They need to do the same as the Path Train. The cards that you pay $10 to get to start and can fill up with different rides (monthly, 40 pass cards, 20 pass card, etc).
As for the advertisements, they are a waste of space. I do not think they will get ANYBODY to start riding the subway that has not before because of the improvements.
You will also not get people to stop complaining about the fare hikes (although the rates are sucstantially lower than in other countries. Japan for example).
I would like to see the reason why they need to tell us about security cameras. I would like to know [/i]why[/i] they need to talk about the timers. If you need to know, most likely you do not HAVE them and it is meaningless to you.
NO WAIT WAIT! I HAS TO TELL MY GRANDMOTHER SHE CAN RIDEZ THE SUBWAYZ NOW THAT THERE ARE CAMERAZ!!!!!!