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Thread: The Veneto - 250 East 53rd Street - UES - Condo - by Davis Brody Bond, LLP

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  2. #32
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    Brisk sales at two newer Midtown condos

    A new 34-story condo tower in Midtown has sold half of its 137 units in the first three months of sales. The Veneto, under construction by the Related Companies at 250 East 53rd Street, offers buyers condos starting at $950,000 and going to more than $5 million. Both penthouses in the Veneto are under contract, Related says. By Tom Acitelli

    Copyright 2003-2005 The Real Deal.

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    This Time, Some Stonework, Too

    By C. J. HUGHES

    Published: August 13, 2006

    DON’T expect the Veneto, the newest luxury condo from the Related Companies, to look too much like its recent siblings — the Time Warner Center on Columbus Circle, designed by Skidmore Owings & Merrill, or 455 Lafayette Street, near Astor Place, designed by Gwathmey Siegel & Associates.


    GOING UP A rendering of the Veneto, which will have limestone in the lower-floor facades. Apartments are priced at $955,000 to nearly $6 million.


    Instead of those steel-and-glass spaceships, both also developed by Related, the Veneto, a condominium rising at 250 East 53rd Street, at the corner of Second Avenue, will incorporate stone surfaces along with steel and glass and will have more traditional interiors that emphasize earth tones and wood surfaces, said David Wine, Related’s vice chairman.

    The first eight stories of the building, designed by Davis Brody Bond, will be clad in brick and limestone on the Second Avenue side, and only in limestone along 53rd Street. The facade of the upper floors will also be atypical.

    Inside, the Veneto will have 137 apartments on 34 floors. Buyers can choose from 11 different layouts that range from 763-square-foot one-bedrooms to 2,548-square-foot three bedrooms. Half the apartments, priced from $955,000 to $5.95 million, have been sold since the sales office opened in late April. The apartments will not be ready for another year, Mr. Wine said.

    All the apartments will have the same touches: Sub-Zero wine refrigerators and Bosch dishwashers in the kitchens and Watermark shower heads and Kohler soaking tubs in the bathrooms.

    The apartments in the Veneto will also have a similar color palette, a mix of beiges, burgundies and taupes, echoed in the chestnut kitchen cabinets and the walnut-colored polished Travertine marble bathroom floors. The interiors have been designed by Adam Tihany, perhaps better known for his work in restaurants like Per Se and Jean Georges in New York, and hotels, primarily in Europe.

    “We wanted the style to whisper, not to shout,” Mr. Tihany said. “It will feel like the interior of a beautiful luxury car without being streamlined or pushy.”

    A similar motif will be repeated in the Veneto’s common areas, including the 1,275-square-foot fitness center, to be managed by Equinox, the gym chain — which Related owns. Tenants will also be given membership in an Equinox gym a block away on East 54th Street.

    The building will also feature a 500-square-foot party room, opening to a 700-square-foot terrace, as well as a 300-square-foot children’s playroom.

    Mr. Tihany’s design credits also include the interior of the current Le Cirque, which moved this summer to 151 East 58th Street, on the ground floor of 1 Beacon Court, better known as the Bloomberg Building.

    The presence of that restaurant, along with a handful of others, has given the East 50’s new cachet, said Marie Bianco, a senior vice president of Prudential Douglas Elliman, who has sold many apartments in that area.

    Other new luxury condos in the neighborhood are Three Ten, at 310 East 53rd Street, across from the Veneto, and the Milan, at 300 East 55th Street.

    Ms. Bianco said many buyers in the area can walk to their Midtown offices.

    “A few years ago, people didn’t even want to consider the neighborhood, because it was too far east, but now it’s very fashionable,” she said. “And Bloomingdale’s is close, which is a big plus.”

    Copyright 2006 The New York Times Company

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    “A few years ago, people didn’t even want to consider the neighborhood, because it was too far east, but now it’s very fashionable,” she said. “And Bloomingdale’s is close, which is a big plus.”
    Yeah, Turtle Bay really fell off its hinges a while back. Give me a break. The neighborhood has always been desirable, the UN Plaza apts and Beekman Place have always been some of the most coveted addresses in the whole city. And thats even considering that the UN Plaza apts were built during the 70s, when other parts of the city were falling apart.

  5. #35
    Crabby airline hostess - stache's Avatar
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    People still think of Murray Hill etc. as being frumpy.

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    The Veneto's crane was assembled today -- the foundation appears to be fully built out.

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    From http://cityrealty.com/new_developments:

    250 West 53rd Street, the "Veneto," half sold 14-AUG-06

    Construction has started on The Veneto, a 32-story residential condominium tower at 250 East 53rd Street on the southwest corner at Second Avenue.

    Although occupancy is not expected for about a year, about half of the building’s 137 apartments have been sold in the first three months of sales.

    The building has been designed by Davis Brody Bond and Adam Tihany has designed the interiors. Mr. Tihany is well known for his designs of such restaurants as Le Cirque and Per Se.

    The building, which is being developed by The Related Companies, has an 8-story base clad in limestone and red brick on the avenue and limestone on the side-street.

    Apartments range in size from one-bedroom units with about 763 square feet priced initially about $955,000 to three-bedroom apartments with about 2,548 square feet priced initially at more than $5,050,000. There are 11 different layouts. There will be 46 one-bedrooms, 66 two-bedrooms and 25 three-bedrooms. Ceilings are 9 feet high and reach 12 feet in the penthouses.

    Apartments will have Sub-Zero refrigerators, Viking gas ranges, and Bosch dishwashers and Kohler soaking tubs. The building will have a fitness center, a “party” room and terrace, and a children’s playroom.

    The project has been named “Veneto” and it will rise across the avenue from another new condo tower that has recently been topped out at 310 East 53rd Street.

    In contrast to the cool palettes of some nearby new condo projects such as 310 East 53rd Street, this building has a warm palette. “The very name evokes the essence of 50s European glamour and good living,” exclaims the building’s website, cited “the famed Via Veneto,” a street in Rome noted for its restaurants and hotels.

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    Taken a few days ago by mrgeneko

  9. #39
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    A construction update photo from curbed.com today.

    20 stories up already, 12 more stories to go.

    Looking towards the southeast.

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    Default Photo Update

    taken today
















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    MidtownGuy finally delivers the goods as promised.

    The tower portion looks pretty good. I just hope the base is streetlife-friendly.

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    Might take me a while, but I always keep my word

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    Good job. I was wondering about this one. I think it looks nice.

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    The brick colors and fenestration remind me of BPC...not a good thing.

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    June 19, 2007



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