My view is of the building itself. Not the location.
I understand the aversion to that blank wall. Certainly, it would be better in glass, but on the other hand, it could look one hell of a lot worse. I'm willing to accept the reality of it. Given that, the color, and horizontal detail denoting floors doesn't offend me. I like the bevel that cuts back into that side. Upon seeing it, I want to reach out and run my hand over that ridge. The tactile feel of such slight transitions has always fascinated me. I'm not sure why.
I really dig it's slenderness. The profile from the front challenges my intuition of what is stable. The first time I looked at a render of it, I did a double-take. That perspective still grabs my attention and tweaks my gut a bit. I like that sense of unease. As a roller coaster enthusiast, maybe that sets me apart from most here.
The slant of the roof helps defeat the ugly box syndrome.
Back to it's slenderness, Seeing balconies on a high rise usually has me conjuring up a visual of some Soviet era abomination. Clothes lines. Crap stored. Misery. Human warehousing. Not here though. The way they slant adds interest to the look and contributes to the visual instability. I like being able to go outside and experience the wonder of a thunderstorm, or high winds, or for that matter just to smell the air and hear the ambient noise. I could see myself out there often. But hey, I couldn't afford to live there, so I guess this is all a mute point anyway.