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Thread: GM + Apple = the Louvre?

  1. #256
    Forum Veteran macreator's Avatar
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    Quote Originally Posted by DarrylStrawberry View Post
    Actually they closed the branch between 5th and Madison on 58th street when they opened this one.
    Thank god. I pictured a situation similar to the two Duane Reades across the street from each other at the intersection of 57th street and Broadway. One is on the Southwest corner, the other is on the Southeast corner.

    Someone told me they're going to close one of them but not until the lease is up in a few years.

  2. #257
    Forum Veteran macreator's Avatar
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    So in other Apple Cube + GM Plaza news:

    Apple briefly put up an ad on Monday for their upcoming iPhone product.

    The ad was posted on the Southern face of the cube and was inexplicably taken down within a few hours.


    Image courtesy of Macrumors

    Is it possible the ad violated City codes or something? I know the City had been cracking down on illegal advertising. Anyone know if ads in a privately owned public space are illegal?

  3. #258
    Disgruntled Optimist lofter1's Avatar
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    I don't think that ^^^ is against code -- all sorts of stores throughout SoHo fill their windows with ads / branding of all sorts -- it gets them around the Landmarks restrictions on signage on the outside of the building.

    More likely it's an example of stealth advertising -- Apple got more press coverage out of the image being up for a couple of hours (witness curbed and here) than they would by keeping it up. Plus cell cams are spreading the image around the globe.

  4. #259

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    michaelnyc on Flickr
    September 7, 2007


  5. #260

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    antonkisselgoff

    Makes me want to start a new architecture appreciation thread. Amidst lots of schlock we've managed to build a couple dozen decent structures.

  6. #261
    NYC Aficionado from Oz Merry's Avatar
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    Apple 5th Ave., 2.0

    by Samuel Medina



    If you’ve walked by Apple’s 5th Avenue flagship store this summer, you’d have known that the iconic Cube was undergoing some construction work. But you may not have guessed that Apple was giving the five-year old store a re-haul, dismantling the Cube and erecting a newer one comprised of a fewer number of new, larger panes of glass.

    This week the blank temporary walls obstructing the store’s structure were replaced with illustrated boards detailing the exact nature of the construction work. The original Cube’s 90 pieces of glass will be swapped out for just 15 panes of glass, whose 10 feet wide X 32 feet high dimensions are both imposing and seemingly unstable, while the lack of any visible connectors is just concerning. The connectors are actually embedded within the glass panes themselves, attributing to a cleaner, more simplified Cube.

    The project will reportedly cost $6.7 million and is expected to be completed by November. Given Apple’s streak for innovation (and Steve Job’s fastidiousness), the project shouldn’t come as a surprise. Neither should you forget that Apple promised a new type of continuously curved glazed wall when the company announced its new headquarters (aka “the best office building in the world”).


    Rendering of the new and improved Cube.



    http://www.architizer.com/en_us/blog...apple-updated/

  7. #262
    Build the Tower Verre antinimby's Avatar
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    Not sure less is better in this case. The connectors actually gives the cube more interesting details that the new one will be lacking.

  8. #263
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    The new design seems to be more in line with the GM building though. Both will now have very pronounced vertical bands, instead of the cube having both vertical and horizontal ones.

  9. #264

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    I got to agree with antinimby on this one. The simpler version seems watered down.

  10. #265

  11. #266

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    $6.7 million to redo a cube that's already there? What a waste...

  12. #267

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    Not for the #1 company in the world!

  13. #268
    Disgruntled Optimist lofter1's Avatar
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    When are they going to peel that sucker?

  14. #269

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    I originally thought it was ridiculous and for vanity reasons but it turns out the imperitus was structural reasons.

  15. #270

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    In another ten year it will go from 15 pieces down to 5. Just some big panes of glass

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