Here is the story behind the red letters:
Joan Osborne at art opening in Jersey City tonight
Drivers using the Pulaski Skyway in Jersey City at night have been greeted by a startling neon green message lining the top windows of the old American Can Company Building.
The large, illuminated letters read "IT IS GREEN THINKS NATURE EVEN IN THE DARK."
"Indestructable Language" is the brain child of New York City artist Mary Ellen Caroll. The eight-foot letters, powered by an energy efficient, low wattage transformer, are intended to raise awareness about conservation and energy alternatives.
People can learn more about the conceptual word art project tonight at the the opening reception at the building, at 50 Dey St., from 7 to 10 p.m.
It is open to the public and there will be a musical performance by Joan Osborne and DJs from White Dove. Andrew C. Revkin, an environmental reporter for The New York Times and author of "The North Pole Was Here," will speak.