and Second avenues will have 207 studio and one- to three-bedroom units.
The project, with an interior that will be designed by Starck and an exterior designed by GKV Architects, is one of the surest signs that the area is heading upscale. The project is Starck's second in the city after designing 15 Broad Street in Lower Manhattan three years ago.
Inside, amenity spaces will include an indoor and outdoor lounge custom designed by Starck's design group Yoo. A second-floor lounge equipped with a screening room and library will connect to an outdoor terrace. Gramercy will also have a gym and private rooftop cabanas.
More on . . .
The poster probably meant to type "Gramercy Starck".
From today at curbed ...
Philippe Starck's Insanity Coming to Gramercy
Tuesday, March 6, 2007, by Lockhart
After taunting us with the Chandelier of Insanity at his downtown residential development, lunatic interior designer Philippe Starck is gracing his second Manhattan new development with his presence. Above, behold two different renderings of Gramercy, a 21-story, 207-unit development planned for 340 East 23rd Street. The Real Deal broke the news of the development, which is architected by GKV Architects and dubbed Gramercy due to its proximity to Gramercy Park (a mere three and a half blocks away, according to exclusive Curbed research).
The real fun, of course, will be inside. A teaser, courtesy of TRD: "Buyers can personalize units according to three finishing packages coordinated by Starck. Potential homeowners have a choice of classic, culture or nature packages.... Homeowners can also buy Starck-designed furniture and housewares." Even more amazingly? The project is to be marketed by Michael Shvo.
Starck and Shvo? It's a glorious Curbed synergy we'd never even dared dream of. (C'mon, Jade didn't really count.) Commence complete, total obsession with this project... now.
· Starck Brings Chic to Unchic 23rd Street [The Real Deal]
· Condo project at 340 East 23rd Street now called Gramercy [City Realty]
I want to start a betting pool right now. Forgetting penthouses, terraced units, or those with other extra-special amenities, what do we think that the average per square foot cost will be for a unit in this building? I'll take a stab just for fun, and say $1,300 per square foot for an 'average' (whatever that is) unit.
By mj at March 6, 2007 12:51 PM
You picked what I would have guessed, so I'll raise you fifty.
By lk at March 6, 2007 1:08 PM
that building is bland and that part of gramercy is equally bland. living in a crazy, starck apartment there would be really odd.
By By at at March 6, 2007 1:09 PM
the bldg should have great light
i was in the area the other day and its close to the east river, wide street, good light
i wonder if starck will have some crazy ass table or indoor pool in the lobby?
By whatev at March 6, 2007 1:15 PM
The building is awful.
By cmiller at March 6, 2007 1:16 PM
oh, and in order to call yourself a designer, and make lots of money for hawkin schlock, follow the following steps. 1. develop an undescernible accent preferably with eastern european roots 2. take some vowels out of your name, or add some. 3, put on a suit and sneakers (because no one will dare laugh),4, stop getting haircuts.....im just so sick of this guy
By bob at March 6, 2007 1:19 PM
Did anyone else catch it? Gramercy Park... Gramercy Starck.
By uh, duh at March 6, 2007 1:47 PM
Its a long walk from 1st ave to the subway on Park. Real estate is location, location, location and this place is lacking. You are close to the FDR and right on top of a busy 2 way street. Have fun.
By jk at March 6, 2007 1:48 PM
This is right across the street from my apartment, which is terribly located so I am trying to escape it. Why anyone would pay new-condo prices to live there - I have no idea. Also, they've started to put the exterior finish on, and it looks like crap.
By nicemarmot at March 6, 2007 1:53 PM
i live on this block on a high floor and have great light overlooking 23rd street. however, being a wide 2 way street and close to hospitals means LOTS of sirens as all the emergency vehicles use the streetat all hours of the night. it may be close to grammercy park but the neighborhood is far from it.
By a at March 6, 2007 2:10 PM
DEAR MR. STARCK,
WILL EACH UNIT COME WITH ONE OF THOSE LEMON SQUEEZERS THAT LOOKS LIKE A SPIDER?
OR A DARTBOARD WITH IAN SCHRAGER'S FACE ON IT?
By ANON at March 6, 2007 2:31 PM
One of my very favorite stories we ran at the Post real estate section (and I was there for two years, so we ran a lot) was an interview with Starck talking about home design.
Whether you think the lemon juicer shaped like a spider is silly or not, the designer actually has a coherent, interesting philosophy about home design: he's trying to meld comfort and play.
Did that show up in the Gramercy Star? I don't know, I haven't seen it yet.
But since the interviewer of the story I remember was Jason Sheftell, who's now writing for the Daily News home section, I'm sure we'll see more ink on this.
Last edited by Front_Porch; March 9th, 2007 at 04:28 PM. Reason: got Jason's title wrong
i see some progress ...
Just reposting what was posted before in a different thread . . .
Sales office is expected to open early April.
Victor Homes, which is headed by Moshe Shuster, plans to erect a 21-story condominium apartment building with about 200 units at 340 East 23rd Street.
Construction is expected to be completed in the middle of 2007.
Gerner Kronick + Valcarcel, Architects, PC., are designing the project, which is expected to compliment the nearby the very handsome Post Luminaria condominium apartment building that it designed in 2002 for the Clarett Group at 385 First Avenue on the southwest corner of 23rd Street and First Avenue.
Victor Homes's other projects in the city include the attractive, 7-story, Lumiere at 350 West 53rd Street that was also designed by Gerner Kronick + Valcarcel, Architects, PC., which also designed the Opus apartment building at 2770 Broadway.
Apartments at the new, mid-block project will range in size from about 400 to about 2,500 square feet. Michael Shvo is the project's marketing agent.
There are two other large condominium developments underway on East 23rd Street: the J. D. Carlisle Development Corporation is preparing a site on the west side of Third Avenue between 23rd and 24th Streets for a 21-story building with about 292 apartments; and construction is almost finished on the 22-story, mid-block building known as Crossing 23rd at 121 East 23rd Street.
See attached pics
i'm an investor, but not from around here. I want to flip one of the units in the gramercy building. What is the likelihood of that happening? Is this neighborhood HOT? Dont you think the price is a bit high for an unfinished construction building? If i recall correctly, a 430sq ft unit is at 480K right now.
Oh, and has anyone bought any units in this building yet?
23rd & 2nd HOT?
but its gramercy, is it not? so is 23rd and 1st better? Not sure, but its between 1st and 2nd but not sure if its closer to 2nd or 1st.
Very farthest edge of Gramercy, if that ...
But it's Manhattan so it could very well be a good investment.
Doesn't change the fact that the immediate area is rather dull (ergo "NOT HOT").
hmm... i see, there are no stores around there? or bars and restaurants?
Does anyone have contact info or a website for the sales office for this building?
There are bars and restaurants on Third Ave below 23rd.St. The immediate area is extremely pedestrian.