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Thread: Chelsea Market

  1. #1

    Default Chelsea Market

    In 1792, the Pearsons & Sons Bakery opened in Massachusetts, making a durable biscuit, called pilot bread, for sailors on long journeys. In 1801, the Josiah Bent Bakery made a biscuit that was nicknamed a "cracker", because of the sound it made when bitten into. In 1889, William Moore merged these two and six other bakeries into the New York Biscuit Company.

    In 1890 in Chicago, Adolphus Green merged forty midwestern bakeries into the American Biscuit Company. The two companies competed for cracker supremacy until 1898, when the two companies, along with the United States Baking Company, merged to form the National Biscuit Company (NABISCO), a collection of 114 bakeries. The first major product of the new company was the UNEEDA Biscuit.

    The factory, office and railroad complex in Chelsea, between 9th and 11th Avenues, was built beween 1890 and the mid 1930s. In 1912, the Oreo Cookie was first baked here. NABISCO left the complex in the mid 1940s, but all the buildings, including the railroad shed and the High Line, are intact.

    The 11th Ave building has been renovated over the past several years for commercial tenants. The buildings between 9th and 10th Aves are now the home of the Chelsea Market, a unique shopping experience.

    In 1998, the renovation work was performed by Vandeberg Architects. Brass spandrels were woven into the 9th Ave brick facade (looks like a Triscuit), and a glass and steel canopy added.

    The interior consists of an 800 foot concourse from 9th to 10 Ave that snakes through all the buildings and the rail shed. The structure of the buildings is left intact and put on display. Original flooring is enhanced with light panels. Diamondplate panels, rebar handrails, stone sculpture, aluminum, glass block, and recycled industrial objects are used throughout. The unique fountain contains discarded drill bits.

    The stores are open to the concourse with floor to ceiling glass. The loading docks that line the perimeter of the buildings are used for deliveries. NY1, the Food Network, and Oxygen studios are on the upper floors.

    I highly recommend the Chelsea Market as a food shopping and visitor destination - a cut above ordinary mall shopping.

    Chelsea Market Photos

  2. #2


    June 23, 2008, 2:34 pm

    Google Expands Its New York Footprint

    By Jennifer 8. Lee

    Senator Charles E. Schumer spoke on Monday at a ribbon-cutting ceremony for Google in Chelsea Market in Manhattan. (Photo: Spencer Platt/Getty Images)

    Sergey Brin, Google’s co-founder, and Senator Charles E. Schumer joined hands on a large pair of scissors on Monday to cut the ribbon on Google’s new 50,000-square-foot offices in Chelsea Market, an expansion of their half-million square feet across the street on Eighth Avenue.

    “We don’t have high-tech scissors?” Mr. Schumer asked, looking at the ribbon. “How about a laser?”

    (Indeed, it seems as if companies could get a little creative, with something more than just ribbons, at openings. Ikea, for example, opts for log-cuttings — as it did with its new Brooklyn store recently).

    Mr. Brin, whose formal title is co-founder and president of technology, joked that New York’s offices started out in 2000 from the Upper West Side apartment of Tim Armstrong, now president of North American sales and commerce.

    Since then, it has expanded to 1,600 (and growing) employees in New York City, the largest Google outpost outside of its Silicon Valley headquarters. Google’s New York offices are at 111 Eighth Avenue, a stone’s throw away. Incidentally, 111 Eighth is the same building that houses Doubleclick, which made the merger between the two fairly easy, logistically.

    Of Google’s staff in New York, more than a third are sales and marketing, more than a third are engineering and the remainder are in support staff (overhead).

    About 300 people, essentially sales and marketing, will occupy the new offices on the second and fourth floors of Chelsea Market, a space that spans three buildings. There is an additional 25,000 square feet that has not yet been developed yet.

    Whereas the conference rooms in the 111 Eighth Avenue building are named after places in Manhattan and Brooklyn, the conference rooms are named after places in New Jersey (Meadowlands, Hoboken, etc.) scribbled in a graffiti font. There is no cafeteria in Chelsea markets, but there are kitchens with snacks and lots of bottled water. They do bring packaged sandwiches and sushi (courtesy of Jimmy the Sushi Guy) over.

    At the ribbon cutting at Chelsea Market, Google exhibited its trademark control-freakedness, with security guards wearing blue “Google Security” shirts policing the area, receptionists asking reporters and photographers to sign nondisclosure agreements, and making requests for no photos of white boards or computer screens.

    Mr. Brin, when asked about Google’s foray into phones at the question-and-answer session, responded, “I’ve been playing with some prototypes.” He said it’s fun to program phones, and his latest application was one that was no so popular with the team because “you would throw the phone up in the air and it would measure the amount of time until you caught it.”

    The theme of Google’s Chelsea offices is “urban parks” — so there is a lot of exposed brick, dirty windows (with signs saying they are left dirty on purpose), graffiti font, metal and AstroTurf-ish grass. Blackboards, complimenting white boards, allow Googlers to scribble and be creative to their hearts content (but no photos, please.)

    Mostly important: During the tour of the offices, City Room asked the Google guide, do the Google Chelsea Market offices also have a Lego playground area?

    “No Legos,” he said. “We do have a slide, though.”

    Copyright 2008 The New York Times Company

  3. #3
    Senior Member
    Join Date
    Jun 2003
    New Jersey


    I used to go there everyday for lunch, I would get sushi from the seafood place or salad and soup from that place who's name escapes me right now?...

    Also best cupcakes at the pastry shop, delicious. Major League Baseball also has some sort of offices there, there's an elevator with baseball bats with railings going up to their offices.

  4. #4


    Local Stop | Chelsea Market

    True to Its Savory Roots

    Ángel Franco/The New York Times
    The Chelsea Market occupies the ground floor of a building once part of the Nabisco bakeries. More Photos »


    Published: February 17, 2010

    Chelsea Market, on the ground floor of an 11-story building in the shadow of the High Line, is a smorgasbord of food and other shops that came by its tasty mission naturally. For decades, the structure was part of the Nabisco bakeries, churning out Fig Newtons, Animal Crackers, Oreos and Mallomars. The cookies are gone, but the indoor market, occupying the block from 9th to 10th Avenues and 15th to 16th Streets, has stayed true to its food-focused heritage, offering a sprawling set of restaurants and kitchenware stores as well as a refuge from the season’s cold snaps.


    Slide Show
    Local Stop: Chelsea Market

    10 A.M. If you can't get a seat at the always-mobbed Amy's Bread, (212) 462-4338, munch on your breakfast pain au chocolat or cinnamon raisin twist ($1.15 to $3.25) at a table just outside the cafe. Through the floor-to-ceiling windows you can watch the bakery next door, where Amy's workers roll, cut and weigh the ciabatta and black olive ficelles that are sold at the cafe and the market's other restaurants. Most evenings, trios and quartets perform at the spot; recent acts include Dirty Water, an Americana quartet, and Sean Grissom, a self-described Cajun cellist.

    11 A.M. Walk off breakfast with a tour of 202, Nicole Farhi's antiques and clothing boutique, (646) 638-0115. In addition to selling the men's and women's clothing collections of the designer, the store houses a cafe and carries home furnishings, like hand-painted linen placemats with watercolor beach scenes ($120 each) and, for those inclined to the esoteric, preserved beetles in an antique French display case ($850).

    NOON Select a paper at Chelsea News and plop down on the stone bench next to the blue-lit waterspout that pours into a wishing well. Watch the crowd and make a wish; the landing around the well is covered with change. I got mine: to find a table to eat my goat cheese sandwich during the crowded lunch hour.

    12:30 Drop by T Salon, (212) 243-0432, and take home one of its more than 300 tea blends - perhaps one of its eight "blooming teas," which are bundles of tea leaves wrapped tightly around a flower that blossoms when the leaves are submerged in hot water. "It's like having a floral bouquet in your cup," said Miriam Novalle, the salon's owner, who said she travels to China to select the flowers. One blooming tea, the Floating Osmanthus (three for $6.75), features a jasmine flower.

    1 P.M. For some hot food on a winter day, try the loaded baked potato at Friedmans Lunch, (212) 929-7100. Big enough for a meal, the potato began as a special but has evolved into a menu staple. Start with a quarter-pound baked potato ($5.50) and pile on condiments like cheddar, scallions, bacon and sour cream. For an extra $3, add a protein - steak, chicken, turkey chili, shrimp, pastrami or meatloaf - and, for $1 more, add crispy shallots or chimichurri sauce, among others. For locally grown organic options, consider the Green Table, (212) 741-6623. The menu changes daily, but the vegetarian mushroom pot pie ($14) and the duck and sausage gumbo ($18) are always served.

    3 P.M. Time to shop. The offerings at Chelsea Market Baskets, (212) 727-1484, are European and Chinese baskets - made of rattan, willow, bamboo, maize and even cardboard - filled with chocolate, coffee and other goodies. "It's not a basket you put in a shelf in your garage," said David Porat, the owner. "They have great storage opportunities." Or you can buy a specialty basket, like a bamboo picnic chest, fully equipped for four ($59).

    4 P.M. Before you head back into the cold, stock up on kitchenware at Bowery Kitchen Supply, (212) 376-4982. For the professional chef, or the wannabe professional chef, there are aprons from Chef Revival ($51), and for the home cook, there are Totally Bamboo cutting boards ($13 to $27) and tea sets by Miya of Japan ($32 to $67).

    Copyright 2010 The New York Times Company

  5. #5

  6. #6
    NYC Aficionado from Oz Merry's Avatar
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    Oct 2002


    A Market on the Rise

    Jamestown Properties Plans to Add Tower at Chelsea Market


    Jamestown Properties, the Georgia-based real estate firm that took in the lion's share of the proceeds when Google Inc. bought its New York headquarters, is reinvesting hundreds of millions of dollars in another Chelsea property well known for its retail space and trendy media tenants.

    Jamestown has cut a deal to pay more than $225 million to buy out its partners in Chelsea Market, a property whose redevelopment as a specialty-food destination and media mecca played a major role in the meatpacking district's renaissance. Home to stores such as Amy's Bread and Lobster Place and tenants such as the Food Network and Major League Baseball Advanced Media, it gets more than 120,000 visitors a week.

    Jamestown, which has been an investor in the property since 2003, also is planning to add a 300,000-square-foot tower to the building, to be used either for additional office space or a hotel, said Jamestown Managing Director Michael Phillips. The firm plans to begin a public-review process in the spring.

    "It's not a fully completed asset," Mr. Phillips said in an interview.

    Jamestown is buying out the stakes in the property—which takes up the entire block between 10th and 11th avenues and 15th and 16th streets—formerly held by Angelo, Gordon & Co., Belvedere Capital and Irwin Cohen, the developer who conceived of the Chelsea Market in the early 1990s.

    The deal values the property at about $800 million, a reminder of the enormous wealth that can be created by investors who recognize the potential of a dilapidated buildings. In the early 1990s, when Mr. Cohen purchased the debt on what would become Chelsea Market, he paid less than $10 million.

    Jamestown has a history of making money in Chelsea. The firm, which runs funds for German investors, owned the majority stake of 111 Eighth Avenue, the behemoth office property across the street from Chelsea Market, which was purchased by Google in a $1.9 billion deal, the city's largest commercial real estate transaction of 2010.

    Chelsea Market's success is tinged with a note of sadness: One of the key players behind it was Angelo, Gordon's head of real estate, Keith Barket, who died late last year at 49 of a rare form of cancer. Mr. Cohen in an interview said that Mr. Barket's willingness to put money behind the Chelsea Market concept represented "the most significant event of my business life."

    Mr. Phillips said he and his former partners have made arrangements to dedicate the concourse fountain to Mr. Barket, whom he described as "a great visionary."

    Chelsea Market's rise coincides with the neighborhood's dramatic transformation, from crime-ridden wasteland to a high-end office and retail district with amenities such as the High Line (which runs through the building), Hudson River Park, Chelsea Piers and soon a branch of the Whitney museum. The meatpacking district, roughly bounded by 14th, Hudson, Gansevoort and West streets, is now home to some of the city's hottest bars and restaurants.

    "It's probably been our most profitable real estate transaction," says Adam Schwartz, the head of U.S. and European real estate for Angelo, Gordon.

    The neighborhood was a lot different in 1993 when Mr. Cohen, a developer of office and manufacturing space in Manhattan and Queens, bought the mortgage on the aging complex of 16 old factory buildings for less than $9 a square foot, just as the property was being foreclosed on.

    "It was the Wild West in Manhattan," Mr. Cohen recalls. "There had been three gangland-style murders in the building, with people on their knees shot in the back of the head. The building was controlled by street prostitutes, who told the staff when to open and close the loading docks. They used the loading docks for their clothes changes. And the tenants were in a revolt."

    Granted, there weren't many tenants to speak of. And those that there were—a man who produced TV ads, a firm that manufactured women's ready-to-wear—were paying rents of $3 or $4 a square foot, when they paid at all. At least one tenant had taken to diverting his rent to pay for armed building guards, Mr. Cohen says.

    With the backing of Uzbek investors, Mr. Cohen and his daughter Cheryl went on to tear down the walls between the 16 buildings comprising the complex and create a giant, 1.25-million-square-foot office and retail building.

    They opened the retail portion in 1997 and Angelo, Gordon and Belvedere joined the ownership group one year later.

    From the beginning, their plan was to woo retailers with low rents and the opportunity to both produce and sell products at the same location. Amy's Bread, for example, moved its ovens into the manufacturing space and leased retail space in the 800-foot concourse connecting Ninth and Tenth avenues. The retailers, in turn, attracted office tenants to the upper floors.

    "That was Irwin's brainchild," says Glen Siegel, founder of Belvedere.

    The ground-floor tenants also include Manhattan Fruit Exchange and Sarabeth's. The upper floors drew tenants such as Oxygen Media and NY1. Thanks to the building's dramatic, 30-foot ceilings, HBO shot the prison show "Oz" there.

    "Irwin Cohen sparked an area renaissance which over time defined and refined a gritty neighborhood into one of the most well balanced, sexy, submarkets in the city," says Doug Harmon, the Eastdil Secured senior managing director who represented both sides in the transaction, in addition to engineering the sale of the Google building.

    Today, asking rents for new retail tenants in the concourse are more than $100 a square foot, compared with about $25 a square foot in 1998. Rents for office space have risen from between $15 and $18 in 1998 to more than $50.

    Since 1998, the net annual income on Chelsea Market has grown from $5 million to more than $40 million.

    Jamestown owned a majority stake in the property before it reached a deal to buy out its partners, according to people familiar with the matter. The partners also had incentives that gave them a bigger economic stake if they increased its value beyond a certain amount. The property also has close to $200 million in debt on it.

  7. #7
    Disgruntled Optimist lofter1's Avatar
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    Jun 2005
    NYC - Downtown


    This building seems to currently have Gross Square Footage encompassing 916,000 sf.

    The full-block lot (800' x 206') covers 164,800 sf.

    The Chelsea Market block sits outside of the Gansevoort Market Historic District (bounded, for the most part, at mid-block between 14th Street / 15th Street to the south).

    I'd prefer to see the tower rise west of the Ninth Avenue section towards midblock, but the building sections to the west are older structures (built around 1890) and probably are not as robustly constructed as that newer section along Ninth.

    Seems that once there was a plan from the National Biscuit Company for expansion on the block west of Tenth (where there's now a street level park):

    The company filed plans in 1926 for what would have been the centerpiece of its empire, a $3 million, 16-story bakery on the full block from 14th to 15th Street and 10th to 11th Avenue, but that project did not go ahead.

  8. #8
    NYC Aficionado from Oz Merry's Avatar
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    Oct 2002


    Chelsea Market Expansion Divides Community

    By Mathew Katz

    CHELSEA — A neighborhood forum organized by Chelsea residents Thursday was supposed to be a calm search for compromise on a controversial plan to build a large expansion on top of Chelsea Market, but organizers said that mission was a failure.

    Most who spoke at the forum were dead-set against owner Jamestown Properties' proposal to expand the landmark building at 75 Ninth Ave., arguing that it will harm the building's character, price out residents and commercialize their residential neighborhood.

    The few supporters of the project argued that the expansion would bring much-needed jobs to the poorer residents, particularly those who live in public housing.

    Moderator Karen Smith expressed frustration that neither side could find common ground during the forum at Church of the Holy Apostles.

    "They're so divided, they won't come up with a plan," Smith said. "This is going forward no matter what. We might as well take what we can get."

    While no formal proposal has been submitted, Jamestown's preliminary plans would add a 250-office glass tower above a section of the market overlooking 10th Avenue, as well as a 12-story, 90,000 square-foot hotel on the Ninth Avenue side, over Buddakan restaurant.

    In order to do that, the City Council would have to approve rezoning the area to include it in the Special West Chelsea District, which was set up to accommodate the High Line.

    Several residents were upset about the possible influx of office space, targeted at high-tech companies, and voiced fears that Jamestown would build the expansion, then sell Chelsea Market as soon as possible.

    "If [companies] need more space, someone will build it for them," said James Jasper, who lives near the market. "But it should be in a neighborhood that already isn't stressed and strained from overdevelopment."

    Others criticized a report released last week by consulting firm Appleseed. The report, commissioned by Jamestown, said the market's expansion would help bring approximately $1.6 billion in economic benefits to the city. But those in favor of the expansion said that negotiating with Jamestown could be the community's best shot at securing some of the jobs the market expansion will likely bring for Chelsea residents.

    "Everybody's complaining that there is no jobs and the economy is down," said Miguel Acevedo, president of the tenant's association at the Fulton Houses, a housing project in Chelsea. "One of the biggest things that Jamestown is looking to propose in this is to give jobs to this community."

    The first public hearings on the project will likely not come until early 2012, but representatives from Jamestown had expressed interest in coming to the forum. Organizers asked them not to attend, saying that the event was a chance for the community to figure out its own position on the expansion.

    "Out of respect for the community leaders who are organizing the event and who asked that Jamestown not attend, Jamestown has decided to honor their request and not attend," said Lee Silberstein, a spokesman for the market expansion project, in a statement. "We have always been and continue to be committed to the long-term stewardship of Chelsea Market and to being a good neighbor.”

    After expressing her disappointment with the division she saw at the meeting, Smith said she was concerned that the Council would pass the necessary rezoning even if the community is against it, and that their best bet is for Chelsea residents to get what concessions they can from Jamestown before they're given the go-ahead.

    "If these people are going to get up and block bulldozers, we might have a chance," she said. "But in the end it's going to be up to [City Council Speaker Christine] Quinn."

  9. #9


    "But in the end it's going to be up to [City Council Speaker Christine] Quinn." that case we're doomed.

  10. #10
    Forum Veteran MidtownGuy's Avatar
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    Mar 2005
    East Midtown


    She's such a massive *unt. If she becomes mayor God help us.

    The proposed addition looks chaotic and disorderly. Too busy. Yuck.

  11. #11
    Build the Tower Verre antinimby's Avatar
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    Sep 2004
    in Limbo


    Why do the stupid architects in this city still think that these offset boxes are somehow still cutting edge?

  12. #12
    Chief Antagonist Ninjahedge's Avatar
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    Sep 2003


    Better than IMPLIED offset boxes (Kaufman....), but still very chunky....

    Why don't they build a simple reflective glass box, save costs, and try to put a nice architectural detail (like a masonry corner detail) on it rather than doing something that makes it more expensive to construct and maintain, less FUNCTIONAL, and just plain UGLY if they are not willing to spend boku bucks on it in the first place?

    In their attempts to get something different, they throw money the wrong way or cut the wrong corners.

  13. #13


    What a mess.

  14. #14


    if they really wanted to do this right, I don't see why (other than being cheap bass turds), they couldn't just build the addition to
    match whats already there...continue the brick.
    Why do these new additions always have to look like someone took out their trash and just dumped it on top?!

  15. #15
    Crabby airline hostess - stache's Avatar
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    Jun 2004
    Nairobi Hilton


    Because everyone wants to put their own 'signature' on existing structures so they will be remembered for 'posterity'.

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