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Thread: 1600 Broadway (Studebaker Building) - by Einhorn Yaffee Prescott with SLCE Architects

  1. #61

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    Anything but a Duane Reade.

  2. #62

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    Did you guys notice this on the website:
    The rooftop Observatory at 1600 Broadway provides front-row seats both to dramatic Times Square cityscape views and inspiring sunsets beyond the city skyline. Watch the city move from lounge chairs on
    the lawn, stargaze, or sunbathe, and take an outdoor shower on the expansive rooftop observatory deck.
    That's hilarious, There's probably like a few thousand people who have views of that rooftop from nearby taller buildings.

  3. #63
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    Due to costs it is unlikely that any new theatre spaces will be built in the immediate Times Square area.

    The cost of land / construction would have to be passed on to ticket buyers. With Broadway tickets = ~$100 / each and Off Broadway tickets = ~ $60.00 / each, patrons are already being asked to pay a huge price (although, happily, in many cases those prices aren't keeping people away from the theatres).

  4. #64

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    The cost of theatres could easily be financed by providing developers with big F.A.R. bonuses for including a theatre. All that extra profit potential...

  5. #65
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    Default Warning: Exposed Floor Plates

    The facade is starting to go up on this building at the 2nd residential floor: Floor to ceiling windows along Broadway / Seventh Avenue / 48th Street, framed in what looks like a dark gray metal.

    It appears that the floor plates will remain as exposed concrete.

  6. #66
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    The website ( http://www.1600broadway.com/ ) has a pretty cheesy video with lots of shots of Times Square and a few images of the building, with some really bad CGI of what looks like a college dorm on steroids, including:

    1. Virtual Driving Range
    2. Billiards Room
    3. Gym (lots of virtual girls doing exercises)
    4. Juice (?) Bar
    5. Outside Terraces with lots of what looks to be astro-turf (but again it could just be the cheesy CGI)

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    It's up to 19 stories. Kind of ho-hum building.

  8. #68

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    It's a nice filler I guess. Times Square= All about the street level retail, so all I care about with this one is what store(s) set up shop in this one. Hopefully a unique store, not a Staples or a bank.

  9. #69

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    Quote Originally Posted by sfenn1117
    It's a nice filler I guess. Times Square= All about the street level retail, so all I care about with this one is what store(s) set up shop in this one. Hopefully a unique store, not a Staples or a bank.
    Are they selling yet in this building? What are the prices and sq. footage for 1 bedrooms..
    anyone know?

  10. #70

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    Oh-oh.
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  11. #71

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    Looks like we lost the great historic Studebaker building for exposed floor plates and cheap looking wavy reflective glass.
    Last edited by Fabrizio; September 19th, 2005 at 07:27 AM.

  12. #72
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    ^ IMO the whole point of the "design" of this building is to serve as a neutral backdrop for the huge signs that will fill the "blank" expanses that run up almost the full height of the building at the corners of 7th Ave. and Broadway.

  13. #73
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    Quote Originally Posted by NYC1979
    Are they selling yet in this building? What are the prices and sq. footage for 1 bedrooms..
    anyone know?
    The website for the building is posted about three times in this thread.

  14. #74

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    I actually like this building as a residential; it looks like an early koolhaas design, its funkiness is fit for Times Square. I don't mind that it's not classy.

    NYTIMES:
    September 18, 2005
    A Few Soft Wedge Shots by the Zipper
    NADINE BROZAN

    YEARNING to play golf in Times Square, bask on a lawn there, take an outdoor shower? Luxury housing is now being built in the city's frenetic vortex.

    Construction is well under way on 1600 Broadway on the Square, a glass-encased, 27-story tower between 48th and 49th Streets where the Studebaker showroom once stood. It will have two floors of retail space and 137 condos.

    The developer, Jeffrey Katz, whose firm Sherwood Equities acquired the site in 1986, agreed that putting residences there at that time, when the area was seedy, would have been folly. Now, "we are bowled over by demand," said Mr. Katz, whose firm also owns 2 Times Square and a minority interest in 1 Times Square. In fact, 40 percent of the units are under contract.

    In his view, the building represents a rare opportunity. "There has been a lot of investment in the area and a lot of high-class office buildings and four-diamond hotels are going up here, but the missing ingredient has been residential space for sales," he said.

    Prices start at $720,000 for studios, $820,000 for one-bedrooms, $965,000 for one-bedrooms with a home office, $1.25 million for two-bedrooms, $1.95 million for three-bedrooms and $2.5 million for penthouses.

    In other parts of the city, park or river views are considered most desirable, but at 1600 Broadway it is the eye-popping signs and pulsating screens that attract.

    For the interiors, the idea was to create a cocoon of sorts, with typically luxurious touches. But it is the communal amenities that set the building apart. Besides the requisite gym and party room, it will also have a putting green on a fourth-floor terrace and virtual golf inside.

    Rick Parisi, the landscape architect for the project and principal in MPFP/M. Paul Friedberg & Partners, was determined to surprise people with the outdoor space. "We asked, 'What would be the most unexpected way to use a terrace in Times Square?' " The answer: rolling lawns planted with trees on the fourth-floor terrace and the roof.

    "I know New Yorkers are thrilled by things like lawns in the city," Mr. Katz said. "You can lie out under a tree with a glass of wine and a friend and watch the Morgan Stanley zipper."

  15. #75
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    Quote Originally Posted by Fabrizio
    Looks like we lost the great historic Studebaker building for exposed floor plates and cheap looking wavy reflective glass.
    Yup.

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