Brooklyn Marriott South Tower - 345 Adams Street - by William B. Tabler Architects

[NYguy]

Soon, there'll be more to the Marriott

By BILL FARRELL

The City Planning Department yesterday approved the sale of city property adjoining the Brooklyn Marriott, which will allow the hotel to add 280 rooms.

The planned hotel expansion now only needs the approval of the City Council, the Borough Board and City Hall to move forward.

"We expect the process will be completed within the next three or four months," said Harvey Schultz, a spokesman for Muss Development. "We're hoping to begin construction by the spring of next year."

Under the planned expansion, Muss will buy an 8,000-square-foot parcel adjacent to the hotel at 345 Adams St. and will build a 23-story tower, adding 280 rooms.

The properties will be linked by an enclosed bridge that will run from the mezzanine lobby of the Marriott above a plaza to the new building.

The ground floor of the new tower will feature retail space.

Opened in 1998, the 376-room Marriott has been one of the most successful hotels in the Marriott chain. "We have the highest occupancy numbers of any Marriott Hotel in New York, New Jersey and Boston," said general manager Sam Ibrahim.

City officials estimate the $53 million expansion will generate more than $2.5 in revenue and create more than 100 new jobs.

"We're delighted we can now move forward with this important new addition on the hotel," said Michael Weiss, director of MetroTech Business Improvement District. "It shows the continuing strength and growth of downtown Brooklyn."

The Marriott boasts the fourth-largest ballroom in New York City, a full health club with a 75-foot pool, a 200-seat restaurant that features brunch every Sunday, and is just a short walk to the world famous Brooklyn Heights Promenade.

Borough President Marty Markowitz said the hotel has consistently been rated the top Marriott hotel by the chain's executives.

"It has been drawing tourists and business people from throughout the area, around the country and around the world," said Markowitz.

Ibrahim said the staff welcomes the additional pressure of trying to keep that occupancy rate up with 280 new rooms to fill.

"Of course there will be pressure - that's why we're in the hotel business. We thrive on pressure," he said.

[Derek2k3]

Brooklyn Marriott Expansion
345 Adams Street, Brooklyn
23 stories 240 feet
SB Architects/William B Tabler Architects
Proposed Spring 2004-2005



I forgot who scanned & posted this.

[Gulcrapek]

Probably me? Or Mike V.

I don't rweally like the design but I suppose if the materials are chosen well enough it could be ok.

[TLOZ Link5]

Is that Renaissance Plaza on the left?

[Gulcrapek]

Yes.

[NoyokA]

Brooklyn is a working city and as such needs a good brick building, and this is not it.

[Evan]

Quote: from Stern on 10:04 pm on July 24, 2003
Brooklyn is a working city and as such needs a good brick building, and this is not it.

The design could always change.

[Gulcrapek]

I passed the site yesterday, it looks like the building there is beginning demolition.

[TLOZ Link5]

Originally Posted by Gulcrapek

I passed the site yesterday, it looks like the building there is beginning demolition.

Yeesh, finally.

[ZippyTheChimp]

MOVED POSTS:

Originally Posted by Kolbster

Brooklyn Heights press

It's a development project no one opposed, according to developer Joshua Muss, and that in itself makes you sit up and take notice in Brooklyn. It's the new additon to the New York Marriott at the Brooklyn Bridge, and on Thursday, even the freezing cold didn't keep dozens of officials from helping break ground on the project.

Mayor Michael Bloomberg praised the hotel for taking a risk on the site initially. since then, the hotel has become the most successful location for the chain. he noted that the company was a leader he looked to for futrure endeavors, pointing out that the Bronx was the only borough left without a successful hotel.

"An expanded Marriott hotel will not only add capacity to one of the city's b usiest hotels but will also support Brooklyn's growing convention and tourism business, which is increasingly vital to the area's growth," said the mayong. "This $77-million project will add 280 rooms, produce 600 construction jobs and more than 100 permanent jobs, and will generate millions in revenue. Out city's tourism industry is booming. A new all time high of $39.6 million people visited New York last year, generating $23 billion in business activitiy and supporting more than a quarter-million jobs."

The 24-story expansion will bring 280 more rooms and reatil space. Muss development will also upgrade the pedestrian walkway. A bridge will link the original hotel to its addition. The company says development will b e completed in 2006.

"The development reflects the cooperation of the city administration, the participation of our lenders, the enthusiasm and professionalism of the Marriott Corporation and the underlying spirit and vitality of downton Brooklyn," said the hotel's developer, Joshua Muss.

In addition to the mayor, Boroush president Marty Markowitz and other dignitaries attended the groundbreaking.

The city-owned land on which the hotel stand was sold to Muss for $5.2 million.

Originally Posted by Kolbster

Brooklyn Heights press really needs a website...i wouldnt have to type all that out, and i could show you the rendering....it's post modern brick building , not too bad looking, but not the greatest either

[Kolbster]

What do you all think of the rendering??

[ZippyTheChimp]

New Marriott Tower on Target for Sept. 1 Opening

by Linda Collins (linda@brooklyneagle.net), published online 03-02-2006

Larger Conventions, Connection to Cruise Ship Terminal in Red Hook in the Works

DOWNTOWN BROOKLYN — Nearly ready for its “topping out” celebration, the new 24-story tower expansion of the New York Marriott at the Brooklyn Bridge, a Muss Development project, is on target for a September 1 opening, according to Brian Dunne, the hotel’s director of sales and marketing, during a recent tour of the site.

Dunne and Kathleen Duffy, Marriott’s director of public relations, based in Manhattan, also said they are already seeking to attract larger conventions to the Downtown Brooklyn hotel and are in talks with the Cunard Line to attract incoming and outgoing passengers from the new cruise ship Terminal in Red Hook.

“We’ve already been working with them [Cunard] to bring business here when the Cruise Ship Terminal opens in April,” said Dunne. But details such as how the passengers will be transported — whether Marriott or Cunard will provide it — have not been worked out.

Regarding conventions, the existing 376-room hotel, part of the 32-story Renaissance Plaza complex, is currently handling smaller scale gatherings and special events, according to Dunne, who cited gatherings such as the Brooklyn Chamber of Commerce’s Taste of Brooklyn, Borough President Marty Markowitz’s recent Valentine’s Day event for couples married 50 years or more, and some annual pharmaceutical conventions for firms like Phizer. But, even though it has the fourth largest hotel ballroom in the city (at 18,000 square feet), it cannot accommodate the additional overnight guests a larger convention would bring.

“We have this huge ballroom and great meeting room space in the existing hotel, but it would mean displacing our regular guests,” said Duffy. “The new addition will allow us to be more competitive in the conventions market and we won’t be displacing our regular guests.”

Calling it the “South Tower,” Dunne said the 24-story addition will be connected to the existing hotel by a two-story pedestrian bridge that will cross above the street-level outdoor plaza — one connector at the second-floor lobby/check-in level; and one at the third-floor ballroom/meeting facility level. At that level, in the new tower, there will also be five additional meeting rooms (totaling 2,600 square feet) to further expand the convention capability.

As for the 280 guest rooms in the new tower — which Dunne and Duffy said will make the Brooklyn Marriott one of the largest hotels in the city — they will feature “fantastic” views on all sides, of the Manhattan skyline, the Statue of Liberty and other parts of Brooklyn.

Included among them are seven large luxury suites of about 2,300 square feet, two of them with outdoor terraces for special entertaining.

The Downtown Brooklyn hotel has an awards from the Marriott chain based on service and customer satisfaction. Additionally, rooms are larger than most hotels, averaging 300 square feet.

Dunne and Duffy are not put off by rumors of other new hotel construction in the area. “We welcome it. It shows the viability of the neighborhood and encourages business development,” said Duffy.

Another significant fact: There is on-site underground parking at Renaissance Plaza for 1,100 vehicles. “That is a huge deal,” said Duffy about the city’s hotel industry.

The new tower will also have 14,000 square feet of retail space, and marketing has just begun, according to Faith Hope Consolo, chairman of Prudential Douglas Elliman’s Retail Group, who was retained by Muss Development, along with brokers Joseph A. Aquino and Jeff D’Alessandro.

“The retail space will be on two levels, the ground floor and the concourse level,” said Consolo, who added that it can be broken up into one, two or three spaces and will have entrances from Adams Street. She has had a lot of “nibbles” already, she said, even though the sign “just went up five minutes ago” and she only updated her Web site this week.

“We’re targeting two types of retailers,” she explained. “We want a very fine restaurateur, possibly with an outdoor cafe, to bring life to the neighborhood and to that street.”

Known in the industry for representing higher-end retail, she is also marketing to retailers like Sephora, a cosmetic skincare shop, and Kate’s Paperie, or another great stationer.

Currently, architect Larry Rosenbloom is creating a redesign for the retail streetfront along Adams. “It will be beautiful,” she said. “And user-friendly.”

Architects involved with the South Tower’s construction include William B. Tabler Architects of Manhattan and SB Architects, based in San Francisco. The landscape architect for the improved plaza is Moss Gilday Group of Red Bank, New Jersey.

The date for the topping out has not been set, according to a Muss Development spokesperson.


http://www.brooklyneagle.com/inc/min...0206163930.jpg
http://www.brooklyneagle.com/inc/min...0206163937.jpg

© Brooklyn Daily Eagle 2006

[SilentPandaesq]

It has been topped out for a while, so I took some pics.

[sfenn1117]

A little bland but it fits in I guess. Not awful.

Thanks for the pics.

[BrooklynRider]

Well, they are filling in the street wall gaps, but Brooklyn still awaits an inspired piece of architecture.