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Thread: 4 Times Square a.k.a. Conde Nast Building - 42nd Street & Broadway - by Fox & Fowle

  1. #61
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    Default

    Thanks, Michelle1. WiredNY continues to expand my education.

    From the website cited above:
    "...delivered to you through the commercialisation of a scientific principle known as psychophysics. This is the process in which the human visual system perceives complete images whilst only receiving partial images through actual sight. This sign technology is revolutionising the outdoor neon signage and outdoor billboard advertising industries, providing many creative and operational benefits....

    "How does it work? Imagine a moving, full colour image on a video screen in front of you. You have clarity of vision, and the image is crisp due to the high density of pixels that make up the screen. However, with the science of psychophysics, we have discovered that up to 90% of the pixels can be removed without any affect on the quality of the image. In this process, as long as the image keeps moving, your brain is literally compensating for the gaps left by the loss of pixels, and assumes that it is still seeing a perfect image."

    :shock: Must buy mass quantities of advertised product. Must buy. Must buy now! Will comply willingly, Master! :shock:

  2. #62

    Default

    Psychophysics has a website.
    Reading it produced the same numbing fog I experienced way back in college, during any course with the word physics in the title.
    :shock:

  3. #63
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    Default Wired New York Forum

    Good contribution zippy.
    Thanks fioco you’re right. I have never heard about such technology before. Space for the signs is pretty big and it will add something special to our Four Times Square. Big NASDAQ sign looks spectacular during day/night because of its size. Did they use the same technology? What do you guys think about two roof giants, antenna/sign combination on this state of art building. Billboards may also reduce the dominance of the antenna for someone who thinks that the antenna is proportionally too big.
    I am buying tomorrow
    8)

  4. #64

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    I don't know if psychophics was used, but the Reuters signage across the street uses LED. I think the NASDAQ is older technology. If you compare the two at night, the difference in sharpness is noticeable.

  5. #65
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    Now I have 100k stake in psychophysics 8)

  6. #66

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    NYatKnight, Fioco & Michelle

    Thankyou for all your replies & promises to keep watch for us here in Oz. Much appreciated of course!!! :wink:

    Glad you found the link to the Lumacom website Michelle..... Many deals in progress, some 50 expressions of interest throughout Europe & now Asia is also biting!! There are three main products being marketed at present;
    Lumavideo (large screens I think for presentation purposes etc)
    Lumapanel (larger format such as that which we will be seeing on top of the Conde Nast)
    Lumapole (Even bigger, makes it possible to cover entire sides of buildings without obscuring vision through buildings windows)

    All we are hearing about at present though is the Lumapanel product (although the 'Kiska' group have expressed interest in the Lumapole)
    Progress has been slower than shareholders have been conditioned to believe, so there is considerable weakness in the current shareprice.....I can't legally advise anyone however in my personal opinion there is an extremely large upside to this company.
    We are also waiting for a large sign to be erected & lit up in Moscow, this was sold to Pepsi (first of many perhaps??) some months ago and has been constructed and shipped already, cold temperatures delaying it's errection (I can empathise).

    Fioco, you asked Re: PSYCHOPHYSICS definition in the context of signage....
    LUMACOM has patented the use of psychophysics for this purpose, hence the difficulty for other LED sign manufacturers to come close in terms of construction costs & energy consumption (& resultant CO2 emissions). I hope the following gives you a clearer picture.

    As taken from the intro page of their website.....:

    LumaSign technology is innovative large format outdoor sign technology, delivered to you through the commercialisation of a scientific principle known as psychophysics. This is the process in which the human visual system perceives complete images whilst only receiving partial images through actual sight. This sign technology is revolutionising the outdoor neon signage and outdoor billboard advertising industries, providing many creative and operational benefits.
    How does it work? Imagine a moving, full colour image on a video screen in front of you. You have clarity of vision, and the image is crisp due to the high density of pixels that make up the screen. However, with the science of psychophysics, we have discovered that up to 90% of the pixels can be removed without any affect on the quality of the image. In this process, as long as the image keeps moving, your brain is literally compensating for the gaps left by the loss of pixels, and assumes that it is still seeing a perfect image

    For further info, please visit their website:
    www.lumacom.com.auOR:
    Totius Media (American Joint Venture partner)
    www.totiusmedia.com

    Megaprofile Group are the JV partner for european operations I believe.

    Thanks again people!!

    Regards

    Drewe.

  7. #67

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    Michelle.....

    Do you mean you bought 100,000 shares in Lumacom or $100,000??

    Or did you buy into Totius Media??

    Regards

    Drewe.

  8. #68

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    Zippy,

    I believe psychophysics has not been used by other LED sign manufacturers..... Lumacom now have this patented anyway.

    The NASDAQ sign (curved one with the windows cut out right?).... cost some huge amount ($37Mill comes to mind?) to construct...... Lumapanel signs are a small fraction of this due to them needing far fewer components. I don't believe there will be any problems as far as the sharpness of the image is concerned......Psychophysics in action!!
    NASDAQ sign also had some problems with the windows being put in (to allow natural light into the building), water caused lots of unwanted flashing following heavy downpours (fixed now though I believe).

    Regards

    Drewe.

  9. #69
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    Default Conde Nast Building - 4 Times Square

    Cool,
    100k shares 8)

  10. #70

    Default

    ....OK....

    We're on the same footing with this one then Michelle, I've 100K shares too...... Every cent up is a thousand bucks to me!! Makes the maths easy.

    :lol: <Welcome aboard!!

    Regards

    Drewe.


    PS.

    If you (or anyone else) are interested in following active discussion on Lumacom at any time, feel free to register on our discussion forum.....there are several forums on this one....

    http://www.sharescene.com/

    OR

    http://www.hotcopper.com.au/


    Hot Copper being the most active on LUM I suppose, fair amount of cr@p being posted at times which you may need to wade through to get to relevant stuff, but worthwhile & informative on the whole.

    Sharescene is a newer discussion forum & seems to be quite popular..... great layout makes stuff easy to read & the moderators are active on this site to keep out the rubbish.
    :wink:

  11. #71

    Default

    Please stay on topic. This thread is about the Conde Nast building, not investing in Lumacom.

  12. #72
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    Default Conde Nast building

    What’s the latest news on Conde Nast signs? I have heard some comment on the radio saying that ” you will be able to watch the video clips of your favorite ad brands over the Manhattan sky very soon ”

  13. #73

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    Its rather meaningless to speculate a start without a date.

  14. #74

    Default

    The deal with Lumacom might have fallen through as Durst is now selling the signage on 4 Times Square Independently.

    http://www.durst.org/i_signage.asp

  15. #75

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