The grand opening (as covered by

With Much Fanfare, Another H&M Opens
Thursday, September 27, 2007

If you forgot to mark it on your calendar, let us remind you: today is H&M Midtown East's opening day! A reader emailed us a few photos of the madness at the chain's newest NYC store on 42nd Street and Fifth Ave along with this note: "There’s been a line out-the-door and around-the-corner to get in all day! Here are some shots I took on my lunch break." Wow, it's like these people have never seen a poly-blend before.