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Thread: 1551 Broadway @ W 46th Street - American Eagle Outfitters - former Howard Johnson's

  1. #1

    Default 1551 Broadway @ W 46th Street - American Eagle Outfitters - former Howard Johnson's

    Does anyone here know (please, of course you do) what is being built at the corner of 46th St. in TIme Square where the Howard Johnson's is being demolitioned? Designs?

  2. #2
    Build the Tower Verre antinimby's Avatar
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    There's no specific thread for this site. I know, I checked before.
    I was wondering like you did for a while now.
    Anyway I did a Google search and found a site devoted to talking about the now closed restaurant.
    It mentioned this (caveat: info may not be reliable):

    Details On What Will Replace Times Square HoJo's Restaurant
    (New York, NY) HoJoLand.com has learned that the new owner of the landmark Times Square building that housed HoJo's for 46 years, has big plans for the site. Jeff Sutton's Wharton Development plans to construct a ten story building on the site at 46th Street and Broadway. It will include ground floor specialty retail, as well as offices and housing on the upper floors. Whether that housing turns out to be condominiums or apartments, is unknown. Sutton also plans to construct additional billboard space on the upper floors. Crews are currently very busy working in the "pre-demolition" phase of the building. Stay with HoJoLand for further details as they develop.

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    Let's just hope that it won't be condos. Office, retail and/or hotel would be best.

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    If 10 floors is all they can muster up at that site, then I think the air rights may have been sold and transferred to a nearby building. The W hotel next door perhaps?

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    A little news tidbit from the Post:

    ...Another Sutton/SL Green building to come is 1551 Broadway, the former Howard Johnson's site.

    We've learned that Pepsi, which is working on jury-rigging the Toys 'R' Us space, as The Post exclusively reported last Friday, has also examined Sutton's ground-up plans for three levels of retail and another 22-stories of signage or a boutique office or hotel tower.

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    Here's a webcam shot of the site under scaffolding:
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

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    Disgruntled Optimist lofter1's Avatar
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    This article in the TIMES (TimesSelect ) says that the building going up on this site will be TWO stories ...

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    Begs the question, where are those air rights being transferrred to?

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    Another update from the Post:

    The north end of Times Square looks disheveled as work starts on the dramatic new TKTS booth and as the partly demolished former Howard Johnson's site at 1551 Broadway (46th Street) awaits redevelopment by new owners Jeffrey Sutton and SL Green.

    The Post has previously reported that the owners plan a glass-wrapped "retail box" to house a high-end store or showroom and that Pepsi is one company taking a look at it. Now, a filing with the city Buildings Department suggests things are about to move into high gear.

    In the past few weeks, Sutton and Green quietly filed for a 3-story structure of 12,804 square feet designed by architect TPG Architecture, which worked on the NBA Store on Fifth Avenue and for Hugo Boss.

    The filing calls for an "eating and drinking establishment" on all three floors, as well as a "motion picture theater" on the second floor.

    The application was "disapproved" by Buildings - which often indicates merely that the information provided was incomplete.

    No one involved could be reached for comment over the holiday weekend.

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    Doing only a three-story at that location is not doing justice to that site. They should go with something taller, much taller. The canyon effect in Times Square is amazing and they should continue it here as well.

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    Disgruntled Optimist lofter1's Avatar
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    At Lunt-Fontanne, an Impasse Nears a Finale


    John Marshall Mantel for The New York Times
    A section of a building led to a conflict between owners of the
    Lunt-Fontanne Theater and nearby developers.

    NY TIMES
    By PATRICK McGEEHAN
    June 24, 2007

    In the theater district, Broadway playhouses are getting pressure from all sides.

    All around them, developers are knocking down walls and blasting bedrock to lay foundations for office towers, stores and high-rise condominiums. If the newcomers are not careful, they could lop off part of a historic theater, like the Lunt-Fontanne on 46th Street.

    Indeed, one nearly did.

    That is why, in the midst of a tourism and real estate boom, a prime corner of Times Square has stood boarded up and partly demolished for more than a year.

    For decades, the northwest corner of 46th Street and Broadway was home to the last Howard Johnson’s restaurant in the city, a vinyl-covered time capsule redolent of fried clams. But since last May, it has been obscured by scaffolding and a blue plywood barrier. Yellow fliers posted there warn passers-by that rat poison has been employed inside.

    “It just looks run down,” said Tim Tompkins, the president of the Times Square Alliance. “It would be great to have either some movement or the removal of the sidewalk scaffolding because of the need for uncluttered sidewalks.”

    Two years ago, the S. L. Green Realty Corporation teamed with another developer to buy the four-story Howard Johnson’s and a neighboring building. They began tearing them down last year, planning to replace them with a pumped-up store, like a Niketown, by early 2009.

    But then the demolition team stumbled upon a small protruding section that appeared to be part of the building they were taking down. It turned out to be the Lunt-Fontanne’s refreshment bar, which was still very much in use, serving cocktails and soft drinks to customers between acts of “Beauty and the Beast.”

    The little bar behind the orchestra seats juts out beyond the eastern wall of the theater. It measures no more than 150 square feet, but it stood in the way of the developers’ plans, and it was not moving. Not right away at least.

    The bar is a vestige of the old Globe Theater, whose main entrance ran through a brownstone building on Broadway. When the Globe, which opened in 1910, was renovated and renamed the Lunt-Fontanne in 1958, the Broadway entrance was closed. Its owners later sold the Broadway building but, through a property easement, held on to the small section that now contains the bar.

    For the new developers, it would have been impractical to demolish all but the bar and rebuild around it. But the theater’s owners, the Nederlander Organization, did not want to yield, according to representatives on both sides of the impasse, who confirmed that the bar had been the obstacle. Officials of Nederlander and S. L. Green declined to comment.

    Within the last month, after months of negotiations, the officials said, the two sides reached a compromise. The bar area will be demolished, but it will be rebuilt when the new building goes up. In the meantime, the Lunt-Fontanne’s managers plan to set up a concession area in the theater’s basement.

    The long standoff may have dealt a setback to the developers, but the delay worked out for the Nederlanders. “Beauty and the Beast” is scheduled to close at the end of July and the Lunt-Fontanne will remain dark until “The Little Mermaid” opens Nov. 3.

    Copyright 2007 The New York Times Company

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    Disgruntled Optimist lofter1's Avatar
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    Quote Originally Posted by lofter1 / NY TIMES View Post

    ... the Lunt-Fontanne on 46th Street.

    ... a vestige of the old Globe Theater, whose main entrance ran through a brownstone building on Broadway. When the Globe, which opened in 1910, was renovated and renamed the Lunt-Fontanne in 1958, the Broadway entrance was closed. Its owners later sold the Broadway building but, through a property easement, held on to the small section that now contains the bar.
    Lunt-Fontanne Theatre

    Also known as Globe Theatre

    205 West 46th Street
    New York, NY

    cinema treasures

    Opened in 1910 as the Globe Theatre for producer and theater manager Charles Dillingham, this 1475-seat theater was designed in neo-Renaissance style by the firm of Carrere & Hastings.

    It originally was a venue for legitimate theater, until closing in 1931.

    It served as a movie house from 1935 until 1957.

    Acquired by City Playhouses, Inc. in 1957, it was renovated and renamed the Lunt-Fontanne, after the famed husband-and-wife stage actors, returning to its pre-1935 use. At the same time, the main entrance was moved from Broadway to the former side entrance on 46th Street ...

    ***

    The Globe Theater at Broadway / W. 46th Street showing "Lost Horizon" in 1937:



    1945 brought "The Story of G.I. Joe" to the screen at the Globe:



    The Globe marquee in the '40s:



    In 1947 the Globe presented a little remembered Disney animated feature, "Fun and Fancy Free" :



    The Globe was one of two Times Square movie theaters to show "How to Marry a Millionaire" :



    Shortly before the Globe reverted to live theater, it presented the classic "Forbidden Planet" :



    Playbill for Richard Burton in "Hamlet" at the Lunt-Fontanne 1964:





    Just before the demo of HoJo's began (the "Movin' Out" ad covers the Globe's old Broadway entry point):


    ***

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    Default OMG "My Sin" -

    My mom used to wear that. (Phew!) How many people remember the old "Whirley Girlie" sign on the second floor?

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    1987 Jerry Garcia on Broadway at Lunt-Fontanne Theatre
    Last edited by Peteynyc1; June 25th, 2007 at 11:52 AM.

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    Talk about a letdown and a lack of vision (and too conservative zoning regs to be blamed also).

    The future of Times Square should be of towering, exhilarating buildings with exciting and creative spectaculars, not this four-story nonsense with a bunch of ordinary highway-type billboards.


    THE EAGLE HAS LANDED, PASS THE CLAM STRIPS



    A rendering used for marketing the site before it was leased shows the scale of the store
    and signage. American Eagle has not made its design public.


    Peter Slatin
    nyc 12 04 07

    A Times Square block front once known for cold coffee, fried clam strips and milkshakes is soon to become an apparel emporium that will give most of its neighbors neon envy.

    The now-demolished Howard Johnson's restaurant site at 1551 Broadway, owned by a 50/50 joint venture between developer Jeff Sutton and REIT SL Green, has been leased to American Eagle Outfitters, the clothing giant that today has 852 stores in the US and 74 in Canada. But when it opens, its Times Square flagship, perhaps as early as next year, the new store will boast 25,000 square feet of selling space on four levels – and a 250-foot-high signage tower with 14,500 square feet of display space on which to proclaim its name – or anything else it wants.



    Times Square's Howard Johnson's closed in 2005.


    Just how much is such a deal worth? Brett Herschenfeld, a retail associate at SL Green, declined to name its value, and said that the REIT had not formally broken down the deal in conventional rent per-square-foot figures. "We gave them a number," he said. "It's a historic deal."

    The Sutton/SLG venture bought this site along with a 34th Street location in November 2005 for a total of $102.5 million. Herschenfeld puts the allocation for the acquisition cost for 1551 Broadway at about $85 million. The team leased the 34th Street site to Apple, which then decided against opening a store there and has instead been seeking a subtenant for what could become been a three-level store of up to 22,000 square feet.

    Market sources say the total rent package for American Eagle is well over $200 million and could approach $250 million, though parties to the deal refused to comment. Herschenfeld did go so far as to suggest that the ground rent for the space will be "about $900" a foot. But he added that "the gist of this deal is that you're going to get a flagship marketing, branding and sales experience. The tenant will make a tremendous amount of money selling, but the cost is also justified from an advertising perspective. It's a total experience deal."


    It will also certainly be an experience for the millions of folks who pass through the Crossroads of the World each year. The store/signage site is one of the most visible – er, inescapable - in hypervisible Times Square: it sits at the northwest corner of the famous bowtie at 46th Street and Broadway, a commanding location across from the TKTS booth and a block from the Marriott Marquis.



    American Eagle has signed a 15-year net lease on the now-vacant site. The store will have three above-grade floors and one below, each with ceiling heights of 19 feet. Building can proceed as of right, and the architect for the structure is the Phillips Group.

    Bradley Mendelson, an executive director at Cushman & Wakefield, which acted as the leasing agent on the property, ascribed the success of the deal to "the patience of the owners to find the right tenant" for a very desirable site. What made it most desirable was the ability to control the huge signage atop the selling floors, he said. "Signage is at a premium if you have the store below it," he noted. "But it's less so if there is another sign that detracts from yours."

    Herschenfeld agreed, saying that the deal adds a twist to retail deals just across the street at 1540 Broadway. Tenants there, he said, are paying rent for space at grade and below grade that is part of another building and where they are joined by other retailers. But "this is a tenant getting a site and a brand new glass box that's blanketed in signage and culminating in a tower going 250 feet in the air. It's a new goalpost for Times Square."

    Touchdown.

    (c) 2003 - 2007 The Slatin Report
    No, more like a fumble.

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