The business will relocate to a more appropriate area.
It's in a "Manufacturing Zone." When parts of the area around here were re-zoned a couple of years ago, the Manufacturing portion between W 16 / 17 <> Gansevoort was specifically NOT re-zoned, so as to keep existing uses in effect and so that viable businesses would not be driven out.
Similarly we have the [nasty] meat processing plants in the Meat Packing District two blocks to the south (well, now pretty much concentrated on a part of one block a bit farther to the SW along Little West 12th Street between Washington & West). No doubt they'll disappear at some point in the future -- although the cooperative that oversees the various businesses there has stated they plan to stay (as the location is excellent for meat distribution throughout lower Manhattan and the other meat market has been moved miles away to the Bronx).
With all the changes in the neighborhood going on now (and certain to continue into the future) it's handy and economical to have a lumber yard / building supply store nearby. All the other similar businesses farther north (many along W 28th) were driven out by the rezoning of West Chelsea and the subsequent purchase of lots for development (many of those have now sat fallow for 2+ years, generating nothing).
I've gone there a couple of times for stuff. It's handy.
Bright Lights, Big City: Target Takes Over the Standard Hotel
August 19, 2010, by Izzy Grinspan
(click to enlarge)
Last night's kaleidoscopic light show at the Standard Hotel was exactly what we've come to expect from Target events. It was dramatic, it was extravagant, and it felt like it had been planned by people who'd thought long and hard about every single detail, with the possible exception of crowd control. Not that we're complaining—the Standard is always a bit of a shitshow, and all the jostling and chaos surrounding the event just made us feel more like we were in the middle of a bonding experience with dozens of strangers, which is exactly what public art is supposed to do.
The display took up the entire southern side of the hotel, making the High Line, the VIP party at the Standard Beer Garden, and the Brass Monkey all optimal viewing sites. Target set up bleachers for the public on Little West 12th Street, where a stage offered people a closer look at what the models were wearing. Away from the stage, it was nearly impossible to see the clothes, but they seemed almost besides the point. This wasn't really about showing the fall collection; it was about Target reminding all of us that it has the power and creativity to pull off a massive public spectacle. The shopping part? That could come later.
Further Details Make Target's Standard Show Sound No Less Insane [Racked NY]
Target Plans Insane Light Show in the Standard Hotel's Windows [Racked NY]
The light show looked great from up on the High Line, with very clever use of dancers in the Standard's windows.
I've not yet seen a vid that really shows it off, but the vid seen HERE captures some of it fairly well (once you get past the fashionista stuff at the beginning).
Better VID HERE at at Target facebook website; choose Watch and The Luxe Look (the light show starts at ~ mid-point of the vid and shows the whole 20 minute show in real time with good sound -- it really starts to kick in ~ 2/3 of the way through the vid). They shot this from the roof top of the low-lying meat packing building just south of the High Line between Gansevoort + Little West 12th.
Getting the Standard wired for lights must have taken a huge effort.
The Standard Hotel in Sunday's episode of Family Guy.
have been asked to mention this-
THURSDAY, MAY 5 AT 6:30 PM
GREAT ESCAPES: NEW DESIGNS FOR NEW YORK HOTELS
Since the 19th century New York’s hotels have provided glamorous, romantic, relaxing, and stimulating respite from everyday life. What role did hotels play in the life of the city in the past, and how do contemporary designers imagine the place of their hotels in today’s New York City? Trace the history of the hotel experience and hear how contemporary designers are creating the next generation of urban retreats.
Featuring Todd Schliemann of Ennead Architects on the Standard Hotel; Benjamin Noriega-Ortiz of BNO Design on the Mondrian Soho; and Scott Salvator on redesigning interiors at the Carlyle. Introductory remarks by Donald Albrecht, Curator of Architecture and Design. Co-sponsored by the New York School of Interior Design. This program is presented as part of the ongoing Urban Forum series Spotlight on Design.
Reservations required: 917-492-3395 or e-mail firstname.lastname@example.org
$6 museum members; $8 seniors and students; $12 non-members
$6 when you mention New York Architecture
Museum of the City of New York1220 Fifth Avenue at 103rd Street
New York, NY 10029www.mcny.org
Sigh, my biggest issue with this building is that they never put the upside down sign on it. The idea of the building being upside down is too subtle with out it.