Come on, it's Trinity Real Estate putting up the building. Why do you think all those bland ex-printer buildings exist in Hudson Square? Trinity put them up in the twenties and thirties. The only building that has any style in their portfolio is their old (use to be called Standard and Poor's then Bowne) art decoish building at 345 Hudson at Charlton street.
Look at their portfolio of buildings at http://hudsonsquare.org/buildings.html and you will see what I mean.