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Thread: Proposed Apple store and tower @ 21 West 34th Street

  1. #1
    Forum Veteran krulltime's Avatar
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    Default Proposed Apple store and tower @ 21 West 34th Street


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    Forum Veteran krulltime's Avatar
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    Here is an old story...


    Apple plans new retail store opposite the Empire State Building


    By Katie Marsal
    Published: Monday, December 19, 2005

    "Apple Computers has found itself a third Manhattan pod with a new lease opposite the Empire State Building at 21 W. 34th St.," reports the New York Post.

    The Mac and iPod maker reportedly net-leased the entire, 30,000-foot five-story building from Jeff Sutton of Wharton Realty and his partner, SL Green Realty Trust.

    Apple's lease signing on West 34th street comes just months after the company ditched plans to open a two-story retail store in Manhattan's Flatiron district.

    There, Apple was reportedly met with opposition from a local community board over its retail design proposal, which aimed to transform the historic 136 Fifth Avenue location into a glass enclosed two-story Apple retail store.

    Next spring Apple will also unveil a 20,000-square-foot retail store in the underground concourse of the General Motors building near Midtown.

    The Midtown Apple store will be topped by a giant $9 million 32-foot hollow glass cube that was personally designed by Apple chief executive Steve Jobs.


    AppleInsider © 1997-2006

  3. #3

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    Are those renderings new or from that story? That tower is pretty bad, I hope it is just a conceptual design.

  4. #4

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    Ismael is akin to costas in my opinion, consistantly crap.

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    Forum Veteran krulltime's Avatar
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    Quote Originally Posted by vanshnookenraggen View Post
    Are those renderings new or from that story? That tower is pretty bad, I hope it is just a conceptual design.
    These renderings are new. They came out in the past week on his website.

  6. #6
    Disgruntled Optimist lofter1's Avatar
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    DOB shows a new Permit was issued on 8.17.2007 for scaffolding / sidewalk shed at both 21-23 W. 34th & 25-27 W. 34th for "remedial repair" -- which is often the precursor to Demolition in situations like this.

    Department of Finance shows that those two properties (Lot # 18 = 21 - 23 W 34th and Lot 16 = 25 - 27 W 34th) were bought by the same company in November 2006: Both Mortgage and Agreement documents dated 11.21.2006 show the combined area of the lots is 100' x 98'9". There is also an easement granted to the combined property from 36 W 35th Street (not sure if that is air rights). The mortgage was for $70,000,000 +. The name of the designated signature for the purchaser on the documents Jeff Sutton.

  7. #7
    Build the Tower Verre antinimby's Avatar
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    We get that uninspired stack of boxes above but Ismael gives Seattle this:


  8. #8

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    ^ Ick, that's gaudier than the worst of the new buildings in Times Square. Let Seattle keep it.

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    Moderator NYatKNIGHT's Avatar
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    I wish the uninspired 34th St. building was as unrealistic as that mirror skinned Seattle rendering with its hyper-false perspective.

  10. #10

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    Quote Originally Posted by lofter1 View Post
    DOB shows a new Permit was issued on 8.17.2007 for scaffolding / sidewalk shed at both 21-23 W. 34th & 25-27 W. 34th for "remedial repair" -- which is often the precursor to Demolition in situations like this.

    Department of Finance shows that those two properties (Lot # 18 = 21 - 23 W 34th and Lot 16 = 25 - 27 W 34th) were bought by the same company in November 2006: Both Mortgage and Agreement documents dated 11.21.2006 show the combined area of the lots is 100' x 98'9". There is also an easement granted to the combined property from 36 W 35th Street (not sure if that is air rights). The mortgage was for $70,000,000 +. The name of the designated signature for the purchaser on the documents Jeff Sutton.
    I had started the following thread last summer. The thing that sucks about this is that these buildings are nice. By contrast, the crappy building just west of the ESB remains standing!

    New tower at 21-29 W 34th St.

    --------------------------------------------------------------------------

    Crains printed an article in August of 2006 stating that the owner of buildings located at 21-29 West 34th Street planned a new residential/hotel tower there. These buildings are now empty. At one time all three were quite nice, but the one in the middle of the site has lost its ornamentation over the years. The building on the east side of the site is quite nice and should be preserved. The one on the west side of the site is nice enough and should be preserved. I speculate, however, that all three will be razed. Since the Herald Sq. area has so many beautiful pre-War buildings, I hope that developers will not start razing them en masse like they did in Midtown over the years now that H.S. is becoming prime real estate.

  11. #11

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    Thankfully, the lame box is no longer on Leyva's website. He is a pretty creative architect, so it would have been sad to see him design a boring Macklowe/Morty Zuckerman POS box.

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    Forum Veteran krulltime's Avatar
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    Alot of the buildings are already been demolished on this block.

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  14. #14

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    Quote Originally Posted by krulltime View Post
    Alot of the buildings are already been demolished on this block.
    I read that the "developer" is simply building a two story structure.

  15. #15

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    Are you sure? The site is zoned for a tower.

    I have never heard of somebody assembling properties and air rights to build a two-floor taxpayer.

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