Well, Starwood sold the W in Union Square, so perhaps they will put a "W" there. Yet, they are also building (or were scheduled to build a W in Hoboken.) To me, this represents a downgrading of the brand (sorry NJ residents.) It could ultimately become a downtown Westin. I don't believe there are any Sheraton brands downtown and business travelers like to get their reward points by staying loyal to a brand.



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