CZWG have submitted this proposal to Brent Council for a 29 floor Hotel with associated leisure use for Wembley High Street;
http://www.brent.gov.uk/servlet/ep.e...2967&other2=10
The location is currently the site of Chesterfield House at the junction of the High Street and Park Lane;
This site already has PP for a scheme given consent in 2001;
According to CZWG ;
"THE LOCATION HAS BEEN RECOGNISED IN WEM 28 OF THE UDP AS A TOWN CENTRE
OPPORTUNITY SITE
THE PROPOSED DEVELOPMENT MEETS THE DESIGN AND LANDSCAPING OBJECTIVES
OF THE UDP BY:
PROVIDING A BUILDING OF DISTINCTIVE, INNOVATIVE AND HIGH QUALITY DESIGN,
IN AN AREA THAT IS CURRENTLY OF RELATIVELY POOR QUALITY.
ALLOWING FOR EMPHASIS TO BE PLACED ON A PROMINENT CORNER SITE AND
IMPROVING THE PUBLIC REALM ON THIS SITE, ENSURING THAT SUFFICIENT
ATTENTION IS PAID THE DESIGN AND MAINTENANCE OF THIS AND THAT A
PEDESTRIAN FRIENDLY ENVIRONMENT IS CREATED.
PROPOSING A HIGH BUILDING THAT WILL PROVIDE A POINT OF VISUAL
SIGNIFICANCE AND AID IN REGENERATION."
Significant ground-floor space will be given over to the creation of a "public piazza".
"The proposed building shown in the context of surrounding
recently constructed buildings (Elm Road) , those that have
received consent (Copeland High School) and the Wembley
Link massing studies currently being considered by Brent with
Keith Williams Architects."

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