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Thread: One Madison Park - 22 East 23rd Street - by Cetra/Ruddy Inc.

  1. #151

    Default One Madison Park

    I thought this development deserved its own thread . . . while the sales office doesn't open for a couple of months, it appears to be virtually sold out (unless you're looking for a 3 floor triplex or a full floor terraced unit!).

    Here are the listings from Brown Harris:

    http://www.brownharris.com/results.a...e+madison+park

    And below are a few renderings, and a shot of the current hole in the ground. Two more buildings have to be demolished for the base of the building.
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  2. #152

  3. #153
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    Default

    I'm liking the design and bulk. Is this Cetra-Ruddy?

  4. #154

    Default

    The building to the east is going to be demolished Sept/Oct. In the meantime, they are going to erect the first 5 floors of the building in the current site this summer.

  5. #155

    Default

    Bad picture but this building will so dominate 23rd Street.


  6. #156
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    Quote Originally Posted by Nordikon View Post
    to qualify for the tax abatement.

    the building to the east is definitely coming down.
    I can't recall cranes going up on any other sites prior to demolition being complete.

  7. #157

    Default

    Quote Originally Posted by Derek2k3 View Post
    Bad picture but this building will so dominate 23rd Street.

    23rd Street has a lot of really beautiful old buildings.

  8. #158

    Default Dominating 23rd street . . .

    I'm not sure it will "dominate". The tower floorplates are less than 3,500 square feet . . . it's all glass . . . and its about the same height as the met life tower right across the street. If anything, it might reflect and balance the tower.

  9. #159
    Build the Tower Verre antinimby's Avatar
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    Don't say Saya-nara to towering aspirations

    One Madison Park proved to be a better name for 60-story condo project now rising



    A rendering of One Madison Park,
    right, next to the Clock Tower


    By Vanessa Londono
    July 2007

    The Madison Park skyline is getting a bit more crowded as One Madison Park, a 60-story tower at 23 East 22nd Street, rises less than a block away from the iconic Clock Tower building at One Madison Avenue.

    The condo tower that will rival a Manhattan landmark in height will now rival it in name, as well, after a recent rebranding by a new marketing team. Formerly the Saya, builders Slazer Development decided to give it a more geographically focused name when it replaced its original marketing team, Cantor Pecorella, with Brown Harris Stevens' ID Marketing.

    Although Slazer's skyscraper will be about 100 feet shorter than the Clock Tower, buyers are apparently finding that its charms are lofty enough: 45 percent of the condo's units are in contract since sales started last summer.

    Sales are moving along even though the building's height is just about the only thing that's remained unchanged since the project was announced last summer.

    In addition to a new name and a new marketing team, the project has also seen its floor plans redesigned, and units are now fewer in number and priced higher.

    One Madison Park will have 70 units with no more than two units per floor; original plans called for the development to have 90 units.

    According to Wendy Maitland, senior vice president of ID Marketing, the new layouts will allow all units to have three-sided exposures.

    Most of One Madison Park's condos will be one- to four-bedrooms ranging in size from 900 to 3,310 square feet. In addition to six full-floor, four-bedroom units and a 7,600-square-foot triplex penthouse, the condo will have seven full-floor, three-bedrooms with covered outdoor space, which Maitland calls loggia units.

    Prices for the condos have risen dramatically since last year. One Madison Park's apartments range from $1.975 million to $10.6 million, with the triplex penthouse priced at $35 million. When information about the Saya was first announced, prices were pegged between $1 million and $6 million, with the triplex priced at $30 million.

    Although sales are going well at One Madison Park, it may yet have competition with One Madison Avenue, which was the tallest building in the world when it was built in 1909. The clock tower portion of the property was recently purchased by Africa Israel from SL Green Realty Corp. for $200 million. SL Green previously had plans to convert the tower into condos and a hotel. Africa Israel has yet to announce its plans for the property.

    "We're taking [the building] back to its true address that the owners already had, rather than an invented name," Maitland said of the similarity between the development's new name and its Clock Tower neighbor. "It's a very special location where new and old will meet."

    A hard launch for One Madison Park is expected in early autumn.

    Copyright 2003-2007 The Real Deal

  10. #160

    Default

    Quote Originally Posted by antinimby View Post

    a 60-story tower at 23 East 22nd Street
    Can we change the name of the thread, please? (at least to "One Madison Park")

  11. #161

  12. #162
    Disgruntled Optimist lofter1's Avatar
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    Default

    The original thread covering this site / development ( 40-story tower planned on 23rd St. (Madison Square Park) has a lot of info / pics regarding the history / development saga over the past 1 + year ...

    Any way to combine the two threads?

    Or other ideas on this one?

  13. #163

    Default

    This is really the zone of windows as holes punched in masonry. The new building will shatter that paradigm.

    http://www.wirednewyork.com/forum/at...3&d=1183126442

    On the other hand, this is also the zone of skinny stunners (as nearly all Manhattan skyscrapers once were). Even more slenderly proportioned than Trump World Tower:

    http://www.wirednewyork.com/forum/at...0&d=1183126386

    Contextual, in a way.

  14. #164

    Default

    For me this area was forever ruined with the addition of that banal balconied condo across from the FlatIron. THAT building has no business being here. It's not real architecture... it has nothing to do with anything. No consideration for materials, proportions, design. It's just a filing cabinet with the drawers open. This is 5th, go back to Yorkville were you belong.

    I agree, 1 Madison is contextual ...in a way.

    Visible windows would have been great but it's not the villan here:

    --
    Attached Images Attached Images  

  15. #165

    Default

    Quote Originally Posted by Fabrizio View Post
    For me this area was forever ruined with the addition of that banal balconied condo across from the FlatIron. THAT building has no business being here. It's not real architecture... it has nothing to do with anything. No consideration for materials, proportions, design. It's just a filing cabinet with the drawers open.
    Truly a lump with zero virtues.

    A waddling and farting interloper.

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