I was afraid to look.
Story from Curbed via the Wall Street Journal:
Lights, Camera, High Rise Action for Steiners at Hub Tower
Monday, February 13, 2012, by Dave Hogarty
The Steiner family is moving from movie studios at the Navy Yard to an apartment high rise on a low-rent stretch of Flatbush just blocks from the Brooklyn Academy of Music and One Hanson Place. David and Douglas Steiner plan to build a 52-story tower called The Hub, according to the WSJ, and it is a bet that there is enough demand for residential development in Brooklyn that people will begin to move beyond more traditional neighborhoods like Park Slope, Brooklyn Heights, and Fort Greene. The Steiners' development company purchased the lot at Flatbush and Schermherhorn—in the DoBro/Boerum Hill DMZ— for $30 million and expect to break ground in early 2013.
The tower is expected to cost $325-$350 million, and of the 720 rental units that will go for market rates, pricing is planned to be in the $40-$50 a square foot range. Plans to build the Hub as a rental property come at a time when rents in New York, and Brooklyn in particular, are soaring. Rents across Brooklyn increased 6.6% in 2011 and are expected to continue to grow. Even construction of new inventory like the Hub should not relieve upward pressure on rents, as new development will just lure more residents to Brooklyn from higher-priced Manhattan.
I hope that's not the final design . Those "scale minimizing" grids are unfortunate.
edit: Gothamist has a larger image and a credit, which is from Dattner Architects. It's disappointing coming from them when they have so many great smaller scale projects.
Last edited by Gulcrapek; February 13th, 2012 at 08:44 PM.
Looks unstable....and ugly...
Thanks Gulcrapek. Here's that story and larger rendering from the Gothamist:
By John Del Signore in News on February 13, 2012 6:24 PM
Behold The Hub, A 52-Story Residential Tower Planned For Downtown Brooklyn
The Hub (Dattner Architects)
The Steiner family, which operates a successful film and TV production studio at the Brooklyn Navy Yards, today revealed the renderings for a massive residential tower planned for downtown Brooklyn. It will be called The Hub, and is to be built at 333 Schermerhorn Street, at the intersection of Third Avenue and Flatbush Avenue. Douglas Steiner paid $30 million for the property, and plans to break ground early next year. 80 percent of the rental units will go at market rates—a 1,000-square-foot apartment would rent for $3,333 to $4,166 a month—while 20 percent of the units (144 in all) will be rented as "affordable" units.
Highlights, according to a press release, will include a 24-hour concierge, a giant landscaped common outdoor terrace with sundeck, a fully-equipped fitness center, yoga studio, locker rooms, a dog run, and a grilling terrace. Residents will enjoy multiple lounges and bike storage for every unit, and each residence will be pre-wired for cable, phone and high-speed internet connections. The project will also include retail space and parking for over 250 vehicles.
"Essentially the center of Brooklyn is moving south and east of downtown," says Steiner.
"We love this location. We're a short block or two from twelve subway lines and the LIRR. We'll have spectacular views, great layouts and an iconic presence on the skyline. And we're at the hub of so many great Brooklyn neighborhoods." Realtor Timothy King predicts the project will rent very quickly as long as long as the economy "stays on track," telling the Wall Street Journal, "The other challenges is that if the market takes a further nose dive. I think we turned the corner in that regard."
© 2003-2012 Gothamist LLC
It's got a poor-mans 30 Rock going on from that angle.
That little cantilever is kind of creepy.
Another brownstone reference. I think the 111 Lawrence St design team put out some archispeak about the building materials (reddish brown) being harmonious with Brooklyn.
So anything brown or brownish - steel, aluminum, glass, whatever - is justified for Brooklyn, no matter how ugly.
better than 80 % of resi buildings going up in manhattan in recent years
Maybe, but what percentage of the residential buildings going up in Brooklyn is this one better than? All of them?
It wouldn't be so hard to accept if we could get one or two outstanding buildings.
After years of resistance to surpassing the height of the Williamsburgh Bank Tower, today the tallest building in Brooklyn is butt-ugly.
So this will be on the northeast corner?
north of schermerhorn and west of flatbush - it's the parcels bounded by nevins, schermerhorn, flatbush and livingston