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Thread: Times Square: A Century of Change

  1. #31

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    Back in Times Square, Toshiba Stands Tall

    By STUART ELLIOTT
    Published: December 3, 2007

    An advertiser that stuck with Times Square during bad times is returning to take advantage of better times.


    A rendering of Toshiba’s giant sign at the southern end of Times Square.

    Toshiba America, a unit of the Toshiba Corporation of Japan, has signed a 10-year lease for a giant sign, 55 feet by 55 feet, on 1 Times Square, which anchors the southern end of the district. Toshiba is taking over the top space on the building that has for the last decade belonged to a megasign for the Discover credit card.

    Although terms of the new lease are not being disclosed, the kind of large, gaudy sign known as a spectacular, in a premier location in Times Square, can rent for as much as $275,000 to $400,000 a month.

    When Toshiba was last in Times Square, 20 and 30 years ago, rents were far lower, reflecting the reluctance of major advertisers to be part of the dirty, crime-plagued neighborhood. Indeed, Japanese brands like Toshiba were among the few willing to advertise there.

    “Times Square today is bigger and better than it was in the 1970s and 1980s,” said Ryuji Maruyama, vice president at Toshiba America. “This was a unique and invaluable opportunity for Toshiba to come back.”

    The handoff from Discover Card to Toshiba is the third recent switch at 1 Times Square, which sports six spectaculars on its north face, coming after the News Corporation replaced the NBC Universal unit of General Electric and the Chevrolet division of General Motors supplanted Cup Noodles from Nissin Foods.

    Not every marketer needs the type of “global branding opportunity” offered by a Times Square spectacular, said Jeffrey Katz, chief executive at Sherwood Equities, whose Sherwood Outdoor unit is the leasing agent for signs on buildings like 1 Times Square and 2 Times Square.

    But “for the company for which it works, they have to have it,” he added.
    A lighting ceremony at 1 Times Square marking the Toshiba takeover is planned for tomorrow afternoon.


    Copyright 2007 The New York Times Company.

  2. #32
    Disgruntled Optimist lofter1's Avatar
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    Spencer Tunick / Times Square / 1999:



    ***

    Artist Arrested After
    150 People Pose Nude
    for Him in Times Sq.

    NY TIMES
    By ANTHONY RAMIREZ
    April 26, 1999

    A Brooklyn artist who says he has persuaded people in all 50 states to pose nude in public was arrested after coaxing more than 150 people to lie naked in the middle of Times Square early yesterday so he could photograph them.

    On a morning cold enough to see his breath, the artist, Spencer Tunick, 32, was arrested and his camera confiscated at 6:15 A.M. at 47th Street and Seventh Avenue. Mr. Tunick, who did not disrobe, was charged with unlawful assembly, which means a failure to have proper permits for a parade or demonstration. None of the models were arrested.

    ''I don't know why he did it,'' said Officer Lee Ann Tracy, a Police Department spokeswoman. ''But supposedly he's a renowned artist, and he does this all the time.''

    Mr. Tunick, who was arraigned and released late last night, had been arrested four times previously in New York.

    Mr. Tunick's lawyer, Ronald L. Kuby, described the arrest as part of Mayor Rudolph W. Giuliani's ''crackdown on the quality of life and on naked people.''
    Mr. Kuby said that Mr. Tunick typically takes his pictures around dawn to minimize traffic disruption.

    Mr. Tunick has been working on what he calls the Naked States tour, in which he persuades volunteers to pose nude in public.

    Thomas C. Donahue, 30, who is editing a 90-minute independent documentary on Mr. Tunick, joined in. ''At first,'' he said, ''I had reservations about lying down in Times Square because I thought the street would be grimy. But actually it was flat with no big potholes.''

    Copyright 2007 The New York Times Company

    ***

    Judge Dismisses Charges In Times Sq. Nude Photo

    METRO NEWS BRIEFS: NEW YORK
    July 27, 1999

    Criminal charges against a photographer who takes pictures of large groups of nude models in public places have been dropped in the last case pending against him, his lawyer said yesterday.

    The photographer, Spencer Tunick, has been arrested four times on charges ranging from unlawful assembly to promoting the exposure of a person. But in every instance, the charges were dismissed. The latest arrest occurred on April 25 in the early morning hours as he tried to photograph 150 naked people lying in the middle of Times Square.

    Those charges were dropped yesterday by Judge Gabriel W. Gorenstein of Manhattan Criminal Court, Mr. Tunick's lawyer, Ronald L. Kuby, said.

    Mr. Tunick has also challenged the city's attempt to shut down a July 18 photo session in which 100 people were to appear nude on Madison Steet in lower Manhattan. Mr. Tunick photographed the people, who all wore clothes -- except for one naked baby.

    Copyright 2007 The New York Times Company

    ***

  3. #33
    Senior Member Bob's Avatar
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    Default Times Square could use more NEON/Old School Stuff

    As colorful and bright as Times Square is now, what it could really use is a splash of old school signage, particularly some spectacular NEON. Take a look at those pictures of Times Square in the 1930s and 1940s...some incredible stuff, there. I realize it's a different time and place, but we can have the best of both worlds. A few mega-signs in neon would bring even more color and style to the place.

    On a related note, the Ann Taylor Loft marquee is deliciously old school...although no neon is used, it looks like something straight out of the 1940s. It's terrific!

  4. #34

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    A Homecoming for a Former Times Square Fixture

    Tina Fineberg for The New York Times
    Walgreen will open a three-level store with 16,200 square feet at One Times Square this summer.

    By TERRY PRISTIN
    Published: March 12, 2008

    The address, One Times Square, may not be instantly recognizable, but the building certainly is. Bedecked with enormous digital billboards, a huge television screen and a “zipper” of electronic headlines, it is the world’s most familiar New Year’s Eve backdrop. The ball descends along its flagpole.

    Walgreens Historical Archives
    The site is exactly where the drugstore chain operated for nearly four decades from the 1930s until 1970.

    Despite the building’s fame, the retail space has sat largely empty since the Warners Brothers studio store closed in 2001. But this summer, One Times Square, which is on an island between Broadway and Seventh Avenue and 42nd and 43rd Streets, will finally have a new tenant when the Walgreen Company, the nation’s largest drugstore chain in sales, opens a three-level store with 16,200 square feet.

    Walgreen, a company that opened its first store in Chicago in 1901, will actually be returning to a building it abandoned in 1970, after operating a store there for nearly four decades. The company is paying more than $4 million a year to lease the entire building, most of which is unusable as office space because signs block the windows.

    With 140 Duane Reade stores, 27 CVS stores and 38 Rite-Aid stores, Manhattan might seem to need another chain drugstore about as much as it needs another Starbucks. But for Walgreen, the new store will give the chain visibility in a market where it has not had much presence. Although the most prominent face of the building, on the 43rd Street side, is already covered with billboards with long leases, Walgreen will be able to splash its name in huge bright-red letters over the building’s other sides.

    In 2004, Walgreen said it planned to make a big push in the lucrative Manhattan market. Since then, the company has been on a tear, adding more than 2,000 stores nationwide, for a total of 6,237 stores.

    But only five new stores have been in Manhattan, including one that opened last week on East 86th Street. Another store will open on Friday on Third Avenue and 36th Street. At least two more stores are expected in the coming months. Several of the new stores will replace Gristede’s supermarkets.
    Walgreen prides itself on what it regards as a careful, well-thought-out expansion strategy. “Reams of research go into every store we open,” said Tiffani Bruce, a company spokeswoman.

    But the Manhattan market proved more challenging than most. Like other national retailers that have come into Manhattan in recent years, Walgreen was initially reluctant to compromise on its traditional format — its suburban stores average 11,000 to 13,000 square feet — although it has operated smaller stores in San Francisco for decades. Chain drugstores have grown in size because they carry many more products than they used to, including frozen foods and household staples.

    Not only is there a scarcity of large spaces in Manhattan, but bank branches have been multiplying in recent years, grabbing the choicest corners and sharply driving up rents, brokers say. Space in Herald Square that could be had six years ago for an annual rent of $175 a square foot now costs $400, said the broker for Walgreen in the New York area, Patrick A. Smith, an executive vice president at Staubach.

    Despite a heavy debt load, Duane Reade, now privately owned, has continued to expand aggressively in Manhattan and will open 10 stores in the coming year, said the company’s broker, Jeff Winick, the chief executive of the Winick Realty Group, a New York retail real estate broker.

    Mr. Winick said he often learned about potential vacancies before they went on the market, enabling Duane Reade to tie up the space before competitors knew it was available. “It’s an edge we’ve always had,” he said. Duane Reade, which has no standard format, operates stores that range from 2,000 to 13,000 square feet, said David W. D’Arezzo, the interim chief executive.

    Faced with these obstacles, Walgreen has had to adapt. Like other suburban retailers that have migrated to the city, it has adjusted to the idea of a two-level store and recently opened its second one, on Astor Place. It has squeezed itself into 4,180 square feet on 86th Street, just west of Lexington Avenue, in a retail condominium owned by the former occupant, Gristede’s.

    John A. Catsimatidis, the chief executive of the Red Apple Group, the parent company of Gristede’s, said it was more profitable to lease the space to Walgreen than to operate a grocery store there. Though he would not disclose the rent, Mr. Catsimatidis said annual asking rents in the neighborhood ranged from $200 to $250 a square foot.

    In an effort to appeal to condominium and co-op boards that view chain drugstores as less-than-classy tenants, the companies strive to make the stores less obtrusive. The exterior of the Walgreens store on Second Avenue and 53rd Street, for example, blends in with the sleek condominium building in which it is housed. Duane Reade has also responded to demands for a less cluttered appearance and no longer displays its merchandise in its windows. “We wanted to reflect a more modern lifestyle, with graphics in the windows,” Mr. D’Arezzo said.

    Brokers say that drugstores may find it easier to add new stores now that bank branches have stopped proliferating. “The velocity of bank leasing is down,” said C. Bradley Mendelson, an executive director at Cushman & Wakefield, who specializes in retail leasing.

    Rents have begun to decline in less sought-after neighborhoods, but not in the prime locations. “The ‘A’ markets haven’t been affected,” said Gary Trock, a senior vice president at CB Richard Ellis who negotiated CVS’s 13,000-square-foot store at Third Avenue and 42nd Street, an opportunity that Walgreen passed up.

    Times Square certainly ranks as an “A” market, but some brokers said the space that Walgreen is leasing is challenging for retailers because it is on an island surrounded by traffic. “No one walks in front of the island,” Mr. Mendelson said. A Duane Reade store is directly opposite, on Broadway.

    But Jeffrey Katz, the chief executive of Sherwood Equities, which manages One Times Square and is a minority owner, said: “This isn’t really about selling toothpaste. This is an internationally recognizable branding opportunity.” Such a prominent site might seem capable of attracting a more distinctive tenant, but Mr. Katz said the existing signs limited the field of prospective tenants. “There were not a lot of users that were appropriate for this space,” Mr. Katz said.

    Ms. Bruce, the Walgreen spokeswoman, said the Times Square store was likely to have an expanded souvenirs section and a self-service beverage counter that harks back to the company’s roots, when soda fountains were a standard feature. The company claims to have invented the malted milkshake.

    Tim Tompkins, the president of the Times Square Alliance, the business improvement district, said he had urged Walgreen to create something distinctive in the new store. “We understand that they are going to do some creative things that speak to Walgreen’s history in Times Square,” Mr. Tompkins said, “and we’re excited about that.”

    Copyright 2008 The New York Times Company.

  5. #35

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    The King's (photo) plays Times Square!


    A never-before-seen photo of Elvis Presley taken by legendary music photographer George Kalinsky is displayed on a billboard above the Virgin Megastore in Times Square. (Jefferson Seigel / April 9, 2008)

    Elvis Presley performs at Madison Square Garden in this June 1972 photo provided by George Kalinsky. Kalinsky, who has been the official Garden photographer for more than 40 years, came across the never-before-seen photos while looking for images for a publicity campaign called "Great Moments in New York." (AP Photo/From the Lens of George Kalinsky)

    Attention New York Elvis fans (and lovers of leisure-suits everywhere): a larger then life photo of the King from his 1972 concert at Madison Square Garden has landed atop the Virgin Megastore in Times Square.

    The photo is apart of a number of images taken of Presley by legendary photographer George Kalinsky that have not been published before.

    Kalinsky came across the photos while looking for images for a publicity campaign called "Great Moments in New York."

    The photos will be displayed at Graceland starting Memorial Day weekend as part of "Elvis Jumpsuits: All Access," a fashion exhibit featuring more than 50 of Elvis' famous stage wear jumpsuits, according to the Associated Press.
    Leisure-suit-apalooza. Uh-huh-huh

    -- Peggy Mihelich

    Copyright 2008 AM New York.

  6. #36

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    Nathan's at 4 Times Square now the Conde Nast building.
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  7. #37

    Default How to Stand Out in Times Square? Build a Bigger and Brighter Billboard

    How to Stand Out in Times Square? Build a Bigger and Brighter Billboard

    By GLENN COLLINS
    Published: May 24, 2008

    They could be 212-foot-high, flat black stealth bomber wings studded with tiny jewels, soaring 17 stories above the crossroads of the world.


    Todd Heisler/The New York Times
    The big sign the Walgreen Company is building boasts distinctive “wings” that stretch up the facade past the Dow Jones zipper.

    Todd Heisler/The New York Times
    David Pelio was overseeing the installation of the sign.

    Soon enough, their gemlike lights will glow brilliantly as the signature elements of the largest advertising billboard in Times Square, trumpeted by its designers as the world’s most complex, powerful and digitally advanced new supersign, with unequaled high-resolution graphics.

    The billboard, traditionally called a “spectacular” on the Great White Way, is already visible, yet still very much under construction. In sheathing the east, west and south sides of 1 Times Square, it will show the flag of the Walgreen Company, the nation’s largest drugstore chain in sales, which is promoting a new three-level, 16,200-square-foot emporium in the building’s ground-floor retail space, which has been empty for seven years.

    The multicomponent, 250,000-pound sign will be programmed from street level to 341 feet high at the top of the building, on the traffic island between Broadway and Seventh Avenue at 42nd Street. Best known as the mother ship for a patchwork of billboards and the place where the ball drops on New Year’s Eve, the building was originally called the Times Tower, the 25-story, 1904 headquarters of the newspaper that gave the square its name.

    The store is expected to be unveiled, and the billboard officially illuminated, next fall.

    The sign will have 12 million light-emitting diodes, known as L.E.D.’s — 17,000 square feet of them, “which is more than a third of an acre,” said Arthur Gilmore, president of the Gilmore Group, a Manhattan design and branding consulting firm, which created the sign. “Including its digital and vinyl decorative components, it will be 43,720 square feet in area.”

    The new spectacular “will be larger than any sign in Times Square,” said Barry E. Winston, a Times Square project consultant who has been a billboard expert for more than 50 years. He said it would surpass the current behemoth, the 11,000-square-foot Nasdaq sign on Broadway at 43rd Street.

    Walgreen is trying to raise its visibility in New York, a city seemingly overrun by Duane Reade, Rite Aid and CVS, where residents seem to need another drugstore even less than they need another bank.

    This does not deter Walgreen, which sees “the sign and the store as a focal point for us nationally,” said Craig M. Sinclair, a Walgreen divisional advertising vice president.

    Walgreen has 22 stores in the five boroughs; it will have 5 more by the end of the year, and plans a dozen more by 2010. Mr. Sinclair estimated that the sign would be seen by 1.6 million passers-by daily.

    “There was a jumble of signs at 1 Times Square, and no continuity,” Mr. Gilmore said. “Now, three sides of the building will be programmed as a single entity.”

    And so, the sign components of the east and west facades of the building, which are 341 feet tall and 143 feet wide, will be programmed “in a synchronized way, as a single animation,” said Meric Adriansen, a managing partner of D3, a digital design company in North Bergen, N.J., that designed the hardware and software for Walgreen. These animations — largely advertising spots — will run from 15 to 60 seconds.

    Enhancing the digital screens will be “passive,” or nondigital, custom-printed decorative opaque vinyls as well as lighter printed vinyl-mesh scrims of the kind used in bus graphics. The scrims are perforated so that they do not rip apart in the wind.

    Other advertisers with screens on the northern face of the building have long-term leases. Those screens will remain, as will several nondigital vinyl billboards on the east and west facades.

    In the language of supersigns, the Walgreen billboard will be “densely populated” with L.E.D.’s that are as close as six millimeters apart.

    The sign will marshal enough candlepower to withstand the sun at high noon. Its images will be projected by 12 million red, green and blue L.E.D.’s programmed to glow in different configurations so that the brains of human observers interpret them as images. A trillion colors are programmable.

    The elements of the sign, programmed and directed from a control room in the building, require 200 disk drives to govern both sides of the building.

    The digital components of the sign, using 16.6 miles of power and data cables, require the installation of 77 10-foot-tall, 5,000-pound “cabinets” brought by truck from a steel fabricator in Oregon.

    Gilmore Group
    An artist's rendering of the digital supersign in Times Square.

    These cabinets, weatherproofed assemblages of diode arrays, are being lifted and bolted to 30 tons of new steel supports on the building, with more than a half million nuts, bolts and screws.

    On a recent night, a cabinet section dangled from a crane as riggers bolted it into place.

    The supersign’s distinctive features are “the diagonals,” as Mr. Gilmore called them: 27-foot-wide programmable digital elements on the east and west facades that will extend from about 12 feet above the ground.

    The two diagonals will be interrupted by the Dow Jones zipper, as well as the tower’s structural elements, but “the diagonals pull the sign and the building together,” Mr. Gilmore said.

    The diagonals will be extended above the building’s 224-foot parapet, up the sides of the south tower, with two digital signs 55 feet tall and 54 feet wide.

    In addition, 13 5-foot-tall, high-definition plasma screens at street level and 17 additional 6-foot-square high-definition L.E.D. screens on the east and west facades will be programmable; and on those facades, there will be two 27-by-24-foot digital signs. There will also be a 54-by-32-foot active sign at the south facade.

    Advertising possibilities for the sign are so robust that Walgreen plans to sell space to its suppliers for promotions. The company would not say how much it spent on the sign, but billboard advertisers said a sign of this size would cost at least $15 million.

    The billboard is not guaranteed to boast about its size forever. An entrepreneur in downtown Los Angeles has promised to install two 14-story animated billboards celebrating “Blade Runner,” the 1982 dystopian science-fiction film. That project has yet to win approval from city agencies and overcome community opposition.

    Meanwhile, a nebula of diodes will shine from 1 Times Square. “It’s going to light up that canyon near 42nd Street,” Mr. Gilmore said, “and give you a suntan.”

    http://www.nytimes.com/2008/05/24/ny...1&ref=nyregion

    Copyright 2008 The New York Times Company

  8. #38

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    June 26, 2008, 2:19 pm

    Times Square’s Seedier Side Returns (Have a Peep)

    By Jennifer 8. Lee


    Go Go Curry on West 38th Street was transformed into a 1970s Times Square massage harem for the film, “All Good Things,” starring Kirsten Dunst and Ryan Gosling. (Photo: Jennifer 8. Lee/The New York Times)

    The word “peep” on 42nd Street is more likely than not to be preceded by “Little Bo” these days. So what if you need the sex shops and porn shows of 1970s Times Square for a movie shoot? You recreate it.

    And on Wednesday, a movie crew recreated the old 42nd Street on today’s West 38th Street just off of Eighth Avenue, for the film “All Good Things” starring Kirsten Dunst and Ryan Gosling, set for release next year.

    Thus, a tourist shop owned by Pakistani immigrants was converted into a peep show (eXXXotic!), the Japanese curry shop became a massage harem with “Oriental” girls, the Chinese bakery (not “Oriental bakery”) became a Times Square coffee shop (much to the dismay of Midtown diners) and the Manhattan Hotel became the Luxor Hotel.


    A more wholesome sandwich shop was also created for the shoot. (Thomas W. Holcomb Jr./The New York Times)

    The crew members shot from Wednesday evening to 8 a.m. on Thursday morning, when they disassembled the set. The businesses are loosely based on real ones.

    The movie, directed by Andrew Jarecki, is a murder mystery based on the bizarre life of the real estate heir Robert A. Durst — a troubled multimillionaire with mild autism whose existence has been marked by the unsolved disappearance of his first wife; the unsolved fatal shooting of his confidante in Los Angeles; a secret second marriage; another fatal shooting (this time paired with a grisly dismemberment); living on the cheap disguised as a woman; a nationwide manhunt that ended with a shoplifting arrest; and an acquittal for the murder dismemberment but prison time for parole violations. (Whew! Got that?)

    Ms. Dunst plays the missing wife who was a young dental hygienist named Kathleen McCormack living in a building owned by the Durst family when she met Mr. Durst. After the two had gone on two dates, he asked her to live with him. In January 1972, she did.

    In 1982, Mrs. Durst disappeared. Mr. Durst told the police that he had put her on a train in Katonah, N.Y., after they spent a weekend together at their nearby cottage. He told detectives he spoke to her by telephone later that night in Manhattan but had not heard from her since. Others reported seeing her after that supposed trip. Investigators traced leads, developed suspicions and questioned Mr. Durst, but nothing solid developed. Years later, the New York Police Department continued to list the disappearance as a missing persons case, not a murder.

    The name of the film comes from a health food store he owned, called All Good Things, in Vermont.

    The scene that was shot this week is set in Times Square around 1974, when Mr. Durst visited the Luxor Hotel. In 1977, there were nearly 100 sex-related businesses in the area; in 1987, there were 35. Now these kinds of businesses are scattered, and mostly pushed to the Eighth Avenue border.

    Times Square has been the subject of endless fascination by academics and journalists. (There is even a category called Times Square Lit for all the books on the subject.)

    Manhattan’s 42nd Street has long been a magnet for the risqué. At the turn of the 19th century, from Madison to Eighth Avenues, it was lined with “silk hat'’ brothels and burlesques; discreet men in carriages gave way to giddy soldiers on leave in wartime. During the Depression, male prostitutes filled its sidewalks as barkers lured customers into theaters to see nude dancers. Those establishments gave way to the more economical peep shows, massage parlors, pornographic bookstores and strip clubs in the 1960s and 1970s.


    A tourist shop owned by Pakistani immigrants became a sex show for the movie, “All Good Things.” (Photo: Jennifer 8. Lee/The New York Times)

    Through it all, there were vigorous campaigns to clean up Times Square. Perhaps the most successful effort came in 1995, when the city passed strict zoning laws governing sex-related businesses that were later updated.

    These days Times Square is more Hello Kitty than Playboy Bunny. AMC has displaced S&M, and the most gawked-at bodies are made of wax,
    courtesy of Madame Tussaud. Various politicians have claimed credit for the cleaning up of Times Square (how many ways can a Disney contract be signed?).

    In the pricey, glossy New York City of Sex and the City and Friends, there seems to be a sense of nostalgia for Times Square past. (This paper gives space to that sentiment again and again.)

    But when the last of the great peep shows, Peep-o-Rama, closed in 2002, there was little sentiment among city officials to preserve it (they declined to discuss that possibility with our reporter.)

    Others felt differently. William R. Taylor, editor of “Inventing Times Square” (Johns Hopkins, 1991), said the presence of a sex-oriented shop on 42nd Street was as significant as having the Tenement Museum of the Lower East Side. “New Yorkers love our underworld in film and fiction,” he said, “so it makes sense to somehow preserve it in reality.”

    Some would argue that a lone peep show is no more an eyesore than some of the modernist architecture the Landmark Preservation Commission seems willing to protect, and it certainly is historically significant.

    http://cityroom.blogs.nytimes.com/20...s-have-a-peep/

    Copyright 2008 The New York Times Company

  9. #39
    Build the Tower Verre antinimby's Avatar
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    New York City’s First Green Billboard Set for Times Square





    Stephen Del Percio
    July 3rd, 2008

    Times Square is about to receive New York City’s first green-powered electronic billboard. Tokyo-based Ricoh Company, Ltd. will install a 47 by 126 foot sign on the Reuters Building (3 Times Square, at the northwestern corner of 42nd Street and 7th Avenue) that will draw power from 45 solar panels and 4 wind turbines. In what should be an interesting twist, if the photovoltaics do not receive sufficient sunlight or winds are not strong enough to drive the turbines, the sign will simply not illuminate. According to Ricoh, the installation should account for a reduction of 18 tons of carbon dioxide per year.

    The firm has a similar billboard operating in Osaka, Japan. Ricoh’s American affiliate is headquartered in West Caldwell, New Jersey and supplies office automation equipment and electronics. The company calls itself a “Total Green Office Solution” provider; earlier this year, Corporate Knights, Inc. of Canada listed Ricoh on its “Global 100 Most Sustainable Corporations in the World” for the fourth consecutive time.

    The Reuters Building was completed back in 2001 and is currently pursuing a LEED-EB rating. Designed by Fox & Fowle (now FXFOWLE), the 32-story, 855,000-square-foot tower was part of the redevelopment efforts on the southern end of Times Square during the late 90s. Fox & Fowle also designed 4 Times Square- the Conde-Nast Building- for the Durst Organization, which is generally considered the country’s first green high-rise, though it too predates the LEED system. Nevertheless, 3 Times Square also includes a number of green design features ranging from a low-e curtain wall to various recycled-content structural materials. Reuters began its LEED-EB application to USGBC last October.

    © Copyright greenbuildingsNYC and Stephen Del Percio, 2007

  10. #40

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    That is the same spot where Prudential had their sign.


  11. #41

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    Times square would be better pedestrianized IMO --- think of all the street performers --- At least do something like Picadilly - half pedestrianized. Picadilly kills Times square

  12. #42
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    Why does everything in Manhattan to you have to be like some place else?

    If left up to you, there wouldn't be a Manhattan. It would be some kind of Dubai-Shanghai-Picadelly-Tokyo amalgam.

    What's the point of recreating those places here if one can just hop on a plane and go to them?

  13. #43

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    Quote Originally Posted by futurecity View Post
    ...think of all the street performers...
    Sounds fabulous.

  14. #44

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    Quote Originally Posted by antinimby View Post
    Why does everything in Manhattan to you have to be like some place else?

    If left up to you, there wouldn't be a Manhattan. It would be some kind of Dubai-Shanghai-Picadelly-Tokyo amalgam.

    What's the point of recreating those places here if one can just hop on a plane and go to them?
    I just don't see it that way. I think if Manhattan is to compete, grow and propser as a city, it must embrace new ideas...and other cities are a good place to source such ideas, especially if they are advantageous to the quality of life of its citizens. NYC is a leading city, and its in its interest to continually evolve otherwise risk stagnation.

    Its obvious that pedestrianization works in certain areas of the world and it is a joy to behold when it works -- why not apply that knowledge to NYC, instead of just assuming that NYC is so far ahead of other cities that it doesn't need those ideas...Times square is one amazing area in NYC that has the foot traffic and tourists to accomidate this in some way -- and think of how much nicer it would be without all those cars and more room to mill about.

    I think if an idea makes an area more usable and livable, its worth implementing... I'm not trying to change manhattan into Dubai or Shanghai, but i'm suggesting taking some ideas from such places and implement them here.
    I'm not all down on NYC, just looking out for its future...healthy critisism is vital, i'm sure all the decent Urban Designers are well aware if that there is always something that can be done to improve the quality of a place.

    Oh, and Times Square has great signs -- they bring a great vitality into the area. It would be nice to have one other area of NYC with a similar vibe, perhaps Herald Square? The New Sign is very clean and futuristic looking BTW

    Street performers are something that brings a carnival athmosphere, some hate it, some love it --- They would only work if there was enough space in Times Square for performances without holding up the flow....
    Last edited by futurecity; July 14th, 2008 at 07:11 PM.

  15. #45

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    Pedestrian zones have been proposed for NYC in the past. Under Lindsay there was a very serious plan to close a long stretch of Madison ave and to create a pedestrian mall. An experimental closure was a disaster.

    BTW: rather than stagnating, NYC is gaining population and by many markers, is healthier than it has been in decades.

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