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Thread: 4 Times Square a.k.a. Conde Nast Building - 42nd Street & Broadway - by Fox & Fowle

  1. #16

    Default Conde Nast Building - 4 Times Square

    Brand-new combination (fusion) of a roof for Conde Nast..spiffy....

  2. #17
    Moderator NYatKNIGHT's Avatar
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    Default Conde Nast Building - 4 Times Square

    This could be a fantastic addition to the skyline, although it could also be horrible - the prefix psycho is a little unsettling. My guess however is the former. Either way, we finally will see those huge blank panels be put to use. Along with the new spire, Conde Nast is becomming a superstar skyscraper.

  3. #18

    Default Conde Nast Building - 4 Times Square

    I think this is appropriate for Times Sq, where signage is mandated, but I would hate to see it spread throughout the city. If there are no codes, city govt should look at this.

  4. #19

    Default Conde Nast Building - 4 Times Square

    Fabb wrote:
    > The bad news is that we'll have to wait another 6 months.

    That went by pretty quick.

    Gulcrapek wrote:
    > Looks good. I'm only concerned about too many spires
    > poking out around that area.

    No such thing.

    NYatKNIGHT wrote:
    > This could be a fantastic addition to the skyline,
    > although it could also be horrible... the prefix psycho...
    > ...My guess however is the former.

    The former. "psycho-physics" had to be the contribution of some marketing guy.

  5. #20

    Default Conde Nast Building - 4 Times Square

    ZippyTheChimp wrote:
    > I think this is appropriate for Times Sq, where signage is
    > mandated, but I would hate to see it spread throughout the city.
    > If there are no codes, city govt should look at this.

    I agree in many ways, but the code actually limits billboards in much of Manhattan. There is huge oipposition to it. Even that is really a fiction. The city uses the codes as a form of revenue. They don't prohibit people from putting up billboards. According to the letter of the law, about half the damn billboard you see in Manhattan are illegal. They put them up anyway and consider the fine a cost of doing business.

    It is so common that I've been told that a lot of the advertising agencies even include the fine as a line item on the client's invoice. To the city, the so called "fine" just becomes a form of taxation.


    (Edited by chris at 3:05 pm on June 5, 2003)

  6. #21

    Default Conde Nast Building - 4 Times Square

    The billboard issue came up in CBs 1 and 2 (pre 9/11 I think), and you are right. I remember the complaint was that the fine was cheaper than the advertising revenue. Like so many others, this issue seems to have gone to a back burner.

    I just remembered, the lighted building sign issue came up some years ago over the Travellers umbrella on the Greenwich St building. After months of arguing, it was agreed to remove some of the neon tubes to make it less bright.

    It looks the same to me.

  7. #22

    Default Conde Nast Building - 4 Times Square

    I am all for more lights and billboards in the city. Everybody always critizes NYC for having bland boxes and being kinda dull. I think this would be a great new way to show that NYC is revived and coming out with new stuff especially after 9/11

  8. #23
    Moderator NYatKNIGHT's Avatar
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    Default Conde Nast Building - 4 Times Square

    No doubt flashing signage is great in Times Square. But these signs are different than all others so far; they will be seen for miles and miles around, very much affecting the skyline of New York. When our skyline is compared to Hong Kong say, well, some agree that the NY skyline is more classy for lack of flashy neon signs high up on the skyline. Despite all that, I'm all for it. It marks Times Square on the skyline.


    (Edited by NYatKNIGHT at 4:02 pm on June 5, 2003)

  9. #24

    Default Conde Nast Building - 4 Times Square

    Put Times Square on the map for sure. I was thinking of a way to put it, and you nailed it. New York City is historically a trend-setter, this is going to be futuristic.

  10. #25

    Default Conde Nast Building - 4 Times Square

    You know what, I think that the crane has been there for a few weeks. Although I could be mistaken, can anyone confirm that?

    I agree with dnice 215 Its finally adding The crown.

    its like the trade centre When the mast was added to tower one in the late seventies.

    The conde nast hasnt had many variations of advertising on its billboards at the top has it exept the big '4' and that other red lettering what was it, telestra?

  11. #26

    Default Conde Nast Building - 4 Times Square

    No, it was 'Teligent' wasnt it, i just rememberd

  12. #27

    Default Conde Nast Building - 4 Times Square

    ... a company that went bankrupt even before its ad was removed.

  13. #28

    Default Conde Nast Building - 4 Times Square

    photos taken 7/27/03







    (Edited by NYguy at 2:52 pm on July 30, 2003)

  14. #29

    Default Conde Nast Building - 4 Times Square

    when are the new video ad screens going to be put up on conde nast's billboards?

  15. #30

    Default Conde Nast Building - 4 Times Square

    It would be great if they came along with the new antenna.

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