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Thread: Dazzling new supersigns in Times Square

  1. #31
    Disgruntled Optimist lofter1's Avatar
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    Quote Originally Posted by pianoman11686 View Post

    ... a Sovereign Bank team rode red Segways passing out shopping bags and subway maps.
    A bunch of these idiots have been down in SoHo all week -- clogging up the already crowded sidewalks.

    One day soon I might just bump into one of these guys extra hard -- just to see how well that Segway self-balancing mechanism really works

  2. #32

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    I have heard that the NBC Peacock above the Panasonic Jumbotron was replaced with the logo of News Corp. Then the Budweiser billboard above the jumbotron was expanded into a complete LCD High definition screen. After that the Cup Noodles ad above the Budweiser ads was removed to make way for a new Chevy billboard that feature a clock. Can you get me a picture of the new signs, please?

  3. #33
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    The new signs are about as uninspired as one could dread. Horrible.

  4. #34

    Default New Ball for Times Square

    A New Ball for New Year’s, Brighter Yet More Efficient
    Rob Bennett for The New York Times

    Employees of Hudson Scenic Studios and Landmark Signs and Electric work on the new New Year’s ball in a building in Yonkers.

    By WINTER MILLER
    Published: October 4, 2007
    When the ball atop 1 Times Square drops this year, signaling the start of 2008 and delighting the million or so people wedged into the surrounding streets, it will mark the 100th anniversary of a venerated tradition. It will also mark the debut of a new ball that will be the height of high-tech modernity and will be, in today’s environmental parlance, green.


    The new aluminum skeleton and the exterior “skin” made of Waterford crystal panels that covers thousands of light-emitting diodes known as L.E.D.’s will mean a brighter and more energy-efficient ball.
    While last year’s ball resembled a rounded porcupine with halogen quills, this year’s ball has a smooth surface capable of displaying nearly 16 million different colors. An impressive range, but Focus Lighting, the company that decides how the ball is lighted, plans to limit the palette to 25 vibrant colors.
    “People are going to be blown away by the variety and the saturation of colors,” said Christine Hope, the project lighting designer at Focus Lighting who has been working on the new ball since last October.
    Besides more intricate colors, the new ball can also display video, which for now means an image of a flickering flame or the rippling stars and stripes of the American flag. That is a lot more than the old ball with its four colors, red, blue, green and white, could do.
    The new ball weighs about 1,200 pounds and has 672 triangular Waterford crystal panels in a pattern the company calls “let there be light” on the inside and the outside to best reflect light. Additional pyramid-shaped mirrors on the ball’s exterior capitalize on the crystal’s refraction.
    The old ball had 600 bulbs; the new one has 9,576 L.E.D.’s. The old ball’s light level was 291,541 lumens; the new ball’s level is 625,033 lumens.
    But even though it is twice as bright, the new ball is easier on the environment. Each L.E.D. on the ball generates the same amount of light as one of last year’s bulbs but uses 87 percent fewer watts. The net result is that the new ball will use about 15,000 watts compared to the old ball’s 30,000 watts.
    In other words, power up 10 toasters, keep them toasting for six hours — the length of time the ball is lighted — and that will be the equivalent amount of electricity. “With half the amount of power, you’re getting twice the amount of light, so it’s four times more efficient,” said Brett Andersen, general manager of Focus Lighting.
    The first ball was created in 1907 by Walter F. Palmer, the chief electrician for The New York Times at the behest of the publisher Adolph S. Ochs, who wanted a spectacular midnight show in Times Square. Historically, dropping a ball to synchronize clocks is nothing new. Beginning in the early 1800s, iron balls were lowered from poles in port at noon each day so sailors could set their clocks and calculate the rate of error of their chronometers.
    This ball will be the fifth iteration. The earliest balls were made of iron and wood until aluminum was used for the third ball, in 1955. That aluminum ball was shaped into an apple for several years during the 1980s, and then in 1995 it was made flashier with the addition of rhinestones.
    At 11:59, the ball drops 77 feet in 60 seconds. Until 1995, the balls were lowered by six men, but since then they have been lowered by cables controlled by computers. A second computer is in place as a backup that can seamlessly switch over without missing a cue. And if the computer’s power cord were to become accidentally unplugged, there is a backup power supply. But keeping the ball lighted rests in the hands of Con Edison: if the power goes out in Times Square, the ball will be dark.
    And how much crystal is in the new ball? Peter R. Cheyney, the director of corporate communications for Waterford Wedgwood U.S.A., guesses it equals about 500 crystal goblets, which at $60 per comes out to $30,000. The materials for the ball are donated by Waterford and Royal Philips Electronics, and the event itself is produced by Countdown Entertainment and the Times Square Alliance. Jeffrey Straus, the president of Countdown Entertainment, estimates the ball’s worth at $1.1 million.
    And after making its first public appearance, the ball will rest in a vault 50 feet below 1 Times Square, beside the previous ball.

  5. #35

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    Quote Originally Posted by BrooklynRider View Post
    The new signs are about as uninspired as one could dread. Horrible.
    Aw, it's been that way ever since they ditched the neon for LCD.





    (Or LED ... whatever.)

  6. #36

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    WABC-TV / AP


    Times Square getting green billboard

    Saturday, November 15, 2008 | 7:25 PM


    NEW YORK -- This winter, New Year's Eve revelers will have a close-up view of Times Square's first environmentally friendly billboard powered entirely by wind and sun.

    Construction on the 35,000-pound sign advertising the Ricoh Americas Corp. is to begin this month at 3 Times Square, across the avenue from the building where the ball drops on New Year's Eve.

    Powered by 16 wind turbines and 64 solar panels, the sign is expected to save $12,000 to $15,000 per month in electricity costs.

    Ricoh estimates the sign will also keep 18 tons of carbon out of the environment.

    The billboard may not be quite as dazzling as some of its high-powered neighbors along the Great White Way.

    It will be lit by floodlights, rather than light-emitting diodes, and won't have a backup generator, so it could go dark during a long period with little wind or sun.

    But Ricoh spokesman Ron Potesky said the sign's turbines will probably be able to keep the billboard lit even after four days without breezes or bright sun.

    Passers-by will be able to see the turbines in action.

    "The point is that there are ways of being environmentally friendly to the planet, even on a billboard," Potesky said.

    A lighting ceremony for the 126-foot wide, 47-foot tall sign is scheduled for Dec. 4.

    Ricoh is an office equipment and document storage supplier.



    Copyright 2008 by The Associated Press. All Rights Reserved.

  7. #37

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    Hey, hey, hey ... !

    A billboard lit by floodlights !

    ... and it'll go dark from time to time !

    We've been waiting for this for quite a while.

  8. #38
    Disgruntled Optimist lofter1's Avatar
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    PEPSI'S CAFFEINE BUZZ

    SODA TITAN HOPES NEW ADS 'REFRESH'


    FIZZ BIZ: Pepsi will be unveiling eight new billboard ads
    in Times Square this week. (Pictured are two mock-ups.)

    NY POST
    By HOLLY M. SANDERS
    December 28, 2008

    Pepsi wants to be the choice of a new generation - again.

    Hoping to revive sales of its flagship soda and recapture its youthful vibe, the cola company is ringing in the New Year with one of its most ambitious ad efforts in more than a decade.

    Pepsi is zeroing on "millennials" - those born between 1980 and 1990 - in much the same way it took aim at Baby Boomers with the "Pepsi Generation" campaign.

    "It's a complete relaunch of the brand," said Ralph Santana, Pepsi's vice president of colas. "We're trying to get out of the old model of marketing."

    For years, Pepsi had a marketing edge over rival Coke, but more recently the company has watched soft-drink sales slide. Despite the down economy, Pepsi believes its target demo is an optimistic bunch, and its new "Refresh" campaign reflects that notion.

    A new TV spot, which will debut tonight in primetime, is the first for the flagship brand since Pepsi dropped Omnicom's BBDO - the agency that created the "Pepsi Generation" - after 50 years and switched to sibling firm TBWA. The ad, dubbed "Wordplay," uses Pepsi's redesigned logo to spell out upbeat words.

    The campaign will carry over into Times Square, where the company is taking over eight huge signs as part of nationwide outdoor advertising campaign. Pepsi hopes to build momentum for the campaign by partnering with MTV for its New Year's Eve coverage.

    Pepsi also is incorporating text messaging with interactive billboards to connect with tech-savvy consumers.

    Copyright 2008 NYP Holdings, Inc.

  9. #39

    Default Dazzling new supersigns in Times Square

    Quote Originally Posted by lofter1 View Post
    PEPSI'S CAFFEINE BUZZ

    SODA TITAN HOPES NEW ADS 'REFRESH'


    FIZZ BIZ: Pepsi will be unveiling eight new billboard ads
    in Times Square this week. (Pictured are two mock-ups.)

    NY POST
    By HOLLY M. SANDERS
    December 28, 2008

    Pepsi wants to be the choice of a new generation - again.

    Hoping to revive sales of its flagship soda and recapture its youthful vibe, the cola company is ringing in the New Year with one of its most ambitious ad efforts in more than a decade.

    Pepsi is zeroing on "millennials" - those born between 1980 and 1990 - in much the same way it took aim at Baby Boomers with the "Pepsi Generation" campaign.

    "It's a complete relaunch of the brand," said Ralph Santana, Pepsi's vice president of colas. "We're trying to get out of the old model of marketing."

    For years, Pepsi had a marketing edge over rival Coke, but more recently the company has watched soft-drink sales slide. Despite the down economy, Pepsi believes its target demo is an optimistic bunch, and its new "Refresh" campaign reflects that notion.

    A new TV spot, which will debut tonight in primetime, is the first for the flagship brand since Pepsi dropped Omnicom's BBDO - the agency that created the "Pepsi Generation" - after 50 years and switched to sibling firm TBWA. The ad, dubbed "Wordplay," uses Pepsi's redesigned logo to spell out upbeat words.

    The campaign will carry over into Times Square, where the company is taking over eight huge signs as part of nationwide outdoor advertising campaign. Pepsi hopes to build momentum for the campaign by partnering with MTV for its New Year's Eve coverage.

    Pepsi also is incorporating text messaging with interactive billboards to connect with tech-savvy consumers.

    Copyright 2008 NYP Holdings, Inc.
    Thanks very very for the dazzling new supersigns in Times Square.

  10. #40
    Disgruntled Optimist lofter1's Avatar
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    You're welcome ^ but, as your reply followed hard upon, there's no need to re-post the full article

    MTV has been awash in the new PEPSI graphics + imagery.

  11. #41

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    Never had a thread for 5 Times Sq.. An article here mentioned its signs though.


    Ciorra Photography

    http://farm3.static.flickr.com/2025/...d004a0d4_b.jpg

  12. #42

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    Has much as HDR usually bugs me that is pretty tight.

  13. #43
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    via iphone yesterday

    this is a cute one -- u can take a picture of yourself up on a big screen


  14. #44

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    u can take a picture of yourself up on a big screen
    But the crowds of oblivious tourists it creates standing in front of it with cameras
    is a nightmare to get around!

  15. #45

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    Should there be underpasses for New Yorkers and other pedestrian through traffic?

    Or should there be designated velvet-rope holding pens for tourists, complete with gatekeepers?

    Painted lines on the sidewalk (no tourists beyond this point)?

    Or ... ?

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