are you pissed about the cabs or the ads, and why?
I'm Pissed about the ads. It shows false advertising read the slogan at the bottom.
There is nothing less spontaneous, real time or social than posting a hashtag on a billboard.
Effective social marketing begins when you share something awesome on the stream and then those you have shared it with share it moments later because they loved it or laughed and the content takes on a life of its own.
Spontaneity has become severely overrated.
They are not promoting the hashtag with VH1's ad campaign,The're just showing it. For example:
#POPUPVIDEO #MOBWIVES #FULLCOURTLIFE all in caps for no reason at all.
And of course NOT TRENDING AT ALL even though the ad says TRENDING NOW.