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Thread: 40 Mercer - Located at Broadway in SOHO - Condo - by Jean Nouvel

  1. #16

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    Quote Originally Posted by monknyc
    Three new renderings of 40 Mercer on the Jean Nouvel site (jeannouvel.com > news > Ground Broken for Soho Grand Residential Apartments).

    Any news of who is handling sales for the building?
    Is the SoHo Grand Residential apartments another project different from 40 Mercer?

  2. #17
    Forum Veteran MidtownGuy's Avatar
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    I think the building will be a splendid addition to the neighborhood- a worthy modern companion to the cast-irons. nice colors in the facade. By the way, has anyone noticed how gorgeous more and more of the buildings along Broadway in Soho are looking, exteriors all being painted and renovated? A recent walk down Broadway on a sunny day took my breath away.

  3. #18

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    Quote Originally Posted by londonlawyer
    Is the SoHo Grand Residential apartments another project different from 40 Mercer?
    They're the same project. I think the official name now is "40 Mercer Residences."

  4. #19

    Default Canal Street Delight

    As nice as the Jean Nouvel design and other facade renovations are, the blocks surrounding 40 Mercer are in need of more regular sanitation work. Checking out the site last night I had a distinct whiff of rotting garbage and the outdoor urinals that are the side streets intersecting Canal. The only aroma missing was the rotting fish smell from the Chinatown markets a few blocks away.

    Not to sound like a total cynic, but I'd imagine the lower 8 stories will have a direct view of the offices and French Culinary Institute space across the street. Not exactly what I was expecting for a $2 million "starter apartment," but then again with that ridiculous list of hotel-style amenities (continental breakfast delivery; private bar; in-residence massage and spa services) it's basically a self-contained metropolis that no resident will ever have to leave, except perhaps in the comfort of a chauffeured limo (valet parking).

    Kind of defeats the purpose of living in one of the last remaining (somewhat) authentically industrial and cobblestoned parts of SoHo.

  5. #20

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    Quote Originally Posted by monknyc
    They're the same project. I think the official name now is "40 Mercer Residences."
    Thanks.

  6. #21

  7. #22

    Default Muschamp Review

    Here's a rave 2001 Herbert Muschamp review from the Times, via Andre Balazs Properties:

    http://www.andrebalazs.com/residence/nyt_m40_2.pdf

  8. #23

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    Wow. What happened in this new rendering? The base looks so much more massive. And what of the tower? It seems to have lost the cool blue bookend and gained a comparatively boring corporate sleekness not unlike SOM's 7 WTC.

    I liked the former emphasis on the steel grid throughout; it really made the building hold its own against all the neighboring cast-irons.

  9. #24

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    That's an old rendering of when it was programmed as a hotel.

  10. #25

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    Quote Originally Posted by Derek2k3
    That's an old rendering of when it was programmed as a hotel.
    Thanks. What a relief.

  11. #26

    Default 40 Mercer Retail

    http://www.rkf.com/pdf/2005_Exclusiv..._Mercer_St.pdf

    I wonder who they'll manage to get for the retail spaces. Hopefully they'll be a little more high class than the Bang Bang or whatever it is across Broadway. An old school gallery is probably too much to hope for in 2005, with Bloomingdale's down the block.

  12. #27
    Moderator NYatKNIGHT's Avatar
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    6/4/05
    Last edited by NYatKNIGHT; June 17th, 2008 at 04:37 PM.

  13. #28

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    Wow. I'm amazed at how much progress they've made in the last month.

    I think 40 Mercer and 200 Chambers Street put their shovels in the ground at around the same time a few months back. But 200 Chambers is still a big hole in the ground. It's a sad reflection of the rest of the construction delays in the neighborhood.

  14. #29

  15. #30

    Default Architectural Record Article

    From the June 2005 issue of Architectural Record:

    Big Apple residential developers embracing "signature" architects

    The New York Times real estate classifieds now feature a smiling picture of Richard Meier, FAIA, advertising his new condominium tower on Charles Street in Greenwich Village. On the same page, there is a large rendering of Gwathmey Siegel's "Sculpture for Living" high-rise condo building on Astor Place in the East Village, which features "architectural" loft residences. That these architects are at the center of such aggressive marketing campaigns hints at a trend: New York developers are embracing high-quality architecture and hiring an unprecedented number of "signature" designers to build residential projects in the city.

    The list includes not only Meier and Gwathmey, but Norman Foster, Jean Nouvel, Frank Gehry, FAIA, Herzog & de Meuron, Arquitectonica, Michael Graves, FAIA, Steven Holl, AIA, Richard Rogers, Richard Gluckman, FAIA, Christian de Portzamparc, and Robert A.M. Stern, FAIA. And that's just the beginning. Meier has four New York projects, three on the Hudson River and one in Brooklyn (no wonder he's smiling). Gwathmey Siegel has six in the works: in the East Village, the West Village, SoHo, Lower Manhattan, on Park Avenue South, and in Midtown.

    So why, outside of its world-capital status, has New York become the next stop on the architects du jour traveling parade? First, it seems that New York developers have discovered that investment in good architecture yields big returns.

    "Name-brand architecture sells better than your typical vanilla box," says Peter Stalin, editor and publisher of The Stalin Report, an online, New York-based real estate newsletter (thestalinreport.com). Buyers seem to be gravitating toward what marketers label as "distinctive" designs, which are not only attractive, but exciting - one of the chief reasons many come to the city in the first place. Hence developers, long supportive of safe, bland projects, have begun to back projects like Gluckman's One Kenmare Square on the Lower East Side, comprising a series of shifting, curved façade bands that animate the face of the building. Nouvel's 40 Mercer features glass curtain walls with alternating red and blue panes, as well as multihued flooring and loft ceilings inside. The undulating, reflective façade of Gwathmey Siegel's project on Astor Place, while attacked by some critics, has been a huge success, yielding over $2,000 per square foot, some of the most expensive real estate in the city. "As soon as this stuff translates into more money for the developer, all of a sudden design firms become relevant to them," says Gwathmey Siegel principal Robert Siegel, FAIA.

    He, along with most architects working on projects in New York, say that the success of Meier's projects (which have nonetheless experienced serious delays) have helped developers drop some of their jitters about less "safe" architecture.

    Of course, the architects would not be in New York if developers did not have the luxury of a hot market and some of the richest clients in the world. Michael Slattery, senior vice president of the Real Estate Board of New York, points out that low interest rates and a wave of popularity spurred by improvements begun in the 1990s have encouraged record numbers to gobble up real estate in the city. One indicator of demand: The median price of a condo property in Manhattan went from $455,000 in 2000 to $640,000 in 2004, according to the board.

    Spurred also by the success of designer "boutique" hotels, the trend has begun to catch on in cities like Chicago and Los Angeles, as well. But the closest comparisons are Ls Vegas, with a plethora of projects on the Strip, and Miami, where Meier and other high-profile architects are working on luxury high-rises.

    Meanwhile, as developers look for more top-rate architecture, they are also utilizing existing structures, effecting changes at some of the city's most treasured buildings. Already the Plaza Hotel's new owners, Elad Properties, are replacing the majority of the legendary building's rooms with condos. The original Metropolitan Life Insurance Building, a beautiful clockctower structure built in 1909 at One Madison Avenue, was recently sold to SL Green Realty Corporation for close to $1 billion to convert into condos.

    Richard Lang, public affairs director for the New York Landmarks Conservancy, says that many developers are considering purchasing historic buildings in the city's Flatiron district. Cass Gilbert's Austin-Nichols Warehouse on Kent Avenue in Williamsburg, Brooklyn, is also being converted by condo developers.

    The Real Estate Board's Slattery argues that "it's just the nature of the evolution of the city," and a way for the city to adapt to the changing economy. Lang agrees, and notes that condominium owners often take better care of historic properties than owners who simply rent out space. But he also says he mourns the loss of public access to many great buildings, and worries about the status of many historic interiors, which can no longer be landmarked once in private hands. The Plaza's owners claim they will preserve as much as possible, as do Metropolitan Life's owners. Exteriors, too, are at risk.

    "There's not much you want to change. These are beautiful buildings," says Michelle LeRoy, vice president of investor relations at SL Green.

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