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Thread: Metropolitan Life Insurance Co. Tower - One Madison Avenue - by Napoleon LeBrun

  1. #31
    Disgruntled Optimist lofter1's Avatar
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    More info, but pretty much the same HERE ...

    Schrager and RFR Holdings to convert One Madison Avenue

    CITY REALTY
    3.20.06

  2. #32

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    the Metropolitan Life Insurance Company Tower may be converted into apartments and the base would remain an office component.

  3. #33

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    a.h.l on Flickr
    September 28, 2007


  4. #34

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    Dude!! I've seen a lot of pictures on WNY (many so-so) but the one above is really great!!

  5. #35

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    This building once had more detail, but I'm thinking removing the barnacles actually improved this one.

  6. #36

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    Clock Tower to Plaza: Watch Us Get Russians (And Donatella!)

    by Lysandra Ohrstrom | July 24, 2008


    wallyg via flickr.

    The Plaza and 15 Central Park West better watch out, because a new ultra-luxe condo is coming to town and its developers are already claiming they will have the edge with an emergent, but increasingly lucrative, segment of the residential market: the Russians.

    Earlier this week, Lev Leviev's Africa Israel Investments announced that it had contracted Versace to spearhead the interior redesign of the Clock Tower Building and convert the former MetLife headquarters at 5 Madison Avenue into a 55-unit condo.

    Versace, of course, ranks high on the list of residential amenities, but we couldn’t help but feel a brief pang of déjà vu. Didn’t another Israeli real estate developer, Elad Properties, commission Versace to design some units in the Plaza a few years ago? The answer is yes, but the CEO of AFI USA, Rotem Rosen, assured us that the Clock Tower will be far from the Plaza Redux.

    Mr. Rosen told us yesterday about the company’s plan to give the Plaza a run for its money by becoming “the highest-end residential building in New York.”

    “This is totally different [than the Plaza],” he said. “There are only 55 units [the Plaza has 181]. ... Our clientele is different, too. The clientele will be top celebrities. I cannot tell you the names we have already gotten calls from to get a unit, but you can imagine how many celebrities will want to live in this building.”

    “To give you an idea we connected with Versace through Guy Oseary and Madonna.” Mr. Oseary is a talent manager whose clients include Madonna and Alex Rodriguez.

    Mr. Rosen would not reveal the names of the interested condo hunters since the developers are not in the position of taking reservations for units yet, but he said Donatella and her daughter will be living at the Clock Tower. Meanwhile, as one of the biggest real estate developers in Russia, AFI is anticipating a “huge amount of excitement from Russians.”

    “We have so many people in Russia who ask us, ‘Where should we move in New York City?’ So we will have a big upper edge with them,” Mr. Rosen said. “And they love the Versace brand.”

    That may explain why the Plaza has been so popular among expatriate Russian oligarchs, but Mr. Rosen clarified that only 10 apartment units there were designed by Versace—“when I say designed, I mean with Versace furniture,” he said.

    “The concept here is totally different,” Mr. Rosen explained of the Clock Tower. “The Plaza was just a few that were done with a Versace touch.

    The whole interior design of (the Clock Tower) is Versace, from the lobby to the spa to the restaurant designed specifically by Donatella herself.

    Everything inside will be 100 percent Versace design,” he said. (Versace designed 32 Plaza units, Reuters reported.)

    The “restaurant club” will be the first in the world bearing the designation "Designed by Donatella Versace," and the apartments will be done by the Versace Company. The entire building interior has been “demolished,” Mr. Rosen said, save for the Met Life boardroom, which will retain its original design.

    Versace declined to comment on the design concept for the Clock Tower—they are known for sleek, monochromatic, black-and-white interiors like their units in the Plaza—since it was not yet finalized.

    Late afternoon Wednesday, Mr. Rosen told us that “a delegation of 12 people from Italy were sitting in the Clock Tower right now working full-time on the design.”

    “We expect to start soon. This process of sale of 55 units will not take more than six to eight months maximum,” he said. "There will be huge competition over the building, because it’s the most up-and-coming in the city.”

    http://www.observer.com/2008/real-estate/clock-tower

    © 2008 Observer Media Group,

  7. #37
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    Quote Originally Posted by brianac View Post
    “... Our clientele is different, too. The clientele will be top celebrities. I cannot tell you the names we have already gotten calls from to get a unit, but you can imagine how many celebrities will want to live in this building...To give you an idea we connected with Versace through Guy Oseary and Madonna.”
    Oh Brother!

    These real estate whores will say anything. What celebrity would live in a building where the sponsor is using their names to sell units?

  8. #38

    Default Donatell vs. Rem

    http://curbed.com/archives/2008/08/2..._penthouse.php

    Donatella vs. Rem: The Battle for the $50 Million Penthouse

    Thursday, August 21, 2008, by Joey

    We've already called the landmark Clock Tower on Madison Square Park—whose condos and spaces will be designed by Versace—the new 15 Central Park West, and now the hotly-anticipated condo conversion has its very own Plaza-like rival: starchitect Rem Koolhaas's secretive 22 East 23rd Street. Yes, their proximity makes them competitors, but it's the planned outrageous pricing of both that gives us 15 CPW vs. Plaza vibes. In a Post feature on how Madison Square Park is the new Central Park West (but with better burgers), Katherine Dykstra reports that the penthouses of both building will be priced around $50 million. This means two things: 1) The still-available $45 million penthouse at Koolhaas brother building One Madison Park is now chopped liver, and, 2) We're in for a showdown, market conditions be damned!

    Dykstra also reports some new details on the 55-unit conversion of the Clock Tower, including that there will be a restaurant and club, a Turkish steam bath (or hammam if you prefer) and the Donatella-desiged six-floor penthouse will have a glass elevator. But since Al Pacino's Scarface is a fictional character, who's going to buy that thing? According to developer Rotem Rosen, either a Russian or a top celebrity. And speaking of Rosen, the quote machine is back at it, addressing the Madison Square Park vs. Central Park West topic. Kaboom:
    [Madison Square Park] will surpass Central Park West," Rosen insists. "When you're buying $6,000 and $7,000 [per square foot] uptown, I don't see an upside with respect to resale, but in the Clock Tower, when you're talking about the prices right now, I think there is a place for doubling."
    You hear that, Koolio? The Clock Tower penthouse is now worth $100 million.

  9. #39

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    Quote Originally Posted by brianac View Post
    The entire building interior has been “demolished,” Mr. Rosen said, save for the Met Life boardroom, which will retain its original design.
    That was all that was worth keeping?

  10. #40

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    The Clock Tower and Stanford White's Madison Square Garden II in 1923. MSG was demolished two years later.


  11. #41

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    Quote Originally Posted by ablarc View Post
    That was all that was worth keeping?
    I bet they wish the original lobby was intact.






  12. #42
    Disgruntled Optimist lofter1's Avatar
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    The Surrogates Court building (now undergoing major restoration) down on the NW corner of Chambers / Centre Streets has an ornate lobby very similar to that one. You see it often on various episodes of Law & Order (standing in for the criminal courts building). it's a "must see" for those interested in NYC architecture -- and it's free (although ID is required for entry). It also houses the Municipal Archives.

  13. #43
    Build the Tower Verre antinimby's Avatar
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    Quote Originally Posted by ZippyTheChimp View Post
    I bet they wish the original lobby was intact.
    Or maybe not. Remember, we are talking about a city where they are still doing this:





    ...in order to get this:


  14. #44

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    Wow. Makes me want to vomit. Preferably all over classless Moinian's most expensive (classless) suit and all over his wife.

  15. #45

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    How does Metlife's lobby currently look? Does it look anything like those photos? *probably not*

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